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Building Profitable Business Organically

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Tobi Asehinde, founder, Vibe Web Solutions Limited.
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I was in a conversion with my wife last night, we were discussing what exactly is required to grow a profitable business. I thought I should share our conclusions with you because I believe it might benefit you one way or the other

I am also hoping we can be corrected if our conclusions are wrong. If you do not agree with these steps then reply this email and let me know what you think.

Here are the steps:

Validate Your Business –
I was speaking at an event yesterday and I asked a business owner to tell the audience why we should buy their products and services?

And then I asked someone random from the audience to tell us why they would buy his products and services.

Something interesting happened, the person from the audience had a different reason from the business owner.

As the person from the audience was saying why he would buy and you could hear other people in the audience agreeing. This did not happen when the business owner was talking.

I repeated this 3 – 4 times, it was the same result.

Build a business that people want.
Key Point here: – If your business is going to be profitable you need to validate it with your customers (The way you see your business is always different from the people who buy it).

Find out what your customers want and why they will buy it from anyone. If you understand what they want and why they want it then it is easy to sell to them and for your customers to buy from you.

Do Your Math And Discover The Amount Of Customers You Need:
Most business experts will tell you not to focus on money but value (Value is money). This is very true and that is why the first step is to validate your business.

Your customers know the value they want from your products and services and based on the value they are happy to pay for it.

After you know the values that your potential customers will derive from your products and services. You now need to put a cost to it.

Pricing is an interesting topic but you need to understand that a profitable business means you need profit.

This means you decide the price (not the customer) that makes you profitable however, here is a point of warning that your pricing must be at least 10% of the value your customers will perceive.

Interesting thing about value is that it is perceived, we bought an iPod made with $99 for $499 simply because we perceived more value.

Apple is an amazing company that will start telling you about the value of their products 6 months before it is launched.

So, you already perceive the value from product and imagine the cost as premium. Because they also tell you the value based on customer research – You want it, they give it to you.
 
Your pricing should also be guided by rule of quantity or quality.
After you decide the cost then you need to understand how many customers you need every month:

(a)    How much do I want to make this year that makes me profitable? Let’s say 12 million.

(b)   Divide the number by 12 months and you have 1 million every month.

(c)    Now, let’s say your product cost is 100,000

(d)   Divide how much you want to make monthly by your product cost. 1million/100,000 = 10 customers.

(e)    This simply means you need 10 customers every month to meet your profitability target.

Key point here: It is easy for you to reach profitability in your business if you know how many customers you need to meet your profitability target.

You want to make a pledge and if you have a marketing team you want them to make a pledge. This is the pledge:

I, ……………will do all that it takes to get……………customers every months.

Every week, you measure your progress by this statement.You are allowed to get more customers but not allow to get lower than the number you need to achieve profitability.

Marketing Is Everything In Business:
You need to first figure out where your customers are and show them how your products and services can drive value for them.

Here you want to understand that the most important activities in marketing is selling value and not the products or services.

Key point here:- You can only achieve profitability if you market your products and services by selling value.

Marketing a Business Online Can Be Overwhelming! Let Me Help You…

Here is how it works:
Step 1: Send me an email to info@smedigitalhub.com with your marketing goal and tell me about your business (Include your website and phone number).

If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.

Step 2: Sign up, your payment is backed with a money-back guarantee. If, by the end of the 3 months after the consultation, you haven’t seen at least a measurable return in your sales or increase in leads and customers and you can proof that you have implemented what I told you to do for at least 2 months, We’ll immediately return your investment. No Questions Asked. So with that said, you are literally guaranteed to profit.

We will give you a brief questionnaire so we can learn more about your business and plans. This helps me prepare for our conversation in advance so we can get the most out of it.

Step 3: Next, my office will schedule our call together (Phone/Skype Call). The call should last an hour.

Step 4: When we talk, I will listen to exactly how your business works, discover exactly what you want to accomplish, and then “prescribe” a complete digital marketing system to skyrocket your customer base and revenue.

We will go through all of your digital marketing activities and you will end up with specific recommendations along with the reasons why. I will also give you any strategic advice I might have.

Step 5: After the phone consultation, we will give you a PDF document with the strategy discussed with resources and video tutorials to help you implement the strategy.

I would not leave you alone to do it on your own but work with you to achieve the expected result.

If you need help while implementing the strategy I prescribe for you, just ask your questions using your coaching portal or in the coaching community and we would be more than happy to get you answers and clear up any questions you might have.

