E-Business
Brands Need More than Social Media Presence to Survive-Malik

Daniel Malik, chief executive officer, Tradersball, online brand communications agency based in Lagos, has urged companies with different brands not to depend solely on social media as vital tools to reaching out to their customers.
Speaking with Nigeria CommunicationsWeek on telephone, Malik said that social media have prospects of registering any company’s brand presence in the customers’ domain, especially through interactions.
He dismissed claims by some marketers that they are driving customers’ loyalty to a brand through bulk short message system (SMS).
He said: “I am sure you get emails where marketers claim to sell you bulk emails in order to boost your brand, SMS to broadcast you or perhaps marketing your brand on social media. Sure they can and will get you the number of mails you want and even send hundreds of thousands of them for you, including sms and hype on their blogs but my question is do you get your desired results, do you see the promise they made to you manifest?”
The Tradersball boss highlighted that as much as the earth is now online with over 1billion people on Facebook, close to 300 million linkedin users, “some users on Twitter even have tens of millions of followers, Google plus, Pinterst etc Brands truly needs social media presence with strong engagement; but I must say that It is not by emailing, neither is it by sms nor Facebook or Twitter hype, but a creative strategic online marketing strategy, that will generate undeniable results”.
He added that, to attract attention to a particular product of service, cutting across telecommunications, media houses, boutique, estate management companies, fashion designers, schools, health care organizations, financial institution or any kind, it requires the services of the right social media agency.
“Let no one fool or trick you with figures and sweet talks …it’s all about getting results,” he advised
He explained that Tradersball is concerned with unlocking true business potentials, adding to companies’ online brand and increase sales by avoiding common online marketing mistakes.
He listed some of the tips to include: “Tap in to a pool of creative talent to make your online marketing more exciting and above all, far more effective; save time by working with one company that has the experience you need in print, web, digital and social media; save money with discounts of up to 30 percent on Africa’s best wholesale online pricing and manage and grow your business with online marketing software, brand strategy and marketing workshops.
“Tradersball is a social media agency that provides first-class social media management and marketing services. Our hub skills are social media management, social media advertising, social media marketing, social media training, consulting, creative designs on landing pages, Search engine optimization, web design and mobile marketing.
“We are experts at creating mind blowing ideas for brands. From social media for marketing to website design and development, brand design to brand management, creative marketing services to innovative video production – your brand should be driven by an effective strategy to ensure you remain the market leaders”.
He said that time has passed when companies doubt the potentials of the social media in growing their presence, as social media are great ways to drive business and to attract new customers.
E-Business
Jumia Tech Week 2026 Begins with Tech Deals on Smartphones, Electronics, and Everyday Technology

Jumia Nigeria has announced the launch of Jumia Tech Week 2026, a two-week campaign offering customers access to discounted technology products across key categories, including smartphones, computing, home entertainment, and wearable devices.

Starting from March 2 to March 15, Jumia Nigeria’s Tech Week 2026 is themed ‘Tech Products for Less’ – a deliberate commitment by the e-commerce giant to drive down the cost of technology products for Nigerian consumers. The campaign offers significant price reductions across key product categories, enabling more Nigerians to access the devices they need at prices that reflect the company’s dedication to affordability and consumer value.
Jumia Tech Week will feature deals across a wide range of product categories, including mobile phones, computer systems and accessories, televisions and audio equipment, gaming products, home appliances, portable power solutions, health technology,, and wearable devices.
Customers will also have access to curated recommendations, including top smartphone deals, must-have accessories, gaming essentials, and home technology upgrades.
According to Temidayo Ojo, CEO of Jumia Nigeria, the campaign reflects Jumia’s broader commitment to making everyday technology more accessible to Nigerians.
“Technology has become an essential part of everyday life, and access to the right devices enables more people to participate fully in the digital economy,” said Ojo. “At Jumia, we remain focused on expanding access and improving the shopping experience as we continue to build Nigeria’s everyday retail destination.”
The campaign will include a range of customer engagement initiatives such as flash sales, brand days, anchor deals and interactive activities designed to enhance the online shopping experience.
Special highlight periods, described as Explosion Days, will take place on March 6 and March 13, featuring limited-time offers across selected technology categories. Customers will also be able to participate in interactive activities, including product-based games, treasure hunts,, and live shopping sessions during the campaign period.
The campaign will feature participation from leading brands including Oraimo, Silver Crest, Samsung, Ecoflow, Nivea and Aeon, offering customers a wide selection of technology, household and lifestyle products. Early access promotions already begun during the teaser period from February 16 to March 1, allowing customers to preview selected deals ahead of the official launch.
Jumia Tech Week forms part of the company’s broader strategy to expand e-commerce adoption by improving access to essential products and enhancing the customer experience across its platform. As Nigeria’s e-commerce market continues to grow, Jumia remains focused on strengthening its product assortment, logistics capabilities, and digital experience to serve customers better nationwide.
Customers can participate in the campaign by using the Jumia mobile app or visiting the Jumia website and following the conversation online using #JumiaTechWeek.
E-Business
House Queries NDIC: ₦5m Max Payout for Failed Bank Depositors

