Broadcasting
Domicilation of NBC in Ministry of Information and Culture; a Grave Misplacement

by Kayode Ahmadu
All players in the broadcasting value chain from equipment manufacturers to content providers are being affected by the impact of rapid evolution of broadcast technology and the growth of broadband internet access.
These developments demand higher technical quality with improved coverage and improved efficient utilization of spectrum from regulators, who have to be strong and efficient in their drive to deliver bespoke first in class broadcast services.
The need, therefore, of commensurate technical capacity and knowhow cannot be over emphasized.
Regulation both on international and regional levels require high technical skills and knowledge in order to manage frequency spectrum and in particular decisions adopted at high levels of ITU (International Telecommunications Union), which is a United Nations specialized agency formed to “facilitate international connectivity in communications networks”. Frequency spectrum is allocated globally by ITU and it also develops technical standards to ensure standardization in the ICT world.
As we are now in the age of Information Communication and Technology (ICT), it is apposite to take a close look at the meaning of the term ICT. The term ICT is made up of Information Technology (IT) which relates to Computer Hardware, Software and Peripherals; and Communications Technology which involves Telecommunications and Broadcasting. The current use of the term ICT is firmly established and it implies corresponding physical moves towards the convergence of service and technologies. In particular Telecommunications and Broadcasting can today use the same technology for transmission e.g. Information Protocol (IP) Technology, Fibre Optic Cable, Very Small Aperture Terminals (VSATs) and Radio.
Furthermore, transmission and frequency control are coordinated using information technology hardware and software like Computers and Software Programmes.
In line with the above, Governments the world over are also ‘getting with the Programme’ by making their policies and administration fit into an ICT or convergence model; whereby the Broadcasting, Information Communications and Postal Services are under the same Ministry and or, are regulated by the same super regulatory Body, albeit called by varying names.
Let’s look at the ICT Industry supervising structure of some Countries that pioneered the development of ICT as well as Countries with comparable levels of development to Nigeria:
* The United States of America ‘Federal Communications Commission’ FCC regulates both International and local Communications by Radio, Television, Wire, Satellite and Cable and is responsible for implementing and enforcing America’s Communications Law and regulations. It is an independent U.S. Government Agency overseen by Congress.
* The United Kingdom has it’s Office of Communications Ofcom established in 2003 to replace Organizations, namely Oftel, the ITC, the Radio Authority, the Radiocommunications Agency and the Broadcasting Standards Commission. This includes Spectrum Management and Auctioning. In addition, since 2011 it took over Postcomm’s functions to include regulation of postal services. Along with 45 other Public Bodies Ofcom supports the Department for Digital, Culture, Media & Sport (DCMS).
* In Malaysia The Malaysian Communications and Multimedia Commission (MCMC) regulates the Communications and Multimedia Industries based on the powers provided in the Malaysian Act 1998 and Strategic Trade Act 2010. Apart from pursuing the Government’s policy objectives for the Sectors, MCMC oversees the new regulatory framework for the converging Telecommunication and Broadcasting Industries and online activities. In 2001 Postal Services and licensing under the 1991 Act and the Certification Authorities under the Digital Signature Act 1997 were added.
* Nearer home, under it’s Ministry of Communication and Technology Ghana has its National Communications Authority (NCA), which has the responsibility of regulating Telecommunications, Frequency Spectrum, Broadcasting Authorization, Amateur Radio Licencing, Numbering, Standards & Clearance, Schedule of Fees amongst others.
*South Africa has its Independent Communications Authority of South Africa (ICSA). It was established in July 2000 by merging the Telecommunications Regulator, the South African Telecommunications Regulatory Authority (SATRA) and the Independent Broadcasting Authority (IBA). In 2005 the Postal Regulator was included.
We can go on and on with scenarios in numerous countries but for the constraint of space in this short position paper.
This trend enables Countries to fully take advantage of convergence and its underlying concomitant benefits. A single knowledgeable and agile Agency is ideal and more likely to bring about policies, activities, infrastructure and an enabling environment such as shared media and spectrum or facilitate services in underserved and unserved areas to bridge the digital divide.
In Nigeria we still have separate Regulators for the Broadcasting and Telecommunications Industries. Worse still, they are under separate Ministries. Again, we need to ask the nagging question…”why Nigeria is still lagging behind”? Why are we not conforming with this obvious global trend?
Thankfully though our visionary President Muhammadu Buharihas gone one step towards convergence by renaming the Communications Ministry as the Ministry of Communications and Digital Economy.
A development that is quite commendable and apt. Government needs to however take the next bold step of moving the NBC from its current misfit stead, into a single super regulatory Body for Broadcasting and Telecommunications Sectorsunder the Ministry of Communications and Digital Economy
This would automatically put Nigeria in step with universal best practices and prevailing trends, as we have seen in the examples mentioned above.
The move would also position the NBC in a better environment than it is presently, to tackle the challenges of ongoing Digital Switch Over (DSO).
It is imperative to note that Nigeria has significant deadlines issues with this exercise and thus must take steps to ensure success this time around.
The success of the DSO is not negotiable as it would be of enormous economic benefit to the country and would also be greatly impactful on the quality of broadcasting services made available to the citizens at large; not to mention its job creation potentials.
In conclusion, domiciling NBC and its activities, especially the ongoing DSO, in the Information and Culture Ministry is a gross misplacement.
It portends danger that could be of grave consequences if the needful is not done immediately.
KAYODE AHMADU
B.Sc (Hons) Physics, 1981 – Jos
M.Sc Physics/Electronics, 1986 – Jos
LCOR Harvard Business School, Massachusetts USA
Broadcasting
NIPR Postpones Maiden PRICE Awards to January 25, 2026

Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.

NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Broadcasting
Netflix Seals $82.7bn Deal to Acquire Warner Bros., HBO Max

Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.

Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
Broadcasting
It is Official, DStv Confirms Termination of 16 Major Channels

A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.

The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
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