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BBM Thrives in Nigeria, SA with 380m Messages Sent Daily

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Africa is clearly a mobile-first market, with the majority of people accessing the internet from mobile rather than desktop devices. According to BlackBerry, with many people coming online for the first time in recent years, BBM has seen quite a bit of growth.

South Africa and Nigeria are two of the biggest African markets where BBM continues to be a strong messaging tool across Android, iOS, BlackBerry 10 and BBO, with over 22 million registered customers in Africa and over 380 million messages being sent daily, Nigeria CommunicationsWeek gathered. 

With the latest developments BBM has the local content and value-added services like payments to keep consumers engaged and attract advertisers.

It is quickly turning these ingredients into a thriving platform for communication and commerce.

Matthew Talbot, senior vice president, Emerging Solutions at BlackBerry, in a blog post, detailed the latest developments and growth of BBM in the African market and why big-name brands such as KFC, Levi’s, Datsun, First National Bank and Lenovo move onto the platform each week.

On why BBM is thriving in Nigeria and South Africa, Talbot, recalls, “Back in August, I visited South Africa and spent some time with a number of BlackBerry’s mobile operator partners, BBM’s advertising and content partners and some payment providers we were considering for partnership opportunities. Having spent many years working with South African mobile operators and banks in past roles, I have always been amazed at the potential of the market there. But on this trip, I learned something new about the value of the BlackBerry and BBM brands both in South Africa in particular and across the entire continent in general. It’s big. That’s particularly exciting because of all the growth we’ve been seeing in this market in the last few years”.

BBM Grows in Leaps and Bounds

“Africa is clearly a mobile-first market, with the majority of people accessing the internet from mobile rather than desktop devices. We’re also seeing many people coming online for the first time in recent years, so BBM has seen quite a bit of growth.

“Today, we have over 22 million registered customers in Africa, so it continues to be a strong market for us. Nigeria and South Africa are our two top markets in Africa (as I blogged about earlier this year here and here), and we continue to see strength in our user base across Android, iOS, BlackBerry 10 and BBOS. On iOS and Android, we see over half a million new users install BBM every single month. That growth rate continues to accelerate as network effects take root in several markets across the continent, ” he added.

He said that with close to 10 million visits to the BBM Shop per month, and now over 26 million ad requests per day, Africa is also now starting to become a key market for rolling out BBM monetization strategy. “We have recently put our first ad sales representative on the ground, and I’m confident there will be more to follow”.

Local Traffic in the BBM Shop

In Africa, the BBM Shop gets over 20 million views each month and has tallied 60 million total stickers sent and received.

The Shop features more than 25 sticker packs tailored to the African market, like Naija Slang. This focus on local and relevant content helps drive the high numbers.

BBM Payment Options in the Works

“We’re excited to announce we’ll be expanding our mobile payment initiatives into Africa, commencing in Nigeria. BlackBerry has partnered with Interswitch Ltd, Nigeria’s largest payment processor, to enable any Nigerian to transfer money or airtime within BBM, as simply as they transfer photos or files.

Two African Men Mobile Shopping On Tablet

“Separately, we are also expanding BBM Shop payment options. We’ll soon include the Firstmonie mobile wallet, which is provided by Nigeria’s largest bank, First Bank of Nigeria Limited. We’re also teaming up with Mobile Media Info Tech (MMIT), a Nigerian company working to revolutionize mobile payments, to bring secure payments to the BBM Shop.

“Over the coming weeks, we will also be announcing other exciting developments in South Africa. Coupled with our Indonesian BBM Money and PayPal initiatives, we’re quickly establishing BBM as a leading messaging platform for mobile payments.

Great Ad Performance

He said that the advertising markets in South Africa and Nigeria represent two of our biggest global opportunities.

According to Talbot, both markets generate substantial daily ad requests, which is reflected in the pricing and performance of the ad units.

“Although both are seen as developing economies, they are some of our top revenue-generating markets. Additionally, our average click-through rates of 5% are among the highest we’ve seen anywhere in the world.

“Big-name brands such as KFC, Levi’s, Datsun, First National Bank and Lenovo move onto the platform each week. We currently onboard an average of 50 individual advertiser campaigns each month across this vibrant and exciting market”.

