Telecom
AppsFlyer Data Reveals app Downloads in Sub-Saharan Africa Grew by 55% in 2020

AppsFlyer, the global attribution leader, yesterday released new data that shows the worldwide trends that shaped the app market in Sub-Saharan Africa in 2020.

Analysing over 48 billion installs in over 30,000 apps with a minimum of 5,000 installs per month, Appsflyer’s data showed 33% increase in app downloads globally.
Across sub-Saharan Africa, data showed a 55% increase in the number of total app downloads in the region in 2020 compared to 2019.
With COVID-19 forcing more people than ever to be on their mobile devices this year, apps that enabled users to shop, play games, keep fit, stream or indulge in social networking proved vital during the long lockdown period.
AppsFlyer’s mobile marketing analytics provided crucial insights for app marketers globally. Here’s a summary of the top trends:
In sub-Saharan Africa, key app trends throughout 2020 include:
-93% growth in in-app purchases between April and May 2020 in South Africa, driven by strict COVID-19 lockdown measures and better access to online stores. This is compared to a 43% increase between September and November 2019
– Nigeria saw a 57% increase in organic app installs (44% in non-organic app installs) in 2020 vs 2019
– The average number of purchases per user in South Africa in general retail apps increased by around 20% between March and April
– An analysis of 27 billion app installs across 495 media networks and 14,000 apps revealed that Google was the best platform for driving performance for app marketers in Africa, while Facebook was the best platform for remarketing across Africa and the Middle East
– A platform breakdown showed Google dominated on Android thanks to its leap in developing countries where the operating system dominates, while Facebook controls much of iOS.
Globally, summary trends from 2020 show that:
– Mobile app marketers spent $74.6 billion globally in 2020 to drive users to install mobile apps – a 30% increase compared to 2019
– The number of app downloads increased by 33% in 2020, up 25% compared to 2019. It’s clear that both pure consumer intent and marketing efforts contributed to this leap
– Cost per install spiked 30% post-lockdown leading to higher spend despite drop in NOI
– An analysis of 45 apps (mainly eCommerce, Finance, Media & Entertainment, and Food & Drink) found that the number of app installs with a preceding visit to the brand’s website has almost doubled this year. In fact, in almost 1 in 10 installs, the web was part of the user journey
Reflecting on the app trends for the year, Daniel Junowicz, MD Latam & Africa, AppsFlyer, commented: “Africa’s mobile-first economy has been one of the key markets that has shifted quickly to digital in recent years.
Brands here understand more than any other region that mobile needs to be at the forefront of their business activity. Looking ahead to 2021, the signs look positive for SMEs looking to acquire more customers through their mobile devices.
“2020 was a challenging year globally for all businesses but with more users seeking to conduct numerous activities on their mobile devices, marketers need to meet consumers where they are to drive sales and mimic the in-person experience as some physical activities increasingly become digital experiences.”
Telecom
Cassava Launches Sovereign Cloud for Africa’s Public Sector

In the wake of increasing geopolitical tension, Cassava Technologies has unveiled its National Sovereign Cloud offering for African governments.

The solution, the company claims, will help the continent’s governments ensure data is kept on infrastructure that remains under local legal and operational jurisdiction.
According to the official announcement, made yesterday, the solution provides “secure, locally-governed digital infrastructure that enables the deployment of AI-enabled public services”.
The overarching solution encompasses cloud, cyber security, AI computing infrastructure, as well as local language AI models and skills support for governments.
The announcement comes amid increasing uncertainty over the hosting of sensitive national data on cloud services operated by foreign hyperscalers, which are subject to legal frameworks, such as the U.S. CLOUD Act. The CLOUD Act opens the door to allow American authorities to access data stored on the servers of US hyperscalers, wherever those servers are physically located.
Cassava has claimed separately that currently, “approximately 33% to 45% of the world’s data is hosted in the USA”.
The company added: “A sovereign cloud reduces exposure to extraterritorial laws, improves cyber resilience, and ensures that model weights and training data for public AI remain under national custody.”
The Africa Data Centres Association’s 2026 Economic Report states that “data sovereignty has evolved from a legal aspiration into a strategic policy lever”.
Ahmed El Beheiry, Group COO and Group Chief Technology and AI Officer, Cassava Technologies said: “Across Africa, governments are accelerating their digital transformation agendas and are increasingly focused on ensuring that data and digital infrastructure remain secure and sovereign.”
Announced at the Mobile Word Congress in Barcelona, this week, the Sovereign Cloud offering launch accompanied the launch of Cassava’s Cloud Partner programme.
The partner programme targets mobile network operators and system integrators across Africa to resell and distribute AI, cloud, and other digital services using Cassava’s infrastructure and technology platforms.
El Beheiry added: “We are expanding Africa’s sovereign AI ecosystem to build solutions that address the continent’s unique challenges while creating new opportunities for growth and digital inclusion.”
The programme offers partners access to NVIDIA Cloud Partner solutions, Cassava’s AI Factory, its own native AI solutions and its AI Multi-Model Exchange, which supports both Anthropic’s Claude and Google’s Gemini models.
Telecom
MTN Nigeria Non-Executive Director Mazen Mroue Quits to Focus on Group Role

Mazen Mroue, a non-executive director at MTN Nigeria Communications Plc, has resigned effective February 27, 2026, to prioritise other responsibilities within the MTN Group, the company announced in a Nigerian Exchange Limited (NGX) filing.

MTN Nigeria
The notice, signed by company secretary Uto Ukpanah, stated: “This is to enable Mr. Mroue to focus on other priorities within MTN Group Limited. The Board wishes to express its appreciation to Mr. Mroue for his immense service to MTN Nigeria and wishes him success in his future endeavours.”
Mroue joined MTN Nigeria’s board on June 1, 2022, bringing over 28 years of telecom experience. A veteran MTN executive, he previously served as CEO of MTN Uganda and MTN Liberia, non-executive director at MTN Cyprus, and held leadership roles at MTN Ghana.
Since February 2022, he has been MTN Group’s Chief Technology and Information Officer, overseeing technology strategy and governance. Earlier, as MTN Nigeria’s COO from August 2018 to January 2022, he also sat on the MTN Nigeria Foundation board.
The exit follows MTN Nigeria’s stellar 2025 results, posting a ₦1.70 trillion profit before tax—reversing a ₦550.3 billion loss in 2024 driven by forex woes—marking one of the telco’s strongest rebounds.
Telecom
Google Adds Yorùbá, Hausa to AI Search, Boosting Access for Millions of Nigerians

Google has rolled out support for Yorùbá and Hausa languages in its AI-powered Search features—AI Overviews and AI Mode—enabling millions of Nigerians to get quick answers, summaries, and conversational web exploration in their mother tongues.

The update forms part of Google’s push to cover 13 African languages, including Afrikaans, Akan, Amharic, Kinyarwanda, Afaan Oromoo, Somali, Sesotho, Kiswahili, Setswana, Wolof, and isiZulu, selected based on high search activity across the continent.
Now, a Kano student can ask complex questions in Hausa, while an Ibadan trader seeks business tips in Yorùbá—both receiving culturally nuanced AI responses via text or voice on Android, iOS, or web.
Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, said: “Building truly global Search requires nuanced local understanding. With Gemini-powered AI, we’ve made advanced capabilities relevant in Yorùbá and Hausa, so Nigerians converse naturally with Search in their mother tongues.”
To use: Open the Google app, tap AI Mode, and query in Hausa or Yorùbá for personalised guidance—breaking language barriers and making technology reflect Nigeria’s diverse identity.
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