Connect with us

News

Ayeni Adekunle, BlackHouse Media Founder and CEO Named Fellow of the National Institute of Marketing of Nigeria

Published

on

Kindly share this post

Ayeni Adekunle, Public Relations and Marketing expert and CEO of Nigeria’s leading PR agency, Black House Media (BHM) has joined an elite class of distinguished Nigerian professionals following his induction as a Fellow of the National Institute of Marketing of Nigeria (NIMN).

A seasoned public relations practitioner, Journalist, and entrepreneur, Ayeni has pushed the frontiers of integrated marketing communications practice in the country, having harnessed the disruptive power of new technology to birth innovative interventions in PR and marketing.

Ayeni Adekunle, as CEO of BHM, which is today a flourishing group of disruptive fledgeling companies — BHM Group — is one of the pioneers who led the industry into the digital-first strategy era of Marketing Communications in Nigeria.

Named Nigeria’s PR practitioner of the year in 2017, Adekunle is a member of the Nigerian Institute of Public Relations (NIPR) and the Chartered Institute of Public Relations UK (CIPR).

L-R: Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi; President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen; and Founder/CEO, BHM Group, Ayeni Adekunle at the NIMN Investiture in Lagos on Thursday.

Among his numerous contributions are several interventions that have served to bolster the practice of the PR profession in Nigeria and the marketing sector at large. Chief among these is his introduction of the Nigerian PR Report – an empirical analysis of the Public Relations market and the country’s first-ever annual report dedicated exclusively to chronicling data on trends, perceptions, challenges and prospects within the PR industry among others.

Ayeni is also credited for the launch of the first PR app in Nigeria in 2014;  the largest and most important gathering of Nigeria’s entertainment industry practitioners called the Nigeria Entertainment Conference (NEC Live); the BHM Guide to PR — a bible of sorts for professionals interested in learning the dynamics of smart PR practice; and the Concept of Virality: a case study on Olajumoke Orisaguna and other viral stars among others.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle receiving the certificate of Fellowship from the President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen at the NIMN Investiture in Lagos on Thursday.

What sets Ayeni apart is his unique and refreshing approach to marketing and PR. It was he who first called the demise of the traditional PR practice, declaring much to the hearing of all stakeholders that public relations, as was known and practised, was dead. The campaign aptly tagged #PRisDead shook the industry.

As with every innovator, Ayeni offered a more refined and rewarding approach to PR; first to acceptance of many and then the chagrin of the sceptics who later became converts and advocates of the digital-first approach to PR and Marketing.

The President and Chairman of Council, NIMN, Tony Agenmonmen while conferring the award, described Ayeni as “an outstanding marketing practitioner whose hard work has supported and grown our industry’s professionalism. Our Hall of Fame celebrates those who have worked on behalf of the industry and their leadership inside and outside of it and Ayeni Adekunle is without doubts highly deserving of this recognition.”

“This is a great honour, not just for me but everyone at BHM Group. I decided on PR because I saw a gap and an opportunity to make an impact and unlock value and that is exactly what we have done and continue to do at BHM. I am deeply appreciative of this recognition and want to express my appreciation to the council,” Ayeni said in his remarks.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle; Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi; MTV Base VJ, Nenny B, Managing Partner, Eureka Group, Didi Awosika at the NIMN Investiture in Lagos on Thursday.

BlackHouse Media which currently has on its roster some of the biggest brands in Nigeria has recorded some impressive wins with its growing clientele. The Lagos-based agency was awarded PR agency of the year in 2017 and 2018 by the Nigerian Institute of Public Relations; Best Agency to Work in by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter; and PR Agency of the Year in 2018 by Brandcom; and the best PR agency using New Media by the NIPR in 2018.

Started with zero capital 12 years ago, the agency is today one of the most valuable in the market having worked with clients in Nigeria, South Africa, Kenya, Milan, Paris, Las Vegas, Ghana, and Barcelona among others.
Ayeni’s belief in not just the industry but the country is perhaps best captured by the payoff line of the BHM Group: “Inu ikoko dudu leko funfun ti jade” which translates to “out of the black earthen pot comes the white pap”.

This honour is, at once, an affirmation and recognition of his immense contributions to Nigeria’s Marketing sector.

