E-Business
Clickatell Predicts Mobile Messaging to be the Next Big Channel for Digital Commerce in 2023

Clickatell, a Chat Commerce and business messaging leader, conducted research on customer service trends and preferences for travel and retail and identified that brands that personalize both their digital and in-person commerce experiences can generate more meaningful and lasting customer relationships.

In 2023 mobile messaging will emerge as the ideal channel to create these holistic commerce experiences for consumers as well as to accelerate business demand and grow revenue, according to Clickatell’s leaders.
This and the five additional mobile messaging trends are likely to be the most relevant priorities in 2023 to help brands build and maintain consumer loyalty.
Chat Commerce is the next wave of digital commerce
“The next wave of digital commerce will strongly emerge in 2023. Shopping digitally, whether on the web or on a mobile device, is now widely adopted by consumers.
“But strong demand by consumers for even more convenient shopping will make 2023 the tipping point for Chat Commerce, with more consumers engaging with their favorite brands within the messaging apps they use every day, such as SMS, Apple Messages and WhatsApp.
“In 2023, the commerce experience within messaging apps will evolve to be more functional, with experiences that rival that of other mobile apps,” said Pieter de Villiers, CEO and Co-Founder at Clickatell.
Convenience adds a critical layer of satisfaction for consumers
“Brands add a layer of convenience by offering a real-time mobile option for consumers to receive order updates, new offers, and the ability to simply shop and transact through the messaging channels they already use daily, rather than shopping at a separate digital destination such as a website or mobile app.
According to Clickatell’s Chat Commerce Trends Report: Retail Edition, 51% of consumers want access to special offers via mobile messaging and 46% of consumers want to receive personalized promotions for things like last-minute deals. Retailers need to be meeting consumer expectations and that points to messaging commerce,” said Jennifer Shambroom, CMO at Clickatell.
Providing customer service exclusively online is a smart move
“With increasing costs and labor shortages, brands are looking for ways to simplify and consolidate, and leveraging mobile messaging with chatbots and the convenience of asynchronous communication with customers is a good decision.
Millennials and Gen Z are more likely to view messaging as a preferred communication channel. Our Chat Commerce Trends Report: CX Edition revealed 99% of customer service executives recognize the benefits of using chat with customers to bolster customer experience and drive revenue and growth for their businesses.
Further, with rising expectations of customer service departments to generate sales revenue, mobile messaging provides a seamless and secure venue for transactions that allows representatives to support customers along their entire path to purchase, while also encouraging the opportunity for increased sales,” said De Villiers.
Consumers want to use mobile messaging to make payments
“Commerce within mobile messaging is becoming the preferred way for consumers to shop, accounting for 71% of retail traffic and generating 61% of online shopping orders. In 2023, brands will need to double down on mobile, and mobile messaging channels are the place to focus. Consumers want to use mobile messaging with a retail company if it is as convenient as chatting with a friend,” said De Villiers.
Mobile messaging apps are the new super app
“Consumers live on their mobile phones, especially in mobile messaging apps. As consumer behavior continues to trend toward engaging with brands within messaging apps, the need for a business to invest in a custom mobile app will become less viable.
“Mobile messaging apps will become the Super App in 2023 and beyond, going beyond linear message threads to deliver the full range of commerce experiences, allowing consumers to receive special offers, make immediate purchases, coordinate item drop-off and pick-up, and contact customer service, delivering satisfying, personalized experiences across the entire customer lifecycle,” said Shambroom.
E-Business
Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

Weebly, US-based free, beginner-friendly, drag-and-drop website builder and eCommerce service, will no longer be available for customers in 67 countries, including Nigeria, after September 2026, according to an email seen by Nigeria CommunicationsWeek.

