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Brand Values of Tecno/MTN Partnership

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In the world of marketing brand value is synonymous as brand name, based on the idea that the owner of a well-known brand name can leverage on that to generate more money from product aligned to the brand than from products with a less well known name.

Perhaps, consumers seem to believe that a product with a well-known name is better than products with less well known names.

Researches have also acknowledged that celebrated brand forms the most valuable asset a company can boost. The yardsticks used in valuating brand value include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers’ perceptions of quality and other relevant brand values.

Invariably, the duo of TECNO Telecom Limited, Africa’s leading mobile phone brand and MTN, a force to recur with in Nigeria’s telecommunications sector, started their cooperation with a favorable offer campaign in the country.

 Analysts believe the partnership will further enhance the acceptability of both the product and service rendered by the brands. Of course business has only two functions – marketing and innovation, implying that the innovative venture will pay-off.

For instance, MTN recently emerged dominant operator in Nigeria’s telecommunications market with 50 per cent market share. MTN at the end of 2011 garnered 41.6 million subscribers.

Nigerian Communications Commission (NCC) had in 2005 released a barometer towards determining a dominant operator. The document relates that a dominant operator is one who controls from 48-50 per market share and may likely pose a threat and hinder smaller operators who don’t have large subscriber base, capital and reach in the same market.

However, Wale Goodluck, Corporate Services Executive, MTN, swiftly responded to that saying the company’s dominance of the mobile market would not pose any threat to the market as it was open to working with the regulator and other operators in making the industry a better place.

He said MTN’s submarine cable from the West African Cable System (WACS) is an open access cable and would be available to all players on pay-per-use basis.

Same time, Techno leads Dual SIM Phone market in Nigeria. Chidi Okonkwo, deputy general manager of Tecno Telecom Limited, described Tecno phones as one of the strongest brands in the world of mobile phones with Nigeria as one of its strong holds particularly in the dual SIM range.

Okonkwo said that Tecno is playing a significant role in the low and middle segment range with dominance in the dual SIM range. The company, he continued, started operations in Nigeria about six years ago and has witnessed a tremendous patronage from Nigerians. Presently, the company has opened service centres in eight cities in Nigeria including several other collection centers.

Referring to a clamped- down on its office by officials of NCC, Okonkwo said it was as a result of inadequate information which led to slow processing of the Type Approval which is required by Nigerian Communication Commission(NCC) before commencement of products  sale.

He however assured its customers that all issues have been resolved and business resumes at its Olowu, Ikeja service center.

He said, “We would like to thank our business partners, distributors and other customers for their understanding and support within the period and pledge our commitment to providing top quality mobile communication products to the Nigerian market.
 
As a responsible company, we are aware of the need to continually ensure compliance with the tenets and laws governing the establishment and operations of business in Nigeria.

It is in the light of this that we assure our customers of our commitment to ensuring full compliance with the requirement of all governing/regulatory bodies including the Nigeria Communication Commission.”

He further explained that Tecno will continue to meet market expectation and demand through well tailored research and market intelligence/customer feedback mechanism; which underscores the need for the duo to brazen up the trail in awareness creation about the new born partnership.

 Because consumers’ knowledge about a brand reflects how manufacturers and advertisers market the brand. For emphasis sake, brand value or equity is hyped through strategic investments in communication channels and market education.

According to TECNO, its contribution to the join effort will be through her outstanding and distinctive Opera Mini phone, TECNO T638, favorable offer campaign, while MTN provides six wonderful Internet bundles.

Generally, the Techno/MTN strategic investments will over time appreciate and deliver a return on investment. Brand equity is strategically crucial, but famously difficult to quantify.

Nevertheless, the cooperation between these two giants benefits not only themselves by improving their brand equity, but also customers by providing them with favorable service.

Currently, many mobile phone brands and operators are seeking cooperation with each other while they are careful to choose their partners, for the collaboration is crucial to their images.

After a paranomic view, ICT Brand believes it is a wise choice for both TECNO and MTN to choose each other as a cooperative partner following their respective impressive market position in Nigeria.


