E-Business
Black Friday: How Konga Yakata is Defying Global Inflation

We have been taught that economics is a force of nature, an invisible hand that giveth and, more recently, taketh away. We watch global indices, inflation charts, and the shrinking purchasing power of our currency with a sense of resigned inevitability. But what if a company decided to push back? What if, instead of merely responding to market forces, it created a counter-force?

That is the story of Konga Yakata, Nigeria’s boldest retail response to inflation. Far from being a shopping festival, Yakata has evolved into a nationwide economic intervention. In the face of rising prices and tightening wallets, Konga’s month-long sales event has emerged as a stabilizing force, helping households stretch their Naira further.
For years, the traditional 24-hour Black Friday rush has felt misaligned with Nigerian realities. A single day of discounts cannot solve month-long financial pressure. Yakata changes the model, transforming it into a 30-day strategic purchasing window. This isn’t a marketing gimmick; it is economic practicality. It gives families time to plan, prioritize, and purchase essentials without panic or strain.
Nigeria’s inflation has driven up the cost of food, housing, and household essentials. Konga Yakata provides relief. By offering genuine products at real and sustained discounts, the campaign helps families save, spend wisely, and maintain their quality of life.
Independent retail analytics show that households that shopped strategically during last year’s Yakata saved up to 35% on essential items: refrigerators, generators, laptops, and groceries. These are not luxuries; they are investments in stability and productivity, made possible by Konga’s pricing and flexible payment options.
Beyond savings, Yakata has reshaped consumer behaviour. It has taught shoppers to anticipate value, plan ahead, and expect quality without compromise. It has evolved into a trusted national tradition.
Industry data reinforces its scale. The 2024 edition generated over ₦12 billion in transaction value across electronics, fashion, appliances, and groceries, with small and medium sellers benefiting through Konga’s marketplaces.
In essence, Konga Yakata is not just a sales event, it is a market stimulus. It challenges the narrative of helplessness in the face of inflation by creating a commercial environment built on trust, affordability, and value. Through innovation, efficient logistics, and consumer-focused fintech, Konga has turned Yakata into a lever of national economic resilience.
As global prices rise and budgets tighten, Konga Yakata stands firm, not only as a celebration of shopping, but as a purposeful act of support for Nigerian households.
Indeed, Konga Yakata 2025 is more than Black Friday Reloaded, it is proof that innovation, empathy, and strategy can rewrite the rules of economics, one household at a time.
E-Business
FG Approves Electric Buses for Civil Servants, Pushes Local Auto Growth

Federal Government of Nigeria has approved the acquisition of electric buses for civil servants as part of efforts to promote cleaner transportation and boost local vehicle manufacturing.

The development was disclosed in Abuja by Joseph Osanipin, Director-General of the National Automotive Design and Development Council (NADDC). Osanipin said the buses would be sourced from local assemblers to strengthen domestic production and stimulate growth in Nigeria’s automotive sector.
He stated: “The initiative is aimed at encouraging the transition to cleaner mobility while creating opportunities for local manufacturers.” According to him, the government has also procured charging infrastructure that will be deployed across parts of the country to support the adoption of electric vehicles.
As part of broader efforts to develop the sector, the council is establishing the Nnewi Automotive Development Park in Anambra State. Osanipin explained: “We are developing the Nnewi Automotive Development Park where we will provide the necessary infrastructure so that users of the park can share facilities.”
He added that the shared infrastructure model would enable investors and manufacturers to operate without bearing the full cost of setting up independent facilities. The council is also seeking additional investment to accelerate the development of the park and attract more industry participants.
Osanipin urged Nigerians to support locally assembled vehicles, noting that increased patronage would help create jobs and drive economic growth. He said the council is providing training to manufacturers and stakeholders to enhance local production of vehicle components such as batteries and tyres.
“The move will reduce import dependence, create employment opportunities, and contribute to the country’s Gross Domestic Product,” he said. The NADDC is also working with the Bank of Industry Nigeria to facilitate the disbursement of the National Automotive Development Fund to qualified stakeholders.
E-Business
Jumia Reaffirms Commitment to Consumer Trust on World Consumer Rights Day

As the global community commemorates World Consumer Rights Day, Jumia Nigeria joined industry leaders, regulators, and consumer advocates at the Lagos Marriott Hotel, Ikeja, for a high-level panel session hosted by the Lagos State Consumer Protection Agency (LASCOPA) on Tuesday, March 17, 2026.

