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Digitize Content to Localize Internet Traffic – Rudman

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Mohammed Rudman, managing director, Internet Exchange Point of Nigeria (IXPN).
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Mohammed Rudman is the managing director of Internet Exchange Point of Nigeria (IXPN).
In his over a decade experience in the information and communications technology, Rudman has worked as network administrator in Independent National Electoral Commission (Inec) from where he moved to Galaxy Backbone. He spoke to chike onwuegbuchi on how IXPN will help stimulate growth of local content on the internet.

Objective of IXPN in Keeping Local Traffic Local
Right now, almost all the providers are connected to our network and they are exchanging local traffic. First of all, we need to ask ourselves what is traffic?
Traffic is content. Even though big networks are connected, but they are just part of ‘iball’ networks.
Because if you divide the network into two, you will have people trying to browse, but what are they trying to browse? Content; so, the two, the end users and the content work together.
Presently, the content in Nigeria is low, even though we have huge network. So, networks that are iballs are the kinds of network we need in Nigeria.
They are networks that are heavy in content. We lack those contents heavy networks in Nigeria. Although the major network providers are connected, the traffic is not at its high capacity, because the content is not enough. We have very few content providers that are connected at our exchange point. For instance, we have Google. And Google is a network that provides content as well. The whole essence of coming together, even though some are idle, is that by the time we are together we can attract global content players to be part of the Nigerian network. At the same time, in coming together we are trying to see how those ISPs and telcos can provide value added services by hosting contents locally. It’s already happening.
Big data centers that were formally not available are now here with more coming on board. In April this year we organized an event on Local Internet Content aimed at bringing the ISPs, telecos, as the owners of the data centers, to engage them with the registrars of .ng and other registrars that are registering domains and hosting contents and even to the end users that generate contents like the iROKOtv and others; so that we can discuss issues on how to host contents in Nigeria.
So, there is an improvement in the exchange of traffic locally. We can see an annual growth of 300 to 400%.

Importance of the Local Internet Content Forum
After such engagements with stakeholders we usually come out with positions before implementations. The issue is that we do not see result immediately, but, I can say that from that event we have recorded immediate results.
The traffic at the exchange is increasing; we have seen major companies trying to shift ground from hosting abroad to hosting in Nigeria. One of them is Upper Link Limited which is the leading registrar in Nigeria. They have promised to migrate some of their servers into two Nigerian companies, because they have realized that those organizations have the data centers to host their contents.
They have signed their agreement. What we have to do now is to monitor if they have really moved their servers.
Secondly, we had discussions with the iROKOtv, the CEO is actually convinced towards the local hosting of contents. They are seriously thinking of replicating their serves into Nigeria to serve the Nigerian consumers.
Thirdly, the Ministry of Science and Technology is going to mandate all parastatals, ministries and agencies to register .ng and possibly host in the country and to have all email addresses that are locally driven. It is not going to be business as usual, especially for official purposes. Before now, we see government officials exchanging governments’ emails via personal emails.
I have seen a high ranked army official having Yahoomail on his call card, not as an additional mail, but it serves as his official email. So, from the event it was emphasized that by 2014 such emails should not be accepted in the government corridors.
As stakeholders, we do not make policies rather we brainstorm and make our positions known to the government and stakeholders, especially on how to digitize content; Nigeria has a lot of content. But the challenge is how to digitize and give access to them locally.

How Do We Digitize Contents
There are different techniques and organizations that are responsible for it. We need to find a way to achieve that.
And each ministry, department and agency (MDA) has to digitize themselves, so that one entity will not just be responsible for that. For instance, our universities have the responsibility to turn their libraries to e-books, projects and thesis of students at different levels.
That will enable other students across the globe to have access to it; that is huge content. These are huge contents that are seating on the floor of libraries of universities. In some cases, the contents are digitized, because nobody writes thesis now or projects with typewriters, so why can’t the school authorities start accepting the soft copies?
In the Immigration Service, they have started digitizing peoples’ passports, data, among others; the same thing with driver’s licence, these are processes that will generate digital contents for the country.
Also, the National Museum has a lot of information which should be readily available. Have you heard of the National War Museum (NWM) in Umuahia? I was there and amazed over the history of the war as depicted in the museum.
The tools used during the war and how they were used are there in the museum. But is there any website for that; I coincidentally got to know about the place.
There are a lot of artifacts there such as aircrafts, tankers, and images of tools manufactured locally by the Biafra Army. So, whose responsibility is it to digitizer this?
It falls under the purview of each of the MDAs to digitize what they have, whether old or new documents. Even some of our songs are going into extinction. We need to host them online as they are the contents we are referring to.

