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Ayeni Adekunle, BlackHouse Media Founder and CEO Named Fellow of the National Institute of Marketing of Nigeria

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L-R: Founder/CEO, BHM Group, Ayeni Adekunle receiving the certificate of Fellowship from the President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen at the NIMN Investiture in Lagos on Thursday.
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Ayeni Adekunle, Public Relations and Marketing expert and CEO of Nigeria’s leading PR agency, Black House Media (BHM) has joined an elite class of distinguished Nigerian professionals following his induction as a Fellow of the National Institute of Marketing of Nigeria (NIMN).

A seasoned public relations practitioner, Journalist, and entrepreneur, Ayeni has pushed the frontiers of integrated marketing communications practice in the country, having harnessed the disruptive power of new technology to birth innovative interventions in PR and marketing.

Ayeni Adekunle, as CEO of BHM, which is today a flourishing group of disruptive fledgeling companies — BHM Group — is one of the pioneers who led the industry into the digital-first strategy era of Marketing Communications in Nigeria.

Named Nigeria’s PR practitioner of the year in 2017, Adekunle is a member of the Nigerian Institute of Public Relations (NIPR) and the Chartered Institute of Public Relations UK (CIPR).

L-R: Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi; President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen; and Founder/CEO, BHM Group, Ayeni Adekunle at the NIMN Investiture in Lagos on Thursday.

Among his numerous contributions are several interventions that have served to bolster the practice of the PR profession in Nigeria and the marketing sector at large. Chief among these is his introduction of the Nigerian PR Report – an empirical analysis of the Public Relations market and the country’s first-ever annual report dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the PR industry among others.

Ayeni is also credited for the launch of the first PR app in Nigeria in 2014;  the largest and most important gathering of Nigeria’s entertainment industry practitioners called the Nigeria Entertainment Conference (NEC Live); the BHM Guide to PR — a bible of sorts for professionals interested in learning the dynamics of smart PR practice; and the Concept of Virality: a case study on Olajumoke Orisaguna and other viral stars among others.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle receiving the certificate of Fellowship from the President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen at the NIMN Investiture in Lagos on Thursday.

What sets Ayeni apart is his unique and refreshing approach to marketing and PR. It was he who first called the demise of the traditional PR practice, declaring much to the hearing of all stakeholders that public relations, as was known and practised, was dead. The campaign aptly tagged #PRisDead shook the industry.

As with every innovator, Ayeni offered a more refined and rewarding approach to PR; first to acceptance of many and then the chagrin of the sceptics who later became converts and advocates of the digital-first approach to PR and Marketing.

The President and Chairman of Council, NIMN, Tony Agenmonmen while conferring the award, described Ayeni as “an outstanding marketing practitioner whose hard work has supported and grown our industry’s professionalism. Our Hall of Fame celebrates those who have worked on behalf of the industry and their leadership inside and outside of it and Ayeni Adekunle is without doubts highly deserving of this recognition.”

“This is a great honour, not just for me but everyone at BHM Group. I decided on PR because I saw a gap and an opportunity to make an impact and unlock value and that is exactly what we have done and continue to do at BHM. I am deeply appreciative of this recognition and want to express my appreciation to the council,” Ayeni said in his remarks.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle; Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi; MTV Base VJ, Nenny B, Managing Partner, Eureka Group, Didi Awosika at the NIMN Investiture in Lagos on Thursday.

BlackHouse Media which currently has on its roster some of the biggest brands in Nigeria has recorded some impressive wins with its growing clientele. The Lagos-based agency was awarded PR agency of the year in 2017 and 2018 by the Nigerian Institute of Public Relations; Best Agency to Work in by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter; and PR Agency of the Year in 2018 by Brandcom; and the best PR agency using New Media by the NIPR in 2018.

Started with zero capital 12 years ago, the agency is today one of the most valuable in the market having worked with clients in Nigeria, South Africa, Kenya, Milan, Paris, Las Vegas, Ghana, and Barcelona among others.
Ayeni’s belief in not just the industry but the country is perhaps best captured by the payoff line of the BHM Group: “Inu ikoko dudu leko funfun ti jade” which translates to “out of the black earthen pot comes the white pap”.

