Broadcasting
Digital Revolution Needs Solid Analog Foundation

This past January the World Bank issued the Digital Dividends report, a comprehensive study of the state of digital developments around the world.
All in all, it’s a mixed picture. Digital technologies have been rapidly spreading in just about all nations, but their expected digital dividends– i.e., their broad development benefits–have lagged behind and are unevenly distributed.
“We find ourselves in the midst of the greatest information and communications revolution in human history,” notes the report in its foreword.
“More than 40 percent of the world’s population has access to the internet, with new users coming online every day. Among the poorest 20 percent of households, nearly 7 out of 10 have a mobile phone…” But, while this is great progress, much remains to be done. Many are still left behind due to their limited connectivity, and are thus unable to fully benefit from the global digital revolution.
While universal connectivity is necessary, it’s far from sufficient, the report adds. “[T]raditional development challenges are preventing the digital revolution from fulfilling its transformative potential… the full benefits of the information and communications transformation will not be realized unless countries continue to improve their business climate, invest in people’s education and health, and promote good governance.”
Let me attempt to summarize the salient findings and recommendations of this comprehensive (over 300 pages) report.
Promoting economic development
Digital technologies promote economic development by greatly lowering the overall costs of economic and social transactions. Such lower transactions costs translate into economic development through three key mechanisms:
Inclusion: Digital technologies have empowered consumers around the world, giving them more choices than ever in virtually every category of products and services as well as in the channels used to acquire them. In addition, ubiquitous communications, low transaction costs and highly scalable platforms are giving rise to a new on-demand economy, enabling individuals to exchange goods and services with each other.
Efficiency: By enabling the automation and coordination of business processes across the organization, digital technologies have significantly promoted efficiency across the whole economy. Companies can thus provide lower prices and better services to their customer, and governments can offer more convenient online services for a wide range of tasks.
Innovation: Digital technologies help develop and bring to market all kinds of innovative offerings. This is evident in the many new kinds of products and services we’ve seen over the past 20 years, including e-commerce platforms, digital payment systems, e-books, streaming music, social media, and on-demand companies.
Digital Dividends
The report introduces the concept of digital dividends. These are essentially the analog complements of the digital revolution, that is, the broad development benefits that countries should expect from deploying digital technologies. Three major such digital dividends are identified: business growth, individual opportunities, and public services.
Business growth: Digital technologies, and the Internet in particular have promoted the inclusion of small firms in the world economy by expanding trade and productivity.
About two years ago, the McKinsey Global Institute published an excellent study, Global Flows in the Digital Age, which took an in-depth look at the expansion of cross-borders flows in the economy. It carefully analyzed these flows in 5 different categories: goods, services, finance, people and data and communications.
The study noted that in the not too distant past, global flows were concentrated in the more advanced economies, as well as in large, global companies. But digital technologies and rising prosperity are combining to significantly disperse global flows, making it possible to include a larger number of countries as well as a larger number of participants across all countries.
“Governments and multinational companies were once the only actors involved in cross-border exchanges. But today, digital technologies enable even the smallest company or solo entrepreneur to be a micromultinational, selling and sourcing products, services, and ideas across borders. Individuals can work remotely through online platforms, creating a virtual people flow. Microfinance platforms enable entrepreneurs and social innovators to raise money globally in ever-smaller amounts.”
Individual opportunities: Digital technologies have had a major impact in improving the overall standard of living in emerging and developing economies. Their reduced transaction costs have helped to lower the job barriers for hundreds of millions, going to billions, around the world.
A few years ago, the US National Intelligence Council conducted a study to identify the key global trends in the 2030 timeframe. Its report, Global Trend 2030, identified individual empowerment as its top megatrend.
“Absent a global recession, the number of those living in extreme poverty is poised to decline as incomes continue to rise in most parts of the world. The number could drop by about 50 percent between 2010 and 2030, according to some models. . . Middle classes most everywhere in the developing world are poised to expand substantially in terms of both absolute numbers and the percentage of the population that can claim middle-class status during the next 15-20 years. Even the more conservative models see a rise in the global total of those living in the middle class from the current 1 billion or so to over 2 billion people.”
