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Telecom

Airtel, NIPR Collaborate to Deepen Consumer Education

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In line with its commitment to enriching lives as well as providing credible platforms to deepen consumer education, leading telecoms operator, Airtel Nigeria, recently partnered with the Nigerian Institute of Public Relations (NIPR), to host the 2nd NIPR Lagos stakeholders’ conference, at the University of Lagos.

The conference, which had the theme “The Nigerian Consumer – Rights, Duties and Obligations,” focused on the critical role public relations and its practitioners play in protecting the rights of the Nigerian consumer. 

The lead speaker, Prof. Ralph Akinfeleye, professor of Mass Communications, University of Lagos, noted that Public Relations should be used to maintain cordial and beneficial relationship between buyers and sellers, referring to PR as a tangible activity that will bring about visible changes in consumer behavior, education and protection.

According to Akinfeleye, effective PR should protect the interest of buyers, promote the rights of consumers, and evaluate the activities of both buyers and sellers.

“PR professionals should know that consumer education is paramount to consumer protection and the development of the country. Thus, tangible PR is a must in consumer public relations,” he said.

Also speaking at the conference, Airtel Nigeria’s Maurice Newa, chief commercial officer, who was represented by the company’s Head of Mass Market Segment, Oladipo Jolaosho, noted that the telco is committed to supporting reasoned discourse as well as promoting credible platforms that promote consumer education and protection.

According to him, consumer protection is fundamental in order to safeguard consumer right as well as prevent exploitation or infringing on the rights of customers.

He revealed that Airtel Nigeria develops bespoke products and services based on the needs of individuals, and this is usually accomplished by conducting focus group sessions to understand the telephone needs of people in order to provide the right products for the right segments.

Jolaosho went further to explain that Airtel’s products and services are targeted towards the mass market segment, youth segment and the high value segment.

“Our newly launched Smart connect caters to the mass market while Smart Trybe is targeted at students or Nigerian youths. On the other hand, the Airtel Premier Connect is targeted at the High Value segment”.

Other participants at the event admonished the Nigerian consumer to be assertive, saying that the era of consumer awareness is now, and so consumers should know their rights and demand for a redress when they are short-changed in the process of buying a product or receiving a service.

They also called on the Consumer Protection Council (CPC) to help amplify consumer education in Nigeria and seek to give the Nigerian consumer rights in the marketplace as this will help bring change and development to the country.  

The 2nd NIPR Lagos stakeholders’ conference was attended by several notable personalities including Barr. Joseph Okonmah, Chairman NIPR Lagos chapter, the Vice Chancellor, University of Lagos, Prof. Rahmon Bello, represented by Prof. Duro Oni, Dr. Rotimi Oladele, President / Chairman Governing Council NIPR, Dr. Abigail Ogwezzy-Ndisika, Tony Ojobo, Director, Public Affairs, Nigerian Communications Commission, among others. 

 


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Telecom

Tarana, Microsoft Enhance Africa’s Broadband Connectivity

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Tarana, provider of next-generation fixed wireless access (ngFWA) broadband technology, is collaborating with Microsoft to expand internet access in rural and underserved communities across Africa.

Together, the companies will help service providers in rural and underserved Africa deploy government-approved telecom equipment, along with training and technical support.

This comes as access to secure; affordable telecom equipment remains a major barrier to internet connectivity in Africa. Despite progress, high infrastructure costs and limited rural coverage have allowed the digital divide to persist.

Tarana stated that in some areas, fewer than 30% of people have dependable internet connectivity.

To that end, it said its collaboration with Microsoft will help reduce the cost of ngFWA equipment for African internet service providers while also assisting with deployment logistics, enabling them to give internet access more faster and more cost-effectively.

The company went on to say overcoming two primary limitations of traditional fixed wireless access) technology, ngFWA delivers high-speed broadband service in both non-line-of-sight conditions and heavy radio interference, making it an ideal solution for hard-to-reach and underserved markets.

More than 250 operators worldwide are deploying ngFWA to deliver better broadband more efficiently, said the company.

Basil Alwan, CEO of Tarana, added: “We look forward to making significant progress on the digital divide together.”

“Access to affordable, secure broadband infrastructure is essential for unlocking economic opportunity through digital access across Africa,” said Vickie Robinson, general manager, energy, connectivity, and sustainability at Microsoft. “By working with Tarana, we’re helping local operators overcome cost and deployment barriers so they can bring high-speed connectivity to the communities that need it most.”


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Mobile Industry Emissions Down 8%, But Pace Must Double to Hit Net Zero

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The mobile industry’s operational emissions fell by 8% between 2019 and 2023, even as mobile connections grew by 9% and data traffic quadrupled, according to the GSMA’s fifth annual Mobile Net Zero report released this week.

The findings show the mobile industry has successfully started to decouple emissions from data and connectivity growth – a stark contrast to global emissions, which have increased 4% since 2019. However, to continue progress and reach net zero by 2050, emissions must fall by 7.5% annually until 2030 – more than twice the average annual rate achieved to date.