This honour is, at once, an affirmation and recognition of his immense contributions to Nigeria’s Marketing sector.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle; President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen; Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi; and Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi at the NIMN Investiture in Lagos on Thursday.

BHM Group houses BlackHouse Media, a public relations outfit; ID Africa, a digital marketing and media company, and Plaqad, a marketing technology company that connects individuals, and brands with expert content creators, influencers and publishers and media inventory owners around the world.

The National Institute of Marketing of Nigeria (NIMN) is the leading body for marketing professionals, sales and marketing directors, customer service managers, relationship directors as well as other diverse marketing & communication professionals across the country.

The Institute was chartered by Act of Nigerian Parliament 25 of 2003 as the body with the sole regulatory powers for the marketing profession in Nigeria.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Trump Says He Made no Mistake Sharing Video Depicting Obamas as Apes

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United States President Donald Trump has said he made no mistake for a video briefly shared on his official Truth Social account that depicted former President Barack Obama and former First Lady Michelle Obama as apes.

Trump Says He Made no Mistake Sharing Video Depicting Obamas as Apes

Former President Barack Obama

Speaking late Friday to reporters accompanying him aboard Air Force One, Trump insisted he made no mistake by sharing the video and does not need to apologise.

“I didn’t make a mistake,” he said.

Trump explained that he did not watch the entire clip before it was posted.

“I didn’t see the whole thing. I looked at the first part, and it was really about voter fraud in the machines, how crooked it is, how disgusting it is.

“Then I gave it to the people. Generally, they look at the whole thing. But I guess somebody didn’t,” he said.

When asked directly whether he condemned the video’s content, Trump replied, “Of course I do.”

The video, which was posted late Thursday, pushed a conspiracy theory about voting machines used during the 2020 election and included a racist depiction of the Obamas.

It remained on Trump’s Truth Social account for about 12 hours before being deleted on Friday morning, following widespread bipartisan calls for its removal.

The White House initially defended the post in an emailed statement to reporters on Friday morning by Karoline Leavitt, Press Secretary,.

She said, “This is from an internet meme video depicting President Trump as the King of the Jungle and Democrats as characters from The Lion King.”

Leavitt added, “Please stop the fake outrage and report on something today that actually matters to the American public.”

Hours after the statement was issued, the video was removed from Trump’s official Truth Social account.


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Orya, Ex-NEXIM MD Jailed 490 Years for N2.4Bn Fraud

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Roberts Orya, MD, NEXIM Bank
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Robert Orya, former managing director, Nigerian Export-Import Bank, (NEXIM), has been sentenced to a cumulative 490 years’ imprisonment over a N2.4 billion fraud, following his conviction by a Federal Capital Territory (FCT) High Court in Abuja.

Orya, Ex-NEXIM MD Jailed 490 Years for N2.4Bn Fraud

The conviction was secured  by the Economic and Financial Crimes Commission (EFCC). Justice F. E. Messiri sentenced Orya to 10 years’ imprisonment on each of the 49 counts brought against him, with the sentences running cumulatively.

Orya, who headed NEXIM Bank between 2011 and 2016, was prosecuted by Samuel Ugwuegbulam, EFCC counsel.

The anti-graft agency accused him of fraudulently diverting funds belonging to the bank—charges the court held were proven beyond reasonable doubt.

Delivering judgment, Justice Messiri ruled that the prosecution successfully established its case, finding the former bank chief guilty on all 49 counts of fraud.

The conviction has been widely linked to the renewed momentum within the EFCC under Mr. Ola Olukoyede, its Chairman, whose leadership has seen a reinvigoration of the agency’s resolve to pursue high-profile corruption cases to their logical conclusion.

Since assuming office, Olukoyede has repeatedly vowed that no individual, regardless of status or past influence, would be shielded from accountability.

Under his stewardship, the EFCC has intensified the prosecution of complex financial crimes, particularly cases involving public institutions and large-scale diversion of funds.

