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Coca-Cola Finds Afro Santa Model

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Victor Olaotan, a very lucky 56-year old actor and petroleum products marketer on Wednesday, last week emerged the winner of Coca-Cola’s first Afro Santa model search – another aspect of Coca-Cola’s 2008 year-end marketing campaign.
 He beat hundreds of other contestants in the competition which opened on October 27 and finally closed on November 15, 2008.
The Afro Santa model and the search process are some of the innovations introduced by Coca-Cola in this year’s marketing Campaign. The objectives are to bring to live the Afro Santa which was introduced in last year’s campaign as a creative representation of an authentic African Santa Claus as well as to excite consumers through competition for the unique opportunity to make history as the special Ambassador for beloved brand Coke during the festive season. The was search open to men between the ages of 30 years and 60 years whose personality reflects the winsome features and virtues of Santa in a uniquely African context.
Olaotan was selected by an independent panel of judges led by Adesua Onyenokwe, leading TV presenter and publisher of Today’s Woman magazine. Other members of the panel were Kelechi Amadi-Obi, ace photographer and painter; Idowu (ID) Ogungbe of the famed Prime Time Television crew; Moyo Oyatogun, presenter of the popular audience phone-in programme Talk Back on Star 101.5 FM; Neta Nwosu, outspoken Columnist and AGM (Marketing & Business Development) with The Sun newspapers; and Josephine Igberaese, Head of Corporate Affairs at the National Arts Theatre.
The final selection event which was attended by the media took place in the VIP Lounge of the National Arts Theatre on Wednesday, December 3. The Afro Santa model search attracted numerous entries from various parts of the Country. Under the selection process, each member of the judge’s panel separately evaluated and ranked the entries. This resulted in an initial short-list of the 15 most frequently occurring names on the respective judge’s lists. The panel then met and collectively evaluated the 15 contestants at an interactive session with the latter, where a final short-list of 4 contestants was decided.
Speaking at the final selection event, Adesua Onyenokwe said that the entries received cut across gender, age groups and social classes, including accomplished professionals in various fields. These, she observed, reflected a general acceptance of the Afro Santa concept among Nigerians as well as Coca-Cola’s status as a trusted and esteemed brand. She revealed that the judges had a hard time arriving at a decision, particularly among the four finalists any of whom she noted would have been a great choice for the role. She further observed that the import of the event – emergence of the first Afro Santa model – will be better appreciated sometime in the future as setting the tone for a sustainable cultural reorientation.
Another member of the panel, Josephine Igberaese observed that the Afro Santa concept developed by     Coca-Cola holds great cultural significance as a tool to validate and project our collective identity and relevance as Africans in a globalized cultural environment. She said this was important to give our children a sense of belonging and pride in their African heritage.
An overwhelmed Olaotan, the newly found Afro Santa model, expressed gratitude for the honour to be closely associated with the world’s best brand, Coca-Cola. He said he was attracted and intrigued by the fact that Coca-Cola’s Afro Santa model search was an out-of-the-box initiative that gave a direly needed sense of relevance to the middle-aged and older persons who are habitually ignored these days by other marketing and advertising initiatives, all of which invariably target either children or younger adults.

 


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NCC, Digital Encode Support NITRA Innovative Tech Forum On Post-COVID-19 Strategies

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The Nigerian Communications Commission (NCC), Nigeria’s telecommunications regulator and Digital Encode, Cybersecurity and Compliance advisory company, have indicated interest to partner with the Nigeria Information Technology Reporters Association (NITRA), the national umbrella body of ICT reporters, as it organizes a forum that will x-ray the industry’s future plans for ICT growth post pandemic era.

 

The event, slated to hold on October 15, 2020, will seek to discuss the needs for a fortified ICT sector after the COVID-19 era, and the level of preparedness of ICT stakeholders to embrace the challenge of being pivotal to the stability and growth of all other sectors.

 

A statement from NITRA National Secretariat in Lagos indicates that due to the pandemic and need to observe the COVID-19 protocol on social distancing, the event will be held via a Webinar.

 

This year’s theme, “Multi-stakeholder Approach To National Recovery Post-Pandemic”, is in line with the annual event’s generic theme, ‘NITRA Innovative Tech Forum’, a contribution by NITRA to the development of Information and Communication Technologies (ICTs) innovations and policies in Nigeria.

 

Prof. Umar Danbatta, executive vice chairman, NCC is expected to deliver the keynote speech at the event and will throw more light on Federal Government’s plans, programmes and policies on post-pandemic strategies using ICT.

