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Data Centre Infrastructure is Strategic to Developing Economy – Coker

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Ayotunde Coker is the managing director of Rack Centre a data centre operator. He spoke to Chike Onwuegbuchi on the importance of data centre infrastructure to a developing economy such as Nigeria.

How Strategic is Data Centre Infrastructure to Developing Economy like Nigeria?

It is a very strategic core-infrastructure for the economy. Why? The world is now a data economy and we live in a global ecosystem.

However, if there is lack of quality infrastructure to provide the hosting of data, it underpins everything that is done. So, if that infrastructure is available locally, sovereign data requirement can be met at the right quality.

For us to do what we do, we have to make sure we match the quality provided abroad. In fact, we exceed most of the qualities obtained outside the country and our achievements last year, both as a company and individuals, attest to that.

Secondly, the data centre is a hosting environment that supports the whole range of networks.

We know broadband penetration is key for economic development, but if there is no reliable data centre, locally, where will the broadband be hosted? Again, if there is no interconnectivity, there will be no internet access, which will have negative impact on the economy. Of course, internet access has positive impact on the economy.

Therefore, you start to get IT services at the endpoint of use, which drives growth in the economy. That is the rationale I used to say having very credible data centre infrastructure in the country in the right levels of quality is very strategic indeed.

That brings us to the question around certifications. If we agree a data centre is a critical, underpinning infrastructure for our data enabled economy, then, it is absolutely right that we have the highest quality. And a good sign of the quality is that the certified design is built.

Then, surely, we are interested in getting Nigeria noticed in the global comity of data centre facilities. Although, we have Nigerian sovereign data rules, which by any global standard, is in Nigeria’s  prerogative to have, however, there is still the need  to maintain the global standards which enables us to co-exist and connect to that global ecosystem.

There are still queries about whether the country has the capacity to meet up with the data centre needs locally

If you look at when we started; five and half years now – October 2013, we have been operating 100% uptime. We have also embarked on that journey to educate businesses executives that they not need to build a datacentre but to outsource their data centre requirements instead. Why? It takes time to build that trust- Rack Centre had maintained a 100% uptime, is highly secured, well respected have sterling track records with its customers.

Our customer ratings are consistently high- we are passionate about them and try everything to make sure they are satisfied. We never compromise customers satisfaction. It has been tough but rewarding journey to change the mind-set about trusting locally built infrastructure of this kind. We are proud of the profile we have created for Nigeria in the global data centre space. We still have some work to do- reason being that a lot of our customers collocate with us and they say, “ah, Mr. Coker when are you guys going to build another location,” I replied, “we are working that so we can even bring more footprints closer to you”.

Also, it takes a very brave Chief Technical Officer, CTO, or Chief Information Officer, CIO to walk up to the Board with the preposition of spending millions of Dollars on a data centre. The Board would say, “have you been to Rack Centre” if the CIO or CTO said, “well, I didn’t consider Rack Centre before making the proposal” the Board would say, “please, go consider Rack Centre”. Four years ago, we would be trying to convince customers to come try our facilities.

Today that has changed. We now receive referrals who are interested in colocation. Others who decided to build have sunk millions of dollars, capital that they could have used to improve on their business on the front-end. On quality, how many of those have you seen as properly certified? They have to sleep, wake up at night; think about 24-hours power supply, how to purchase diesel. They have to be worried about the quality of the facility for it to stay up. Speak to any of our customers, they sleep well at night.

Also, with Rack Centre, we deliver a fantastic ecosystem. Overtime, we have noticed that the customers that host with us tend to be very advanced and successful. Perhaps, there is something in the DNA that assisted them to come and host with us. The profile of customers we have here attests to it. Even those that are not successful yet are on the road to becoming successful businesses. So, they see the value in quality service we offer as against issues around cost or “I have to go build by own datacentre”.

Still on capacity, data is exploding and there are two sides to it: One, you can go host your data abroad; however, latency is now a problem. If you look at the connectivity – we have globally respected infrastructure here. It means you don’t need to go abroad to host your data and suffer the latency impact.

How Scalable is Rack Centre?

We are scalable. We doubled our capacity in 2016. We are actually doubling our capacity again. In terms of power supply, we have 1.5megawatts and with the landmass we can build 8-10megawatts. We are also looking at another location in Lagos because our customers are asking for it. We also offer colocation; you don’t have to go abroad for that too.

