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Chain Reactions Nigeria Wins Prestigious SABRE Awards

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Chain Reactions Nigeria, one of the country’s leading Public Relations and Integrated Communications Consulting firms, and Exclusive Nigerian Affiliate and West Africa’s Partner of Edelman, the world’s largest PR firm with presence in 65 countries across the globe, has again shone brilliantly on the global industry map as it emerged the overall winner of a major prize and three certificates of excellence at the prestigious 2020 SABRE Awards Africa.

Provoke Media (previously The Holmes Report) in the 2020 SABRE Awards Africa Winners’ list announced on its official website, named Chain Reactions Nigeria the Overall Winner in the Travel and Leisure category with its entry, “Building Positive Narrative for Dubai as Affordable Destination for Nigerians”.

The winning entry was a perception management campaign run for Dubai’s Department of Tourism and Commerce Marketing (DTCM) to cause a shift in the perception among Nigerians about Dubai being an expensive city to an affordable city of immense opportunities.

Three other entries by the firm that were awarded Certificates of Excellence include “Strategic Public Relations to Raise Awareness and Drive Participation for The Jack Ma Foundation’s Africa Netpreneur Prize Initiative” in the Not for Profit/Charities category.

The rest are Facebook’s “Icons of Change – An Initiative To Connect The Youth Market Segment (Nigeria and Ghana)”under Technology category, and “Media Relations & Management for Cellulant’s Inaugural Partner Summit 2019”in the Media Relations category.

Commenting on these latest awards, Israel Jaiye Opayemi, Managing Director/Chief Strategist of Chain Reactions Nigeria,  expressed delight at the increasing level of global recognition of the works being done for clients by the firm, and dedicated the awards to the clients for their confidence in the company to look after their brands, and to its team of creative rebels for their resilience and commitment to excellence.

“I am glad to receive the news of Chain Reactions Nigeria winning more awards at SABRE this year. I cherish this latest haul of winnings awarded our consulting firm by the jury and the organisers. SABRE Awards is one of the most authentic and globally respected awards in the marketing communications industry.

“These awards coming at this period in time affirm our unwavering commitment to continuously offer our clients the best-in-class professional consulting services that are second to none. We are persuaded, as always that the works and solutions that we offer must be gold standard because the world will always recognise and celebrate excellence,” he said.

SABRE Awards is the world’s largest and most sought-after public relations awards competition, which recognises superior achievement in branding and reputation. In 2019, Chain Reactions Nigeria was awarded the Sabre Awards’Certificate of Excellence in the Technology Category for the Facebook Fact-Checking Program.

It also won the Silver Award in the Public Relations and Reputation Management Category at the 2019 Pitcher Awards for its brilliant issue and reputation management work for the new Polaris Bank.

Chain Reactions Nigeria was also named the ‘Best Reputation Management Consulting Firm in West Africa’ at the 7th edition of Nigeria Brand Awards 2017 organised by International Brand Award Nominees.

 


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Labour Decries FIRS Takeover of Stamp Duty from NIPOST

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Organised Labour in the nation’s communications industry, has raised the alarm that Nigeria Postal Service, NIPOST, is at risk of losing no fewer than 15,000 workers into the unemployment market over the alleged recent takeover of its primary duty to produce and issue stamp by the Federal Inland Revenue Services, FIRS.

Senior Staff Association of Statutory Corporations and Government Owned Companies, SSASCGOC, who raised the alarm in Abuja, issued a 21-day strike notice to the Federal Government to put things right or members would down tools and begin a nationwide strike.

At a briefing, Ayo Olorunfemi, General Secretary of SSASCGOC, said: “The FIRS on June 30, against any known law, produced and launched its owned brand of an adhesive stamp, thereby hijacking and taking over the function of NIPOST.

“It is illegal for FIRS to produce and issue stamps to denote duties when it can be procured from NIPOST. If this is allowed to go on, due to the usurpation of the main duty of NIPOST, it will lead to about 15,000 job loss.

“As a union, we will not accept this as there is no known law that gave empowers FIRS to produce stamps. Everybody knows the situation in the country today.

“I insist, NIPOST will lose nothing less than 15,000 workers and when you look at that, the multiplier effect on the economy and the saturation of the unemployment market, you will know that it will be a catastrophe waiting to happen and we have said we will not allow that to happen.

“To this end, we are calling on the Federal Government to facilitate an urgent meeting between NIPOST, FIRS, SSASCGOC and other stakeholders in order to arrive at an amicable resolution.

“Failure to do this within 21 days from Thursday, July 9, the Union shall have no other option than to direct all its members in NIPOST to withdraw their services.

“It is very painful that while other nations are protecting and developing their postal services and making maximum use of the services for advancement, Nigeria is busy doing things that will kill its own.

“It should be noted that both NIPOST and Federal Inland Revenue Services are Statutory Corporations for which this Union has Jurisdiction to organise their staff.

“Therefore, our position must always be balanced according to the laws of the land. That is why we are insisting that both organisations must develop a synergy that will enhance higher productivity in the area of stamp matter.

“We recognise the power conferred on FIRS to collect stamp duties just as that of the NIPOST power to produce and issue stamps. These must be acknowledged and recognised in implementing the Finance Act.

“It should be noted that stamp is a product of NIPOST as given to it by law. The Finance Act did not give any power to FIRS to produce stamps. In other words, to utilize stamp for duties FIRS must get it from NIPOST.

“As we speak many Nigerians have stopped purchasing adhesive stamps from NIPOST. This, if not challenged and nip in the bud, will ultimately lead to the collapse of NIPOST and the staff will have to lose their jobs. We will not allow this to happen.”