If you’re serious about growing your business and want to attract your ideal clients on a more consistent and predictable basis sign up today.

The value proposition is that we will save you a lot of time and money from being wasted on the wrong actions.

I spent years figuring this stuff out on my own – wasted time and money.

But my highest jumps in competency always came from learning from other people who had more experience and are getting awesome results.

In business, getting customers is the most important activity you need to invest in.

Without customers you have no revenue, it is that simple.

Knowing what to do to get your customers is very essential because that is the foundation of your success in business.

If you do not have the right strategy, then you might waste alot of time and money trying to figure out a way to acquire more customers to boost revenue.

Without the right strategy, you can easily get over a billion impressions on your Ads, but if your advert doesn’t convert to customers or leads. You’ll make NO money but LOSE a lot of money because advertising is not cheap.

You might also spend a lot of time and money getting a lot social media followers or likes and soon realize that your likes and followers are not converting to customers.

Chances are that you have hire an agency to drive traffic to your website but then you have no converted sales.

This is simply because you have the wrong strategy.

It is best to get strategic advice from experts that have done the hard work. It saves you lot of time and money.

Are you ready to get the right strategy that will drive you more predictable and consistent customer in-flow to your business?

Yes, Tobi! I would absolutely love to have you personally work with me to analyse my business, develop a custom marketing strategy and give me direction for my business to increase my customer base.

I’m excited to discover specific ways I can grow my customer base and ultimately increase my revenue.

I promise to implement the step by step digital marketing strategy you prescribe for me because I understand that my success depends on my ability to implement and take action.

I am glad that you will give me clear direction, tutorial videos and resources to help me implement and that you will not leave me alone to do it on my own but work with me to ensure I succeed.

I understand that the coaching support is for a month and so I will take full advantage of the 1 month.

I understand that my investment is ₦90,000 and that does not cost me anything compared to the time and money I will save from taking the wrong action while doing trial and error on my own.

I understand that this will also help me work with a digital marketing agency smarter because I know what works and does not work for my business. Most importantly, I have the right strategy to get my desired results.

I understand that this service is only guaranteed if I implement the digital marketing strategy you prescribe and I do not get an increase in my customer base by the end of 3 months.

If I implement and do not get an increase in my customer base in 3 months, then I will get a full refund of my investment.

I also understand the value here, that investing this amount will save me a lot of money and time from taking the wrong action.

If I use my own knowledge I might waste valuable months or years and more than 3 to 10 times the investment in taking the wrong action.

I see real value here… So I had better act fast and join because I also understand that this is a very limited time offer, for a very limited number of people at a special price, and that the price could go up at any time… So I’ll email info@smedigitalhub.com with your marketing goal and tell me about your business (Include your website and phone number).

If I can help you increase your customer base, I will ask you to sign up and if I can’t help you, I will just give you free tips.

Then, I will email info@smedigitalhub.com with my name, phone, email, and company/business name to sign up and get started immediately….

I can’t wait to join and discover smart strategy to grow my customer base and revenue! This is really important to me to have a clear direction of how to grow my customer base and ultimately my revenue.

Tobi Asehinde, Founder, Vibe Web Solutions

 
 


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E-Business

Kaspersky Introduces Cyber Pathways to Support Career Development in Cybersecurity

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Kaspersky’s new platform, ‘Cyber Pathways’, offers a comprehensive look into the essential cybersecurity roles, skills, and tools, to empower professionals to chart their career paths with confidence.

Featuring an interactive guidance test and personalised learning recommendations, the resource helps users to discover their ideal cybersecurity role. This platform is equally useful for newcomers to cybersecurity, IT generalists, seasoned experts and corporate organisations.

According to a global Kaspersky study, a staggering 41% of companies report that their cybersecurity teams are significantly understaffed, primarily due to a shortage of qualified professionals capable of handling complex challenges.

This talent gap is further echoed by the fact that 49% of cybersecurity experts see a pressing need for more practical training opportunities to enhance their skills and venture into new, more demanding areas.

Recognising the crucial role of expertise in closing this gap, Kaspersky introduces its new digital project ‘Cyber Pathways’, a comprehensive interactive platform designed to empower cybersecurity professionals at all levels.

‘Cyber Pathways’ is a digital platform that offers an in-depth overview of key cybersecurity spheres and spotlights the vital hard and soft skills essential for success in each area.