Speaking during the session, Peters Afebuame, Group Head of Content and Production at Jumia, highlighted Jumia’s comprehensive approach to protecting consumers from counterfeit or adulterated products on its marketplace, noting that the company has implemented structured checks and technology-driven systems across the entire product lifecycle, from seller onboarding to post-listing monitoring, to safeguard product authenticity.
“Ensuring product authenticity on our platform requires a combination of technology, policy enforcement, and continuous seller engagement,” he stated.
“At Jumia Nigeria, we have implemented a multi-layered process that begins with rigorous seller onboarding and policy agreements, followed by catalogue configuration controls, AI-driven product attribute verification, and the use of global product identification standards. These systems are reinforced by ongoing quality moderation, brand protection mechanisms, and strict enforcement actions, including product and seller delisting, ensuring that customers can shop on our platform with confidence.”
Central to Jumia’s consumer protection framework is a rigorous seller verification process designed to ensure marketplace integrity. Vendors are required to provide proof of legal and regulatory compliance before gaining access to the platform. This vetting process is reinforced by a strict quality control system that monitors products listed on the platform, backed by a zero-tolerance policy toward counterfeit or substandard goods. Non-compliant sellers face penalties and permanent delisting from the marketplace.
Transparency also remains a core priority in helping customers make informed purchasing decisions. Product listings across the platform feature clear specifications, verified descriptions, and detailed images, enabling shoppers to understand exactly what they are purchasing before completing a transaction.
Recognising that digital literacy plays a critical role in online safety, Jumia continues to invest in consumer education initiatives through instructional “how-to” videos, platform guides, and social media campaigns that equip Nigerian shoppers with practical knowledge to navigate online shopping securely and confidently.
To further strengthen transaction security, Jumia leverages its proprietary payment solution, JumiaPay, which provides a secure and encrypted payment infrastructure designed to protect customer financial data. The company also adheres to internationally recognised data protection standards such as the General Data Protection Regulation (GDPR) and local regulatory frameworks established by the Nigeria Data Protection Commission (NDPC), ensuring responsible handling and protection of user information.
Beyond the point of purchase, Jumia reinforces consumer protection through a customer-centric return and refund policy designed to ensure seamless resolution when issues arise. A dedicated customer service team also provides support through multiple channels, including phone and social media, enabling swift response to consumer inquiries and complaints.
As e-commerce continues to expand across Nigeria, Jumia reaffirmed its commitment to building a marketplace that prioritises fairness, transparency, and consumer safety. Through continuous investment in technology, strong policy enforcement, and ongoing consumer engagement, the company aims to strengthen trust and confidence in Nigeria’s growing digital commerce ecosystem.
E-Business
FG Determined to Protect Rights, Privacy Online- NITDA

Federal government is determined to protect Nigerians’ rights and privacy in the digital space, according to Dr Ayodele Bakare, assistant director, Cybersecurity Department, National Information Technology Development Agency (NITDA),

To achieve that, Bakare, said that the government has developed several policy and regulatory frameworks to strengthen cybersecurity.
Bakare, stated all these during an interview with the News Agency of Nigeria (NAN) in Abuja on Monday.
He said that cybersecurity governance in Nigeria was implemented through a collaborative approach involving multiple government institutions with different responsibilities.
According to him, the Office of the National Security Adviser (ONSA) provides overall coordination of national cybersecurity efforts through the National Cybersecurity Coordination Centre, which serves as its operational arm.
“At the national level, cybersecurity implementation is done collectively, and different government organisations are responsible for implementing different aspects of the national cybersecurity framework.
“At the top, however, the Office of the National Security Adviser coordinates these efforts through the National Cybersecurity Coordination Centre,” he said.
Bakare said that one of the key policy instruments guiding the country’s cybersecurity efforts was the National Cybersecurity Policy and Strategy Framework.
He also highlighted the legal framework provided by the Cybercrimes Prohibition and Prevention Act 2015, which was recently amended in 2024 to strengthen Nigeria’s response to cyber threats and digital crimes.
According to him, NITDA has also introduced sector-specific regulations to enhance cybersecurity in the country.
“One such regulation is the National Public Key Infrastructure Regulation, which is one of the core infrastructures required to ensure trust and security in digital communications and transactions,” he said.
Bakare said that NITDA played a pioneering role in Nigeria’s data protection landscape through the Nigeria Data Protection Regulation 2019, which laid the foundation for the current data protection framework.
He said the regulation had since evolved into a full legal framework implemented by the Nigeria Data Protection Commission.
Bakare disclosed that the agency was also finalising an Information Security Regulation that would soon be made available to the public.
He further explained that the regulation would provide organisations and individuals with clear guidelines on their responsibilities in safeguarding information and digital assets.
“Nigeria has continued to strengthen its legal and policy environment for cybersecurity, a development reflected in the country’s performance in the Global Cybersecurity Index.
“One of the pillars of the index focuses on legal measures and assesses the availability of national cybersecurity laws and regulations.
“Nigeria recorded a strong performance under the legal measures pillar, reflecting the country’s efforts to establish the necessary frameworks to support cybersecurity governance,” he told NAN.
He said that sustained collaboration among government agencies and stakeholders remained essential to effectively implement the existing policies and strengthen Nigeria’s digital security architecture.
Broadcasting3 days agoSpotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025
E-Financial3 days agoCBN Relaxes Dormant Account Rules with Removal of Affidavit Requirement
Telecom3 days agoPwC Warns Nigeria Telcos of AI Fraud Risks
News3 days agoElumelu Tags Elon Musk, Disowns AI-Generated Scam Video
E-Financial3 days agoCrypto Transactions Hit $96Bn in Nigeria -SEC
E-Business3 days agoFG Determined to Protect Rights, Privacy Online- NITDA
E-Business3 days agoFirm Warns of Malware Aiming to Steal Data from Individuals, Organisations in Nigeria
E-Financial19 hours agoKuda MFB Increases Kuda for Her Business Grants to ₦10 Million



















