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Airtel Rolls Out ‘SMS 4 Millions’ Promo, Freebies Up for Grabs

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Airtel Nigeria, leading telecommunications service provider, has introduced an exciting trivia-based mega consumer Promo aimed at rewarding its loyal customers with millions of Naira over the next 90 days.

Tagged ‘SMS 4 Millions’, the promo is anchored on a point-based interactive SMS system where customers will accumulate points to increase their chances of winning by responding to questions.

The promo, which will run for 90 days, is divided into two categories; the Play for Free and the Premium trivia game.

The play for free offers a cash prize of N500,000 weekly, while the premium trivia which costs N100 daily to participate, offers customers the opportunity to wins mart devices daily and N3m on a weekly basis for the duration of the promo.
Customers join the Play for Free zone when they send the keyword ‘FREE to the short code 53370.

Once activated, they will receive a series of general questions on their phones which they will provide answers to score points.

After exhausting the daily free question capacity, customers are prompted to proceed to the Premium trivia game, which unlocks an unlimited number of questions and offers an opportunity of collecting additional points for higher value prizes.

To move from the lower tier to a higher one, customers would simply answer positively when invited during the game. The users with the most correct answers will have the highest chances of winning the big cash prize.

Announcing the promo, Maurice Newa, chief commercial officer, Airtel Nigeria, explained that the promo summarizes Airtel’s brand promise of empowering Nigerians to realize their dreams and full potentials whilst also offering the platform for communicating with their families, friends and loved ones by providing the latest and most innovative mobile value offerings.

He said: “SMS 4 Millions” will convert a large number of Nigerians into instant millionaires while others will step up the financial ladder with the weekly cash rewards for the next three months”.

According to him, “The promo is based on general knowledge questions and it offers participants the opportunity to win as much as N3m. This is yet another opportunity for the company to create fun and excitement for its customers and also reward them financially and materially for their loyalty to the brand”.

He added that the company has engaged the services of a renowned firm in systems, processes and applications audit, to supervise the draws and prize redemption processes in a bid to further demonstrate transparency and sustain Airtel’s well-known credibility in conducting consumer promotions in line with set regulations over the years.

Speaking further, he advised Airtel customers to be wary of criminal minded individuals who may decide to take advantage of the Bonanza to defraud unsuspecting participants.

He noted that the company does not notify winners by SMS and does not request financial or security information such as bank account numbers or ATM pins as a precondition to redeem prizes.

He urged Nigerians to be vigilant and ensure they confirm any notification on winning from Airtel’s customer care on its toll free line, 111.


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New Investment Fund Targets Acceleration of Emerging Technology in Nigeria

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The International Rescue Committee (IRC) has announced the formation of Airbel Ventures, a new humanitarian impact investing fund aimed at accelerating the introduction and scaling of breakthrough technologies in crisis-affected communities.

The fund will invest in companies whose ideas have the potential to change humanitarian response, including digital infrastructure for frontline health systems and climate-resilient agriculture.

The launch of Airbel Ventures follows a period of rapid innovation at the IRC, despite the humanitarian sector facing record funding cuts.

In the past year, the IRC’s Airbel Impact Lab has advanced more than twenty Artificial Intelligence (AI) and technology initiatives—from anticipatory action tools powered by climate and vulnerability data, to frontline service delivery using safe, orchestrated AI systems, to breakthrough diagnostic tools for emerging diseases.

Airbel Ventures’ first impact investment is in Signalytic, a company delivering solar-powered computing devices that ensure reliable electricity and connectivity for remote health facilities.

Following the investment, the IRC will pilot Signalytic’s technology with its Nigeria Health team, demonstrating the viability of next-generation digital infrastructure in humanitarian settings.

“We know breakthrough solutions already exist—what’s missing is the path to scale in humanitarian contexts,” said Dr. Jeannie Annan, Senior Vice President for Research & Innovation at the IRC and head of the Airbel Impact Lab.

 


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MTN Nigeria Suffers 9,218 Fibre Cuts in 2025 as Vandalism, Theft Cripple Network

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MTN Nigeria, the country’s largest telecommunications operator, recorded a historic surge in network disruptions in 2025, suffering 9,218 fibre cuts as of December 31, alongside 211 base station sites affected by theft and vandalism, incidents that disrupted mobile and data services relied upon daily by millions of Nigerians.