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PayPal Goes Live in Nigeria Through Paga

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 Paga, Nigeria’s pioneering fintech company, and global payments leader PayPal have launched live account linking for Nigerian users, unlocking seamless cross-border payments and local Naira access after years of limited service.

The integration allows Nigerians to directly connect PayPal accounts to Paga wallets, receive funds from PayPal’s vast network spanning over 200 markets and 436 million active users, shop with international merchants, and withdraw balances for everyday needs like bill payments, bank transfers, or Visa card spending.

This ends longstanding “send-only” restrictions, empowering freelancers, online sellers, and small businesses to earn globally and spend locally without cumbersome workarounds.

Nigerian merchants gain a competitive edge, tapping PayPal’s 400 million-plus customer base to accept payments in up to 25 currencies, with funds settling swiftly via Paga’s nationwide infrastructure. Currency conversions occur at market-driven willing-buyer-willing-seller rates, positioning the service against informal channels and crypto alternatives. Paga’s upcoming merchant gateway enhancements will support larger business transactions directly.

Paga Founder and Group CEO Tayo Oviosu described the rollout as transformative: “Whether you’re a freelancer receiving international payments, a business selling online, or a consumer shopping globally, this collaboration makes it easier to access and use global funds locally, in a way that’s simple, secure, and built for our markets.” PayPal’s Senior Vice President for Middle East and Africa, Otto Williams, added: “We’ve been intentional about partnering with local innovators like Paga… to expand financial inclusion and enable more consumers and businesses to participate confidently in the digital economy.”

The move bolsters Nigeria’s explosive digital payments sector, where 2023 transaction values hit ₦657.8 trillion ($730.9 billion)—averaging ₦54 trillion monthly—and active mobile wallet users exceed 30 million. Backed by Central Bank of Nigeria reforms like IMTO guidelines and fraud protections, it taps a $25 billion annual remittance flow and projects an $18.3 billion digital economy by year-end.

Paga, with over 21 million users, CBN nationwide licensing, and a $250 million valuation, serves as the ideal partner through its API ecosystem and settlement network. To start, users log into the Paga app or site, link their PayPal account (personal or business via individual Paga setup), and begin transacting instantly.

This partnership not only bridges global finance to local realities but also accelerates Nigeria’s fintech dominance, fostering SME growth and diaspora remittances in Africa’s largest economy.


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Facebook Powers Connection, Creativity at African Creators Summit 2026

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Facebook will be live at the 2026 African Creators Summit, delivering immersive on-ground experiences designed to connect with and empower Africa’s growing creator ecosystem. The summit will take place on Thursday, January 29, 2026, at the Federal Palace Hotel, Victoria Island, Lagos.

Facebook Powers Connection, Creativity at African Creators Summit 2026

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The African Creators Summit (ACS) is one of Africa’s leading gatherings for creators, storytellers, innovators and digital entrepreneurs. This year’s summ]it theme, ‘Building a Sustainable Ecosystem Where Africa Trades Its Swag’, aligns with Facebook’s focus to empowering creators with tools that support monetisation, audience reach, discovery and community building.

“We are dedicated to empowering creators in the communities they’re already active in so they can succeed and grow on Facebook while sharing original and engaging content,” said Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa at Meta. “Events like the African Creators Summit, which bring together creators, storytellers and innovators, provide a platform to demonstrate that Facebook is all about connecting people.

“We are excited to showcase the opportunities Facebook offers to reach a massive global audience, connect more deeply with real people and earn real money across all content formats.”

The event will bring together creators, young adults and Nigerian celebrities to connect, collaborate and create memorable moments at the Facebook-themed booth. Attendees will engage in interactive experiences that highlight authentic connection, community-building and the power of real relationships on Facebook—reinforcing the platform’s role as the largest network for meaningful connections across Africa.

“Creators are the teachers and architects of modern culture. What they build today becomes the standard tomorrow — shaping how we dress, how we think and how we show up in the world.

