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Coca-Cola Unveils New Campaign “Open Like Never Before”

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Coca-Cola Nigeria has launched a new campaign, “Open Like Never Before”, its first since COVID-19 changed the world in so many ways.

 

Coca-Cola in Nigeria temporarily suspended all planned marketing activity in April, redirecting resources towards communities and supporting its most affected retail partners.

 

Alongside its bottling partners and The Coca-Cola Foundation, the company pledged to donate more than $100m globally to organisations leading local relief efforts and in Nigeria, it has provided a grant to the International Federation of Red Cross and Red Crescent Societies (IFRC) to help curb the spread of COVID-19.

 

This partnership with the IFRC impacts 1.3 million people in Nigeria and other countries in the region.

 

Now, Coca-Cola is returning to the air in Nigeria with a new campaign. Open Like Never Before created and developed by 72andSunny Amsterdam, marks a time of cultural and social change.

It begins with a manifesto written specifically for Coca-Cola by award-winning spoken word artist, George The Poet.

 

That manifesto is founded in the promise of new possibilities discovered through lockdown and calls on us all to be “open, like never before” and to appreciate all that we have around us.

 

The words of George encourage us to be “open to change”, to appreciate things from a new perspective and to find opportunities in this ‘new normal’.

 

Speaking on the thought process behind the campaign, Nwamaka Onyemelukwe, public affairs & communications manager, Coca-Cola Nigeria Limited, said: “Open Like Never Before is founded in the belief that we do not have to go ‘back’ to normal.

 

“Instead we can all move forward and make the world not just different, but better. It supports and celebrates our retail partners too, including local hotels, cafes and restaurants, many of whom will be reopening their doors to communities after a very challenging time for the industry, but who have always been at the heart of our social fabric.”

 

The manifesto launch will be followed by a sustained programme of in-market activities throughout the year into 2021.

 

Many of these activities will focus on supporting local hotels, cafes and restaurants who are the lifeblood of local communities and are now reopening their doors.

 

They will include: A digital activity designed to remind us all of the moments we have enjoyed, whether alone or with others, in our local cafes, restaurants and bars, inviting us – as their doors re-open – to appreciate these moments that we may have previously taken for granted.

 

Supporting HORECA partners (hotels, cafes and restaurants) by lending additional promotional resources and expertise. This activity will enable Coca-Cola to demonstrate its support of the hospitality industry by sponsoring ads that can be customised and shared across social media in an authentic and tailored way, helping them communicate that they are once more open for business. Supporting HORECA partners (hotels, cafes and restaurants) by lending additional resources and expertise to enable them to make their own adverts. This new brand-building platform will enable Coca-Cola to demonstrate its support of the hospitality industry by sponsoring ads that can be customised and shared across social media in an authentic and tailored way, helping them communicate that they are once more open for business.

 

Employees and consumers will also be encouraged to support their local HORECA outlets via a social media campaign.

 

The broader Open Like Never Before campaign (#openlikeneverbefore) will also invite the public to participate, asking people to tell each other and the world what they want to be different, and how they pledge to be open like never before.

 

Additional campaign elements will include: Inspiration from the words of George the Poet teased on OOH, DOOH and social media.

 

A 30”/60”TVC – created during lockdown – supported by more OOH/DOOH. A consumer-facing call-to-action and engagement plan via social media which will run across the year.

 

London communications consultancy, Blurred, is working alongside 72 and Sunny Amsterdam on this campaign.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Lagos Plastic Ban: MAN Warns of Job Losses, Closure of Businesses

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Manufacturers Association of Nigeria (MAN) has expressed concerns over the impending ban on Single-Use Plastics (SUPs) by the Lagos State Ministry of Environment.

Lagos Plastic Ban:  MAN Warns of Job Losses, Closure of Businesses

It warned that it could lead to job losses and  and lead to economic, operational, and social consequences for manufacturers, traders, recyclers, and end users.

Segun Ajayi-Kadir, director general, MAN, in a statement called on the Lagos State government to reconsider the ban, citing a lack of credible data and stakeholder engagement.

According to Ajayi-Kadir, a recent study revealed that 100% of manufacturers surveyed expressed fears of job losses and workforce restructuring if the ban is implemented.

He said, “A recent MAN-supported study evaluating the possible impacts of the Lagos State SUPs ban revealed significant adverse economic, operational, and social implications across the value chain, from manufacturers to wholesalers, traders, and end users. It has been noted that only poor and developing countries often tilt towards plastic ban as a strategy to combat environmental problems.

“A hundred percent of the manufacturers consulted expressed concern over a ban-induced workforce restructuring. Thus, several jobs will be lost in the industry if this ban were to be implemented.

“It is noteworthy to mention that there is no form of arrangement for social protection for the employees who will lose their livelihoods as a result of this ban.

“Also, there has been no form of social dialogue on the part of the government with these workers or the industry on the potential job losses.”

According to him, findings showed that 89% of operators in the plastic value chain rely on SUPs as their primary source of income with no alternative source of livelihoods, over 75% of end users, including SMEs, depend on plastic packaging with no affordable or practical alternatives, and  93% of dealers, many of whom are women, reported no prior information or social support mechanisms to cushion the impact.

Ajayi-Kadir emphasised that banning SUPs would not resolve pollution issues but merely substitute one problem for another, especially without scalable alternatives or infrastructure to support the transition.

