General News
AppsFlyer Gives Insight into Global E-Commerce Trends for 2023

By Sue Azari
It is no secret that over the past few years the e-commerce industry has been constantly and rapidly evolving, with COVID-19 playing a significant role.

Many retailers have experienced highs as a result of the pandemic, with consumers taking advantage of the convenience of shopping for pretty much anything right from the comfort of their living room; whilst others such as offline retailers suffered, due to their lack of a digital footprint when lockdown was introduced.
Judging by recent trends, global retail e-commerce sales will continue to soar in 2023, showcasing the adaptability of e-commerce, which has gone through tremendous change over the past 30 years.
As we look ahead to 2023, and the challenges e-commerce retailers have faced post pandemic – from economic uncertainty to supply chain issues – it’s not all doom and gloom, as with great challenges come great opportunities.
The future looks particularly bright for e-commerce retailers that are placing customers at the forefront and creating better customer experiences, as well as staying on top of ever evolving e-commerce trends.
Here are some of the most notable e-commerce trends to look out for in 2023:
- The rise and rise of Mobile Commerce
Mobile commerce has been on the rise within the e-commerce industry for some time now, thanks to the pandemic.
According to AppsFlyer benchmark data, total mobile app installs on the African continent grew by 17% in the first part of 2022 compared to early 2021. As consumers are increasingly shopping for and purchasing products using mobile devices like phones and tablets, mobile commerce sales are expected to rise significantly in 2023, and beyond.
It is rapidly becoming the preferred channel for shopping, and we’re now seeing more traditional retailers join in the trend, prioritising mobile as an alternative channel for delivering exceptional customer experiences, for both new and existing customers.
For the future, e-commerce retailers need to focus on mobile first solutions such as mobile payment options like Apple and Google pay.
- Omnichannel E-Commerce coming into play
After two years of predominantly online shopping, consumers are ready for in-store experiences again. Although mobile commerce is thriving more than ever, post pandemic has seen a slight shift in consumers reverting back to offline shopping, with retailers now expanding their number of stores, and pure online retailers opening up physical pop-stores.
Many consumers have missed being able to physically go into a store and select an item. To reinforce this, the role of the store has changed, with retailers opting for the more experiential and inspirational in-store experiences moving forward into the new year, Shoprite being a prime example of this, already implementing the use of AI in their South African stores, with the aim of enhancing the customer journey through the store.
A major challenge which arose with stores reopening post pandemic was the convergence of online and offline experiences. Having said this, some retailers are taking the necessary measures to bridge that gap, and are finding ways to incorporate online into the in-store experience.
As post pandemic in-store shopping continues to grow, many brands have turned to the use of apps to enhance in-store shopping experiences.
These apps are able to give in-store associates access to customer account details to provide better service, and ensure in-store inventory is reflected in real-time online, all in a bid to create a more natural shopping experience online for customers.
Brands are becoming increasingly reliant on more channels for customers to shop, and it is important they have good visibility across each channel.
- The impact of Social Commerce
The astronomical growth of social commerce will undoubtedly continue in 2023. The global social commerce market is set to reach a whopping $604.5 billion by 2027. With social media attracting high engagement levels from a wide audience who typically spend almost 2.5 hours on these platforms per day, it makes it much easier for e-commerce retailers to capture and build closer connections with customers amidst the economic downturn.
Another advantage of social commerce is that it offers a frictionless journey between inspiration and purchase. Until very recently, consumers would have to seek out their inspiration on social media, then head back to a website for purchase. Today, social media is now a one-stop shop, streamlining the experience and minimising the risk of drop offs.
- Re-commerce breaking through the clutter
Environmentally-friendly products can influence today’s consumer’s choices. As sustainability is increasingly becoming an essential factor in the consumer’s decision making process, re-commerce will play a much bigger role when it comes to 2023 e-commerce trends.
Consumers are now willing to spend more on sustainable products for health and fitness, and general environmental good, as taking care of the planet and environment is no longer just a marketing stunt or a nice-to-have.
It is paramount that e-commerce retailers take this into consideration in a way that will still be profitable to them. E-commerce retailers can gain a competitive edge in 2023 by choosing greener products and packaging, and adopting more and more environmentally sound practices.
- Personalisation key to brand loyalty
Today’s consumer demands a more personalised shopping experience from their favourite brands, therefore personalisation is expected to be a big trend in 2023. Most consumers crave a brand that knows them well enough to offer up personalised shopping experiences.
Personalisation works best when e-commerce retailers use the customer’s touch points and journey data to boost customer engagement and loyalty. This means engaging them on the channels they prefer, and supporting them throughout their entire customer journey with personalised offers.
The latest e-commerce trends are adopting new technologies and unprecedented business practices, which in turn show that customer experience is heading towards being an always-on 2023 e-commerce trend. E-commerce retailers should look to adopt some of these trends in order to stay ahead of the competition next year, and beyond.
Sue Azari is E-Commerce Lead at AppsFlyer
General News
Kaspersky Reveals How Digitalisation is Influencing Family Life