“That is why we introduced the African Creators Summit: to create the bridge between creators, businesses, platforms, policymakers and partners across Africa, so we can truly understand each other and build together.

“Facebook’s continued support of ACS reflects a long-standing belief in creators — their stories, their businesses and their power to drive global impact from Africa.

“It’s a clear commitment to creativity as a catalyst for cultural influence and economic growth.” – Oladapo Adewunmi (Convener African Creators Summit)

Over the years, Facebook has evolved to meet changing needs by building strong experiences across Groups, Video and Marketplace. With the African Creators Summit positioned not just as an event but as a catalyst powering a diverse, inclusive and future-focused Pan-African creative ecosystem, Facebook continues to power creativity and connection across the creator community.


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Why Nigeria’s Banks Still on Shaky Ground with Big Profits, Weak Capital

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By Blaise Udunze

Despite the fragile 2024 economy grappling with inflation, currency volatility, and weak growth, Nigeria’s banking industry was widely portrayed as successful and strong amid triumphal headlines. The figures appeared to signal strength, resilience, and superior management as the Tier-1 banks such as Access Bank, Zenith Bank, GTBank, UBA, and First Bank of Nigeria, collectively reported profits approaching, and in some cases exceeding, N1 trillion. Surprisingly, a year later, these same banks touted as sound and solid are locked in a frenetic race to the capital markets, issuing rights offers and public placements back-to-back to meet the Central Bank of Nigeria’s N500 billion recapitalisation thresholds.

The contradiction is glaring. If Nigeria’s biggest banks are so profitable, why are they unable to internally fund their new capital requirements? Why have no fewer than 27 banks tapped the capital market in quick succession despite repeated assurances of balance-sheet robustness? And more fundamentally, what do these record profits actually say about the real health of the banking system?

The recapitalisation directive announced by the CBN in 2024 was ambitious by design. Banks with international licences were required to raise minimum capital to N500 billion by March 2026, while national and regional banks faced lower but still substantial thresholds ranging from N200 billion to N50 billion, respectively. Looking at the policy, it was sold as a modern reform meant to make banks stronger, more resilient in tough times, and better able to support major long-term economic development.  In theory, strong banks should welcome such reforms. In practice, the scramble that followed has exposed uncomfortable truths about the structure of bank profitability in Nigeria.

At the heart of the inconsistency is a fundamental misunderstanding often encouraged by the banks themselves between profits and capital. Unknown to many, profitability, no matter how impressive, does not automatically translate into regulatory capital. Primarily, the CBN’s recapitalisation framework actually focuses on money paid in by shareholders when buying shares, fresh equity injected by investors over retained earnings or profits that exist mainly on paper.

This distinction matters because much of the profit surge recorded in 2024 and early 2025 was neither cash-generative nor sustainably repeatable. A significant portion of those headline banks’ profits reported actually came from foreign exchange revaluation gains following the sharp fall of the naira after exchange-rate unification. The industry witnessed that banks’ holding dollar-denominated assets their books showed bigger numbers as their balance sheets swell in naira terms, creating enormous paper profits without a corresponding improvement in underlying operational strength. These gains inflated income statements but did little to strengthen core capital, especially after the CBN barred banks from using FX revaluation gains for dividends or routine operations. In effect, banks looked richer without becoming stronger.

Beyond FX effects, Nigerian banks have increasingly relied on non-interest income fees, charges, and transaction levies to drive profitability. While this model is lucrative, it does not necessarily deepen financial intermediation or expand productive lending. High profits built on customer charges rather than loan growth offer limited support for long-term balance-sheet expansion. They also leave banks vulnerable when macroeconomic conditions shift, as is now happening.

Indeed, the recapitalisation exercise coincides with a turning point in the monetary cycle. The extraordinary conditions that supported bank earnings in 2024 and 2025 are beginning to unwind. Analysts now warn that Nigerian banks are approaching earnings reset, as net interest margins the backbone of traditional banking profitability, come under sustained pressure.

Renaissance Capital, in a January note, projects that major banks including Zenith, GTCO, Access Holdings, and UBA will struggle to deliver earnings growth in 2026 comparable to recent performance.

