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E-Business

Clickatell Predicts Mobile Messaging to be the Next Big Channel for Digital Commerce in 2023

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Clickatell, a Chat Commerce and business messaging leader, conducted research on customer service trends and preferences for travel and retail and identified that brands that personalize both their digital and in-person commerce experiences can generate more meaningful and lasting customer relationships.

In 2023 mobile messaging will emerge as the ideal channel to create these holistic commerce experiences for consumers as well as to accelerate business demand and grow revenue, according to Clickatell’s leaders.

This and the five additional mobile messaging trends are likely to be the most relevant priorities in 2023 to help brands build and maintain consumer loyalty.

Chat Commerce is the next wave of digital commerce

“The next wave of digital commerce will strongly emerge in 2023. Shopping digitally, whether on the web or on a mobile device, is now widely adopted by consumers.

“But strong demand by consumers for even more convenient shopping will make 2023 the tipping point for Chat Commerce, with more consumers engaging with their favorite brands within the messaging apps they use every day, such as SMS, Apple Messages and WhatsApp.

“In 2023, the commerce experience within messaging apps will evolve to be more functional, with experiences that rival that of other mobile apps,” said Pieter de Villiers, CEO and Co-Founder at Clickatell.

Convenience adds a critical layer of satisfaction for consumers

“Brands add a layer of convenience by offering a real-time mobile option for consumers to receive order updates, new offers, and the ability to simply shop and transact through the messaging channels they already use daily, rather than shopping at a separate digital destination such as a website or mobile app.

According to Clickatell’s Chat Commerce Trends Report: Retail Edition, 51% of consumers want access to special offers via mobile messaging and 46% of consumers want to receive personalized promotions for things like last-minute deals. Retailers need to be meeting consumer expectations and that points to messaging commerce,” said Jennifer Shambroom, CMO at Clickatell.

Providing customer service exclusively online is a smart move

“With increasing costs and labor shortages, brands are looking for ways to simplify and consolidate, and leveraging mobile messaging with chatbots and the convenience of asynchronous communication with customers is a good decision.

Millennials and Gen Z are more likely to view messaging as a preferred communication channel. Our Chat Commerce Trends Report: CX Edition revealed 99% of customer service executives recognize the benefits of using chat with customers to bolster customer experience and drive revenue and growth for their businesses.

Further, with rising expectations of customer service departments to generate sales revenue, mobile messaging provides a seamless and secure venue for transactions that allows representatives to support customers along their entire path to purchase, while also encouraging the opportunity for increased sales,” said De Villiers.

 Consumers want to use mobile messaging to make payments

“Commerce within mobile messaging is becoming the preferred way for consumers to shop, accounting for 71% of retail traffic and generating 61% of online shopping orders. In 2023, brands will need to double down on mobile, and mobile messaging channels are the place to focus. Consumers want to use mobile messaging with a retail company if it is as convenient as chatting with a friend,” said De Villiers.

Mobile messaging apps are the new super app

“Consumers live on their mobile phones, especially in mobile messaging apps. As consumer behavior continues to trend toward engaging with brands within messaging apps, the need for a business to invest in a custom mobile app will become less viable.

“Mobile messaging apps will become the Super App in 2023 and beyond, going beyond linear message threads to deliver the full range of commerce experiences, allowing consumers to receive special offers, make immediate purchases, coordinate item drop-off and pick-up, and contact customer service, delivering satisfying, personalized experiences across the entire customer lifecycle,” said Shambroom.


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E-Business

NITDA, CISCO Empower Youth with Digital Skills

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Fifty selected young unemployed Nigerians have completed a four-week intensive digital skills bootcamp under the Digital Literacy for All (DL4ALL) initiative, gaining practical training in Data Science, Artificial Intelligence (AI), and IT Essentials.

The programme, a collaborative effort between the National Information Technology Development Agency (NITDA) and Cisco, was hosted at NITDA’s South West Zonal Office in Victoria Island, Lagos.

Speaking on behalf of the Director General of NITDA, Kashifu Inuwa , the Head of the South West Zonal Office, Mrs. Chioma Okee-Agugwo, described the initiative as a vital component of Nigeria’s digital future. “This is not just a closing ceremony. It is the launchpad for new journeys—anchored in digital knowledge and powered by innovation,” she remarked.

According to the Director General, the initiative is rooted in NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0) and reflects key focus areas including Digital Literacy, Emerging Technologies, and Youth Empowerment. It also aligns with President Bola Ahmed Tinubu’s Renewed Hope Agenda, which seeks to accelerate economic diversification through digitisation, innovation, and skills development.

Inuwa noted that the DL4ALL initiative forms part of Nigeria’s broader commitment to digital inclusion—ensuring that no one is left behind in the evolving digital economy. It also supports the ambitious goal of achieving 70% digital literacy by 2027, championed by the Honourable Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani. This national vision aims to equip millions of Nigerians with the skills required to thrive in a tech-driven world.

He further emphasized the importance of empowering youth with globally relevant skills. “They are no longer just consumers of technology. They are creators, innovators, and future employers,” he said.

The NITDA boss explained that throughout the bootcamp, participants engaged in hands-on learning experiences designed to build both technical proficiency and digital leadership capabilities.

