E-Business
Data Scientists Reveal Roadblocks to Digital Transformation
Digital transformation has accelerated significantly due to the COVID-19 pandemic, but the extra demands on data scientists have revealed significant barriers to effective working and high levels of job dissatisfaction in some areas.
For example, around four in 10 are dissatisfied with their company’s use of analytics and model deployment, while more than 20 barriers to effective working emerged, according to a survey of data scientists commissioned by analytics leader SAS.
However, the work of data scientists has grown in importance with many organisations accelerating digital transformation projects by using technology to improve business operations.
More than 90% of respondents indicated the importance of their work was the same or greater compared to before the pandemic.
To delve deeper into the state of data science, the report assesses the impact of the pandemic, challenges faced, overall satisfaction with the analytics environment and more.
The research showed the pandemic upended standard business practices, shifting the assumptions and variables in models and predictive algorithms and causing a ripple effect of adaptations in processes, practices and operating parameters.
More than two-thirds of respondents were satisfied with the outcomes from analytical projects.
However, 42% of data scientists were dissatisfied with their company’s use of analytics and model deployment, suggesting a problem with how analytical insights are used by organisations to inform decision making.
This was backed up by 42% saying data science results were not used by business decision makers, making it one of the main barriers faced.
The survey also highlighted some specific skills gaps. Less than a third of the respondents reported having advanced or expert proficiency in program-heavy skills, such as cloud management and database administration.
This is an issue given that use of cloud services is up significantly, with 94% saying they experienced the same or greater use of cloud since COVID-19 struck.
“There have clearly been more demands placed on data scientists as the pandemic has accelerated digital transformation projects that many organisations were planning anyway,” said Dr. Iain Brown, head of Data Science at SAS UK and Ireland.
“A major source of frustration is finding a way for organisations to implement the insights from analytics projects and use them in their decision making, which means giving data scientists a seat at the boardroom table might be a way forward.”
“Linked to this, we found concerns around support for data science teams and a lack of talent, which has been an issue for some time with demand outstripping supply. Organisations must realise that investing in a team of data scientists with complementary skills could reap huge value for the business, so the cost of hiring needs to consider the return on that investment as we move to significantly more digital and AI-driven business processes,” continued Brown.
The research also identified gaps in consistent organisational emphasis on AI ethics, with 43% of respondents indicating that their organisation does not conduct specific reviews of its analytical processes with respect to bias and discrimination and only 26% of respondents reporting that unfair bias is used as a measure of model success in their organisation.
When it comes to the challenges identified to ensure fair and unbiased decision making, Dr. Sally Eaves, an industry expert, said, “Data scientists can lend their expertise to craft working guidelines for data access, usage security, and broader issues, such as sustainability and data ethics and bias.”
“Rather than sometimes hoping they are given appropriate, clean data and relying too much on the technology to drive fair outcomes, they can play an active role to put in place the right guidelines and checks at each stage of the analytical process to try and eliminate bias. Having a transparent and explainable flow from data to decision is obviously key to this,” said Eaves.
The research revealed positive outcomes from the global disruption of the pandemic. Nearly three-quarters (73%) said they are just as productive or more productive since the pandemic, while a similar proportion (77%) revealed they had the same or greater collaboration with colleagues. This suggests many of the challenges highlighted were in existence, possibly to a greater degree, before the pandemic.
Other challenges experienced were the amount of time spent on data preparation versus model creation. Respondents are spending more of their time (58%) than they would prefer gathering, exploring, managing and cleaning data.
“Overall, the data scientist has ample reason to feel empowered and optimistic about how the pandemic has shone a spotlight on the importance of their role within their organisation and how it might evolve over time,” said Brown. “This holds especially true if data scientists can leverage the whole spectrum of available tools to manage the analytics lifecycle, pursue data science training and skill development opportunities, and embrace data prep as the first step in modelling.”
Additional findings and discussion points, including strategies for data scientists to improve processes and outcomes, are available in the full report: Accelerating Digital Transformation.
In a new report, Kaspersky identified over 7 million compromised accounts belonging to streaming services like Netflix, Disney+, Amazon Prime Video and others. For millions of Gen Z users, these streaming platforms play a central role in how this generation socialises and connects with global culture.
To raise their awareness and build digital resilience, Kaspersky has launched “Case 404” — an interactive cyber-detective game that helps Gen Z recognise hidden dangers and learn how to protect their digital lives.
Streaming platforms have become digital sanctuaries for Gen Z. According to recent studies, Gen Z not only spends more on streaming platforms than any other generation but also actively participates in online fandoms, sharing clips, memes and fan theories across social media: episodes become memes, quotes turn into tweets, and characters live on through edits, debates, and TikTok trends.
Yet this always-online, highly engaged behaviour comes with hidden risks. The very devices Gen Z uses to stream their favourite shows can become entry points for cybercriminals through malware infections. These threats often hide in unofficial downloads, pirated content, browser extensions, or compromised apps, silently collecting login credentials, session data, and other personal information.
Kaspersky Digital Footprint Intelligence team analysed compromised credentials linked to the major streaming services (Netflix, Disney+, Amazon Prime Video, Apple TV+ and Max) and uncovered 7,035,236 cases in 2024. These weren’t stolen directly from the platforms themselves but were collected as part of broader credential theft campaigns.
Netflix: A major target for cybercriminals
It’s no surprise that Netflix is the defining streaming brand for Gen Z. Netflix leads both in popularity and in exposure, with 5,632,694 compromised accounts detected. Brazil had the highest number of exposed Netflix credentials in 2024, followed by Mexico and India.