It highlights core responsibilities and introduces key tools and solutions utilised in these roles. It also offers practically oriented educational courses tailored to expand knowledge and sharpen skills in a chosen cybersecurity field.

Key cybersecurity spheres are reviewed in the ‘Kaspersky Cyber Heroes’ part, each embodying a vital area of cybersecurity: threat intelligence, malware analysis, security operations, security assessment, network security, and information security research.

These heroes are designed to help professionals understand the unique characteristics of each role and identify the key competencies required to succeed in them.

Career guidance test in an engaging and interactive form enables professionals to assess their current expertise level and identify the cybersecurity role that best matches their strengths and aspirations.

The platform offers three tailored test options, catering to different levels of expertise: for beginners in cybersecurity, for advanced professionals, and for organisations.

Building on nearly three decades of unmatched experience and extensive historical data, Kaspersky has developed a unique expertise that not only protects against the most dangerous cyber threats and guarantees top-tier product quality, but also empowers cybersecurity professionals worldwide to enhance their knowledge and stay ahead of cybercriminals.

Rooted in this expertise, the educational recommendations provided on this platform combine highly practical, hands-on programmes from Kaspersky Cybersecurity Training and Kaspersky Academy.

Designed to equip professionals with the critical skills needed to combat sophisticated threats, these initiatives ensure that their skills remain sharp, current, and ready for any challenge.

Additionally, these recommendations include valuable resources for corporate organisations, featuring online tools from Kaspersky Security Awareness that promote cybersecurity-conscious behaviours within teams and foster a resilient security culture.


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FCCPC Sets Deadline for Digital Lending Regulatory Compliance

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Federal Competition and Consumer Protection Commission (FCCPC) has announced Monday, January 5, 2026, as the final deadline for full compliance with the Digital, Electronic, Online, and Non-Traditional Consumer Lending Regulations, 2025.

FCCPC Sets Deadline for Digital Lending Regulatory Compliance

In a statement signed by Ondaje Ijagwu, director of Corporate Affairs, the Commission said that the Regulations took effect on July 21, 2025, pursuant to the Federal Competition and Consumer Protection Act (FCCPA) 2018.

According to the statement, the new framework is designed to promote fairness, transparency, and accountability within Nigeria’s expanding digital lending ecosystem.

To facilitate compliance, the Commission has also released an accompanying instrument, the Guidelines on the Digital, Electronic, Online, and Non-Traditional Consumer Lending Regulations, 2025, issued under Sections 17 and 163 of the FCCPA.

“This document provides practical direction for lenders and intermediaries, explains the documentation required, and introduces updated Forms 1 and 3 based on feedback received from stakeholders,” the statement noted.

The FCCPC added that applicants with pending submissions may supplement their filings with any additional information required under the new Guidelines without waiting for formal requests.

It assured them that applications would continue to be processed promptly and transparently.

Speaking on the compliance timeline, Mr Tunji Bello, executive vice chairman of the FCCPC, underscored the importance of adhering to the January 5 deadline.

“Full compliance is not only a legal requirement but an important step in protecting consumers and ensuring that the sector continues to grow in a fair and responsible manner,” Bello said. “Operators have had ample time to adjust to the Regulations and the additional guidance now provided. We expect all obligations to be met before the deadline.”

The Commission emphasised that all affected operators, including digital lending platforms, service partners, and intermediaries, must complete their compliance obligations before the stated date.

It warned that enforcement actions will commence immediately after the deadline, including restricting non-compliant entities from operating, directing partners or platforms to cease dealings with them, and imposing other sanctions permitted under the law.

Copies of the Guidelines, Forms, and Frequently Asked Questions (FAQs) are available on the FCCPC websit: www.fccpc.gov.ng, as well as at the Commission’s offices nationwide.


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NITDA DG Tasks Youths to Drive Africa’s Digital Transformation

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Kashifu Inuwa, CCIE, Director General of the National Information Technology Development Agency (NITDA), has urged Nigerian youth to take the lead in driving Africa’s digital transformation, emphasising that the nation’s young population holds the key to a prosperous and inclusive future.

Delivering his opening remarks at the three-day Digital Nigeria International Conference and Exhibition 2025 at the Bola Ahmed Tinubu International Conference Centre in Abuja, Inuwa extended heartfelt appreciation to the Vice President of the Federal Republic of Nigeria for his presence, describing it as a powerful demonstration that this administration cares deeply about our youth.