Nigeria Deposit Insurance Corporation (NDIC) pays between ₦2 million and ₦5 million as deposit insurance to customers of liquidated banks, Managing Director Thompson Oludare Sunday told the House Committee on Insurance and Actuarial Matters during 2026 budget defence.

NDIC
House Spokesperson Akin Rotimi Jr sought details on depositor entitlements, citing Heritage Bank’s June 2024 collapse and public concerns over financial confidence.
Sunday explained NDIC’s mandate: banks pay risk-based premiums (now under 1%, down from 15/16 of 1%) to guarantee deposits. Coverage is ₦5 million for deposit money banks, primary mortgage banks (PMBs), and microfinance banks (MMOs); ₦2 million for other financial institutions.
Using BVN, NDIC auto-pays guaranteed sums without visits for amounts up to the limit. For Heritage, post-revocation, NDIC liquidated assets—selling buildings, recovering loans, realizing investments—and paid a second ₦24.63 billion dividend on January 6.
“Anything above ₦5 million or ₦2 million depends on recoveries,” Sunday said, noting ongoing asset sales and debt chases.
Committee Chairman Ahmed Jaha Babawo commended the clarity, noting the limit rose from ₦500,000 to ₦5 million recently. Over 90% of Heritage depositors got insured sums in under four days, meeting International Resolution Deposit (IRD) standards.
Babawo added liquidation dividends would be discussed in executive session.
E-Business
Kaspersky Discovers New Phishing Campaign Exploiting Google Tasks Notifications to Steal Corporate Credentials

Kaspersky has uncovered a new phishing scheme that abuses legitimate Google Tasks notifications to trick corporate users into revealing corporate login credentials.

By leveraging Google’s trusted @google.com email domain and notification system, attackers bypass traditional email security filters and exploit users’ trust in familiar services.
In this campaign, victims receive an authentic-looking notification from Google Tasks with the subject line “You have a new task.” The message creates the illusion that the recipient’s company has adopted Google’s task management tool, pressuring them to act quickly. The notification often includes elements of urgency, such as a high-priority flag and a tight deadline, to prompt the victim’s immediate response.
Upon clicking the embedded link, users are directed to a fraudulent form disguised as an “employee verification” page, where they are asked to enter their corporate credentials under the pretense of confirming their status. These stolen credentials can then be used for unauthorised access to company systems, data theft, or further attacks.
“Google’s vast ecosystem of services gets exploited by scammers. The scheme with Google Tasks is part of a broader trend observed before and continuing into 2026, where cybercriminals misuse legitimate platforms to distribute scams and phishing.
Notifications originating from legitimate domains naturally evade many spam and phishing filters, while the social engineering aspect – making it seem like an internal company process – lowers the victim’s guard,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
E-Financial2 days agoIran-Israel-US Conflict and CBN’s FX Gains: A Stress Test for Nigeria’s Monetary Stability
E-Financial2 days agoMutual Benefits Assurance Reaffirms Full Regulatory Compliance, Enhanced Governance
General News2 days agoJAMB Uncovers AI-Driven Fraud Targeting UTME Candidates, Warns Parents
General News2 days agoSERAP Asks FCCPC to Investigate Google, Meta, Others over Alleged Rights Abuses
News2 days agoTeamApt, Awabah Partner to Boost Pension Drive for Nigerians
News2 days agoFlashChange CEO, Bidemi Oke, Urges Startups to Build Strong Governance Structures Early
General News2 days agoCapelli Institute Commits to Advancing Trichology in Nigeria
E-Financial2 days agoReps Mull Commission to Regulate Fintech Operations



