 

Dr. Adewale Obadare and Dr. Seyi Akindeinde, founders of Digital Encode, while accepting to support the event expressed their readiness to offer their expertise in Cybersecurity for organisations to prepare against cyber- attacks with the new normal.

 

They will also highlight areas that are high risks that need fortification in terms of cybersecurity.

 

Speaking on the event, Mr. Chike Onwuegbuchi, national chairman, NITRA, noted that as the COVID-19 pandemic continues to leave its negative trails across the globe, economic reboot for countries will not only depend on how well they readapt to the new normal, but also more on their recovery plans.

 

According to him: “While the federal government has consistently expressed its willingness to set all policies in place to engender growth, and accelerated implementation of these policies, private sector firms have also shown great hunger for the task ahead in post-COVID-19 era.

 

However, the question that needs to be answered is whether all stakeholders are ready for the required task ahead.”

 

The event will also offer participating companies opportunities to publicize some of their individual efforts at contributing to reacting a soft landing or lifeline for SMEs and other ancillary companies as the pandemic threatens their survival.

 

Digital Encode is a multi-award winning and leading consulting and integration firm that specializes in the design, management, and security of business-critical networks, telecommunications environments and other Information Technology (IT) infrastructures.

 


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NCC Threatens Illegal Users of GSM Boosters with Arrest, Prosecution

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Nigerian Communication Commission (NCC) has warned telecom consumers to desist from using illegal GSM boosters.

NCC Threatens Illegal Users of GSM Boosters with Arrest, Prosecution

The commission also said that anyone caught using a GSM booster without obtaining approval of a duly licensed network operator will face arrest and prosecution.

GSM boosters are devices that transmit and receive telecommunications signals and can therefore interfere with other radio frequency equipment.

Ikechukwu Adinde, director, public affairs, NCC, said in a notice published on NCC website, that only licensed network operators are allowed to use GSM boosters.

The booster, also known as amplifier or repeater is made up of three main elements – exterior antenna, amplifier, and interior antenna.

They form a wireless system to boost cellular reception

“Members of the public should note that, willful interference with any wireless telegraphy is an offence under Section 16 of the Telegraphy Act, 2004,”it said

The agency said it will not condone any flagrant breach of this law.

It has also enforced measures to prosecute offenders.

Accordingly, monitoring mechanisms have been put in place and anyone caught using a GSM booster without obtaining approval of a duly licensed network operator will face arrest and prosecution.

“Any member of the public with useful information regarding the illegal use of GSM Boosters should contact the Commission on 09-4617000/7351 or send an email to [email protected],” the notice said.

“Individuals desirous of using GSM Boosters should note that they can only do so in conjunction with licensed network operators,” it added.

 

 


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Tizeti Selects Nokia to Provide LTE Fixed Wireless Access Solution for High-Speed internet Services in Nigeria

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Tizeti announced that it selected Nokia’s Fastmile Long Term Evolution (LTE) technology to enable usprovide superior internet services to over 1 Million subscribers in Port Harcourt, Edo and Ogun in Nigeria.

Tizeti Selects Nokia to Provide LTE Fixed Wireless Access Solution for High-Speed internet Services in Nigeria

Tizeti will deploy Nokia’s AirScale Base Station TDD-LTE and FastmileFixed Wireless Access (FWA) gatewaysto deliver premium internet and Virtual Private Network (VPN) services to Residential, Small and Medium Enterprises (SMEs).

The solution will also enable Tizeti’sto deliver a more robust, high-speedinternet service to subscribers and the flexibility to seamlessly evolve to 5G Fixed Wireless Access when needed.

Nokia’s FWA solution enables Tizeti to fast-track broadband access and provide a best-in-class broadband experience to its subscribers.

Nokia’sAirScale Base Stations ensure high-quality connectivity and coverage and enablesTizeti to evolve the network in line with customer demand.

Nokia’sFastmilegateways connect wirelessly to the existing network to createa fastbroadband connection and enhanced Wi-Fi experience in the home.

The Nokia Network Services Platform will help Tizeti to simplify operations and quickly respond to changing market demands.

Kendall Ananyi, Tizeti, said:“We are committed to providing the best-in-class network experience to our subscribers. We are confident that Nokia’s proven technology and expertise will help us differentiate our services based on quality. This a crucial project for us as it introduces LTE in our networks and allows us to bring new and innovative services to our subscribers.”

Eniola Balogun, Nokia, said:“We are thrilled to work with Tizeti on the initiative to upgrade their network to bring the latest products and services to its subscribers. Nokia Fastmile will help Tizeti to cost-effectively enhance the customer experience.

The project will also enable them to delight their subscribers by providing more reliable data services.

On the other hand, Tizeti will benefit by adding new revenue streams.”

 

 


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