He added that in the two biggest African markets, BBM has the local content and value-added services like payments to keep consumers engaged and attract advertisers.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Qualcomm Completes Third Edition of Make in Africa Startup Mentorship Program

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Qualcomm Technologies Inc. has announced the successful completion of its third annual Make in Africa (QMIA) Startup Mentorship Program, marked by the virtual Make in Africa Finale 2025. The initiative underscores Qualcomm’s long-term commitment to fostering Africa’s vibrant innovation ecosystem through the broader Qualcomm Africa Innovation Platform.

Highlights:

  • The 2025 Qualcomm Make in Africa program supported ten innovative startups from Kenya, Tunisia, Nigeria, Benin and Senegal, each addressing local challenges by developing tech-enabled solutions across critical sectors such as healthcare, sustainable agriculture, climate resilience and mobility.
  • This year, the program attracted more than 400 applications from 19 countries, showcasing remarkable talent across the continent.
  • Farmer Lifeline, of Kenya, was announced as the 2025 Wireless Reach Social Impact Fund winner, recognizing its impactful use of wireless technology.
  • Applications for Qualcomm Make in Africa 2026 are now open. Applicants can visit the Qualcomm website to apply.

As a flagship initiative of Qualcomm, the equity-free program shines a spotlight on the creativity and drive of African founders leveraging advanced technologies such as AI, 4G/5G, robotics, connectivity and IoT to address pressing real-world challenges.

Now in its third year, the program remains steadfast in its mission to accelerate early-stage technology startups by providing tailored mentorship, targeted business coaching, expert engineering consultation and comprehensive intellectual property protection guidance – exemplified by resources such as Qualcomm’s L2Pro Africa training. This holistic support empowers founders to transform their visionary ideas into sustainable, market-ready solutions.

“This year’s cohort has demonstrated incredible ingenuity, transforming complex challenges into scalable, tech-driven solutions that will drive social and economic impact across the continent,” said Elizabeth Migwalla, Vice President International Government Affairs, Qualcomm Incorporated.

“Innovation is the driving force behind Africa’s future, and this year’s startups are a brilliant demonstration of that. The African Telecommunications Union (ATU) is proud to partner with Qualcomm for the Make in Africa 2025 program,” said John Omo, Secretary General of the ATU. “We are working to harmonize spectrum management policies, regional standards, and open data practices, but we know that true progress relies on large-scale support. That’s why we call on governments, universities, investors, and industry to support these initiatives – and any endeavor that places African ingenuity at the forefront.”

The 2025 cohort includes the following groundbreaking startups:

  • Aframend (Nigeria): Uses AI to explore African medicinal plants for new drug discovery and aims to turn local remedies into safe, affordable treatments for diseases.
  • AmalXR (Tunisia): Offers AI-powered virtual rehabilitation sessions on everyday devices, enabling easy patient and clinician progress tracking.
  • Archeos (Benin): Automates fish farming with solar-powered sensors and feeders, providing real-time data on water quality and feeding levels for improved fish health.
  • ClimatrixAI (Nigeria): Installs connected weather and flood stations with an AI platform to forecast street-by-street risk, enhancing early warnings and disaster response for local communities.
  • Ecobees (Tunisia): Builds smart hive monitors and a digital platform for real-time insights into beehive-health, to protect bees and crops that depend on them.
  • Edulytics (Senegal): Applies AI on handheld ultrasound devices for early detection of liver disease, aiming to make this special screening widely accessible.
  • Farmer Lifeline (Kenya): Deploys small, solar-powered devices that scan fields for pests and diseases and send alerts straight to farmers’ phones to protect crops.
  • Pollen Patrollers (Kenya): A women-led agritech startup using connected hive technology and AI to keep bee colonies healthy.
  • Solar Freeze (Kenya): Provides solar-powered cold rooms with remote monitoring enabling farmers to keep fruits and vegetables fresh and increase earnings.
  • Pixii Motors (Tunisia): Designs electric scooters with smart batteries that can be swapped in and out at local stations, aiming to revolutionize urban mobility.

Wireless Reach Social Impact Fund Winner 

Kenyan innovator, Farmer Lifeline, was announced as the winner of the 2025 Wireless Reach Social Impact Fund. The fund, sponsored by Qualcomm® Wireless Reach™ Initiative, champions the innovative use of wireless connectivity to address pressing community. As the winner, Farmer Lifeline will receive dedicated funding and tailored technical support to scale its groundbreaking solution.