Public services: Digital technologies are also making governments more capable and responsive. Given that governments are not subject to market competition, they have generally lagged business in the efficiency and quality of their service. However, there are quite a number of critical services that only governments can provide to all their citizens. The World Bank report cites India’s Aadhaar digital identification system and Nigeria’s e-ID initiative as examples of government-sponsored programs that expand the participation of all citizens.
“Lack of identity is an impediment for poor people to exercise their basic democratic and human rights. Where civil registration systems are weak or non-existent, many of the poor are simply not counted. Digital identification can help overcome barriers to participation. Many countries have introduced general-purpose digital identity (ID) schemes or specific systems for elections or to manage postconflict transfers – with numerous benefits, including making the public sector more efficient.”
Risks and challenges
The report argues that these important digital dividends are not spreading fast enough for two main reasons.
The first is limited connectivity, which makes it difficult for over 50% of people around the world to adequately participate in the digital economy. Persistent digital divides exist between advanced and developing nations, as well as across income, geography, gender and age within nations.
In addition, the benefits of digital dividends are being challenged by new risks:
Excessive concentration: The Internet’s economies of scale can lead to harmful concentration of market power in many sectors, inhibiting competition and innovation.
Automation and inequality: Automation can leave behind workers without the necessary skills, hollowing out labor markets and leading to greater inequality.
Government control: Without the proper accountability, governments can leverage digital technologies to exercise greater control over their citizens, rather than to empower them.
Analog Foundations
Beyond connectivity and access to digital devices, countries must strengthen the analog foundations of the digital revolution to help them realize the benefits of their technology investments. These include:
Regulations that promote competition: Lowering the cost of starting firms, avoiding monopolies, removing barriers to adoption of digital technologies, ensuring the efficient use of technology by businesses, enforcement of existing regulations, …
Education and skill development: Basic IT and digital literacy, helping workers adapt to the demands of the digital economy, preparing students, managers and government officials for an increasingly digital world, facilitate life-long learning, …
Institutions that are capable and accountable: Empowering citizens through digital platforms and information, e-government services, digital citizen engagements, increased incentives for good governance both in public sector and private firms, …
“Connectivity for all remains an important goal and a tremendous challenge,” the study says, “but countries also need to create favorable conditions for technology to be effective. When the analog complements are absent, the development impact will be disappointing. But when countries build a strong analog foundation, they will reap ample digital dividends – in faster growth, more jobs, and better services.”
Irving Wladawsky-Berger worked at IBM for 37 years and has been a strategic advisor to Citigroup and to HBO. He is affiliated with MIT, NYU and Imperial College, and is a regular contributor to CIO Journal.
Broadcasting
FG Begins Restoration of Voice of Nigeria Shortwave Transmission

Mohammed Idris, minister of Information and National Orientation, has officially launched the contract for restoring the Voice of Nigeria (VON) shortwave transmission, using the 250 KW TX2 transmitter at the Lugbe transmitting station in Abuja, Nigeria’s capital.
Speaking at the event, the minister described the development as a major milestone, noting that its impact extends beyond Nigeria to the wider African continent.
The restoration project is expected to strengthen Nigeria’s international broadcasting capacity, enhance cross-border communication, and reinforce the country’s role in Africa’s media and information landscape.
“As we commence the revival of the largest and most powerful transmitting station on the African continent, now equipped with the most modern, digitally compatible technology. Upon completion of this project, the fully reactivated VON transmitters will transform the landscape of terrestrial broadcasting and position VON as a respected brand in global radio broadcasting for good.
“It is my expectation that the Voice of Nigeria will continue to uphold its policy of being a pro-Nigeria and pan-African station dedicated to telling the positive stories coming out of Nigeria and the African continent.”
The minister, who was represented by Mr. Ogbodo Chinasa Nnam, permanent secretary of the ministry, commended President Tinubu for his commitment to ensuring Nigeria’s information sector and the broadcasting infrastructure are enhanced to meet the global standard.
