Broadcasting
Ayra Starr to Perform First-Ever YouTube Live Concert in Nairobi

Grammy-nominated African music artist Ayra Starr will perform a special YouTube Live concert streamed globally from Nairobi, Kenya.

Ayra Starr
The event, produced in partnership with Raha Fest, will celebrate the release of her sophomore album, “The Year I Turned 21”, and will be available for fans worldwide to experience on her official YouTube channel.
Ayra Starr, who is known for her distinct melodies and soulful blend of Afrobeats and pop international attention with hits like “Bloody Samaritan” and “Rush”.
Her rise in the music world has been powered not just by her undeniable talent but also by platforms like YouTube, which have enabled African artists to connect with audiences globally.
This concert will offer fans an intimate experience as Ayra Starr will perform new tracks from “The Year I Turned 21” alongside other fan favourites.
The event will be livestreamed on YouTube, making it accessible to audiences all around the world, giving them the chance to be part of this special moment.
Fans, Mobstarrs, as she calls them will also have the opportunity to engage directly with Ayra Starr through the “Woman Commando” YouTube Shorts challenge, allowing them to create and share their own interpretations of her hit single.
Additionally, exclusive behind-the-scenes content will be captured, adding another layer of excitement to the experience, which will be shared on YouTube.
Nairobi, with its vibrant music scene, deep roots in African culture, and a youth population that adores Ayra Starr, was chosen as the perfect setting for this electrifying performance.
Ayra’s growing fan base across Kenya and East Africa makes the city a fitting backdrop for her first YouTube Live concert.
Speaking about the concert, Ayra Starr said, “Performing live is where I get to connect deeply with my fans, and I’m so excited to do this on a global scale from Nairobi.
“This album means so much to me, and I’m looking forward to sharing it with everyone through YouTube.”
Addy Awofisayo, head of Music Sub-Saharan Africa at YouTube, shared, “We are thrilled to host this Ayra Starr’s YouTube Live concert in partnership with Raha Fest.
“YouTube is not just a platform for music, but a place where artists from all over the world can connect directly with fans, no matter where they are.
“We’ve seen African music grow tremendously on YouTube, and this concert is a continuation of that journey—bringing Ayra Starr’s incredible talent to a global stage.”
“Raha Fest is proud to partner with YouTube to present an unforgettable music experience with the sensational Ayra Starr! By merging Kenya’s bustling creative scene with global acts, we’re fostering a cultural exchange and positioning Kenya as a global destination for tourism and entertainment,” said Ashleigh Ali, chief executive officer, Raha Creative Kenya.
YouTube has always been a major force in promoting African music to the world. More than 70% of watch time on content produced by channels in Nigeria comes from outside of Nigeria, showcasing how YouTube has provided a global audience for African music.
The platform continues to be a key player in amplifying the voices of artists like Ayra Starr, who are shaping the sound of today’s music.
Fans around the world can tune in to watch the concert live on October 20, 2024, at 9 PM EAT on Ayra Starr’s official YouTube channel: YouTube.com/AyraStarr.
Broadcasting
MTN Launches One TV with Free-to-View, Pay-as-You-Go

MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.

Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.
The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.
Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.
Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.
By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.
Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.
“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.
“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”
MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.
Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.
Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.
The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.
Broadcasting
IATA Drops Bombshell: Nigeria Among World’s Most Expensive Countries to Run an Airline

International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.

IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.
Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.
According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.
He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.
Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.
According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.
He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.
Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.
IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative

The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.

The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
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