News
Chain Reactions Nigeria Unveils Nigeria’s first Youth Trends Report

Chain Reactions Nigeria, a leading Public Relations Consultancy firm has unveiled the first ever bespoke Nigerian Youth Trends Report in Lagos. The report is an indepth study of emerging trends amongst members of the Nigerian youth class aimed at helping both government and businesses understand the new cultural and behavioral patterns amongst Nigerian youth and how to engage with them.
The bespoke youth trends survey, conducted by TrendWatching UK, world’s leading consumer trends and insight research firm at the behest of Chain Reactions Nigeria, was conceived as a significant leverage initiative to help public and private sector organisations get into the heart of the youth class.
The launch event held in Lagos was attended by a rich galaxy of industry leaders from across the music, media, sports, fashion, technology sectors as well as government and indeed from other sectors with need to engage with the Nigerian youth segment.
The event dubbed, “Naija Decoded” under the inspiring theme, “Unwrapping The Nu Natives”, had an impressive panel of discussants comprising Head, Youth Market Segment, Etisalat Nigeria, Elvis Ogiemwanye; Nigeria’s pace setting Pop Culture Strategist; Franklin Ozekhome; multiple award winning Nollywood Actor and Producer, Kunle Afolayan, EbonyTV Presenter, Lamide Akintobi, Brilla FM Sports Presenter, Babafemi Raji, Fashion Designer, George Tailor with a robust debate on emerging trends coordinated by leading On Air Personality, Toke Makinwa.
Speaking about the youth report initiative, Israel Jaiye Opayemi, managing director/chief strategist, Chain Reactions Nigeria, said the intent of the initiative is to change the way governments at all levels and indeed businesses in Nigeria see and engage with the Nigerian youth segment by offering them deep insights into the mindset and behavioural trends amongst Nigerian youth.
Explaining his company’s motivation for the partnership with TrendWatching UK, Opayemi said, “Our interest in partnering with Trend Watching, United Kingdom to put this report together is a consuming passion to contribute to the broader development of knowledge about the Nigerian youth market and indeed the youth segment in Nigeria. The intent is to help public and private sector organizations gain a deep understanding of how best to speak to members of the youth class.”
Opayemi added, “The report is focused on the trends that are currently hip amongst those we now refer to as ‘NU Natives’, a new class of Nigerian youth that is not defined by geography, finance or society. The new native defines himself or herself and celebrates his or her afro-centric roots but he or she is still very technology savvy and worldly. The trends are illustrated with cross-industry innovations, insights from Trend Watching’s global spotters, and relevant statistics.”
Also speaking on significance of the initiative, Lola Pedro, Africa Regional Director for Trend Watching, United Kingdom expressed the company’s excitement about its first creative partnership in Nigeria saying, “ as Africa’s giant, Nigeria has always represented a market of great interest to us, both in the light of tracking the relentless stream of innovations stemming from the continent’s most populous country but also due to the vast strategic opportunities we believe we can uncover for forward-thinking organisations.”
She expressed her high optimism in the immense opportunities in the research space in Nigeria, saying, “despite the fact that this form of qualitative research is relatively saturated amongst best-in-class brands and agencies globally, the consumer insights sector is proportionately under-explored within Nigeria.”
Pedro further commended Chain Reactions Nigeria, saying “it has thus been inspiring to be able to conduct this first of its kind, Nigeria-specific youth trends research in collaboration with such a progressive, PR firm. Chain Reactions Nigeria epitomizes the future-focused mindset required to truly disrupt Nigeria’s consumer landscape by understanding today’s consumers and subsequently bringing about compelling profitable innovation opportunities.”
“As Trend Watching constantly seeks to maintain its global reputation for thought leadership, connecting with local, early adopters like Chain Reactions remains a thoroughly rewarding endeavour” she further said.
Speaking further on the importance of understanding trends to winning the minds of consumers and stakeholders, Opayemi said, what gave the All Progressives Congress victory in the last elections in Nigeria was not a huge budget but a clear understanding of how to draw insight from trends and develop a campaign strategy from same.
“By insight into trends, we knew Nigerian youth love music and they love their celebrities. We knew this for a fact and we developed an influencer marketing strategy for the APC based on this insight. We knew the APC did not have the kind of financial war chest available to the ruling party. But we followed our trend inspired gut feeling and helped the APC assemble celebrities like Funke Akindele, Alabi Pasuma, Kalu Ikeagwu, Desmond Elliot and a galaxy of other northern celebrities and stars who accepted to feature in our voter registration campaign aimed at helping the APC mobilise members of the youth population to register for the elections. It worked!”
News
Microsoft Revamps Copilot in Workplace AI Push

Microsoft has rolled out a new set of features for its Microsoft 365 Copilot platform, including tools for complex, multi-step work and deeper research tasks, as competition in workplace artificial intelligence (AI) intensifies.