MTN Nigeria Suffers 9,218 Fibre Cuts in 2025 as Vandalism, Theft Cripple Network

The data was revealed by Dr Karl Toriola, chief executive officer/managing director, MTN Nigeria via a social media post titled ‘MTN Nigeria 2025 Wrapped’.

The scale of the damage highlights the growing vulnerability of Nigeria’s telecommunications infrastructure, which has come under increasing pressure from road construction activities, cable theft and deliberate acts of vandalism.

MTN said 5,478 fibre cuts occurred within just the first seven months of 2025, with 760 incidents recorded in July alone, underscoring the intensity of the challenge.

Some of the incidents had wide-ranging consequences, knocking out connectivity across multiple states simultaneously and affecting voice calls, data services, digital payments and enterprise operations.

The company described the situation as a national infrastructure problem, rather than an isolated corporate issue, given the economy’s deep dependence on mobile networks.

“These gaps were shaped by real operational challenges such as fibre cuts, theft, and vandalism. Their impact is felt directly by customers and reflected in what they tell us,” Toriola,

The disruptions were reflected in customer feedback volumes, as MTN handled an unprecedented number of complaints during the year. The operator said it resolved 1,624,263 customer complaints in 2025, spanning call centres, social media platforms, emails and physical service centres nationwide.

Despite the setbacks, MTN pointed to signs of operational resilience. The company retained its ranking as Nigeria’s best network by Ookla, returned to profitability after a challenging period, declared an interim dividend, and expanded its subscriber base to over 85 million users by September 2025.

The figures show that while Nigeria’s telecom operators continue to invest heavily in network expansion and customer service, infrastructure sabotage remains a major drag on service quality and operating costs.

MTN acknowledged that performance improvements remain a work in progress. “We are not where we want to be yet. We see you. We hear you. We exist because of you. And we will get better,” Toriola said.

As the company enters its 25th year of operations in Nigeria, Toriola said MTN is doubling down on customer-centricity, treating every piece of feedback as a guide for improvement, while also stepping up engagement with government agencies.

The CEO renewed calls for stronger regulatory and legal protections for telecommunications infrastructure, urging policymakers to classify fibre cables, base stations and other critical assets as national infrastructure and criminalise vandalism to deter repeat attacks.


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NCC Licences Six New ISPs to Challenge Telcos, Satellite Giants

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Nigerian Communications Commission (NCC) has granted operating licences to six new Internet Service Providers (ISPs), effective January 1, 2026, raising the total number of authorised ISPs in the country to 231 from 225 recorded in December 2025.

NCC Licences Six New ISPs to Challenge Telcos, Satellite Giants

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The newly licensed firms are Intellvision Technologies Limited, Granet Technologies Limited, Fiber Sonic Limited, Dasol Solution Services Ltd, Boost ISP Limited, and Amazon Kuiper Nigeria Limited.

Five of these companies are headquartered in Lagos, while Granet Technologies Limited operates from Owerri in Imo State, highlighting the persistent concentration of broadband infrastructure in major commercial hubs like Lagos, Abuja, and Port Harcourt.

This development intensifies competition in Nigeria’s broadband market, which faces pressure from dominant mobile network operators such as MTN and Airtel, alongside rapid expansion by satellite providers like Starlink.

Traditional ISPs continue to grapple with shrinking customer bases, aggressive data pricing from telcos, and satellite disruptions, even as NCC data from Q2 2025 showed Spectranet, Starlink, and FibreOne controlling about 65 per cent of the 313,713 active ISP subscribers.

The inclusion of Amazon Kuiper Nigeria Limited marks a significant entry of global satellite broadband competition, building on Nigeria’s recent approvals for other low Earth orbit providers to enhance connectivity in underserved areas.

Industry analysts view the licences as a strategic push to improve internet quality amid rising demand for digital services, though geographic clustering underscores ongoing infrastructure challenges outside urban centres.

NCC’s move aligns with broader efforts to foster a competitive telecoms sector critical to Nigeria’s digital economy ambitions.


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