Connect with us

Broadcasting

MultiChoice Nigeria Signs Wilfred Ndidi, Kelechi Iheanacho and Victor Osimhen As Brand Ambassadors

Published

on

L- R: Super Eagles & Leicester City Midfielder, Wilfred Ndidi, Chief Executive Officer, MultiChioce Nigeria, John Ugbe, Super Eagles & Leicester City forward, Kelechi Iheanacho and Super Eagles & Napoli forward, Victor Osimhen at the unveiling of the football stars as DStv & GOtv ambassadors at the MultiChoice head office in Lagos on Friday, June 11, 2021.
Kindly share this post

MultiChoice Nigeria has unveiled Super Eagles and Leicester City stars Wilfred Ndidi and Kelechi Iheanacho as ambassadors for its DStv Compact package.

The company also unveiled Super Eagles and Napoli forward, Victor Osimhen as ambassador for GOtv Max package.

The announcement was made at a signing ceremony held at the MultiChoice head office in Lagos on Friday, June 11, 2021.

Ndidi and Ihenacho will lead the campaign for the DStv Compact, a value for money package and home of the Premier League, while Osimhen will be the face of GOtv Max, a top tier package on the GOtv platform which showcases the best of Serie A.

The unveiling of the football stars as ambassadors is historic as it is the first time the leading video entertainment company will be signing three top performing football players at the same time.

According to John Ugbe, chief executive officer, MultiChoice Nigeria,   the endorsements underscore the company’s commitment to provide customers with an unrivalled football viewing experience whilst celebrating the Nigerian spirit of excellence.

“Wilfred, Kelechi and Victor are three of Nigeria’s brightest young stars. Their individual performances at the recently concluded football season were outstanding and a source of pride for every Nigerian, home and abroad.

“They’ve been great ambassadors for the country and are perfect fits for the DStv and GOtv brands.

“We are excited to welcome them on board and we look forward to a great and rewarding experience,” said Ugbe.

Ugbe added that the phenomenal rise of these three football stars form part of the bigger Naija stories DStv and GOtv are proudly showcasing and celebrating.

Iheanacho and Ndidi helped Leicester City win their first FA trophy in the club’s 137-year history last season, with “Senior man Kelz” scoring four goals during the competition.

Speaking on his endorsement, Kelechi Ihenacho who won the English FA Cup last season with countryman Wilfred Ndidi said, “Thank you very much, MultiChoice for having us.

“It’s been a great season for every one of us and we’re very happy to now be a part of the family. Hopefully we have many more years to work together.”

Ndidi on his part said: “I’m very happy to be here. And as senior man Kelz said, we’re very delighted to be working with DStv.

“We look forward to doing great things together. And on a personal note, I no vex again.”

Victor Osimhen became a household name in Nigeria after his heroics in the 2015 FIFA under-17 World cup where he scored ten goals in just seven matches to win the golden boot.

The 22-year-old joined Napoli last season for a club-record fee of €70 million rising to €80 million with add-ons.

Also speaking on his latest endorsement, Osimhen, said, “It feels good to be here and I look forward to what the future holds for me and the rest of the guys.”

MultiChoice continues to demonstrate its commitment to broadcasting the best of sport and delivering unbeatable football experiences to its subscribers on the DStv and GOtv platforms.

The signings come ahead of the new football season, which is set to kick off in August, and will no doubt help in building anticipation for the new season among fans of the players.

 

 

 


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Published

on

Kindly share this post

MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

MTN Launches One TV with Free-to-View, Pay-as-You-Go

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.

The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.

Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.

Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.

By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.

Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.

“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.

“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”

MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.

Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.

Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.

The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.

 


Kindly share this post
Continue Reading

Broadcasting

IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

Published

on

Kindly share this post

International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA Drops Bombshell: Nigeria Among World's Most Expensive Countries to Run an Airline

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.

Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.

According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.

He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.

Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.

According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.

He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.

Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.

IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.


Kindly share this post
Continue Reading

Broadcasting

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

Published

on

Kindly share this post

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.

 The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.

 Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.

Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.


Kindly share this post
Continue Reading

Trending