“As we take this giant step to flag off the contract for the restoration of Voice of Nigeria’s shortwave transmission using the 250KW superpower transmitter, it is appropriate to express our profound appreciation to His Excellency, President Bola Ahmed Tinubu, for his vision and commitment toward the restoration and modernisation of the broadcasting infrastructure of the Voice of Nigeria.”
While charging the VON technical team to be competent in supervising the execution of this project, the minister urged the contractors to abide by the stipulated duration of the contract.
“I therefore urge the contractor to not only execute the contract within the agreed timeline but also to ensure that the highest standards and quality are maintained and clearly evident. The VON technical team must demonstrate a high level of diligence and competence in supervising the execution of this project, as well as in ensuring its sustainability through an effective maintenance culture,” he added.
Meanwhile, Mallam Jibrin Baba-Ndace, director general, VON, stressed that the project will position the organisation as a leading voice in broadcasting on the African continent.
“History is being made because we have the support of the President and Commander-in-Chief of the Federal Republic of Nigeria, President Bola Ahmed Tinubu.
“While we acknowledge that Voice of Nigeria has a very robust digital media platform, we also recognise, looking at their media landscape, that what will give us an edge as a leading voice on the African continent is to bring back our terrestrial broadcast. What we have here is the only rotating antenna on the continent of Africa today.
“We are very proud to be the ones at this moment that have the privilege, by the mandate given to us by the President and Commander-in-Chief, to revive this very important critical institution.”
On his part, Mr. Hassan Fawaz, managing director of Confax Nigeria Limited, the contractor, promised the timely delivery of the rehabilitation of the 250-kilowatt superpower rotating transmitter.
“The good thing about the technology of shortwave is that it will give you a very wide coverage. And I’m sure everybody has seen around the quality, the size of the equipment, the antenna, the rotating antenna, plus the fixed antenna, and so on. It’s a huge setup that will definitely make every Nigerian proud to have it on air.
“We will do everything within our reach to be able, hand in hand, to support you and have you achieve a plan to have everything put in order.”
The minister also highlighted VON’s contribution to Nigeria’s foreign and public diplomacy as well as upholding Nigeria’s democracy, with the hope that the station will continue to fulfil its mission and mandate as a pro-Nigeria and pan-African outlet committed to presenting positive narratives about Nigeria and Africa.
Broadcasting
NCC, Wikimedia Nigeria Discuss Responsible Access to Creative Works in Digital Space

The Nigerian Copyright Commission (NCC) has reaffirmed its commitment to promoting responsible, responsive and sustainable access to creative works in the digital environment, in a manner that balances the interests of all stakeholders within the copyright and knowledge ecosystem.
Dr. John Asein, Director-General, NCC, made this known while receiving a delegation from the Wikimedia Nigeria Foundation, led by its President, Mr. Olushola Olaniyan, during a courtesy visit to the Commission’s headquarters. The visit was aimed at exploring potential areas of collaboration between the two organisations.
Dr. Asein acknowledged the significant role Wikimedia plays in making knowledge and information widely accessible, while stressing the need for responsible use of copyright-protected works in the digital space.
He noted that although the Commission may not endorse unrestricted open access to all creative works, it supports responsible access that ensures a fair balance between public interest and the rights of creators.
He encouraged Wikimedia, other digital platform operators, and Internet Service Providers (ISPs) to promote the responsible use of the copyright system to safeguard the interests of rights holders and strengthen the knowledge economy.
Dr. Asein cautioned the public that freely available doesn’t mean that creative works online are all free. “We want to see more people buy into the responsible use of copyright system in the digital space, in a manner that will further edify right owners and keep the knowledge cycles running for the good of all stakeholders” he stressed.
The DG also highlighted the importance of the public domain and assured that the Commission will continue to draw attention to its value, as part of a broader effort to help all parties benefit from the copyright framework. He further briefed the Wikimedia delegation on key provisions of the Copyright Act, 2022, including updates on the NCC’s e-Registration System, copyright duration, compulsory licensing, and the protection of folklore and cultural heritage.
