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Coca-Cola Finds Afro Santa Model

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Victor Olaotan, a very lucky 56-year old actor and petroleum products marketer on Wednesday, last week emerged the winner of Coca-Cola’s first Afro Santa model search – another aspect of Coca-Cola’s 2008 year-end marketing campaign.
 He beat hundreds of other contestants in the competition which opened on October 27 and finally closed on November 15, 2008.
The Afro Santa model and the search process are some of the innovations introduced by Coca-Cola in this year’s marketing Campaign. The objectives are to bring to live the Afro Santa which was introduced in last year’s campaign as a creative representation of an authentic African Santa Claus as well as to excite consumers through competition for the unique opportunity to make history as the special Ambassador for beloved brand Coke during the festive season. The was search open to men between the ages of 30 years and 60 years whose personality reflects the winsome features and virtues of Santa in a uniquely African context.
Olaotan was selected by an independent panel of judges led by Adesua Onyenokwe, leading TV presenter and publisher of Today’s Woman magazine. Other members of the panel were Kelechi Amadi-Obi, ace photographer and painter; Idowu (ID) Ogungbe of the famed Prime Time Television crew; Moyo Oyatogun, presenter of the popular audience phone-in programme Talk Back on Star 101.5 FM; Neta Nwosu, outspoken Columnist and AGM (Marketing & Business Development) with The Sun newspapers; and Josephine Igberaese, Head of Corporate Affairs at the National Arts Theatre.
The final selection event which was attended by the media took place in the VIP Lounge of the National Arts Theatre on Wednesday, December 3. The Afro Santa model search attracted numerous entries from various parts of the Country. Under the selection process, each member of the judge’s panel separately evaluated and ranked the entries. This resulted in an initial short-list of the 15 most frequently occurring names on the respective judge’s lists. The panel then met and collectively evaluated the 15 contestants at an interactive session with the latter, where a final short-list of 4 contestants was decided.
Speaking at the final selection event, Adesua Onyenokwe said that the entries received cut across gender, age groups and social classes, including accomplished professionals in various fields. These, she observed, reflected a general acceptance of the Afro Santa concept among Nigerians as well as Coca-Cola’s status as a trusted and esteemed brand. She revealed that the judges had a hard time arriving at a decision, particularly among the four finalists any of whom she noted would have been a great choice for the role. She further observed that the import of the event – emergence of the first Afro Santa model – will be better appreciated sometime in the future as setting the tone for a sustainable cultural reorientation.
Another member of the panel, Josephine Igberaese observed that the Afro Santa concept developed by     Coca-Cola holds great cultural significance as a tool to validate and project our collective identity and relevance as Africans in a globalized cultural environment. She said this was important to give our children a sense of belonging and pride in their African heritage.
An overwhelmed Olaotan, the newly found Afro Santa model, expressed gratitude for the honour to be closely associated with the world’s best brand, Coca-Cola. He said he was attracted and intrigued by the fact that Coca-Cola’s Afro Santa model search was an out-of-the-box initiative that gave a direly needed sense of relevance to the middle-aged and older persons who are habitually ignored these days by other marketing and advertising initiatives, all of which invariably target either children or younger adults.

 


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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LCCI Urges FG to Simplify Trade Procedures to Boost Economy

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The Lagos Chamber of Commerce and Industry (LCCI) has said that the government needs to simplify and harmonize trade procedures and address bottlenecks in order to boost economic growth in the country.

President of LCCI, Mr. Gabriel Idahosa, gave the charge at a Quarterly media briefing on the State of the Economy yesterday in Lagos.

He said that the government has to create an atmosphere that promotes export growth and competitiveness, which is projected to boost export earnings, raise domestic revenue, improve citizens’ welfare, and increase business productivity.

“We recommend that reforms must include simplifying and harmonizing trade procedures as well as addressing bottlenecks such as port logistics, congestion, and transportation costs. This is expected to position the country as the commercial centre of the region and a springboard into regional value chains,” he stated.