“Farmer Lifeline stood out with its innovative small solar-powered devices that scan fields to detect pests and diseases. This technology enables local farmers to effectively protect their crops, significantly increase yields, and improve food security”, stated Erica Ciaraldi, Vice President, Wireless Reach, Qualcomm Incorporated.

“Their visionary approach and dedication to agricultural resilience have positioned them as leaders in their field. They are driving meaningful change for smallholder farmers and inspiring others across the continent. This fund will empower them to scale their impact further, enabling broader reach and deeper influence across Africa and the world.”

In recognition of the groundbreaking innovations demonstrated by all finalists, each will receive stipends designed to accelerate their growth, support strategic development and safeguard their intellectual property. This comprehensive support underscores Qualcomm’s commitment to fostering innovation and ensuring these visionary projects can thrive sustainably.

Looking ahead: Launch of Qualcomm Make in Africa Startup Mentorship Program 2026

Building on the significant success of previous years, Qualcomm is excited to launch the fourth year of the program in 2026.

Applications for the 2026 Qualcomm Make in Africa cohort can be found at the Qualcomm website.


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Fynd Expands Global Footprint, Adds Africa With Surtee Group Partnership

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Fynd, an AI-native retail technology platform backed by Reliance Retail Ventures Limited, today announced its official expansion into South Africa, onboarding Surtee Group – one of the region’s most established luxury and fashion retailers – as its first strategic customer in the market. This milestone marks a pivotal moment for African retail, as legacy brands begin embracing digital transformation to meet the demands of a rapidly evolving consumer landscape.

Fynd Expands Global Footprint, Adds Africa With Surtee Group Partnership

Fynd

Fynd’s entry into Africa reflects its commitment to enabling digital transformation in high-growth retail markets worldwide. The move also comes at a turning point when South Africa’s e-commerce sector is projected to exceed R130 billion ($7.48 billion) in 2025, capturing nearly 10% of total retail sales – a fourfold increase since 2020.

According to Statista, South Africa is expected to have 11.7 million e-commerce users in 2025, with projections reaching 21.5 million by 2029. This growth is being driven by rising internet penetration, mobile-first shopping behaviour, and increasing trust in digital platforms. To meet rising consumer expectations, businesses are investing in AI and unified commerce platforms. Fynd’s scalable, AI-native stack is built to support this shift, enabling agility, personalisation, and operational efficiency.

“South Africa’s retail landscape is evolving fast,” said Ronak Modi, Chief Business Officer – Global at Fynd. “Consumers expect seamless, personalised experiences across every channel, and retailers need agile, intelligent infrastructure to keep up. Our platform is built to unify disconnected systems, speed up fulfilment, and elevate customer engagement; all without adding operational complexity.”

“South Africa is an exciting addition to our global footprint. The market is digitally ambitious, brand-forward, and ready for intelligent commerce infrastructure. Our goal is to help local retailers unify siloed systems, personalise engagement, and accelerate fulfilment without adding complexity.”

Surtee Group operates 94 boutiques and 2 e-commerce sites, comprising the multi-branded stores Levisons and the mono-brand boutiques, namely, Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, VERSACE, TOD’S, Salvatore Ferragamo, Versace Jeans Couture, Emporio Armani, Burberry, Jimmy Choo, Luminance, Paul Smith, Coach, and Armani Exchange. They will implement Fynd’s unified commerce stack, including Storefronts, Order Management System (OMS), Warehouse Management System (WMS), and Clienteling tools to connect in-store and online operations, streamline inventory visibility, and launch brand-specific ecommerce storefronts across its brand portfolio.

While online retail continues to surge, offline sales still represent the vast majority of revenue for retailers in the country. Fynd will enable Surtee Group to unify its offline inventory online, power ship-from-store capabilities, and improve both margins and sell-throughs. Additionally, products like Clienteling will empower in-store teams to engage customers better and drive incremental sales through personalised recommendations and seamless omnichannel experiences.

Fynd’s entry into the market is designed to meet this demand. Its AI-native platform enables real-time stock visibility, ship-from-store capabilities, dark store orchestration, and intelligent customer engagement all within a single scalable solution.

