Broadcasting
Birmingham 2022: How Showmax is Showcasing the Competitive Prowess of Team Nigeria

The Commonwealth Games is a quadrennial international multi-sport event among athletes from the Commonwealth of Nations. The event was first held in 1930, and, with the exception of 1942 and 1946, the games have successively run every four years since.

Silver Medalist, Taiwo Liadi of Team Nigeria celebrates on the podium during the Women’s Weightlifting 76kg – medal ceremony on day five of the Birmingham 2022 Commonwealth Games at NEC Arena on August 02, 2022.
Nigeria has competed at 14 Commonwealth games since 1950. The 2022 Commonwealth Games, officially known as the XXII Commonwealth Games and commonly known as Birmingham 2022, is Nigeria’s 15th appearance at the games. Currently ranked 10th at this year’s competition with 8 medals to her name that include 3 golds, 1 silver and 4 bronze medals; Team Nigeria is made up of 41 male and 52 female athletes, competing in 7 sports including Athletics, Boxing, Judo, Para powerlifting, Table Tennis, Weightlifting and wrestling. With at least a medal won in every Commonwealth Games attended, Nigeria has so far won a total of 244 medals.
Athletics is one of the core sports being held at the 2022 Commonwealth Games. As a founding sport, athletics has appeared consistently since its introduction at the Games. Team Nigeria has a total of 38 athletes, competing in the two main categories; track that includes the relay and dash races and field that includes high jumps, shot put, discus and javelin throw.
With 8 medals won, Nigeria is looking to rise on the medals table through athletics with notable names like Tobi Amusan who shattered the world 100 metres hurdles record en route to winning gold at last month’s World Athletics Championships in Oregon, in a time of 12.06; Ese Brume, who won silver medal in the women’s long jump in Oregon.
Also, ex-BBNaija housemate Mike Edwards, who this year, became the first Nigerian man to win an African Championships medal in the men’s High Jump since the 1996 edition; Chioma Onyekwere and Obiageri Amaechi who recently won gold and bronze respectively, in the women’s discus throw.
Team Nigeria’s weightlifting athletes have provided the bulk of Nigeria’s medals at the ongoing Commonwealth Games with a total of 6 medals- 2 gold by Rafiatu Folashade Lawal and Adijat Adenike Olarinoye, 1 silver medal by Taiwo Liadi and 3 bronze medals by Mary Osijo, Islamiyat Yusuf and Edidiong Umoafia. Other sports Nigeria will be hinging her medal hopes on are the para powerlifting and table tennis categories where strong contenders like Thomas Kure, Latifat Tijani, Quadri Aruna and Offiong Edem are competing.
You can catch all the exciting encounters on Showmax Pro. Simply download the Showmax app, and subscribe to Showmax Pro on your iOS or Android device to start streaming live, the 2022 Commonwealth Games.
“Showmax Pro subscribers can stream all the live action and highlights from the ongoing Commonwealth Games taking place in Birmingham, England till 8 August 2022, courtesy of SuperSport.”
Broadcasting
Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.
According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”
Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.
The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.
“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.
The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.
As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.
They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.
Broadcasting
Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Steve Babaeko
The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.
That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.
“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”
For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.
With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.
Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.
Broadcasting
Spotify partners Afro Nation Portugal to expand African music experience

Spotify has announced a partnership with Afro Nation Portugal as the festival’s official sponsor and exclusive streaming partner for the 2026 edition, in a move aimed at bringing African music and festival experiences to a wider global audience.

The collaboration will provide fans with a dedicated Afro Nation destination on Spotify, featuring official festival playlists, participating artists and selected performance videos after the event.
The 2026 edition of Afro Nation Portugal is scheduled to hold from July 3 to July 5 in Portimão, Portugal.
Spotify said the partnership would enable fans to engage with the festival before, during and after the live event, regardless of their location.
The streaming platform noted that the initiative aligns with its continued investment in promoting African music and supporting its growing international audience.
Speaking on the partnership, Spotify’s Content Marketing Manager for Sub-Saharan Africa, Mr Rifumo Mdaka, described Afro Nation as a global showcase for African music and culture.
“Afro Nation is more than a festival; it is a global expression of African music, fan culture and creative influence.
“Our partnership is about helping that moment travel further through our first collaboration with Afro Nation of this nature.
“By bringing the festival to Spotify, we are giving fans a place to connect with the artists, performances and stories that define the festival long after the final set,” he said.
According to Spotify, the collaboration will also include exclusive festival content, artist discovery features, curated playlists and fan-focused storytelling.
The company said it would document the journey of a selected fan travelling to the festival as part of efforts to showcase the growing global appeal of African music.
Also speaking, Director of Global Partnerships at The Malachite Group and Afro Nation, Ms Clémence Blum, said the partnership represented a major step in expanding the festival’s global reach.
“Afro Nation has always been more than a festival. It is a platform built to celebrate African music, support artist breakthroughs and connect a global community through culture.
“Our partnership with Spotify reflects the shared role we both play in helping artists reach new audiences and giving fans deeper ways to engage with the music they love,” she said.
Spotify said selected live performances from the festival would be made available on the platform after the event, allowing fans around the world to relive the performances on demand.
The company added that the partnership reinforces its commitment to promoting African music, supporting artists and strengthening connections between creators and audiences across the globe.
News3 days agoFG Clears N39Bn Pension Arrears for NITEL, PHCN, Other Retirees
Broadcasting3 days agoWhy We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko
News3 days agoHow Fraudsters Emptied a Judge’s Account of N7.2 Million in Midnight Attack
Telecom3 days agoMTN Nigeria Celebrates Volunteers at Y’ello Care Impact Showcase
E-Financial3 days agoSEC Grants Approval to Luno, Other Crypto Firms under Regulatory Sandbox
Telecom3 days agoXenophobia: MTN Nigeria Belongs to Nigerians, Not Only South Africans — Toriola
Telecom3 days agoGoogle Play launches $1m fund to support African game developers
Telecom3 days agoMTN Takes ‘The Gathering on 100’ Youth Empowerment Initiative to Kano