He urged the government to focus on improving waste management infrastructure and promoting recycling, rather than imposing bans.

 

 


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Court Hands 23 Chinese Nationals 1 Year Jail Term Each for Cyberterrorism, Fraud

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A Federal High Court in Ikeja, Lagos state has sentenced 23 Chinese nationals to one year imprisonment each for their involvement in cyberterrorism and internet fraud.

Court Hands 23 Chinese Nationals 1 Year Jail Term each for Cyberterrorism, Fraud

Economic and Financial Crimes Commission (EFCC) arraigned them before Justices D.E. Osiagor, D.I. Dipeolu, and A.O. Faji on a single count of cyberterrorism and online fraud.

Dele Oyewale,  spokesperson, EFCC,  revealed that the convicted individuals were members of a cyber-fraud syndicate comprising 792 people.

He noted that the culprits were arrested on Thursday, December 19, 2024 in Lagos, during an operation known as ‘Eagle Flush.’

Oyewale stated that the individuals identified as Yu Hui (also known as A. Bin), Huang Jin Hui, Fei Fan, Lu Qiang, Hu Xi Zheng, Sun Zhi Peng, Wu Hao, Cong Bing, and Li Qiang alias Yang Huan Huan, Zheng Wei alias A. Hong, Cheng Jian, Da Tou, A Wen, Zhang Lei, Huang Zhi, Pan Jiong, Chen Wen Yuan, Jia You alias A. You, Wang Zheng Feng alias Feng, Liu San Hua, Liu Beixing, and Wen Zong Xu alias Li Long were all charged on one count of online fraud and cyber-terrorism.

One of the charges brought against Yu Hui (also known as A. Bin) claimed that he, along with others, unlawfully accessed computer systems in Lagos around December 2024 with the intent to destabilize and damage Nigeria’s economy and social structure.

According to the EFCC, this act violated Section 18(1) of the Cybercrimes (Prohibition, Prevention, Etc.) Act, 2015, and is punishable under that law.

Similarly, another charge filed against Jia You, accused him of accessing computer systems with the aim of undermining and harming Nigeria’s economic and social stability.

This action was said to be in breach of both the Cybercrimes Act and the Terrorism (Prevention and Prohibition) Act, 2022.

Initially all the defendants pleaded not guilty to the charges.

However, during the court session, they pleaded  guilty.

The EFCC prosecution team comprising of Nneemeka Omewa, Babatunde Sonoiki, U.S Kyari, and B.M Isah informed the court that the defendants had reached plea bargain agreements.

The defence team confirmed this and requested the court to adopt the terms of the agreements.

Justices Osiagor, Faji, and Dipeolu found each defendant guilty and sentenced them to one year in prison, with the sentence starting from their arrest date on Tuesday, December 10, 2024.

Each convict was also fined N1 million.

Additionally, the judges ordered the Nigerian Immigration Service (NIS) to deport the convicts within seven days of completing their sentences.

All devices recovered during the operation including mobile phones, laptops, and routers were forfeited to the Nigerian government.


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Galaxy Backbone Reaffirms Commitment to Support Security Agencies with Its Vast Digital Infrastructure

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The Board, Management, and Staff of Galaxy Backbone (GBB) express profound sorrow and heartfelt condolences to the governments and people of Benue, Borno, Plateau, Anambra, and other states affected by recent waves of violent attacks and insecurity. We mourn with every family, community, and institution that has suffered the pain of loss, displacement, and trauma.

At Galaxy Backbone (GBB), we firmly believe that security is the bedrock of any thriving society. No nation can make meaningful progress when peace is threatened. These tragic incidents are not just national emergencies, they represent deep personal losses to every Nigerian, and they call for urgent, united, and technology-enabled solutions to support lasting peace.

As a Federal Government organization, entrusted with delivering secure digital infrastructure and smart technology solutions to public institutions across Nigeria, Galaxy Backbone remains resolute in its commitment to supporting state governments and security agencies through cutting-edge digital platforms that enable proactive and intelligent security management.

We also acknowledge and commend the visionary leadership of His Excellency, President Bola Ahmed Tinubu, GCFR, and the concerted efforts of the Federal Government of Nigeria in responding decisively to the security challenges facing parts of the country. The President’s unwavering commitment to peace, safety, and national unity under the Renewed Hope Agenda is evident in the bold steps being taken to restore order and build a more secure Nigeria.

Through our Safe City Security Solutions, GBB offers an integrated suite of smart surveillance systems, real-time data analytics, emergency communication networks, and AI-enabled threat detection tools. These solutions are specifically designed to enhance operational capabilities, strengthen coordination across security agencies, and empower informed decision-making in high-risk environments.

GBB stands ready to partner with both state governments and security agencies that are committed to building safer, smarter, and more resilient communities. We believe that technology must lead the charge in safeguarding lives, and we are proud to serve as a trusted digital ally in Nigeria’s journey toward modern, tech-enabled public safety.

Together, we can bolster early warning systems, expand surveillance coverage, enable faster emergency responses, and ensure that every Nigerian lives in a country where peace and prosperity are not aspirations, but realities.

May the souls of the departed rest in peace. And may strength, healing, and hope return to the hearts and homes of all those affected.

Galaxy Backbone remains aligned with the vision of a secure, digitally connected, and inclusive Nigeria, where every citizen has the freedom to live, work, and dream in peace.


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