L-R: Founder/CEO, BHM Group, Ayeni Adekunle; President & Chairman Council, National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen; Marketing Director, Nigerian Breweries Plc., Emmanuel Oriakhi; and Executive Vice President & Managing Director, BET Int’l & Viacom Africa, Alex Okosi at the NIMN Investiture in Lagos on Thursday.

BHM Group houses BlackHouse Media, a public relations outfit; ID Africa, a digital marketing and media company, and Plaqad, a marketing technology company that connects individuals, and brands with expert content creators, influencers and publishers and media inventory owners around the world.

The National Institute of Marketing of Nigeria (NIMN) is the leading body for marketing professionals, sales and marketing directors, customer service managers, relationship directors as well as other diverse marketing & communication professionals across the country.

The Institute was chartered by Act of Nigerian Parliament 25 of 2003 as the body with the sole regulatory powers for the marketing profession in Nigeria.


Kindly share this post

Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

News

PalmPay Unveils First Set of Winners in Eid Mobile Bonanza

Published

on

Kindly share this post

PalmPay has announced the first set of winners in its ongoing Eid campaign tagged PalmPay Eid Bonanza, which kicked off on April 10th and will run until April 30th, 2024.

Since the start of the bonanza on April 10th, 5 lucky winners have been emerging daily simply by performing tasks on the PalmPay App such as transferring funds, airtime and data purchases, bill payments, and savings.

Comfort Udoh from Lagos, one of the proud recipients of an iPhone 15 Pro, expressed her sheer delight. “I simply won by recharging my phone with airtime on the PalmPay app. I received the exciting news via a call from PalmPay Nigeria. I thank them for the generous reward of a brand new iPhone 15 pro”

Also, Mr. Abegurin Patrick Segun’s winning entry came about when he placed a N100 bet using his PalmPay app. It was a delightful surprise for him to receive a call from PalmPay Nigeria, informing him of his victory in the daily raffle draw, and he’s now the proud owner of an Infinix Hot 40i.

To participate in the remaining weeks of the campaign, download the PalmPay App from Google Play or App Store. Sign up for an account and include your BVN or NIN to complete the process and click on the  Eid Bonanza Feature.

There are still numerous phones to be won daily, along with the added bonus of daily free transfers to any bank via the PalmPay App.

Enakeno Umuteme, the Head of Marketing and Communications at PalmPay Nigeria, notes that “Our primary objective is to reward and acknowledge our loyal customers. This campaign stays true to its promise of appreciating Nigerians who are PalmPay users”

PalmPay offers an array of services including money transfers, bill payments, credit services, and savings on its app and via its mobile money agents. Since its inception in Nigeria in 2019 under a Mobile Money Operator license, the platform has amassed over 30 million app users as part of its cashless payment ecosystem.


Kindly share this post
Continue Reading

News

Kaspersky Warns of Data Stealers Hunting for User Credentials

Published

on

Kindly share this post

As the malware development market continues to flourish with new stealers such as Lumma, for the last three years Redline still remains the dominant data-stealing malware used by cybercriminals.

More than half of every device (55%) targeted by password-stealer attacks in 2023 has been infected with the Redline malware, Kaspersky Digital Footprint Intelligence finds.

Infostealers infiltrate devices to illicitly obtain sensitive credentials such as logins and passwords, which are then peddled on the shadow market, posing significant cybersecurity threats to personal and corporate systems.

According to information gleaned from log-files traded or distributed freely on the dark web, Redline was used in 51% of infostealer infections from 2020 to 2023. Other notable malware families included Vidar (17%) and Raccoon (nearly 12%).

In total, around 100 distinct infostealer types were identified by Kaspersky Digital Footprint Intelligence between 2020 and 2023 using metadata from log-files.

The underground market for data-stealing malware development is expanding, evident from the rising popularity of new stealers.

Between 2021 and 2023, the portion of infections caused by new stealers grew from 4% to 28%. Specifically, in 2023, the new “Lumma” stealer alone was responsible for more than 6% of all infections.

“Lumma emerged in 2022 and gained popularity in 2023, through a Malware-as-a-Service (MaaS) distribution model.

This means any criminal, even those without advanced technical skills, can purchase a subscription for a pre-made malicious solution and use this stealer to carry out cyberattacks.