The update introduces Copilot Cowork, a capability aimed at handling long-running tasks across Microsoft 365 applications.
The feature is being made available through the company’s Frontier programme, which typically gives early access to experimental tools.
Microsoft is also integrating technology linked to Claude – an AI model developed by Anthropic –into Copilot, signalling a broader shift toward using multiple AI systems within a single product rather than relying on a single model.
Jared Spataro, chief marketing officer for AI at Work at Microsoft, says the company is positioning Copilot as a system embedded directly into workplace software, rather than a standalone tool.
“Microsoft 365 Copilot is your AI for work,” he says, adding that it draws on multiple AI models and is integrated into existing workflows.
Alongside this, Microsoft has upgraded its Researcher feature, which is designed to analyse information from multiple sources and generate structured reports.
A new “Critique” function separates the drafting and review process between different AI models – one generates an initial response, while another evaluates and refines it.
The company says this approach improves output quality, with Researcher showing gains on its internal benchmark for accuracy, completeness and objectivity.
Another addition, called Model Council, allows users to compare outputs from different AI models side-by-side, highlighting differences in responses and reasoning.
The updates form part of what Microsoft calls “Wave 3” of Copilot, as it pushes to embed generative AI deeper into enterprise software. The move reflects a wider industry trend towards combining models from multiple providers, including OpenAI and Anthropic, to improve performance and reliability.
News
Dangote Refinery Debunks Speculations on IPO

Dangote Petroleum Refinery and Petrochemicals (DPRP) has debunked recent circulation of unauthorised information regarding a potential Initial Public Offering (IPO).

In a statement, DPRP noted that several online platforms and unofficial sources have published unverified, and in some instances inaccurate, information relating to a potential offering.
“Such reports do not originate from DPRP and should be treated with caution. All official updates regarding any potential transaction will be communicated strictly through DPRP’s formal public disclosures and announcements issued by its appointed advisers, in line with applicable laws and regulatory requirements.
“Accordingly, the public, investors, and all market participants are strongly advised to disregard speculative commentary and rely solely on verified information formally issued by DPRP or its authorised representatives,” the statement said.
The firm assured stakeholders that, when appropriate, comprehensive, and accurate details regarding any proposed transaction will be made available through official channels, including regulatory filings, authorised press releases, and coordinated communications by the Enterprise and its appointed advisers.
News
Descasio Launches “Give to Gain” Leadership Insights Report, Hosts Executive Brunch for Women in Leadership

In celebration of International Women’s Day, Descasio hosted an intimate executive brunch bringing together distinguished women leaders from its customer community for a thoughtful conversation on leadership, partnership, and shared growth.

Centered around the 2026 International Women’s Day theme, “Give to Gain,” the gathering created space for accomplished women in enterprise leadership to reflect on mentorship, collaboration, and investing in people as key drivers of sustainable growth.
Held in Lagos, the event convened leaders from organizations including Honeywell Group Limited, Finchglow Travels, NGCOM, and Eroton Exploration & Production Company.
Guests were personally welcomed at the start of the gathering by Mr. Dele Nedd, CEO of Descasio; who greeted each of the women leaders and expressed his appreciation for their presence before leaving the session to allow the women lead the conversation among themselves.
The gesture reflected Descasio’s leadership culture; one where women are not only recognized, but actively supported and empowered. It also underscored the company’s belief that meaningful progress in leadership requires partnership and allyship across the organization.
Rather than a traditional panel discussion, the brunch was designed as a candid and reflective exchange among peers navigating leadership in complex industries. Throughout the conversation, participants shared perspectives shaped by experience, responsibility, and the realities of leading teams and organizations.
A recurring theme in the discussion was the role of execution and accountability in leadership. For many organizations, strategy alone is not enough; consistent delivery is what ultimately builds credibility and trust.
Reflecting on this, Josephine Adebola, Data Compliance & Process Automation Manager at Finchglow Travels, emphasized the importance of reliability in leadership and the discipline required to translate vision into results. “Get it done on time and in full.”
The conversation also explored the role of curiosity and continuous learning in shaping effective leaders. In rapidly evolving industries, the ability to ask questions, remain open to new perspectives, and keep learning is often what enables leaders to grow alongside their organizations.
Sharing her perspective, Tomi Otudeko, Chief Operating Officer at Honeywell Group Limited, reflected on how curiosity has shaped her leadership journey.
“Asking questions and continuously learning have always stood me in good stead as a leader.”
She also spoke about the importance of leading with empathy and understanding the people behind the roles within organizations.
“Everyone has multiple dimensions to who they are. Leadership has taught me to see people in their totality. That awareness doesn’t make a leader weak; it makes them more effective.”
Another important theme that emerged from the conversation was authenticity in leadership. In an environment where leaders often face pressure to conform to traditional expectations, remaining true to one’s identity while continuing to evolve is essential.
For Helen James-Eziashi, General Manager at NGCOM, authenticity and curiosity remain key guiding principles. “Be yourself, keep learning, and stay curious.”
The discussion also highlighted the role of self-awareness in sustaining leadership journeys, particularly in complex and high-responsibility environments. Understanding one’s values, motivations, and support systems often becomes the anchor that allows leaders to navigate uncertainty with confidence.
Reflecting on this, Ifeanyi Onyejekwe, IT Manager at Eroton, emphasized the importance of knowing what grounds a leader.
“Know who you are and understand what supports and sustains your leadership journey.”
According to Descasio, the event reflects its broader commitment to building strong partnerships and fostering meaningful leadership conversations across its enterprise customer community.
“For us, this was about more than marking International Women’s Day,” said Umama David-Ogebe, The HR Manager at Descasio. “It was about creating a space where leaders could learn from one another and reflect on the kind of leadership that builds strong organizations. The most meaningful partnerships grow from conversations like these.”
To extend the impact of the discussion, Descasio has published “The Give to Gain Leadership Report: Insights from Women Leading Enterprise Organizations,” a curated publication capturing key reflections and leadership lessons shared during the session.
The report highlights themes including:
- The role of curiosity and continuous learning in leadership
• Building stronger teams through empathy and accountability
• The importance of authenticity and self-awareness in navigating leadership journeys
• How investing in people drives stronger partnerships and resilient organizations
The Give to Gain Leadership Report is now available for download Here.
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