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Africa Set to Become a Global Hub for Agritech

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Africa’s agricultural sector is set for exponential growth in the coming decade, research commissioned by Microsoft and compiled by Africa Practice revealed.

Africa Set to Become a Global Hub for Agritech

A statement by Microsoft said with a projected value of USD1 trillion by 2030, the continent is poised to become the global centre of agritech solutions and has also seen rapid growth in e-agriculture solutions.

“With agriculture sustaining 70 per cent of Africa’s livelihoods, Microsoft believes that agriculture is a key sector in Africa. Developing agritech solutions to enable data-driven, precise and connected farming will help farmers across Africa optimise yields, boost farm productivity and increase their profitability. Leveraging our extensive partnerships and initiatives network, Microsoft, through its 4Afrika initiative, is committed to ensuring that all farming communities are equipped with the latest tools like AI, IoT and edge computing to improve productivity and sustainability across the sector.

Africa is fast becoming a global leader in the agritech space – between 2016 and 2019 the agritech sector grew by 44 per cent year-on-year, and the continent has registered the highest number of agritech services in the developing world, reaching over 33 million smallholder farmers to date.

Agriculture already accounts for 14 per cent of GDP in Africa and for 52 per cent of the continent’s workforce.

It’s expected that as the continent’s middle class rapidly grows, they will drive increased demand for fresh produce, while the implementation of the African Continental Free Trade Agreement (AfCFTA) could boost intra-African trade by 49 percent.

Through increased investments in inputs, storage facilities and irrigation infrastructure, Africa is expected to increase its agricultural output by up to three times by 2030.

Covid-19 has made digital interaction critical

Smallholder farmers account for 80% of the farming community, and it’s predicted that up to 200 million smallholders will be registered for agritech solutions by 2030.

Mobile connectivity is predicted to reach over 55 percent by 2030, compared with 45 per cent currently, meaning that over 85 percent of smallholder farmers could have access to feature or smartphones and mobile solutions.

This is critical, as many smallholder farmers live in remote areas, are hard to reach, and lack purchasing power on their own.

Agribusinesses provide tech services to these farmers, using digital tools to reach smallholders with extension services. With ongoing Covid-19 restrictions on movement, interacting with farmers digitally has become critical. Last year saw considerable growth across the continent in mobile money usage, e-commerce platforms, big data and e-extension services, all of which promise to drive further progress in agritech. Movement restrictions have seen more farmers and agribusinesses turning to e-commerce platforms, bolstering distribution chains.

Agritech solutions have a direct impact on the farmers they engage with. Twiga Foods links smallholder farmers in rural Kenya to informal retail vendors in cities. With Twiga’s mobile-based business-to-business food supply platform, vendors can order fresh produce from farmers across Kenya at competitive prices.

Another 4Afrika partner, NFrnds, brings the power of digital to subsistence and smallholder farmers in Africa and other emerging markets, via mobile. The platform provides vital information to users, and has nurtured a community of farmers who network with and support each other. It also provides access to financial services for market segments that are traditionally underserved by formal banking and insurance.

Climate change is prompting growth in sustainable agricultural practices

The adverse impacts of climate change have highlighted the need to adopt climate-friendly, sustainable agricultural practices, including effective tools to manage climate-related information, and ensuring that sustainable practices trickle down to smallholder farmers. There is a need for more robust and sustainable farming practices, which requires innovative technology solutions. Extension services for smallholder farmers is one way of providing relevant information and implementation strategies. The development of big data platforms is a means of informing farmers about agricultural best practices.

SunCulture identified access to water as the biggest challenge for most farmers, so the first product they developed was a solar-powered pump combined with micro irrigation.

Through precision agriculture, Microsoft is supporting SunCulture with an IoT platform and Azure machine learning tools for their solar-based system, which allows them to offer farmers personalised recommendations and solutions through their mobile phones. This helps them to be better, more productive farmers.

Richard Kiplagat, group director and MD East Africa for Africa Practice commented that, “Across Africa, agricultural transformation is well and truly underway. The opportunity for the sector to address some of the continent’s most pressing challenges – including food security, income inequality and livelihoods for our fast growing and youthful population – is immense. The big question is how to catalyze this momentum especially given the urgent need for a rapid post-Covid recovery. Our findings clearly show that agritech holds great promise as an effective tool to improve productivity, decision-making and access to markets. Africa Practice is excited about the results of the study and its potential to inform the growth of the agricultural sector on the continent.”