Key findings from the report include:

  • Preliminary 2024 data suggests a further 4.5% drop in emissions – an acceleration on previous years, but still short of the 7.5% annual reduction needed to 2030.
  • 37% of electricity used by operators disclosing to CDP came from renewables in 2023, up from 13% in 2019 – avoiding 16 million tonnes of emissions.
  • 81 mobile operators (covering nearly half of global connections) have set or committed to science-based targets.
  • The GSMA Climate Action Taskforce now includes 77 operators, covering 80% of mobile connections worldwide.
  • Europe (-56%), North America (-44%), and Latin America (-36%) lead the way in operational emissions reductions between 2019 and 2023.
  • New analysis of China shows operational emissions likely fell by 4% in 2024 – the first decline after a 7% rise between 2019–2023 – alongside a more than quadrupling of renewable energy use.

Global, collaborative climate action gathers pace

The acceleration in decarbonisation is driven by operator actions to improve network energy efficiency and transition to clean energy, including solar and battery storage. Many operators are phasing out less efficient legacy networks and reducing their reliance on diesel generators.

Some markets are seeing better renewable electricity access through policy support and market reform, but the GSMA warns that the accelerated reductions needed by 2030 will require greater access across more markets.

Regional momentum is building globally, with Europe and the Americas leading emissions reductions, while Asia and Africa show increasing engagement. China, representing the world’s largest mobile market with more than one billion 5G connections, shows promising progress in 2024.

New analysis published today to frame discussions at MWC25 Shanghai indicates China’s operational emissions declined for the first time in 2024, with preliminary data showing a 4% reduction year-on-year driven by a more than quadrupling in renewable energy use by operators. As the industry’s largest single market, China’s progress is instrumental in achieving global net zero targets.

Steven Moore, Head of Climate Action at the GSMA comments: “Our findings show the mobile industry isn’t greenwashing or greenwishing – it’s green acting. Emissions are trending in the right direction, but the pace of progress must now double.

“This is a global effort, and it’s encouraging to see momentum building across every region – from Latin America to Europe and especially to China.

“But to sustain this progress, we need broader support: better access to renewables, more policy certainty, and stronger collaboration across the ecosystem. Supply chain emissions, which make up most of our industry’s footprint, must also be addressed – and climate transition plans will play an increasingly important role in navigating what comes next.”

Focus on Scope 3 and circularity sharpens

The report emphasises that Scope 3 emissions – mostly from supply chains and manufacturing – account for more than two-thirds of the industry’s total carbon footprint and require attention. While transparency is improving, Scope 3 emissions remain a blind spot compared with operational emissions (Scopes 1 and 2), making them a critical challenge for operators with science-based targets, which require reductions across full value chain emissions.

Additionally, the report points to growing momentum around circular economy initiatives. Consumer appetite for sustainable devices is rising, with around 90% of users surveyed by GSMA saying they value longevity and repairability, and nearly half considering refurbished for their next phone purchase.

Buying refurbished instead of new can save consumers money and reduce environmental impacts from manufacturing, with refurbished phones generating 80-90% fewer emissions than new ones. While new device sales have slowed in recent years, the second-hand device market is growing rapidly, and projected to be worth $150 billion by 2027.

Many leading operators are now developing climate transition plans to assess climate risks and map out credible, long-term strategies toward net zero. These plans are expected to become a key focus of the GSMA’s Climate Action Programme over the coming year.


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MTN’s Ikenna Ikeme Urges Responsible AI Use @Pan African Data Policy Conference

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The use of local content in Artificial Intelligence systems is essential for delivering accurate, region-specific results, according to MTN Nigeria’s General Manager for Regulatory Affairs, Ikenna Ikeme.

He shared this perspective at the recently held Network of African Data Protection Authorities (NADPA) Conference, held in Abuja recently.

The conference convened industry leaders, policymakers, and experts to discuss the role of data and AI in shaping Africa’s future. Key discussions focused on balancing innovation with risk, safeguarding data in AI systems, promoting responsible data use, and enabling cross-border data flows.

During a panel on “Data Governance for Responsible and Beneficial Use of AI,” Ikeme highlighted data’s dual nature. “Data can be transformational by bringing efficiency to businesses, but it also presents risks, ranging from privacy to investment,” he stated. He warned against relying too much on external data.

Adewale Adene, Google’s Government Affairs and Public Policy Manager, also spoke at the session. Adene projected AI and data governance could add $30 trillion to Africa’s economy by 2030. “All relevant authorities and stakeholders must ensure Africa is positioned to capitalise on this new economy,” he urged.

Other panelists included Nonye Ujam, Government Affairs Lead at Microsoft; Ololade Shyllon, Director of Privacy Policy for Africa, the Middle East, and Turkey at Meta; Oliver Patel, Head of Enterprise AI Governance at AstraZeneca (who joined remotely); Femi Daniel, Senior Counsel, Privacy and Data Protection at Mastercard; and Adewolu Adene, Government Affairs and Public Policy Manager at Google.

The conference stressed the urgent need for African stakeholders to create strategic policies. These policies should support both growth and safety.

Participants called for collaboration, investment in local data infrastructure, and strong legal frameworks. This is to ensure AI technologies are developed and used responsibly.

The NADPA Conference served as a timely call to action. It urged governments, companies, and regulators to prioritise trust and transparency. Homegrown solutions are key in shaping Africa’s digital destiny, the conference concluded.


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