Eko Connect Project
It is about connecting schools. It is a project we are hoping to expand. At the same time, we are looking at how to bring other schools together. Presently, the Pan Atlantic University is now connected to the exchange; other higher educational institutions will join.
Earlier, we worked with Google, because the Google University Access programme is where and they are giving free bandwidth at the exchange point, but the substantial networking now is that National Universities Commission (NUC) has awarded the contract for National Educational and Research Network. About 27 Federal universities will be connected together.
We hope that part of the legs of the research institutions’ project will connect to the IXPN, so that other universities that are not connected will benefit from the interconnectivity.
Since we intend to be at the six geo-political zones, we hope to be the link that will connect the private universities, polytechnics, colleges of education, research institutions and other relevant organizations.
For Eko Connect, it entails small cluster of schools that have connected to the exchange. And other institutions that are not part of the cluster are getting connected now. The national and educational research network (NERN) is about connectivity.
When we talk about the exchange point, it is all about inter-connecting ISPs, telecos, content providers; to an extent we can still use the same platform to interconnect schools, and since the focus is on IP, you can communicate with each other.

Benefits Of Schools Connecting To NERN
It is mainly about collaborations on researches, exchange of ideas. Currently, you have schools conducting research on a particular subject and the other school conducting same research but for the same purpose. By the time they are together, they can put their resources together to conduct the same research.
It is a common phenomenon in Nigeria: students duplicate projects between one university and another.
But when all the projects are online, it will minimize such plagiarism. It will heighten the level of students’ interest in conducting research or writing projects.
When lecturers have access to all the projects and theses, it will be difficult to duplicate. With software that will be made available, it will be easy to detect when a student copies, even if it is a paragraph, just as it is in other developed countries.
Other benefits include, it gives them access to cheaper internet service; as they are coming together they buy internet in bulk. In the Nigerian ICT Forum there is what is called Bandwidth Consortium; it is about schools coming together, buy together so they can have negotiating power.
The economy of scale happens there. The whole idea of the internet started with the universities, why? They wanted to have the processing powers; one university may have supper computer, the other may not, so they share tools.
Doctors can collaborate and do surgeries. A lecturer from a particular university can give a lecture in another university without being physically present there. The possibilities are endless.
 


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General News

IHS Nigeria, United Nations Global Compact Host High-Level Dialogue on Sustainability and Greener Business Practices in Nigeria

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L-r: Group Head, Climate and Finance Sustainability, Bank of Industry, Lanre Babalola, General Manager, Regulatory Affairs, MTN Group, Oyeronke Oyetunde, Head of programmmes, UN Global Compact Network Nigeria, Gloria Okorie (Moderator), Director, Sustainability, IHS Nigeria, Titilope Oguntuga, Head, Corporate Sustainability and Responsibility Wema Bank, Abimbola Agbejule after their panel session on Collaborative Strategies for Greener Business Practices, Innovation and Sustainable Development at a private sector dialogue on Environmental Stewardship organised by the United Nation Global Compact Network Nigeria in Partnership with IHS Nigeria, in commemoration of 2025 World Environment Day.
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IHS Nigeria, in collaboration with the United Nations Global Compact Network Nigeria, hosted a high-level private sector dialogue themed “Collaborative Strategies for Greener Business Practices, Innovation and Sustainable Development”.

The event, held in Lagos, brought together key players from different sectors including finance, law, telecommunications, biodiversity, and corporate sustainability to explore actionable pathways to achieve meaningful environmental stewardship in Nigeria.