About three years ago, we launched Cloud-on-Ground service and we have been building that ecosystem, because we realised that part of the reasons people may want to host abroad is due to thirst for cloud-based services. So, by having that reputation, even international companies that have cloud services can partner with us.

So, any company that tells you, “oh, I can’t host my data in Nigeria because services are not available,” can now confidently do that. In the time and journey, we have been, we able to provide support and requirements for colocation for local data hosting and content. The other issue  is that as the local content policies are been enforced, we can assure that the capacity to meet the demand is here in Nigeria.

Service for the SMEs

Yes, that is something that has been missing in the past. SMEs are the heart of the economy. They need access to affordable hosting. That is why we are making footprints in smaller clouds; I mean, this is a key national infrastructure and the SMEs should enjoy local hosting. It will allow us to transform access to IT services offered by SMEs. For instance, if a FinTech company hosts with us, it implies they have locally hosted services to offer the banked or unbanked among us. As their customer-base grows they take more footprints with us.

Now, there are other SMEs that I call the professionals- lawyers, doctors, accountants, consulting firms – start-ups, they need to have efficient IT, because they also need big data. The more we can deliver that to them in an efficient manner, here, the more efficient they become and such services will have significant impact on the GDP of the country.

Issues Around Certification of Data Centres

The best known one is the Uptime Institute (UI) which is a global authority in datacentre quality assessment, training, and setting of best practices guides. They are based in the UK, but a part of US company.  That’s the Institute we used for our certification. There is also the TIA in the US.

These bodies offer certifications on different tiers-I-IV The most popular and commercially viable is the Tier III. Some companies would want a datacentre to be constructed and certified to Tier IV; which is mainly for special purposes. But the Tier III is what most commercial datacentres go for.

Rack Centre positioning as Datacentre Leader in the Sub-Saharan Africa

We are doing a lot. It is an interesting market. I would like to put this in perspective: are we competing with datacentres in South Africa or do we offer better services than they do? I am confident that we are as good as and better than many in South Africa. Scale-wise, yes, they have been active for longer years, but I really do believe we will catch-up and even exceed them. We are the biggest economy in Africa. Lagos State itself is the fifth largest economy by GDP in Africa. And there are other exciting statistics about the Continent that give us that confidence.

However, the reason I wouldn’t say we are competing with South Africa is this: there is a scale in South Africa, but Rack Centre as Tier III is the most connected datacentre now, certainly, in Sub-Saharan Africa.

We believe in Africa. Why? The five undersea cables are directly connected to Rack Centre with about 32 Carriers connected to us. You can reach anywhere in Nigeria; with the four telecom companies we have in Rack Centre, we have most telecom masts in Nigeria connected here.

So, the opportunity for us to deliver the Edge Datacentre Services (EDS) is huge. Every country on the Atlantic coast of Africa is directly connected to us. The two, of those undersea cables, especially the WACC connect from here to South Africa. So, we connect to South Africa seamlessly.

It is a fantastic opportunity to cooperate with South Africa because we connect with datacentres there at low latency. We can deliver services in partnership with some operators there.

Presently, South Africa accounts for 50% of the datacentre (scale) capacity in Africa according to a study by XALAM Analytics, but the potential for Nigeria is huge and significant-if you look at the certifications we have had, the way we are regarded by our customers and the global industry, we are regarded as the premium.

With regards to global recognitions, 2018 was remarkable for us both in Nigeria and internationally as a Leading Datacentre; we were finalists in Datacentre Solutions in the UK (two categories).

In Monaco, last June, we were finalists in two categories too: Best Datacentre in Geophysical location; we won the geophysical location (representing Nigeria). This is against global competitors. In September we were at the Global Carrier Awards in London. We were finalists – Best Datacentre and we won the Best Datacentre innovation, these were global accolades.

Then, I was also given a Trail Blazer Award by the Uptime Institute in July 2018. It is an award given to a person, in a region annually.  Just last month, I got another recognition, the Data Economy magazine top 200 personalities in the world, but I feel much proud about our Chief Engineer, Sunday Opadijo who won the Data Centre Dynamics, Datacentre Manager of the Year, against the world’s best.

I am very proud of that, because this is a young man who went to the University here in Nigeria; he has worked here and he is fantastic. He has been key part of our team. We entered him for the entries and he came top three and went in for the final and adjudged the best by a global jury in the UK.

So, when we talk about Rack Centre being a Premium Datacentre in Africa, it is very validated. The examples of our global ecosystem show that recognition, and our customers attest to it. You know why-one being that those awards are results of validations of our customers, not only indigenous, but also international ones.