Kaspersky’s latest global research shows that mostly all people currently interact with their family members digitally: 86% of all participants communicate with family via messaging apps, 58% have regular video calls, and 44% have even established joint streaming service accounts.

While digitalisation offers unprecedented convenience and flexibility in family communication, Kaspersky experts warn that this increased online connectivity demands a heightened awareness of digital safety practices and the protection of devices.
Communication in the digital sphere has become an integral part of everyday life. Thanks to video calls and instant messaging, we can maintain connections with our loved ones, no matter where we are.
Digitalisation has reshaped not only how we communicate, but also how we spend our free time together. Kaspersky has conducted a survey* to reveal the common patterns of modern family life in the digital age and discover the cybersecurity challenges that lurk beneath our screen interactions.
Cyber safety during family communication
According to the survey, regular messaging via WhatsApp, Telegram, Signal, Viber and other messenger apps were top of users’ choices when communicating with their families.
People in the 35-54 age group were the most likely to engage this way, with 89% of respondents choosing this option. Video calls were a much less popular option among respondents as a way of keeping in touch with relatives, with only 58% choosing this digital solution.
Another popular way of staying connected online for many families is exchanging posts and memes on social media and messengers (53%). The 18-34 age group leads this trend with a 58% participation rate, showcasing how humor and shared cultural references are becoming essential family bonding mechanisms.
The older generation (above 55 years old) is in general less digitally engaged than other ages, though the share of those who chat with their families in messengers is on par with the average (85%). 42% of this age group even exchange memes and posts via social media.
Despite the fact that older people are more active in the digital sphere, they may still not be ready to face cyber threats and scams. Users should therefore educate their older relatives on how to stay safe online and use gadgets securely.
Even for advanced users, communication online carries potential cyber security risks. From phishing attempts disguised as legitimate messages to sophisticated social engineering attacks, the digital battlefield operates within our most personal communication channels.
To ensure the complex protection for your messengers it’s highly recommended to enable two-factor authentication where possible, use unique, complex passwords for each account, remain skeptical of unexpected links or attachments, use a reliable security solution with anti-phishing protection for messengers and follow security tips from Kaspersky experts.
Family accounts – convenience or risk?
The survey shows that in their free time 70% of families choose to watch movies together, with 44% having family streaming accounts. Online games do not have such popularity as a family pastime, with only 35% of general respondents opting for them.
While sharing streaming subscriptions and gaming accounts may seem like a cost-effective solution, it opens the door to a host of digital vulnerabilities that can compromise your family’s security and privacy, especially when an account is used by different family members under the same login and password. Such accounts create a perfect storm for security breaches.
If one family member’s device is compromised, hackers gain access to the entire account. Additionally, password reuse across multiple platforms means that a single breach could expose your financial information, email accounts, and other sensitive data. To manage all passwords securely, it’s highly recommended to use a password manager for all family members.
“As our family life moves more and more online, it opens up amazing ways to stay close and create memories – but it also brings new risks, like scams and hacking. Kids and older relatives can be especially at risk, so looking out for each other online is really important.
“Protecting your digital privacy and using cybersecurity measures is an important way to care for your loved ones and keep your family safe”, comments Marina Titova, Vice President for Consumer Business at Kaspersky.
General News
NCC Slaps ₦250,000 Fee on Trial Licences to Spur Telecom Innovation

Nigerian Communications Commission (NCC) has rolled out a new ₦250,000 application fee for companies seeking temporary approval to test innovative telecom services, aiming to fast-track sector modernisation while safeguarding consumers.

