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Airtel Discloses Reasons for ‘It’s Now’ Campaign

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(L-r): Ajay Bakshi, director, Customer Services Delivery, Segun Ogunsanya, managing director & CEO and Dele Anifowoshe, general manager, Brands, all from Airtel Nigeria, during the launch of Airtel’s new “It’s Now commercial”.
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In a bid to help African youths live their dreams, Airtel, a leading telecommunication service provider and the largest supporter of grassroots football in Africa, has unveiled the ‘It’s Now’ campaign.

The campaign which has Yaya Toure, Africa’s best footballer of the year, as brand ambassador, seeks to nurture and grow talents in Africa while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.

Airtel’s ‘It’s Now’ campaign further reiterates the company’s vision of connecting inspired Africans to knowledge and opportunities.

Available through multiple channels, including television, print and radio platforms, the campaign also shines the spotlight on the company’s commitment to help people succeed, as well as providing tools and resources that will enable them to achieve their dreams. 

Speaking on the new campaign, Segun Ogunsanya, MD/CEO, Airtel Nigeria, said Airtel understands that people’s desire to succeed is outstripped by their ability to access the needed resources.

He noted that Airtel, an ambitious front-runner in the technology industry has helped millions of Africans plug into the global community. “We push the boundaries of technology, constantly innovating and drawing on our entrepreneurial spirit to provide our customers a window to the world. This commitment to Africa’s success finds its expression in the launch of our new campaign, It’s Now.  Airtel takes the expression of our belief in the power of Africa’s potential to the next level by giving them tangible, aspiration call to action”.

“At Airtel, our core values echo this dedication to our customer’s success.  Our mission is to provide them the tools they need to propel this great continent into the future.  Our values drive the way we interact with our customers and with each other. We are Alive.  We act with passion, energy and a can-do attitude. Innovation and an entrepreneurial spirit drive us. We are inclusive. We champion diversity; anticipating, adapting and delivering solutions that enrich the lives of the communities we serve. We are respectful. We share the joy and pain of our customers. We act with humility and are always open and honest”, he added.

On the choice of Yaya Toure as pan-African brand ambassador, he said the Ivory Coast born player has been making soccer history since he started playing in 2001 and thus serves as a beacon of inspiration, showing that with hard work and dedication one can achieve his dreams.

“Touré is respected in Africa and beyond. As the first player to win African Player of the Year for four consecutive times, he is an inspiration to everyone working to achieve their potential and striving to be their best every day. We would like everyone to experience our cutting edge technology at their fingertips. To enable them pursue their passions wherever it may take them, because their dreams are our dreams too.  

We all dream of an Africa without bounds; boundless knowledge, boundless creativity, boundless love, and boundless opportunities. The time to live your dream is now and Airtel will be your partner in achieving those dreams”.

According to Dele Anifowoshe, general manager Brands, Airtel Networks Limited, “we are not just a service provider but we want to go the extra step and see how these products and services help you to succeed in your daily life. There is no time better than the present to start living your dreams. This is why the call of the campaign is, ‘It’s Now.’

Now is the time to live your dreams. Now is the time to start that project, apply for that job, learn that skill or make that change. Now is the time you leave old ways behind for newer, smarter and faster ways. Take that step now and let Airtel be your partner in making your dreams come true”.

During this campaign, Airtel will give out one million naira daily for the next 60 days. Loyal subscribers will be rewarded with prizes and cash worth over 200 million naira during the course of the campaign.

Since its debut in the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people.

Airtel currently has Africa’s widest 3G footprint across 17 countries, coupled with the widest mobile commerce footprint in Africa.

 


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Google Rolls Out Search Live AI to 200+ Countries, Including Nigeria

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Google has launched its Search Live feature globally to over 200 countries, including Nigeria, where AI Mode is available, enabling voice-and-camera conversations in users’ preferred languages.

Google Rolls Out Search Live AI to 200+ Countries, Including Nigeria

Google

Powered by the new multilingual Gemini 3.1 Flash Live model, it delivers natural, real-time interactions via the Google app on Android or iOS—tap the Live icon under the Search bar.

Ideal for hands-free help, users can speak queries for audio replies, follow-ups, or web links. Camera integration adds visual context, like troubleshooting a shelving unit, or pairs with Google Lens for real-world chats.

From the app or Lens, Nigerians can now explore, learn, or solve tasks instantly, boosting everyday productivity worldwide.


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IFC Invests $45m to Green African Telecom Sites

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Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.

The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.

To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.

The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.

The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.

It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.

By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.

The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.

With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.

Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.

This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.

This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.

Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.

Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.

The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.


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Expedier Launches Platform to Ease Cross-Border Payments for African Firms

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Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.

Expedier Launches Platform to Ease Cross-Border Payments for African Firms

Kingsley Madu

The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.

Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”

Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.

Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.

As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.


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