In a real sense, the CBN is expected to lower interest rates by 400 to 500 basis points because inflation is slowing down, and this means that banks will earn less on loans and government bonds, but they may not be able to quickly lower the interest they pay on deposits or other debts. The cash reserve requirements are still elevated, which does not earn interest; banks can’t easily increase or expand lending investments to make up for lower returns. The implications are significant. Net interest margin, the difference between what banks earn on loans and investments and what they pay on deposits, is poised to contract. Deposit competition is intensifying as lenders fight to shore up liquidity ahead of recapitalisation deadlines, pushing up funding costs. At the same time, yields on treasury bills and bonds, long a safe and lucrative haven for banks are expected to soften in a lower-rate environment. The result is a narrowing profit cushion just as banks are being asked to carry far larger equity bases.

Compounding this challenge is the fading of FX revaluation windfalls. With the naira relatively more stable in early 2026, the non-cash gains that once flattered bank earnings have largely evaporated. What remains is the less glamorous reality of core banking operations: credit risk management, cost efficiency, and genuine loan growth in a sluggish economy. In this new environment, maintaining headline profits will be far harder, even before accounting for the dilutive impact of recapitalisation.

That dilution is another underappreciated consequence of the capital rush. Massive share issuances mean that even if banks manage to sustain absolute profit levels, earnings per share and return on equity are likely to decline. Zenith, Access, UBA, and others are dramatically increasing their share counts. The same earnings pie is now being divided among many more shareholders, making individual returns leaner than during the pre-recapitalisation boom. For investors, the optics of strong profits may soon give way to the reality of weaker per-share performance.

Yet banks have pressed ahead, not only out of regulatory necessity but also strategic calculation.

During this period of recapitalization, investors are interested in the stock market with optimism, especially about bank shares, as banks are raising fresh capital, and this makes it easier to attract investments. This has become a season for the management teams to seize the moment to raise funds at relatively attractive valuations, strengthen ownership positions, and position themselves for post-recapitalisation dominance. In several cases, major shareholders and insiders have increased their stakes, as projected in the media, signalling confidence in long-term prospects even as near-term returns face pressure.

There is also a broader structural ambition at play. Well-capitalised banks can take on larger single obligor exposures, finance infrastructure projects, expand regionally, and compete more credibly with pan-African and global peers. From this perspective, recapitalisation is not merely about compliance but about reshaping the competitive hierarchy of Nigerian banking. What will be witnessed in the industry is that those who succeed will emerge larger, fewer, and more powerful. Those that fail will be forced into consolidation, retreat, or irrelevance.

For the wider economy, the outcome is ambiguous. Stronger banks with deeper capital buffers could improve systemic stability and enhance Nigeria’s ability to fund long-term development. The point is that while merging or consolidating banks may make them safer, it can also harm the market and the economy because it will reduce competition, let a few banks dominate, and encourage them to earn easy money from bonds and fees instead of funding real businesses. The truth be told, injecting more capital into the banks without complementary reforms in credit infrastructure, risk-sharing mechanisms, and fiscal discipline, isn’t enough as the aforementioned reforms are also needed.

The rush as exposed in this period, is that the moment Nigerian banks started raising new capital, the glaring reality behind their reported profits became clearer, that profits weren’t purely from good management, while the financial industry is not as sound and strong as its headline figures. The fact that trillion-naira profit banks must return repeatedly to shareholders for fresh capital is not a sign of excess strength, but of structural imbalance.

With the deadline for banks to raise new capital coming soon, by 31 March 2026, the focus has shifted from just raising N500 billion. N200 billion or N50 billion to think about the future shape and quality of Nigeria’s financial industry, or what it will actually look like afterward. Will recapitalisation mark a turning point toward deeper intermediation, lower dependence on speculative gains, and stronger support for economic growth? Or will it simply reset the numbers while leaving underlying incentives unchanged?

The answer will define the next chapter of Nigerian banking long after the capital market roadshows have ended and the profit headlines have faded.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]


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