Broadcasting
Africa Rising: Why Project Managers Are Critical to Africa’s Future
By Otema Yirenkyi, Vice President of Global Engagement, PMI
With a rapidly growing population and economy, Africa is poised to take on massive infrastructure upgrades, and they’ll need talented project managers to lead the charge.
If you want to see the future of project management, look to Africa. The world’s second largest continent by both land mass and population is home to the world’s largest free-trade zone and is experiencing significant population growth and urbanization. These trends, in turn, are driving massive investments in infrastructure, but they’re also giving rise to flourishing film and music industries and attracting significant technology investment dollars.
What’s especially exciting about the future of Africa is the coming “youthquake” poised to drive change across the region. Fully 75 percent of the population is under 25! This means that the people who stand to benefit the most from all these developments are the young. It also means that responsibility for managing many of these projects will be shouldered by a new generation of project managers.
These young managers have a natural affinity for the growing African film, music and technology industries:
- Nigeria is home to “Nollywood” – the second largest movie industry in the world after Bollywood in terms of output. It produces 2,500 films a year.
- The African music industry is also thriving. New African streaming platforms like Boomplay, uduX and Simfy have emerged in recent years, attracting investments from music industry stalwarts like Universal and Warner. And consumers are flocking to hot new music festivals like AfroChella and Afro Nation.
- Africa is also pulling in investment dollars from technology and fintech firms. According to African Tech Startups Funding Report , 311 African tech startups raised $491.6 million last year alone. And a report from Briter Bridges and GSMA indicates the number of active tech hubs in Africa has almost doubled to 618 over the last three years.
In addition to these industry hot spots, infrastructure remains a high priority across the continent. Despite recent economic development, only 38 percent of the African population has access to electricity. Three-quarters of all roads are unpaved. And 416 million Africans still live in extreme poverty. These numbers spell out why infrastructure development remains such an urgent priority.
In 2018, for the first time, Africa’s commitments to infrastructure projects exceeded US$ 100 billion, according to the Infrastructure Consortium for Africa (ICA). These mega projects included:
- Grand Inga Dam on the Congo River in the Democratic Republic of Congo – Estimated to cost US$ 80 billion, Grand Inga is the world’s largest hydropower project in the world (and expected to be twice as large as the Three Gorges Dam in China).
- Bagamonyo Port in Tanzania – A joint venture of Tanzania, China and Oman will be the largest port in East/Central Africa.
- Konzo Technology City in Kenya – Called Africa’s Silicon Savanna after Silicon Valley in the U.S., this smart city project is part of Kenya’s Vision 2030 plan and is expected to generate 17,000 high-value jobs and 68,000 indirect jobs.
As noted, both population growth and urbanization are powering this development. Already home to 1.2 billion people, Africa has the highest rate of population growth in the world. The United Nations projects that more than half of all global population growth will occur in Africa, and the population of sub-Sahara Africa alone is expected to double by 2050.
Africa is also increasingly urban. The world’s fastest-growing cities are now in sub-Saharan Africa where, according to the World Bank, 472 million people live in cities. They expect that number to more than double to 1 billion by 2040, due to high birth rates and migration from rural areas. (That’s the fastest rate of urbanization in the world.)
All these developments are creating enormous demands for project managers who can deal not only with technical complexity but with the transnational nature of many of the projects. An 832-kilometer electrical transmission project in West Africa, for example, crosses four countries: Nigeria, Niger, Benin and Burkina Faso. The LAPSSET mega project in East Africa involves a port and oil refinery in Kenya, a railway line and two pipelines between southern Sudan and Ethiopia, and three airports, among other projects.
The pace of development is just as rapid within individual countries. In Zambia, where the population has doubled to 17 million since 1993, infrastructure projects include four international airports, the US$ 4 billion Batoka Gorge hydroelectric power station, and Link 8000, a 10-year, US$ 31 billion project to rehab and construct 2,000 kilometers of roads.
The need and opportunity for young project managers are clearly immense – but so are the challenges. Some of these challenges are economic. Due to the COVID-19 outbreak, Africa’s economy is expected to contract between 2.1 and 5.1 percent in 2020 – the region’s first recession in 25 years.