Disney+
Kaspersky experts detected 680,850 Disney+ accounts in leaked datasets. Again, Brazil stood out as the country with the most breached accounts, followed by Mexico and Germany.
Amazon Prime Video
Amazon Prime Video, though smaller in volume with 1,607 compromised accounts, still plays a significant role, especially among Gen Z viewers looking for more subversive or edgy narratives. In 2024, Mexico, Brazil, and France were the top countries with leaked Prime Video accounts.
Once a device is infected, cybercriminals don’t stop at the streaming app. Malware collects sensitive data — account credentials, cookies, bank card details — which are then sold or leaked on underground forums. Sometimes, attackers give this data away just to build their reputation.
These forums are active, fast-moving, and accessible to a wide range of malicious actors. What begins as a compromised Netflix password can quickly snowball into broader digital intrusion, identity theft, or financial fraud, especially if the same credentials are reused across services.
As streaming platforms, fandom culture, and social media become deeply woven into Gen Z’s everyday experience, cyberthreats are adapting to target the spaces they trust most. To respond to this shift, Kaspersky has created “Case 404” — an interactive cybersecurity game explicitly tailored for Gen Z users.
In this digital quest, players step into the role of AI-powered cyber-detectives, investigating realistic online crimes inspired by current threats. Upon completing all cases, users receive a discount on Kaspersky Premium, turning new knowledge into actionable protection.
“For Generation Z, streaming is more than entertainment; it’s a daily habit, a source of identity and community. But that emotional connection also creates a blind spot. Malware hidden in unofficial downloads or third-party tools silently steals login credentials and personal data, which are then traded or sold on cybercriminal forums.
Protecting your streaming account today means thinking beyond passwords — it means securing your devices, avoiding suspicious downloads, and being mindful of where your clicks lead you,” comments Polina Tretyak, digital footprint analyst at Kaspersky.
In a powerful stride towards an inclusive digital future, the National Information Technology Development Agency (NITDA) is spearheading a transformative drive to empower Nigerian women in the Artificial Intelligence (AI) and digital economy.
This commitment was resoundingly reiterated by NITDA’s Director General, Kashifu Inuwa CCIE, at the “Innovate Her 25” conference, the 10th National Conference and 11th Annual Meeting of Nigerian Women in Information Technology.
Speaking at the event themed “Women in AI: Unlocking Resilience, Fostering Innovation and Leadership,” Inuwa, represented by Dr. Aristotle Onumo, Director of Stakeholder Management and Partnerships, emphasised that true innovation blossoms not in isolation, but through synergistic partnerships and collective endeavor – principles deeply embedded in NITDA’s operational ethos.
Highlighting Nigeria’s Artificial Intelligence (AI) Strategy, Inuwa added that inclusivity is embedded as a core objective: “Our strategic roadmap mandates that at least 40% of our programmes directly benefit women and underserved groups. We have also developed a Gender Inclusion Strategy to guide interventions in areas such as training and infrastructure,” he explained.
Further underscoring Nigeria’s leadership in the digital space, Inuwa excitingly announced that in September 2025, NITDA will proudly host a Leadership Summit on AI. This landmark event will convene stakeholders from across the African continent, fostering a collaborative environment to forge a unified AI vision for Africa.
In alignment with the conference’s focus on empowering women in technology, the DG detailed NITDA’s diverse capacity-building initiatives spanning AI, cloud computing, and cybersecurity. “We work with partners such as the Renew Hope Initiative to train thousands of women across Nigeria’s six geopolitical zones,” he revealed, highlighting the agency’s broad reach.
NITDA stands ready to collaborate with organisations like the Nigerian Women in Information Technology (NIWIT), actively encouraging proposals for bespoke programmes that cater to specific community needs. “We focus on targeted training with measurable outcomes, rather than generic approaches,” Inuwa affirmed, emphasising a results-oriented methodology.
He further spotlighted NITDA’s “Digital Literacy for All Initiative,” which seeks to equip 70% of Nigerians with digital literacy by 2027. Through strategic partnerships with the NYSC and the integration of digital literacy into national school curricula, the agency plans to train over 30 million Nigerians — with a dedicated focus on underserved communities and public servants.
Addressing critical concerns surrounding ethical AI, Inuwa emphasised the importance of developing indigenous datasets and large language models reflective of Nigeria’s unique realities: “We are working closely with stakeholders to build local datasets that safeguard Nigerians’ digital rights and ensure ethical AI use,” he assured.
NITDA is also championing mentorship for women in technology through impactful initiatives such as Women Innovate. The agency warmly welcomes collaboration with NIWIT to design structured mentorship programmes and is open to formalising such partnerships through Memoranda of Understanding (MoUs).
“NITDA is committed to fostering inclusive economic growth through innovation. Partnership and collaboration remain the way forward,” Inuwa declared.
The session concluded with a resounding call to action, urging women-focused organisations to leverage NITDA’s open-door policy and unite in advancing digital inclusion across Nigeria. The future of Nigeria’s digital economy is inclusive, and women are at its forefront.
Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.
Andy Jassy, chief executive, Amazon
“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon wrote in an email to employees.
He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.
According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.
The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.
Instead, it expects that vacant positions will not be refilled.
However, layoffs are not ruled out, according to sources familiar with the matter.
“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.
“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.
The impact of AI on the job market has been a concern for many years.
Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.
The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.
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