Observers say the sentencing of a former chief executive of a government-owned bank underscores the EFCC’s determination to restore public confidence in the anti-corruption fight and sends a strong signal that financial misconduct will attract severe consequences.

The judgment is regarded as one of the most significant convictions secured against a former banking chief in recent years, reinforcing the agency’s resolve to clamp down on economic crimes within Nigeria’s financial sector.

During his tenure at NEXIM Bank, Orya was initially credited with efforts to reposition the institution to support non-oil exports and improve its financial standing after earlier setbacks.

However, his administration later became enmeshed in controversies, including allegations of loan disbursement irregularities and procedural abuses.

The case, which culminated in Thursday’s judgment, centred on findings that Orya diverted public funds estimated at N2.4 billion—offences that ultimately led to his conviction and lengthy prison sentence.


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NRS Chairman Outlines Ways Nigeria can Move from Potential to Economic Prosperity

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Zacch Adedeji, chairman of the Nigeria Revenue Service (NRS) has called for a paradigm shift in dependence on raw material exports to one that embrace ideas, innovation and the production of complex products as a pathway to sustainable economic growth and national prosperity.

Adedeji made the submission while delivering the maiden distinguished personality lecture of the Faculty of Administration, Obafemi Awolowo University (OAU), Ile-Ife, Osun State, on Thursday.

A statement by his Special Adviser on Media, Dare Adekanmbi, said Adedeji, in the lecture entitled, ‘From Potential to Prosperity: Export-led Economy’, stressed the need to rethink growth through the lens of complexity by not just producing more of the same stuff.

He lamented that Nigeria possesses a high-tech oil sector and low-productivity informal sector as well as lacking “the vibrant, labour-absorbing industrial base that serves as a bridge to higher complexity.”

The NRS boss stated that Nigeria witnessed stagnation in its exportation drive for three decades between 1998 to 2023, and only added six new products in its export basket list between 2008 and 2023.

“Because of our current position, the Harvard Atlas concluded that we are positioned to take advantage of very few opportunities to diversify using what we already know.”

Adedeji urged Nigeria to learn from the world by comparative study of success and failure like Vietnam, Bangladesh, Indonesia, South Africa and Brazil.

“We are not just looking at numbers in a vacuum; we are looking at the strategic choices made by nations like Vietnam, Indonesia, Bangladesh, Brazil, and South Africa over the same twenty-five-year period. While there are many ways to under perform, the path to success is remarkably consistent: it is defined by a clear strategy to build economic complexity.

“When we put these stories together, the divergence is clear. Vietnam used global trade to build a resilient, complex economy, while the others remained dependent on natural resources or a single low-tech niche.

“There are three big lessons here for us in Nigeria as we think about our roadmap. First, avoiding the resource curse is necessary, but it is not enough. You need a proactive strategy to build productive capabilities.

“Vietnam’s success came from integrating itself into Global Value Chains (GVCs). They positioned themselves as the assembly hub for the world’s electronics, importing high-tech parts and exporting finished products.

“This allowed them to “borrow” technology and management skills from abroad to build their own know-how.

“Nigeria, on the other hand, remains a supplier of raw materials to these chains, not an active participant within them. We must realise that productive capabilities are not permanent. The examples of South Africa and Brazil show us that you can actually lose your industrial edge if you are not careful. Over-reliance on the easy path of resource extraction creates economic and political incentives that crowd out the difficult, long-term work of building an industrial base.”

He added that for Nigeria, which is at an even earlier stage of development and even less diversified than these nations, the warning is stark.

“Relying solely on our natural endowments isn’t just a path to stagnation; it’s a path to regression. The global economy increasingly rewards knowledge and complexity, not just what you can dig out of the ground. If we want to move from potential to prosperity, we must stop being just a source of raw materials and start being a source of ideas, innovation, and complex products.

He added that President Bola Tinubu has already begun the difficult work of rebuilding the economy to ensure collective knowledge to innovate, produce and build a resilient economy.

“The journey from potential to prosperity is not a short one, but with the right map and the right resolve, it is a journey we can finally complete,’ he added.

 


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