The panel session offered bold perspectives on integrating sustainability into business frameworks across different sectors, whilst dispelling myths, and highlighting opportunities for organizations, and calling for collective action from all players within the business value chain.

Delivering a keynote address, Titilope Oguntuga, Director, Sustainability at IHS Nigeria, emphasized the urgency of environmental consciousness: “Sustainability is not a destination — it’s a collective journey.

“It requires courage to transform, vision to lead, and collaboration to scale. Nigeria stands at a crossroads. We can either be overwhelmed by the risks or rise to become a beacon of green innovation and inclusive growth in Africa. The choice is ours — and the time is now.”

Sylvie Josel, Lead, Biodiversity and Nature-Based Solutions at the United Nations Global Compact, joined virtually from New York and spotlighted nature as a strategic asset:

“Nature must no longer be treated as an afterthought. It underpins everything, from human rights to supply chains. Embedding biodiversity into a company’s core strategy isn’t just a risk mitigation measure; it’s a smart, future-forward business imperative”.

Lanre Babalola, Group Head, Climate Finance and Sustainability at the Bank of Industry (BOI), provided insights into how BOI is funding sustainable ventures and driving innovation: “We look beyond profitability; we look at environmental and social impact. Whether it’s plastic roads, biogas, or solar transitions, we support businesses that are not only bankable but capable of reshaping the future.”

From the legal perspective, Oyeronke Oyetunde, General Manager, Regulatory Affairs, MTN Group, drew attention to the regulatory challenges hindering sustainability adoption: “Our legal frameworks are trailing behind today’s sustainability realities. We need forward-thinking laws, reduced regulatory silos, and incentives that reward the right behavior. Sustainability can’t thrive where enforcement is weak, and taxation is excessive.”

Abimbola Agbejule, Head, Corporate Sustainability and Responsibility at Wema bank, spoke passionately about inclusiveness in sustainable development: “You don’t need to start big to make impact. MSMEs make up a huge part of our economy. Sustainability should be embedded in their day-to-day activities, and we must democratize access to knowledge, tools, and partnerships.”

The session was moderated by Gloria Okorie, Head of Programs at the United Nations Global Impact Center.

The event closed with a resounding call to action for stronger legal frameworks, deeper collaborations, and inclusive capacity building across sectors. The event further reinforces IHS Nigeria’s position as a leader in corporate sustainability and innovation in Nigeria.

“At IHS Nigeria, we recognize that true progress happens when sustainability is not an obligation, but a culture, lived every day, across every unit,” Titilope Oguntuga added.

Through initiatives like this dialogue, IHS Nigeria and its partners continue to champion solutions that protect the planet, empower people, and ensure long-term business viability.


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Bridging the Digital Divide: Over 700 Young Africans Empowered by Paradigm Initiative

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Paradigm Initiative (PIN), a leading digital rights and inclusion nonprofit, has revealed in its 2024 Annual Impact Report that over 707 young individuals across 11 African countries have been empowered through its flagship LIFE Legacy Programme.

The initiative delivers training in life skills, ICT, financial literacy, and entrepreneurship—transforming underserved communities across the continent.

In 2024, the LIFE Legacy Programme ran 25 training cohorts across Cameroon, DRC, Ghana, Kenya, Senegal, South Sudan, Liberia, Uganda, Tanzania, Zambia, and Zimbabwe. In Senegal, 60 laptops were distributed to local partners, while digital literacy programmes were launched in schools in Cameroon and Tanzania through the LIFE@School initiative.

PIN advanced its advocacy by supporting 29 legal cases in Ghana, Kenya, and Nigeria. A notable success was the landmark judgment in Molehin v. UBA, where the bank was found guilty of violating data privacy laws.

PIN’s research and media efforts made powerful waves. The Londa digital rights report, covering 26 countries, was downloaded 8,457 times. Its fourth short film, Undersight, recorded nearly one million views on YouTube. PIN also developed an AI strategy report with TrustLaw and collaborated with the Centre for Democratic Technology to assess content moderation policies for Kiswahili across Kenya and Tanzania. A separate report highlighted the troubling deployment of surveillance technologies across Africa, which was referenced in direct advocacy engagements with a telecom operator.