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E-Business

FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

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Dr John Asein, director-general, Nigerian Copyright Commission (NCC), has said that the federal government is taking steps to finalise its National Intellectual Property (IP) Policy and Strategy for the country.

FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

Asein disclosed this on Friday while commemorating the 2024 World Intellectual Property Day with the theme “IP and the SDGs: Building Our Common Future with Innovation and Creativity’’ in Abuja.

The that the Day is observed every April 26 to celebrate the importance of intellectual property (IP) rights to encourage innovation and creativity.

The director-general was represented by  Mr Emeka Ogbonna, director of Legal.

NCC boss said the policy would serve as a blueprint for a more efficient modern and responsive legal and administrative framework for the country to leverage on its creative and innovative potential.

He said that the day underscored the power of innovation and creativity in achieving the Sustainable Development Goals (SDGs) and shaping a sustainable and inclusive future for humanity.

According to him, the SDGs represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by the year 2030.

“IP rights play a pivotal role in fostering innovation, creativity, and technological advancements. They provide the framework that encourages men and women to develop new solutions that address global challenges.

“It is the lynchpin for incentivising the use of creative and innovative ideas to solve many of the challenges that confront humanity.

“This year’s World IP Day reminds us that intellectual property can be a powerful tool for social, economic, and environmental development.

“It encourages individuals, businesses, and governments to leverage IP rights to drive innovation, create jobs, and build resilient communities.

“By aligning our intellectual property policies and strategies with the objectives of the SDGs, we can accelerate their achievement,’’ NCC boss said.

He said in the spirit of the “Renewed Hope Agenda’’ of the present administration, government had also shown appreciable commitment to the creative industry as a major sector of the economy.

“As one of the agencies responsible for the wholesome development of the creative sector, the Nigerian Copyright Commission will continue to provide the needed institutional, legal and administrative support for the protection, promotion, regulation and enforcement of copyright.

“The commission will pay particular attention to using the copyright system to advance Goal 1 (No poverty); Goal 4 (Quality education); Goal 5 (Gender equality).

“And Goal 8 (Decent and economic growth); Goal 9 (Industry, innovation and infrastructure) and Goal 17 (Partnerships to achieve the goals).

“We are aware that the goals would have to be adapted to fit the peculiar needs of intellectual property which is an intangible asset.’ ’he added.

The director-general, who said that the commission focused on the 17 SDGs to address emerging challenges, called on authors, innovators, users, IP experts and other stakeholders to reflect on the vulnerability of the nation’s fragile knowledge and creative ecosystem.


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NITDA, ICF Train 100 Schoolgirls in ICT Skills

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The National Information Technology Development Agency (NITDA) and Illmi Children’s Fund (ICF) have trained 100 schoolgirls in digital and Information and Communication Technology skills training.

Mrs. Maryam Augie-Abdulmumin, ICF Executive Director, confirmed this in a statement on Thursday in Lagos.

The graduation followed the training of the schoolgirls in ICF and NITDA’s DIGITGALS 2.0 programme, a collaborative initiative aimed to equip adolescent girls in Abuja with critical digital and ICT skills.

Augie-Abdukmumin said the DIGITGALS 2.0 centred around essential digital literacy, programming fundamentals, digital marketing and communication skills, and cybersecurity awareness.

She added that the girls were equipped with the confidence to compete and excel in a globalised digital economy. The graduation was in commemoration of the 2024 International Girls in ICT Day celebration on April 25.

DIGITGALS 2.0 is in its second phase and empowered 100 senior secondary school girls selected from five government schools in the Federal Capital Territory.

The girls aged between 15 and 18 years were equipped with the knowledge and tools needed to thrive in the digital world and address the growing demand for ICT skills in the 21st century.

Augie-Abdulmumin reiterated the importance of bridging the digital gap in the country starting with the girl-child.

“This graduation ceremony on International Day of Girls in ICT is a powerful symbol of our commitment to closing the digital gender gap.

This programme made possible through our partnership with NITDA, and signifies a crucial step towards bridging the digital gender gap.

It also fostering a future where women are active leaders in the tech industry. This is also an opportunity for these girls to take charge of their own future,”.

Mr Kashifu  Abdullahi, the Director-General of NITDA, commended the collaborative efforts of ICF in making the DIGITGALS 2.0 a reality.