On managing the persistent high inflation, the LCCI president said both monetary and fiscal authorities should focus on the factors driving the inflation rates by tackling the supply-side deficiencies instead of focusing too much attention on the demand-side management.

“We urge the Central Bank of Nigeria (CBN) to continue with its foreign exchange (forex) market reforms with intense discipline, as the high exchange rate against the naira is a major driver of the skyrocketing inflation rates.”

Idahosa acknowledged the improvement in the naira exchange rate in the last few days, moving towards the level of N1000 per dollar or lower.

“CBN needs to sustain its policy and regulatory reforms in the FX market, adopt policies that would attract more FX inflow into the economy as well as build market confidence in the performance of the FX market,” he added.

 


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Dufil Takes Donation of Indomie Noodles Cartons to Vulnerable Communities in Abuja and Environ

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In line with its commitment to provide critical support to indigent members of communities around the country in the face of the ongoing economic challenges, Dufil Prima Foods Limited, makers of Indomie Instant Noodles, in partnership with Golan Helps Abuja Food Bank Initiative (GHAFBI) and Meluibe Foundation on Wednesday, April 17 distributed Indomie noodles cartons to vulnerable communities in Kuje and Kubwa Local Government Areas in Abuja.

With the goal of alleviating hunger and supporting communities across Nigeria, Indomie Instant Noodles has committed to donating a substantial quantity of noodle packs to various NGOs working tirelessly to address food insecurity.

These organizations play a crucial role in reaching remote and underserved areas, ensuring that nutritious meals reach those who need them most.

“We are deeply committed to making a positive impact in the communities where we operate,” said Olusola Olayinka Idowu OON, former Permanent Secretary, Budget and National Planning, and the CEO/Founder of GHAFBI.

“At GHAFBI, we believe that everyone deserves access to wholesome and nourishing food. Our partnership with Dufil Prima Foods to donate Indomie Noodles packs is a big step towards addressing food insecurity and supporting vulnerable communities in Abuja”, said Idowu who was also the former National Conveyor, UN Food System Dialogues in Nigeria.

Speaking in the same vein, Obialunanma Nnaobi-Ayodele, Executive Director, The Meluibe Empowerment Foundation, expressed her gratitude to Indomie Noodles for the partnership. “Our vision as an NGO is to change the world one step at a time, by providing relief and support to vulnerable communities.

This is achieved through collaborations and partnerships, one of which is what we have done with Indomie Noodles. We remain grateful for their support through this food relief initiative”, she said.

By partnering with NGOs, Indomie Instant Noodles works closely with local leaders and community heads in directly engaging with rural communities to distribute noodle packs and provide immediate relief to families facing hunger and ensuring that food assistance reaches those who are most in need, especially in hard-to-reach areas.

“We are grateful for the opportunity to collaborate with NGOs and community leaders to make a meaningful difference in the lives of people facing food insecurity”, said Temitope Ashiwaju, Group Corporate Communications and Events Manager, Dufil Prima Foods Limited. “Together, we bring hope, love and relief for all”.

The community leaders and some of the beneficiaries also expressed their immense gratitude to Indomie for the support, stressing the impact the products donated will have in alleviating hunger in their communities.

Speaking at the outreach centre, His Royal Highness, Muhammed D. Jibril, Community Leader of Gbazango Community in Kubwa Local Government Area said: “I am very grateful to Indomie Noodles for coming to our aid in these challenging times. I pray for more expansion and growth for the business and may God bless Indomie Noodles”.

Other communities who benefited from the product donations include Wunmi, Tondo, Godoji and Shazhi communities in Kuje Area Council of Abuja.

Dufil Prima Food’s donation of Indomie Noodle packs underscores its commitment to corporate social responsibility and its dedication to supporting communities in need. By providing essential food relief, Dufil Prima Foods is contributing to the well-being and resilience of vulnerable populations in Nigeria.

Indomie Instant Noodles remains dedicated to bringing joy to mealtimes and making a positive impact in communities around the world.


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