NCC
The fee targets the newly launched Interim Service Authorisation (ISA), a short-term licence enabling telecom operators, startups, and tech firms to trial novel offerings in live markets before full commercial rollout. Contained in NCC’s freshly published General Authorisation Framework, the charge covers administrative processing, with successful applicants potentially facing extra costs for spectrum or numbering resources.
Under the rules, firms pay the ₦250,000 upfront upon application. Trials run for an initial three months, renewable once up to six months total, capped at 10,000 users and restricted geographically. Operators must prove their service is genuinely new, detail regulatory hurdles, outline consumer safeguards, and submit monthly reports, all while upholding data protection, security, and rights obligations.
NCC Executive Vice-Chairman Aminu Maida, who previewed the draft in July, said exploding tech advances had outstripped old licensing models, necessitating reform to foster innovation without skimping on public safeguards. The ISA lets providers gauge technical viability, market appetite, and risks, while regulators scrutinise quality and impact pre-scale-up.
“This framework strikes a balance—unleashing experimentation in spectrum sharing, Open RAN, and alternative connectivity, minus the pitfalls of unchecked rollouts,” an NCC statement noted. Participation offers no automatic path to full licences; commercial bids hinge on fresh evaluations and category fits.
Industry players hailed the move as a risk-reducer for unproven ideas, potentially slashing flop costs in Nigeria’s cut-throat telecom arena. With participation limited and monitoring rigorous, the NCC bets on controlled pilots to propel breakthroughs, cementing Africa’s giant as a digital vanguard.
As operators eye 5G-plus frontiers, the ISA arrives amid investor clamour for agile rules, positioning Nigeria to harvest homegrown tech leaps without consumer blowback.
General News
Naira Smashes Through ₦1,400 Barrier in Official FX Rally

Nigerian naira strengthened to a record high of about ₦1,400 to the US dollar at the official market during midweek trading, continuing an appreciation trend seen since the start of the week.

FX
Data released by the Central Bank of Nigeria (CBN) showed that the currency appreciated by 1.26 per cent on Tuesday, January 27, at the Nigerian Foreign Exchange Market (NFEM), with the dollar quoted at ₦1,401.22. This represented a gain of ₦17.73 compared with the ₦1,418.95 recorded on Monday, January 26.
The naira had already posted significant gains in the previous session, closing at around ₦1,401.20 per dollar, its strongest level since the introduction of the Electronic Foreign Exchange Matching System (EFEMS).
The currency has recorded incremental daily gains in recent sessions, rising between 0.1 per cent and 0.36 per cent on some trading days. In the parallel market, bureau de change operators in Lagos quoted the dollar between ₦1,475 and ₦1,490 on January 27, with average buying and selling rates of ₦1,480 and ₦1,490 respectively.
Market analysts attribute the improved performance at the parallel market to enhanced foreign exchange liquidity and further regulatory reforms implemented by the CBN.
The naira has sustained its upward momentum into early 2026, building on the gains recorded in 2025, when it posted its strongest performance in over a decade, appreciating between 7 and 9 per cent against the US dollar.
Analysts generally expect the currency to remain within a relatively stable range in the medium term, with several projections indicating it will trade between ₦1,400 and ₦1,500 to the dollar this year, supported by improved liquidity and ongoing macroeconomic reforms.
The Nigerian Economic Summit Group has projected that the naira will trade at around ₦1,480 to the dollar in 2026. The group also expects Nigeria’s external reserves to rise steadily to about $52 billion, driven by the consolidation of recent reforms and sustained stabilisation efforts.
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