Amrote Abdella, regional director, Microsoft 4Afrika said, “Technology has the potential to change the face of farming, using smart tools and platforms for precision farming, predicting weather patterns, maximising the use of scarce water resources. By harnessing agri-tech, we can help solve the pressing issues around food security to meet the United Nations Sustainable Development Goal #2 of Zero Hunger, and enhance economic development in the process. We’re excited to work with our partners in building locally-relevant technology solutions that are mindful of the challenges local farmers face, offering solutions to farmers to deliver meaningful impact.”


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E-Business

Kled AI, US Data Firm Blocks Nigeria over High ‘Fraudulent Activity’

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Kled AI, US-based developer, has announced the removal of its application from the Nigerian app store, alongside an IP restriction affecting the region, citing what it described as an “unmanageable level of fraudulent activity” on the platform.

Kled AI, US Data Firm Blocks Nigeria over High ‘Fraudulent Activity’

Kled is a data marketplace that rewards users for uploading photos, videos, and other multimodal content.

Avi Patel, 22-year-old founder, in his X handle, said the decision followed months of internal review, during which the startup found that a large share of uploads from Nigeria, including images, documents, and videos meant for AI training, were fake, duplicated, or generated by artificial intelligence.

Kled operates what it describes as an opt-in data marketplace, where users voluntarily upload personal content in exchange for payment, with the material later sold to AI labs for training models.

The startup said it has paid hundreds of thousands of users globally and processed over one billion data assets within four months of launch.

However, Patel said Nigeria stood out negatively.

According to him, the company reviewed a sample of 10 million uploads from the country and found that only a small fraction met quality standards required for AI training.

He added that the problem escalated when the platform was flooded with manipulated identity documents, including fake passports, during its verification process.

“As a startup, we cannot absorb the cost of filtering that level of bad data,” Patel said, noting that the company has now removed the app from Nigeria’s Apple App Store and imposed an IP ban on the region while it strengthens its fraud detection systems.

“On top of all of this, every time we make a post there is someone asking us to bring the region back within seconds. We hear you, but it’s gotten out of hand,” he added.

Despite the suspension, the company maintained that the move is temporary and not permanent.

“We’ve made this decision with great care. We love everyone who has genuinely supported Kled from Nigeria, and we hope to return when the time is right,” the statement concluded.

The decision has triggered backlash among Nigerian users, many of whom accuse the company of stereotyping and unfairly targeting the country.

Patel, however, insists the move is purely business-driven and not linked to race or nationality, stressing that Kled remains available in other African markets.

 

 

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Trusted Relationship and Exploits in Public-facing Applications Strengthen Position as the Main Attack Vectors

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Although the main initial vectors in 2025 remain similar to 2024, their combined share has grown to over 80%. Public-facing applications account for 43.7%, while trusted relationships have increased from 12.7% to 15.5%.

Valid accounts make up 25.4%. These insights are from the recent Global Report by Kaspersky Security Services.

The ‘Anatomy of a Cyber World’ is an in-depth global report based on incident data gathered in 2025 from Kaspersky Managed Detection and Response, Kaspersky Incident Response, Kaspersky Compromise Assessment and Kaspersky SOC Consulting.

It highlights the most common attacker tactics, techniques and tools, as well as the peculiarities of detected incidents and their distribution across regions and industries.

According to data derived from Kaspersky Incident Response, the top three initial attack vectors have remained relatively stable over the past seven years and have not changed significantly. Valid accounts and exploits in public-facing applications consistently represent the most common entry points.

The third position has periodically shifted: malicious emails, once a common initial vector, were replaced by trusted relationships, which first appeared in 2021 and entered the TOP-3 in 2023. By 2025, the distribution of main vectors looked as follows:

These attack vectors are often interconnected within the same chain, for example, organisations compromised through trusted relationships are frequently first breached via exploits in public-facing applications. Recent cases reveal attackers targeting service providers or IT integrators to then access their clients.

This problem is compounded by many small service providers lacking dedicated cybersecurity expertise and resources. As they manage accounting software or websites, breaches in these companies can lead to the compromise of their clients’ systems through exploited remote access.

When examining the investigated attacks in terms of duration and impact, the data shows that the majority (50.9%) of them were rapid in nature, typically lasting less than a day and most often resulting in file encryption.

A significant portion (33%) were long-lasting, with an average duration of 108 hours, during which attackers not only encrypted files but also installed persistence mechanisms, compromised Active Directory and caused data leakage.

The remaining 16.1% exhibited a hybrid pattern: they initially appeared as rapid attacks but involved a considerable delay between the initial breach and subsequent malicious activities, extending their overall duration to nearly 19 days.