Weebly said it is “winding down” services in different nations “due to changes in regulation and to simplify our global operations”.
The firm released a timeline of gradual changes, to help existing users access their data before the site shuts down.
Starting June 29, customers of 67 countries were no longer able to publish any new pages.
September 27, 2026: Weebly websites will be unpublished.
Before this date, users should download site content and data. Follow these steps:
Go to Account Settings, click on My Data, and select Download My Data.
This will help you migrate your content to another website provider, or retain it.
Concerned about privacy? Ask Weebly to delete your data, through the Erase Data and Forget Me option under the My Data tab on your account page.
December 26, 2026: Last date of accessing Weebly account.
Until this date, you will have access to the account, although sites will be unpublished.
This period helps users move their site, domains, and data to another service.
Domain names can be moved to another registrar only after 60 days from the registration date.
According to the Weebly website, users must make sure that they do not make changes to your registrant contact information (email, phone number, first/last name), as this will lead to a 60-day registrar lock and prevent you from transferring your domain name.
Note that domain name transfers work differently for country-specific domains; users must contact Weebly’s support team for assistance.
How to unlock, transfer domain name
From your Weebly Dashboard, go to websites, and click on Domains, then select Manage Domain.
Disable registrar lock, get EPP authorisation code, and copy the full code.
Disabling registrar lock will also disable privacy protection. It is important to set privacy protection once again with the new registrar.
Follow the instructions for the newly chosen registrar as the rest of the transfer process will be managed by them
Why is Weebly winding down?
While the firm attributed it to “a change in regulation,” online users have argued that Square, which acquired Weebly in 2018, is pushing its platform ‘Square Online’.
Square is originally a US-based payment processor, and the firm says it has since evolved into the “largest business tech platform”.
It calls Square Online a “free online store” but clarifies that those who do not sell online can also use it to build their websites.
In an earlier support update for the Weebly Website Builder, Square Online was consistently referred to as a better alternative, although at the time, it was said that Square “has no plans to discontinue the Weebly website builder”.
Which countries will Weebly no longer be available in? Albania, Algeria, Andorra, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbadoa, Belarus, Benin and Bosnia and Herzegovina.
Others are: Cambodia, Cameroon, Chile, Colombia, Congo, Costa Rica, and Côte d’Ivoire.
Also affected are: Ecuador, Egypt, Ethiopia, French Polynesia, Gabon, Georgia, Ghana, Guinea, Iceland, Jordan, Kazakhstan, Kenya, Laos, Malaysia, Mauritius, Moldova, Montenegro, Morocco, Nepal and New Caledonia.
The rest are: Nigeria, Oman, Pakistan, Palau, Paraguay, Peru, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, South Korea, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vietnam, Zambia and Zimbabwe.
E-Business
NOTAP to Commercialise University Research, Expands Patent Drive

National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

Dr. Obiageli Amadiobi, director general of NOTAP
Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.
Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.
“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.
“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.
“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.
“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.
On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.
“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.
“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.
E-Business
FG Unveils Digital Postcode System for MDAs

Federal government has launched a drive to standardise operations across all Ministries, Departments, and Agencies (MDAs) through the nationwide adoption of the new National Digital Alphanumeric Postcode System.

Dr Bosun Tijani, minister of Communications, Innovation and Digital Economy, launched the initiative at a high-level stakeholder workshop on Thursday in Abuja.
The conference, themed “Embedding the Nigerian Digital Postcode in Public Service Delivery,” brought together key stakeholders to discuss the adoption of the system across government institutions.
Represented by Nadungu Gagare, permanent secretary of the Ministry, declared that the initiative was a critical pillar for the country’s economic and security framework.
“The Nigerian Digital Postcode represents far more than an improvement to postal services. It is a strategic national asset. Without accurate location intelligence, governments struggle to plan effectively, emergency responders lose valuable time, and financial institutions face verification challenges,” he said.
Tijani said the Alphanumeric digital postcode system was a pathway and a defining moment for Nigeria’s digital transformation under the Renewed Hope Agenda of President Bola Tinubu.
He said an accurate national addressing system would enable government agencies to plan better, improve emergency response, support credible census and elections, expand financial inclusion and ensure citizens were not excluded from essential services because of poor location data.
The Minister commended NIPOST for leading the initiative and urged MDAs and state governments to integrate the system into their operations, stressing that its success would depend on collaboration, interoperability, and nationwide adoption.
Omotola Odeyemi, postmaster general and chief executive officer, Nigerian Postal Service (NIPOST), explained that the digital postcode system creates a “common language of location” for the entire government.
She urged federal and subnational entities to integrate the infrastructure into their daily operations to maximise its value.
“Just as digital identity has helped to establish who a citizen is, this National Digital Postcode helps us to determine where services, opportunities, and interventions should be delivered. Its success will not be measured by the number of postcodes that we generate but by the lives that we improve,” the NIPOST boss explained.
Mrs Didi Esther Walson-Jack, head of the Civil Service of the Federation, represented by Dr Abdul Sule Garba, permanent Secretary of the Service Welfare Office, pledged full administrative backing for the rollout.
She noted that the civil service would be properly equipped to adapt to the data-driven system.
“The operationalisation of the Nigerian digital postcode is a strategic initiative that has the potential to significantly improve public administration, service delivery, and digital governance across the country,” Mrs Walson-Jack added.
The workshop featured live demonstrations and technical panel sessions focused on linking the new digital postcode system directly into national healthcare, social protection, education, and electoral planning.
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