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Africa Set to Become a Global Hub for Agritech

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Africa’s agricultural sector is set for exponential growth in the coming decade, research commissioned by Microsoft and compiled by Africa Practice revealed.

Africa Set to Become a Global Hub for Agritech

A statement by Microsoft said with a projected value of USD1 trillion by 2030, the continent is poised to become the global centre of agritech solutions and has also seen rapid growth in e-agriculture solutions.

“With agriculture sustaining 70 per cent of Africa’s livelihoods, Microsoft believes that agriculture is a key sector in Africa. Developing agritech solutions to enable data-driven, precise and connected farming will help farmers across Africa optimise yields, boost farm productivity and increase their profitability. Leveraging our extensive partnerships and initiatives network, Microsoft, through its 4Afrika initiative, is committed to ensuring that all farming communities are equipped with the latest tools like AI, IoT and edge computing to improve productivity and sustainability across the sector.

Africa is fast becoming a global leader in the agritech space – between 2016 and 2019 the agritech sector grew by 44 per cent year-on-year, and the continent has registered the highest number of agritech services in the developing world, reaching over 33 million smallholder farmers to date.

Agriculture already accounts for 14 per cent of GDP in Africa and for 52 per cent of the continent’s workforce.

It’s expected that as the continent’s middle class rapidly grows, they will drive increased demand for fresh produce, while the implementation of the African Continental Free Trade Agreement (AfCFTA) could boost intra-African trade by 49 percent.

Through increased investments in inputs, storage facilities and irrigation infrastructure, Africa is expected to increase its agricultural output by up to three times by 2030.

Covid-19 has made digital interaction critical

Smallholder farmers account for 80% of the farming community, and it’s predicted that up to 200 million smallholders will be registered for agritech solutions by 2030.

Mobile connectivity is predicted to reach over 55 percent by 2030, compared with 45 per cent currently, meaning that over 85 percent of smallholder farmers could have access to feature or smartphones and mobile solutions.

This is critical, as many smallholder farmers live in remote areas, are hard to reach, and lack purchasing power on their own.

Agribusinesses provide tech services to these farmers, using digital tools to reach smallholders with extension services. With ongoing Covid-19 restrictions on movement, interacting with farmers digitally has become critical. Last year saw considerable growth across the continent in mobile money usage, e-commerce platforms, big data and e-extension services, all of which promise to drive further progress in agritech. Movement restrictions have seen more farmers and agribusinesses turning to e-commerce platforms, bolstering distribution chains.

Agritech solutions have a direct impact on the farmers they engage with. Twiga Foods links smallholder farmers in rural Kenya to informal retail vendors in cities. With Twiga’s mobile-based business-to-business food supply platform, vendors can order fresh produce from farmers across Kenya at competitive prices.

Another 4Afrika partner, NFrnds, brings the power of digital to subsistence and smallholder farmers in Africa and other emerging markets, via mobile. The platform provides vital information to users, and has nurtured a community of farmers who network with and support each other. It also provides access to financial services for market segments that are traditionally underserved by formal banking and insurance.

Climate change is prompting growth in sustainable agricultural practices

The adverse impacts of climate change have highlighted the need to adopt climate-friendly, sustainable agricultural practices, including effective tools to manage climate-related information, and ensuring that sustainable practices trickle down to smallholder farmers. There is a need for more robust and sustainable farming practices, which requires innovative technology solutions. Extension services for smallholder farmers is one way of providing relevant information and implementation strategies. The development of big data platforms is a means of informing farmers about agricultural best practices.

SunCulture identified access to water as the biggest challenge for most farmers, so the first product they developed was a solar-powered pump combined with micro irrigation.

Through precision agriculture, Microsoft is supporting SunCulture with an IoT platform and Azure machine learning tools for their solar-based system, which allows them to offer farmers personalised recommendations and solutions through their mobile phones. This helps them to be better, more productive farmers.

Richard Kiplagat, group director and MD East Africa for Africa Practice commented that, “Across Africa, agricultural transformation is well and truly underway. The opportunity for the sector to address some of the continent’s most pressing challenges – including food security, income inequality and livelihoods for our fast growing and youthful population – is immense. The big question is how to catalyze this momentum especially given the urgent need for a rapid post-Covid recovery. Our findings clearly show that agritech holds great promise as an effective tool to improve productivity, decision-making and access to markets. Africa Practice is excited about the results of the study and its potential to inform the growth of the agricultural sector on the continent.”