Large-scale projects can ensure long-term growth, but they also require sophisticated project management skill sets. Young project managers will need training and mentorship to lead Africa’s development efforts. At PMI, we’re supporting their needs through our training and certification programs and through the guidance and encouragement that comes with participating in local chapter activities.
The next generation of project managers in Africa will play a critical role in transforming their continent, and, in doing so, will inevitably reshape the world of project management. I don’t know about you, but I can’t wait to see what’s next!
Broadcasting
Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko
When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.
Steve Babaeko
The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.
That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.
“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”
For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.
With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.
Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.
Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.
The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.
The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.
Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.
The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.
Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.
“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.
“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.
“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.
According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.
The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.
Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.
“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.
“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.
Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.
The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.
Lebara Nigeria has announced the launch of Lebara Play, described as Africa’s first telecoms-owned micro-drama platform aimed at expanding opportunities for African storytellers and distributing local content to global audiences.
The company said the platform is designed to support creators by providing a new distribution channel for African narratives while making content accessible to both subscribers and non-subscribers worldwide.
Lebara Nigeria added that the platform will debut with an original production titled Imported Bahu, produced by Forever 7 and starring Osas Ighodaro.
The project is directed by Hamisha Daryani Ahuja, known for her work on Namaste Wahala, and is positioned as the first in a series of original content offerings.
According to the company, Lebara Play is built to serve both creators and audiences, with a focus on showcasing African stories to a global market and strengthening the continent’s growing digital entertainment ecosystem.
Speaking on the company’s vision at the launch, Teniola Stuffman, chief executive officer, Lebara Nigeria, said the organisation was focused on building a telecommunications ecosystem that combined innovation, connectivity, and customer-centric digital experiences.
Stuffman said, “This platform represents an important step in our vision of building a telecommunications brand that delivers more than connectivity. We are creating an ecosystem where technology, innovation, and entertainment come together to provide meaningful experiences for customers while unlocking new opportunities for creative talent and content development across Africa.”
Beyond entertainment, she said, industry stakeholders believed the initiative demonstrated how global telecommunications expertise could be adapted to local market realities.
“Drawing from decades of experience across multiple international markets, Lebara is expected to introduce additional innovative services aimed at enhancing convenience, engagement, and value for Nigerian consumers,” she said.
Stuffman added that the company’s strategy reflected growing recognition that today’s telecom customers demanded more than network access, pointing out that consumers increasingly seek brands that offer seamless digital experiences, personalised services, and access to content that enriches everyday life.
Stuffman stated that LebaraPlay also aligned with the company’s commitment to supporting Africa’s creative economy by creating new distribution channels for content creators, producers, and digital storytellers.
“Through a combination of original productions and strategic partnerships, the platform seeks to create opportunities for talent while delivering quality entertainment to audiences,” she said.
Hamisha Daryani, founder of Forever7 Entertainment, expressed excitement over the partnership with Lebara Nigeria and the premiere of her latest micro-drama series on the LebaraPlay platform.
She stated that Lebara’s customer-centric vision aligns closely with the values of Forever7 Entertainment, making the collaboration a natural fit for both organisations.
Daryani revealed that the new microdrama featured a star-studded cast drawn from both Bollywood and Nollywood, in a compelling romantic story designed specifically for mobile audiences.
According to her, the production is developed with mobile-first consumers in mind, delivering premium entertainment in short, engaging formats at an affordable cost.
“Microdrama, which typically consists of short episodes of about three minutes, is redefining how audiences consume entertainment. It offers a convenient, immersive, and affordable viewing experience for people who increasingly access content through their mobile devices,” she said.
She added that the platform was created to support seamless creative expression while providing new opportunities for content creators across the continent.
Daryani further explained that the microdrama format has already achieved significant success in Asia and the Americas and is now gaining traction across Africa.
She said the initiative would create opportunities for emerging creatives through knowledge sharing, skills development, content curation, and industry collaboration, with the Nigerian rollout of the featured series expected to commence in July.
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