According to him, building a diverse and inclusive digital workforce is critical for Nigeria’s success.

“We are proud to collaborate with ICF on DIGITGALS 2.0 to empower these young women to become active participants in the tech industry. This programme showcases the importance of collaborative efforts in bridging the digital gender gap.

These girls have been equipped with essential digital skills, and ICF and NITDA are confident they will become active contributors to Nigeria’s thriving tech landscape,”.

ICF is a non-profit organisation dedicated to improving the lives of children, from underprivileged backgrounds, through education, healthcare, technology and entrepreneurship initiatives.

NITDA is a public service institution established in 2007. It functions as the ICT policy implementing arm of Nigeria’s Federal Ministry of Communication and Digital Economy.


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Confronting the Google Monolith: Survival Strategies for Online Businesses

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By Reuben Kalu.

In the vast expanse of the digital realm, Google looms large, an omnipresent force shaping the way we navigate, search, and conduct business online.

From its humble beginnings as a search engine to its current status as a multifaceted tech behemoth, Google has entrenched itself deeply into the fabric of the internet.

Its influence is undeniable, its reach unparalleled, and its ubiquity seemingly inescapable. But can you truly run an online business without Google?

The answer, in today’s digital landscape, is a resounding no. You have no choice.

Google’s dominance extends across multiple facets of the online world, making it virtually impossible for businesses to thrive without engaging with its ecosystem.

From search engine optimization (SEO) to online advertising, email services to analytics, Google’s suite of products and services permeates every aspect of the online business landscape.

Attempting to operate without Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.

At the heart of Google’s influence lies its search engine, the gateway through which billions of internet users navigate the vast expanse of online content. .

Google’s search algorithms wield immense power, determining which websites rank prominently in search results and which languish in obscurity.

For businesses seeking to attract organic traffic and expand their online presence, optimizing for Google’s search algorithms is not merely advisable—it’s imperative.

But Google’s influence extends far beyond search. Consider Google Ads, the company’s advertising platform that enables businesses to reach targeted audiences through paid search, display, and video advertising.

With billions of searches conducted on Google each day, Google Ads provides unparalleled reach and visibility, allowing businesses to target potential customers with pinpoint accuracy.

Attempting to compete in the online advertising arena without leveraging Google Ads is akin to entering a battle unarmed—a futile endeavor destined for failure.

 

Moreover, Google’s suite of productivity tools, including Gmail, Google Drive, and Google Workspace, has become indispensable for businesses seeking to streamline their operations and enhance collaboration.

With seamless integration across devices and platforms, Google’s productivity tools offer unparalleled convenience and efficiency, empowering businesses to work smarter, not harder.

Attempting to eschew Google’s productivity suite in favor of alternative solutions is not only impractical but also unwise, depriving businesses of the tools they need to succeed in today’s fast-paced digital landscape.

Furthermore, Google Analytics stands as the gold standard for web analytics, providing businesses with invaluable insights into their online performance and audience behavior.

From tracking website traffic and user engagement to analyzing conversion metrics and customer demographics, Google Analytics offers a comprehensive toolkit for optimizing online marketing strategies and driving business growth.

Attempting to gauge online performance without leveraging Google Analytics is akin to flying blind, devoid of the critical data needed to make informed decisions and drive meaningful results.

But perhaps the most formidable aspect of Google’s influence lies in its role as a gatekeeper of information and access.

With billions of users relying on Google’s platforms and services each day, the company wields immense control over the flow of online traffic and the dissemination of information.

For businesses seeking to connect with customers and expand their reach, Google’s dominance presents both a tremendous opportunity and a formidable challenge.

Attempting to circumvent Google’s influence and establish an online presence independent of its ecosystem is a Herculean task, fraught with uncertainty and risk.

In essence, attempting to run an online business without engaging with Google is akin to swimming against a relentless tide, fighting an uphill battle fraught with obstacles and limitations.

While alternative platforms and solutions exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.

To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage. You have no choice.

In conclusion, Google’s pervasive influence permeates every aspect of the online business landscape, making it virtually impossible to escape its grasp.

From search engine optimization to online advertising, productivity tools to web analytics, Google’s ecosystem encompasses a vast array of products and services that have become indispensable for businesses seeking to succeed in the digital age.

While alternative solutions may exist, none possess the ubiquity, reach, and influence of Google’s ecosystem.

To thrive in today’s digital landscape, businesses must embrace Google’s dominance and leverage its suite of products and services to their advantage.

You have no choice.


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