In response, Mr. Olaniyan expressed appreciation to the NCC management and staff for their ongoing work in strengthening Nigeria’s copyright landscape. He reaffirmed Wikimedia Nigeria Foundation’s commitment to supporting the Commission’s efforts to advance and protect the nation’s creative and knowledge economy.
The meeting concluded with a discussion on potential areas of collaboration, including joint copyright awareness campaigns, digital space engagement, and enlightenment training sessions.
The Wikimedia Nigeria Foundation, an affiliate of the Wikimedia Foundation Inc., is dedicated to promoting free knowledge and open access to information by encouraging the creation and dissemination of locally relevant content under open licenses such as Creative Commons.
Broadcasting
LASAA reaffirms commitment to fairness, safety and industry growth

Lagos State Signage and Advertisement Agency (LASAA) has responded to recent apprehensions suggesting a resurgence of heavy-handed regulation and arbitrary enforcement in the State’s outdoor advertising sector. While acknowledging the concerns, LASAA sought to reaffirm its commitment to regulatory fairness, industry professionalism and the sustainable growth of outdoor advertising in Lagos.
Refuting claims that LASAA intends to “wield the big stick,” the Agency drew attention to its longstanding practice of fostering dialogue and partnership with industry stakeholders.
Prince Fatiu Akiolu, Managing Director of the Agency stated, “The era of mutual suspicion is firmly behind us,” adding that the Agency “regularly convenes stakeholder fora, maintains cordial relationships with industry players, offers concessions such as discounts on vacant billboard charges and seeks stakeholders input before making major policy decisions.”
Prince Akiolu clarified that LASAA does not compete with private operators commercially. Instead, it manages a limited number of state-approved advertising structures primarily reserved to amplify government programmes, public awareness initiatives and regulatory oversight. These, with the Agency’s core mandate focusing on orderliness, public safety, and environmental aesthetics.
He said these efforts aim to serve the broader interests of Lagos residents and reiterated that the Agency’s core mandate remains the enforcement of orderliness, public safety and environmental aesthetics within the state.
On licensing, the Managing Director explained that stringent criteria ensure only qualified practitioners operate in the market. Addressing concerns about billboard oversupply, particularly around military and police formations where illegal structures are common, he noted that LASAA has imposed a moratorium on new registrations and permits since early 2025. “This moratorium intends to uphold industry integrity and elevate professional standards.”
Prince Fatiu explained that, “the Agency’s Health and Safety team actively verifies that outdoor installations meet engineering and safety benchmarks to mitigate risks to life and property.”
He noted that LASAA’s regulatory approach is primarily preventive rather than punitive and relies on monitoring, early warnings and corrective interventions, with enforcement used only when absolutely necessary.
Acknowledging ongoing challenges such as violations of spacing, setback and structural regulations, the MD attributed these mainly to lapses in operator compliance rather than regulatory overreach. He urged stakeholders, including the Outdoor Advertising Association of Nigeria (OAAN) and licensed professionals, to strengthen self-regulation and collaborate in reporting infractions to enhance Lagos’s safety, visual appeal and economic vibrancy.
To prevent a relapse into disorder, LASAA has launched a comprehensive enforcement and cleanup operation targeting unlawful advertising installations to restore urban order and protect public interests. Prince Fatiu stressed the essential role outdoor advertising plays in defining Lagos’s visual identity and called for responsible industry stewardship.
He reiterated LASAA’s commitment to maintaining a balanced regulatory framework that ensures oversight while supporting industry sustainability. This approach aims to create a transparent environment that safeguards investments and enhances the city’s aesthetics.
The Managing Director reassured the public and outdoor advertising professionals that LASAA’s mandate is not to stifle growth or punish legitimate operators but to ensure a fair, regulated and sustainable outdoor advertising sector in Lagos. He reaffirmed his dedication to nurturing an environment that protects investments, safeguards the public and enhances the beauty of Lagos.
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