Amrote Abdella, regional director, Microsoft 4Afrika said, “Technology has the potential to change the face of farming, using smart tools and platforms for precision farming, predicting weather patterns, maximising the use of scarce water resources. By harnessing agri-tech, we can help solve the pressing issues around food security to meet the United Nations Sustainable Development Goal #2 of Zero Hunger, and enhance economic development in the process. We’re excited to work with our partners in building locally-relevant technology solutions that are mindful of the challenges local farmers face, offering solutions to farmers to deliver meaningful impact.”


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E-Business

UK Orders Apple to Create Backdoor for Encrypted iCloud Data

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United Kingdom has issued a “technical capability notice” to Apple, mandating that the company create a backdoor to access users’ encrypted iCloud data.

UK Orders Apple to Create Backdoor for Encrypted iCloud Data

This directive, issued under the Investigatory Powers Act of 2016, requires Apple to provide British security officials with the means to retrieve all content uploaded to iCloud by any user worldwide.

Apple’s Advanced Data Protection (ADP) feature, introduced in 2022, offers end-to-end encryption for iCloud data, ensuring that only users can access their information.

The UK’s demand challenges this security measure, potentially compelling Apple to either comply by creating the backdoor or withdraw the ADP feature from the UK market.

Compliance could set a precedent, leading other governments to request similar access, thereby raising global privacy concerns.

The UK Home Office has declined to confirm or deny the existence of such notices, stating, “We do not comment on operational matters, including, for example, confirming or denying the existence of any such notices.”

This development underscores the ongoing tension between governmental surveillance efforts and technology companies’ commitments to user privacy.

 


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Oracle Adds AI Pricing Features to Financial Software

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Oracle on Thursday added another set of artificial intelligence (AI) tools to NetSuite, one of its corporate finance software offerings, including some that might make it faster for consumers to get a price quote on purchases like custom bicycles.

Oracle has taken a different tack with AI than rivals such as Microsoft. Rather than racing toward general purpose virtual assistants, Oracle has decided to add targeted features that speed common-but-tedious tasks like entering a brief write-up of how a sales meeting went into a corporate records system.

Another such task that is common in the business world is giving a customer a price quote on a complicated purchase that might have a lot of options, when a sales professional would need to sift through materials to come up with a price.

NetSuite on Thursday announced a feature to compile such a quote via conversation with a chatbot asking what the customer wants, which can either be used by sales professionals behind the scenes to speed up their work, or directly by consumers in the case of e-commerce businesses.

“When you buy something like a bicycle, you have to configure it – figure out what parts you want and which parts work together. We all do it when we buy our cars on the web these days,” Evan Goldberg, executive vice president of Oracle NetSuite, said.

“If you can configure (products) for customers more easily, you can do more deals in a day, or each deal costs less.”

To power those features, Oracle has decided to skip the costly race to develop huge AI models and instead works with partners such as Canadian startup Cohere.

Goldberg said that Oracle’s recent agreement to build massive data centers with ChatGPT creator OpenAI could lead to working with it as well, though the two firms have made no formal announcements.

“I think you could safely say that there’s a possibility that OpenAI will be part of this,” Goldberg told Reuters. “We are eager to work with OpenAI.”

 


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IBM Exits Nigeria and Ghana, Transfers Operations to MIBB

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IBM, the American multinational technology giant, has reportedly announced plans to exit Nigeria, Ghana, and other key African markets, transferring its regional operations to MIBB, a subsidiary of the Midis Group.

IBM Exits Nigeria and Ghana, Transfers Operations to MIBB

The move, which according to TechCabal was revealed in a statement by the company, effective April 1 2025, is part of a new operating model IBM is adopting across select African countries.

Under this arrangement, MIBB will take over IBM’s local operations, customer support, and relationships while marketing and selling IBM products and services across 36 African nations.

“MIBB will market and sell IBM products and services in 36 African countries, thereby giving MIBB’s sales network direct access to IBM products, services, and support, further boosting innovation and growth in the region,” IBM stated.

IBM has been a key player in Africa’s tech industry for decades, providing critical infrastructure for banking, telecom, oil and gas, and government services.

However, its planned exit follows a trend of multinational corporations leaving Nigeria.

In December 2024, Swiss cement giant Holcim announced its departure from Nigeria, selling its 83% stake in Lafarge to a Chinese firm.

Similarly, South African grocery retailer Pick n Pay disclosed plans in October 2024 to exit Nigeria by selling its 51% stake in a joint venture.

IBM has yet to respond to media inquiries regarding the specifics of its transition strategy and reasons for the exit.


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