The conference provides a dynamic platform for ecosystem stakeholders to showcase their work and explore emerging trends aimed at transforming the nation and continent’s digital future.

Organised by NITDA, the Digital Nigeria Conference serves as a platform that bridges government and industry, fostering collaboration between policymakers, innovators, and private-sector leaders. It aims to harmonise regulatory frameworks, promote public–private partnerships, and drive the effective implementation of Nigeria’s national digital strategies for inclusive and sustainable growth.

Inuwa noted that the conference’s theme, Innovation for a Sustainable Digital Future: Accelerating Growth, Inclusion, and Global Competitiveness, aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, particularly its focus on economic diversification through digitalisation, industrialisation and innovation.

Dr Bosun Tijani, the Minister of Communications, Innovation and Digital Economy, also speaking at the event reiterated the Federal Government’s commitment to building a sustainable, inclusive, and globally competitive digital economy, calling on stakeholders across sectors to work together to achieve Nigeria’s digital transformation goals.

Dr Tijani described the annual gathering as more than a conventional technology conference. According to him, Digital Nigeria serves as a national platform for dialogue, collaboration, and actionable strategies that will shape the country’s future in the digital era.

“It is with great pleasure that I welcome you all to Digital Nigeria 2025, something I consider to be a dialogue, but also collaboration and action towards building a sustainable, inclusive, and globally competitive digital economy for our nation. This event reminds us of what digital truly means for our past as a people, our present reality, and the future we are striving to build,” he mentioned.

Dr Tijani took the audience on a reflective journey through Nigeria’s digital history, noting that the liberalisation of the telecommunications industry in 1999 was a bold, transformative decision that changed the trajectory of the nation’s economy.

“That decision marked the beginning of a new economy built on ideas and innovation. The introduction of mobile connectivity reshaped how Nigerians live, work, and connect, fuelling a digital revolution that continues to expand opportunities for millions,” the Minister explained.

He emphasised that the ripple effect of that single reform continues to be felt across sectors and further noted that the digital economy now contributes about 18 percent to Nigeria’s Gross Domestic Product (GDP), a clear demonstration of the sector’s growing importance as a driver of national growth and economic diversification.

He also highlighted Nigeria’s global leadership in financial technology (fintech) innovation, citing the country’s advanced digital payment systems and thriving startup ecosystem.

“Today, Nigeria boasts one of the most efficient and responsive payment systems in the world. Transactions that take hours or even days elsewhere are completed instantly here. This innovation has produced five of Africa’s nine technology unicorns, companies each valued at over a billion dollars,” Tijani stated.

Senator Kashim Shettima, the Nigerian Vice President, in his remarks stated that the country is on the cusp of a historic transformation as the government advances toward passing the National Digital Economy and E-Governance Bill into law.

He described the bill as a cornerstone of the nation’s ambition to build a $1 trillion economy powered by digital innovation. Emphasizing its significance, he noted that the bill represents more than legislative reform—it is “a strategic leap toward embedding technology into the fabric of governance, economic planning, and national development.”

Drawing a compelling parallel with Nigeria’s cashless policy, which catalysed the fintech revolution, the Vice President said the anticipated impact of the new bill would ignite a govtech revolution.

“Just as the cashless policy unlocked the fintech revolution, this new bill will unlock the govtech revolution—an era of smarter governance, greater transparency, and inclusive service delivery,” he declared.

He explained that this new era would be defined by smarter governance, greater transparency, and inclusive service delivery, all driven by digital tools and infrastructure. He stressed that the bill is part of a broader national strategy to position Nigeria as a global leader in digital innovation, with the potential to transform every sector of society.

He highlighted that Nigeria, with over 220 million people and an average age of 18, stands at a critical crossroads, one that could either unleash unprecedented prosperity or deepen socio-economic challenges if the nation fails to harness the creativity of its youth.

“If we harness the energy, the creativity and talent of our youth, we are not just going to power Nigeria, but we can power the entire Africa into a new era of prosperity. But if we fail to do that, if we fail to skill our youth, if we fail to provide a platform for them to create value, we are stunting the most valuable asset we have as a nation,” he noted.

The NITDA DG revealed that the 2025 edition of the conference has attracted over 4,800 participants from 12 countries and 25 Nigerian states, making it both a national and international gathering of innovators, policymakers, and investors.

He said, “This year’s event features 12 keynote sessions, 23 panel discussions, five workshops, and two expert masterclasses across five thematic tracks.”


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