The organisation’s advocacy also contributed to the adoption of the African Commission’s Resolution 580, which urges governments to avoid Internet shutdowns during elections—strengthening digital freedom across the continent.

Meanwhile, the Digital Rights and Inclusion Forum (DRIF) convened in Accra attracted 1,004 delegates from 61 countries, strengthening regional collaboration and amplifying the voice of civil society. PIN’s strategic communications pushed its media reach to 1.43 billion and social media engagement to 8.8 million.

Alongside training and policy efforts, the organisation inspired young changemakers through youth-focused campaigns and hosted seven fellows under the Digital Rights and Inclusion Learning Lab (DRILL) fellowship.

Crowning a year of impact, PIN earned the maiden PrivCon Privacy Award in Nigeria and was recognised in the Social Innovation Category at the Nigeria Innovation Awards for its work connecting African youth to digital opportunity.


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PalmPay’s Bold Move For Social Impact in Northern Nigeria

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In the busy Fagge Market in Kano, Zahra Bello, a middle-aged entrepreneur who runs a fabric store, speaks about her experience with mobile banking and how this has simplified business transactions and improved her small business.

Behind the growth of these resilient women entrepreneurs lies a story of transformation powered by technology.

“My name is Zahra Bello, I’m from Dambatta in Kano State, and I’m a fabric trader. I first heard about PalmPay from my elder brother in March 2024. He told me how he used the PalmPay Target Savings feature to buy new machinery for his farm and even earned interest. That inspired me to try it too.”

Zahra downloaded the PalmPay app that very day. By December, she’d used the Target Savings plan to restock her shop with new fabrics, an achievement she never thought possible within such a short period. “I was so happy,” she smiles. “The interest I earned on my savings motivated me to save more. PalmPay has become my savings box. I use it for all my transactions now.”

Her story, like many others, is the inspiration for PalmPay’s evolving vision of inclusive banking in Nigeria’s underserved communities.

Women, SMEs, and Technology

Financial exclusion remains a critical challenge in Northern Nigeria. According to EFInA’s 2023 Access to Financial Services survey, an estimated 28.8 million adults in the North are excluded from the formal financial system, with exclusion rates as high as 47% in the Northwest.

Among women, especially those in rural areas, the figures are even more concerning, as these numbers represent the daily reality of millions of women who run informal businesses and contribute to household income without access to banking, credit, or digital tools.

PalmPay’s initiative addresses this gap directly. 5,000 female entrepreneurs in Kano and Kaduna will receive hands-on financial literacy training on mobile payments and their shops are rebranded with signages, aprons, and other kits that will enhance visibility for their businesses.

“I used to write down every sale in a notebook. Now I track everything with my PalmPay account,” says Rabi Abdullahi, a trader in Kano. “Customers trust me more now that I have a business name and branded store.”

PalmPay has done its due diligence to understand the challenges and has offered a tailored approach to solving these issues which includes this social impact initiative.

Social Impact and Strategic Growth

With over 35 million users in Nigeria, the company is keen to expand in regions where smartphone adoption is rising but digital finance penetration remains low.

Femi Hanson, Head of Marketing and Communications, explains: “We see this as long-term ecosystem building. When you give small business owners the tools to grow, you don’t just gain users, you build loyalty, trust, and sustainable impact.” This also aligns with Nigeria’s Financial Inclusion Strategy goal to reach 95% inclusion by 2025, a benchmark that can’t be reached without focused efforts in the North.

The project has earned the support of traditional leaders, most notably His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, who praised the initiative and called for greater collaboration between the private sector and community stakeholders.

With the success of this initiative, PalmPay has continued to expand its solutions in these regions offering support to even more women.

In Northern Nigeria, where the need is great and the gap wide, PalmPay is proving that true impact goes beyond offering products to providing support and meeting the needs of its users at the grassroots.


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