“This is only the beginning,” he stated. “Through our zonal strategy, we are bringing innovation closer to local communities. This is how we democratise access and unlock Nigeria’s full digital potential.”

Inuwa expressed appreciation to Cisco for delivering high-impact training and called on stakeholders to continue investing in partnerships, people, and platforms that drive digital inclusion.

He asserted that the newly certified participants are now equipped to contribute meaningfully to Nigeria’s digital economy—armed with the skills to build solutions, secure infrastructure, and launch tech ventures that solve real-world problems.

At the end of the bootcamp, participants demonstrated their knowledge through impressive presentations that showcased the integration of skills acquired across Data Science, AI, and IT Essentials. Many spoke passionately about how the programme had expanded their technical competence and sparked a drive to create job opportunities—not only for themselves but also for others—as entrepreneurs and digital solution providers in their communities.


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Cyberattack Could Cost it Up to $400m – Coinbase

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Coinbase forecast a hit of between $180m and $400m from a cyberattack that breached account data of a “small subset” of its customers, the crypto exchange said in a regulatory filing on Thursday.

Cyberattack Could Cost it Up to $400m - Coinbase

The company received an anonymous email on May 11, claiming to have information about certain customer accounts as well as internal documents.

While some data — including names, addresses and emails — was stolen, the hackers did not get access to login credentials or passwords, Coinbase said.

Still, it will reimburse customers who were tricked into sending funds to the attackers.

Hackers had paid multiple contractors and employees working in support roles outside the US to collect information.

The company has fired those involved, it said.

Separately, the New York Times reported that the US Securities and Exchange Commission (SEC) was investigating whether the company had misstated its user numbers.

Coinbase shares extended losses after the report and were last down 6.5%.

“This is a hold-over investigation from the prior administration about a metric we stopped reporting two-and-a-half years ago, which was fully disclosed to the public,” said Paul Grewal, Coinbase’s chief legal officer.

“While we strongly believe this investigation should not continue, we remain committed to working with the SEC to bring this matter to a close.”

The SEC declined to comment.

The latest developments come days before the company is set to join the benchmark S&P 500 index, casting a shadow over what was expected to be a landmark moment for the crypto industry.

Security remains a challenge for the crypto industry despite its growing mainstream acceptance.

In February, Bybit disclosed a hack in which about $1.5bn worth of digital tokens were stolen — widely described the biggest crypto heist ever.

“The cyberattack may push the industry to adopt stricter employee vetting and introduce some reputational risks,” said Bo Pei, an analyst at US Tiger Securities.

Funds stolen by hacking crypto platforms amounted to $2.2bn in 2024, according to a report from Chainalysis, a US-based blockchain analysis firm.

“As our nascent industry grows rapidly, it draws the eye of bad actors, who are becoming increasingly sophisticated in the scope of their attacks,” said Nick Jones, founder of crypto firm Zumo.

Coinbase has refused to pay a ransom of $20m demanded by the attackers and is working with law enforcement agencies. Instead it has established a $20m reward for information on the hackers.

The company is also opening a new support hub in the US and taking other measures to prevent such cyberattacks, it said.

 

 

 


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Q1 2025 .ng Domain Name Statistics Reflect Nigeria’s Advancing Digital Landscape

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The Nigeria Internet Registration Association (NiRA) presents its report on .ng domain name registration and renewal statistics for the first quarter of 2025, highlighting the continued expansion of Nigeria’s digital footprint. The data underscores a consistent and significant adoption of the nation’s Country Code Top-Level Domain (ccTLD), reinforcing its pivotal role in the burgeoning Nigerian digital economy.

During the period spanning January to March 2025, a total of 40,791 .ng domain names were recorded. This figure comprises 22,236 new registrations and 18,555 renewals, indicating a healthy balance between the acquisition of new digital identities and the sustained commitment of existing domain name holders to their online presence.

Analysis of the registration trends within the quarter reveals a notable upward trajectory, with a 13.92% increase in domain name registrations observed between February and March 2025.

This growth signifies an increasing recognition of the importance of a localized online identity by a diverse range of stakeholders, including individuals, startups, Small and Medium-sized Enterprises (SMEs), and larger organizations.

Notably, the .com.ng extension continues to be the dominant choice, accounting for over 60% of both new registrations and renewals. This reaffirms its status as the preferred domain name extension for Nigerian businesses seeking to establish a credible and locally relevant online brand presence while maintaining global accessibility. The sustained popularity of .com.ng underscores its perceived value among Nigerian entrepreneurs and enterprises seeking to secure their digital real estate.

This upward trajectory isn’t happening by chance. The Nigeria Internet Registration Association (NiRA) has remained intentional in its drive for digital inclusion and domain adoption. Through public education, training via the .ng Academy, outreach campaigns, and partnerships with stakeholders across the tech ecosystem, NiRA has consistently advocated for the importance of owning a local domain.  The current standing of .ng as the second most registered ccTLD in Africa reflects the efficacy of these efforts.

Digital adoption in Nigeria is no longer just about being online—it’s about owning your digital identity. And with a .ng domain, Nigerians are better positioned to assert that identity, connect with local and international audiences, and gain better control over their digital footprints.

As we look toward the rest of 2025, the Q1 results serve as a strong signal: more people are embracing the digital future, and the .ng domain is increasingly becoming their first step.


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