“Given that attackers are increasingly orchestrating coordinated, multi-stage attacks, organisations cannot afford to rely on a reactive, “firefighting” approach. To counter this, a proactive security posture is essential, one that embeds real-time threat monitoring and continuous detection into everyday operations.

This enables defenders to respond swiftly to adversary activity before it escalates. Key measures for protecting digital assets against both rapid intrusions and long-term compromises include: timely patching, enforcement of multi-factor authentication and strict control of third-party access,” comments Konstantin Sapronov, Head of Global Emergency Response Team at Kaspersky.


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Meta Expands AI-Powered Age Assurance Measures to Strengthen Teen Safety Online

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Meta has announced new advancements in its age assurance technology as part of its ongoing efforts to create safer, age-appropriate experiences for young people across its platforms. Through a combination of AI, product design, and parental support tools, Meta continues to strengthen how it identifies teens, protects them by default, and supports families in navigating digital environments.

Meta Expands AI-Powered Age Assurance Measures to Strengthen Teen Safety Online

Meta

Strengthening underage enforcement with advanced AI

Meta requires users to be at least 13 years old to use its platforms and continues to invest in advanced technologies to uphold this policy at scale. As part of these efforts, the company is further enhancing its AI-driven systems to more effectively identify and take action on accounts that may belong to underage users.

These advancements include:

  • Contextual AI analysis across profiles: Meta’s systems analyse a wide range of signals—including posts, comments, bios and captions—to identify contextual indicators such as references to school environments or age-related milestones. This capability is being expanded across additional surfaces within Meta’s apps, strengthening enforcement in a more consistent and proactive way.

  • Advanced visual analysis technology: Meta is introducing AI that can interpret general age-related cues within photos and videos. This technology estimates age ranges based on broad characteristics and does not use facial recognition or identify individuals. When combined with behavioural and textual signals, it significantly enhances detection accuracy.

  • Expanded enforcement and verification processes: Accounts identified as potentially underage are subject to age verification requirements. Where age cannot be confirmed, accounts may be removed to maintain platform integrity.

  • Improved reporting and flagging tools: Meta is making it easier for people to report suspected underage accounts through simplified reporting flows available both in-app and via the Help Center, helping surface potential violations more efficiently.

  • AI-supported review systems: To improve consistency and speed, Meta is supplementing human review teams with AI models that apply standardised evaluation criteria to reports, enabling faster and more reliable enforcement outcomes.

  • Stronger circumvention safeguards: Meta is also enhancing its ability to detect and prevent repeat attempts by users who may try to bypass age restrictions by creating new accounts.

While many of these AI-driven systems are already in use globally, certain advanced capabilities continue to be rolled out progressively across additional markets.

Expanding Teen Account protections

Meta continues to expand its Teen Account framework, which is designed to provide built-in protections that limit unwanted contact and reduce exposure to inappropriate content. Since its introduction, hundreds of millions of teens have been enrolled in these protections across Instagram, Facebook, and Messenger.

These protections include automatically placing teens under 18 into age-appropriate experiences, including a default 13+ content setting designed to limit exposure to sensitive content.

Building on this progress, Meta is further scaling its proactive detection technology that identifies users who may be teens—even if they have entered an adult birthdate—and automatically places them into age-appropriate settings. This technology, already rolled out in several markets, is being expanded to additional regions, with the goal of making these protections available more broadly over time.

Supporting parents with tools and guidance

Meta continues to support parents as key partners in helping teens navigate online experiences safely. The company is introducing new notifications and guidance designed to help parents better understand how to verify their teen’s age and encourage open conversations about the importance of providing accurate information online.

These efforts build on existing resources available through Meta’s Family Center, which provides tools and educational materials to help families manage their digital experiences more effectively.

Meta also maintains age verification requirements for users who attempt to change their age in ways that may bypass protections, using a combination of ID verification and facial age estimation tools.

Advocating for industry-wide solutions

Meta continues to emphasise that age assurance is a complex, industry-wide challenge that requires broader collaboration. The company supports approaches where age verification is conducted at the operating system or app store level, enabling developers to deliver consistent, age-appropriate experiences across apps.

In addition to AI-based detection, Meta uses age estimation based on user activity and signals, as well as user reports, to help determine whether someone may be misrepresenting their age.

Meta believes that such an approach would help reduce fragmentation, improve consistency in protections, and provide a more privacy-preserving solution compared to requiring each individual app to implement separate systems.


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