“Lumma is primarily designed for stealing credentials and other information from cryptocurrency wallets, commonly spread through email, YouTube, and Discord spam campaigns,” says Sergey Shcherbel, expert at Kaspersky Digital Footprint Intelligence.

To guard against data-stealing malware, individuals are advised to use a comprehensive security solution for any device. This will help prevent infections and alert them to dangers, such as suspicious sites or phishing emails that can be an initial vector for infection. Companies can help their users, employees and partners protect themselves from the threat by proactively monitoring leaks and prompting users to change leaked passwords immediately.


Kindly share this post
Continue Reading

News

World Energy Conferencing

Published

on

Kindly share this post

By Okoko Chidozie Christian

[email protected]; 09025179984.

In an increasing world, the effectiveness of meaningful human interaction becomes ever important.

World Energy Conferencing

The significance of networking remains at the very core of what we do; and to support this we strive to offer more opportunities through digital platforms to engage online year round.

Conferences as indispensable part of business could be a vital opportunity that is certain to reap one’s time, organizational commitment and lots more.

Research proven creditably reveals that conferencing provides a rare opportunity for key individuals within field specialism to come together collaboratively all over the world, in the same place, at the same time.

Such environment provides the perfect platform to network,

form partnership and exchange knowledge with both peers, and people from connected industries with whom one may not have previously connected.

A prospect such as this is sure to serve well both now and in the future.

Having known that conferences attract a unique and incredible mix of thinkers, leaders, experts and emerging talents with an existing predisposition to develop skills; it also stimulates industry progress and contribute to important global conversations.

World energy conferencing are energy-focused events set to draw in the world’s top businesses and their leaders to put the wheels of actions in motion against climate crisis and other major threats to the energy sectors and wider world as a result.

The later part of last year saw one of the world’s most pivotal sustainability events to date, COP28 reported in my previous article “Sustainability of Clean and Renewable Energy” on April 1st, 2024. The event saw world’s leaders take urgent actions and decisions on the transition away from fossil fuels and towards renewable and energy efficiency.

Undoubtedly, conference brings a wealth of forums, events, programmes which unite leaders about energy and industry’s interest topics, insights, guidance and tackling of some of the most pressing challenges.

These energy events will help in bringing together leading companies and talented people to provide business professional with high quality trade shows, digital solutions and connections, research reveals.

Some of the anticipated World energy events include World Utilities Conference Abu Dhabi, UAE (May 8-10,2024); International Conference in Energy Paris, France (14-15 May, 2024); Reuters Global Energy Transition New York, USA (7-8 June, 2024); Energy Tech Summit, Bilbao, Spain (10-11 April, 2024 ); Offshore Technology Conference, OTC in Houston Texas (6-9 May 2024), and many more.

World Energy Conferencing help companies and individuals to gain access to official media partnering and news publications for the world’s largest energy events thereby increasing their brand visibility through a variety of compelling content platforms helping to share latest innovations which are shaping the future of energy.

Also, connect industry leaders and passionate individuals from across the globe all committed to advancing the future of the energy industry in a path towards sustainable, renewable and affordable energy.

Technology expositions has helped a wide range of industry-leading companies to present energy-efficient products, energy management services and solutions.

Also, creates an environment for global think tank, powered by global innovation, pioneering minds and groundbreaking insights. As creating a new energy future require bold and different thinking, majority of these conferences regarded as the foremost events get accelerated global transition to clean energy, and bring leaders, policy-makers, investment incubators, corporate partners and world-class start-ups to work towards a greener tomorrow.

However, apart from being at the frontier of discovery on a global platform, conferencing witnesses the solution, ideas and game changers that matters amongst the world’s leading energy brands. It opens way for stakeholders to a unique occasion in examining critical insights, global drivers of energy prices and to network with energy specialists from other international companies of the world.

World energy conference platforms showcase advances in energy and a highly interactive experience that inspire progressive leadership thinking, collaborative and constructive actions. Regarding the concept of its most vital meetings, reflects its present and dedicated future to the entire society.

So, as we look ahead to the next 100years of energy mix; it is critical we consider not just the future of our energy technology, but also how we increase society’s energy literacy and create more inclusive bottom-up energy communities.


Kindly share this post
Continue Reading

Trending