As part of its digital transformation roadmap, Surtee Group aims to consolidate its leadership in luxury and fashion retail while expanding into e-commerce and improving omnichannel agility.

“We were looking for a partner who understood both the technical and strategic dimensions of unified commerce,” said a Surtee Group spokesperson. “Fynd stood out for their proven scalability, consultative approach, and deep experience with global fashion brands, many of which align with our portfolio. Their unified stack enables us to modernise operations while building a connected, brand-first customer experience.”

Fynd has already scaled across India, the GCC, and Southeast Asia, and now adds Africa to its regional presence. With Surtee Group leading the transformation, Fynd is positioned to play a key role in powering unified commerce adoption across South Africa’s growing digital economy.


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AI Meets Governance: Anambra Rolls Out SmartGov for Seamless Citizen Interaction

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Anambra State has taken another decisive step in digital governance with the BETA launch of SmartGov (https://smart.anambrastate.gov.ng), its digital government services platform designed to simplify how citizens access its over 31 public services anytime and anywhere.

AI Meets Governance: Anambra Rolls Out SmartGov for Seamless Citizen Interaction

Anambra Rolls Out SmartGov

SmartGov is powered by Artificial Intelligence (AI), enabling citizens to interact with government through natural conversations rather than complex procedures or paperwork. At the core of the platform is NORA, an intelligent digital assistant trained on Anambra State government services, processes, and directories.

This launch further cements Anambra’s leadership in digital transformation, coming on the heels of its recognition at the recently held National Council on Communications, Innovation and Digital Economy (NCCIDE), where the State won four major national awards, including Best Overall Performing State in Digital Technology Development and Best State in Human Capital Development.

SmartGov serves as a single digital gateway to official government information, services, and platforms across the State.

Using AI, the platform understands citizens’ questions and guides them accurately to the right service, requirement, or process.

Through a simple three-step interaction, citizens can:

1. Ask questions about any government service in plain language

2. Receive intelligent AI-driven guidance that directs them to the correct procedure, requirements, or platform

3. Get answers or complete transactions online, via WhatsApp, or through voice-enabled access

The platform currently covers eight major service categories, including Taxes and Revenue, Land and Property, Business Services, Health, Education, Security and Complaints, Transport and Vehicles, and Culture and Tourism.

With 24-hour availability and multilingual support in English and Igbo, SmartGov removes traditional barriers such as office hours, location, and unnecessary bureaucracy, making government services more inclusive and accessible.

From business-related inquiries to renewing vehicle papers, paying taxes, or locating the nearest health facility, SmartGov guides users clearly and seamlessly through each step of the process, ensuring accuracy and consistency across government interactions.

The BETA launch also showcases Anambra’s technical innovation by bringing together AI, voice-enabled access, and WhatsApp connectivity into one unified platform, all supported by a continuously updated government service directory.

This development positions Anambra as a national reference point for citizen-focused eGovernment, building on strong policy direction, sustained digital infrastructure investments, and a deliberate focus on human capital development.

Describing the platform and its functionality, Chukwuemeka Fred Agbata (CFA), MD/CEO of the Anambra State ICT Agency, said SmartGov was built with citizens at the center.

“SmartGov is more than a service directory. It is an intelligent gateway that makes government interactions simple, fast, and reliable.”

He added that Mr Governor, Prof. Chukwuma Charles Soludo, CFR, has consistently emphasized technology as the backbone of governance through the Everything Technology, Technology Everywhere vision.

“SmartGov is a practical expression of this vision. By embedding AI into everyday government services, Anambra State is making governance more transparent, accessible, and efficient for Ndi Anambra.”

As part of the BETA phase, SmartGov also has a dedicated feedback channel to support continuous improvement. Citizens are enjoined to submit feedback via https://smart.anambrastate.gov.ng/feedback

In addition to existing channels such as the Grievance Redress Mechanism (GRM) and official email platforms, NORA, the AI digital assistant, is also available to guide users through the feedback process where required.

“As we refine SmartGov during this BETA phase, we invite Ndi Anambra to explore the platform, use it actively, and share feedback to help us make it even better,” CFA concluded.

SmartGov is now live at https://smart.anambrastate.gov.ng, ushering in a new era of AI-enabled, citizen-centric governance in Anambra State and advancing Mr Governor’s Smart Mega City vision, where innovation is expected, not optional.


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