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Adenuga, Others Named in Global List of People Helping World Battle COVID-19

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At a time when a few Nigerians are gaining notoriety for involving themselves in some ignoble acts around the world, another set of people from the country are being honoured for their contribution to the fight against COVID-19.

The outbreak of Coronavirus saw an outpouring of generosity and earnest desire to help others around the world and Nigerians were not left out in the gesture.

While some contributed money and material resources to help the government tackle the rising cases of COVID-19, others were at the forefront of the pandemic offering their expertise and helping people navigate the devastating situation.

In recognition of these sacrifices, the recently released Neusroom 100 which highlighted 100 people, organizations, countries, and things helping the world conquer COVID-19, featured nine Nigerians among the 40 individuals that were honoured in the list

Among the list was the late founder of Elizabeth R events, Ibidunni Ighodalo; Africa’s richest person and chairman of Dangote Group, Aliko Dangote; the governor of Lagos state, Babajide Sanwo-Olu; the chairman of BUA Group, Abdul-Samad Rabiu; the Director-General of the Nigeria Centre for Disease Control (NCDC), Dr. Chikwe Ihekweazu; and social entrepreneur and founder of LifeBank, Temie Giwa-Tubosun.

Others include the chairman of UBA Group and founder of Heirs Holding, Tony O. Elumelu; the founder and chairman of Globacom, Mike Adenuga; and the founder of the first air ambulance service in West Africa — Flying Doctors Nigeria, Dr. Ola Orekunrin-Brown.

These individuals played important roles, alongside many others in ensuring that Africa’s most populous country does not slip into a devastating COVID-19 outbreak. Through their donations, expertise, and leadership, the spread of the Coronavirus in this part of the world was reduced to the barest minimum.

According to Femi Falodun, ceo, ID Africa, “the Neusroom 100 project was created as a celebration of hope, and an acknowledgement of humanity’s collective will to survive.”

He added that it “highlights the sacrifices and contributions of women, men, organizations, nations and even things – products of humanity’s creativity that are helping the world win in this long fight against COVID-19.”

The list also recognized some organizations in Nigeria, including the NCDC, MTN, MultiChoice, UBA, Reckitt Benckiser, CACOVID, and GTBank.

The pandemic which caught the world unawares persists to date. At the beginning of the year when it all began, nobody knew it was going to subdue or change the world as we know it. But in just a few months, almost all parts of the world have been affected, sparking a global lockdown. To arrest the situation, social and business activities were restricted, schools were shut down, international flights were suspended and many people have been thrown into despair and economic hardship.

Halfway into the year, the momentum of the deadly pandemic is slowly coming under control, and it’s all thanks to those who have been working hard, day and night, pouring in their resources and expertise to make things better.


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Coca-Cola Partners African Cleanup Initiative for Community Recycling Project

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Economies around the world are fighting the effects of the COVID-19 pandemic, not least in Nigeria, which has since tackled its own fiscal challenges.

In addition to this growing concern, the implementation of a statewide lockdown across some Nigerian states in April, further impacted overall economic activities across sectors, culminating in the loss of employment for some and closure of several small businesses.

For communities that are home to indigent populations in Nigeria, these effects were also felt as rural artisanry remains the predominant vocation in such areas. To support such communities during these critical times,

The Coca-Cola Foundation through its local implementing partner, African Cleanup Initiative (ACI), kicked off its flagship “RecyclesPay COVID-19 Support” project which seeks to assist low-income families by encouraging recycling practices within such communities.

Through this project, families are encouraged to donate their plastic bottles and are provided tokens in the form of double the amount originally paid for these recyclables per kilogram.

The RecyclesPay program, originally launched in 2019, allowed parents to cover a portion of their children’s school fees at some selected primary schools, by donating PET bottles which are subsequently handed over to ACI for onward recycling.

These recovered PET bottles are handed over to recycling companies and the proceeds channeled into RecyclesPay “Plastic-For-Tuition” project with the goal of paying the tuition fees of over 2000 vulnerable students who cannot afford it.

Presently, the program is lending a much-needed hand to communities around Lagos through its COVID-19 support program themed “Double-Double”. This is done by rewarding residents who donate plastic waste with 40 Naira per kilogram of recyclables as against the initial standard of 20 Naira.

The Double-Double program which kicked off on July 2nd at Ijora-Oloye community in the Apapa area of Lagos State, is set to be rolled out in the coming weeks to three other communities across Lagos namely Sango, Epe and Ajegunle communities.

Organised at the Ijora-Oloye Community Development Association Hall and widely attended by residents, the program saw several beneficiaries emerge with attendees receiving face masks as part of the program’s support.

Mrs. Muniratu Raimi, one of several beneficiaries remarked, “I have been gathering these PET bottles for over a year and was hoping to pay my house rent from the proceeds.

“With the 9570 Naira I received from donating 239.2 kg of PET bottles, I no longer have to worry about shelter for my children”.

Present at the event, Alexander Akhigbe, Founder of African Cleanup Initiative explained, “This program was organised to show our support to communities that have been hard hit by the COVID-19 pandemic while promoting better recycling habits in these areas. We are grateful for the support of The Coca-Cola Foundation to help uplift more families”.

Speaking on the initiative, Nwamaka Onyemelukwe, Public Affairs, Communications & Sustainability Manager, Coca-Cola Nigeria Limited, applauded the program saying, “The global pandemic has affected countless communities across Nigeria. With programs like this, our goal is to support as many people as possible while also fostering a world without waste.

“We are proud to be associated with the African Cleanup Initiative as we educate more families to adopt proper recycling practices”.

Through The Coca-Cola Foundation, the African Cleanup Initiative has pioneered two recycling projects – RecyclesPay and Clean-Up Naija, both of which are addressing the recycling challenges in rural communities.

 


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