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e-Commerce Bridging Fashion Industry Commercialization Gap-Experts

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(L-r): Lisa Folawiyo, Deola Sagoe, Tara Durotoye, Dayo Eweje, and Funmi Daniel, who sat on the e-Commerce fashion panel hosted by Lagos Business School, recently.
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Projecting into the future of the already fast growing Fashion industry in Nigeria, the Lagos Business School organized African Lions arising event, featuring Nigeria’s foremost Fashion figures.

The panel which hosted Tara Fela durotoye, Deola Sagoe, Lisa Folawiyo, Dayo Eweje & Funmi Daniel, head of Fashion Jumia Nigeria, believes to the fact that e-commerce is bridging the Nigeria’s fashion industry commercialization gap.

The Panel discussed issues the African Fashion industry was facing from the onset with experiences from Fashion pioneers such as Deola Sagoe starting as far back as 25 years ago.

The industry has since grown into a world-class market that has shown so much potential with great pieces being showcased on different Runways around the world.

The industry is lacking behind compared to the western market in commercialization because of the low acceptance of retail fashion in Nigeria.

It has been a hindering factor for the industry with pioneers such as Deola Sagoe who stated that ‘There is no retail culture for fashion in Africa, this affects the growth of the fashion industry’

 During the Fashion Panel, Dayo Eweje of David Wej stated that He has gone from being a fashion designer to being a retailer especially with Ecommerce which has helped to increase sales to 1000 units and double his production monthly.

Thus, with the intervention of Ecommerce he now has a clear vision for the David Wej Brand.

“For the fashion industry to have a structure we need to combine creativity with commercialization, this has to be our strategy moving forward,” Lisa Folawiyo stated during the fashion Panel.

Currently to survive in the Nigerian fashion industry, you need to pay attention to what the market wants and respond with interesting and valuable offerings.

It is demand and supply like all other industry but the future remains retail for the fashion industry.

Funmi Daniel, head of Fashion Jumia added that, “Ecommerce has given the industry a platform to exist by showcasing products online and reaching out to millions of people yet still covering all logistics end of the business.

“Asides reducing the cost of operations, Jumia also appreciates the value of the fashion market, thus investing heavily in various initiatives such as the launch of our ‘By Naija’ store to promote local fashion amongst many others initiatives. This is a solution to the growth problem in the fashion Industry and Jumia has provided this for Nigerian brands such as David Wej, House of Tara, 24, Scup woman, Zaron and many more.


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E-Business

NITDA Takes Over National Digital Architecture System

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Nigeria has taken a major step toward strengthening its digital governance framework as the National Information Technology Development Agency (NITDA) officially assumes control of the Nigeria Government Enterprise Architecture (NGEA) infrastructure.

NITDA Takes Over National Digital Architecture System

The handover ceremony held in Abuja, marks the culmination of a high-level partnership with the Korea International Cooperation Agency (KOICA).

This transition signals a shift from fragmented IT projects to a unified, disciplined approach to national digital investment.

The NGEA initiative forms a core part of the e-Government Masterplan 2.0 (Ne-GMP 2.0), aimed at establishing a unified and structured approach to managing government IT investments and digital resources.

The framework is designed to ensure that technology deployment across public institutions aligns with national priorities while improving efficiency and accountability.

With the system now operational, government agencies are expected to adopt more integrated digital processes, allowing seamless data sharing and interoperability.

This is anticipated to reduce duplication, strengthen risk management, and translate policy objectives into measurable digital outcomes.

Over the past two and a half years, Nigerian technical experts worked closely with their Korean counterparts to develop the architecture framework, create reference models, and execute pilot programmes in key institutions.

These include the National Identity Management Commission, Nigeria Customs Service, Nigeria Immigration Service, and NITDA.

Officials say the NGEA represents a shift from fragmented digital efforts to a more coordinated, citizen-focused system.

The infrastructure is hosted by Galaxy Backbone Limited, providing a secure and reliable platform for nationwide deployment.

Looking ahead, NITDA is expected to work with government stakeholders to expand and sustain the system, while the Federal Ministry of Communications, Innovation and Digital Economy will provide policy guidance to ensure its adoption across the country.

 

 


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E-Business

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  – Minister

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Bosun Tijani, minister of Communications, Innovation and Digital Economy, has said the government is shifting focus from expanding access to ensuring “meaningful connectivity” that drives economic growth and inclusion.

FG Shifting Focus to “Meaningful Connectivity” to Drive Inclusion  - Minister

Bosun Tijani, minister of Communications, Innovation and Digital Economy

The minister made the statement on Friday while addressing stakeholders at the inauguration of board members of the Universal Service Provision Fund (USPF) in Abuja.

He said that although Nigeria had made significant progress since the introduction of GSM services, millions of people, particularly in rural and underserved communities, remain either unconnected or unable to fully benefit from digital services.

Dr Tijani highlighted ongoing investments in digital infrastructure, including plans to deploy 90,000 kilometres of fibre optic network and nearly 4,000 telecom towers nationwide.

He said initiatives under the USPF had improved access through projects such as rural connectivity and digital facilities in schools but stressed that the next phase must prioritise effective usage.

“It is not enough to connect a community. We must ensure that schools can teach with digital tools and that small businesses can access market opportunities,” he said, citing a pilot project in the Kura community where connectivity has enhanced access to communication, education and healthcare.

Aminu Maida, executive vice chairman, Nigerian Communications Commission (NCC) also called for a shift towards meaningful connectivity, noting that while data usage had grown significantly, it remained concentrated in urban areas.

According to him, recent data shows that telecom usage has increased by about 160% over the past two years, largely driven by urban demand.

“When we drill down, we see that a lot of that growth is actually in urban centres. So, the gap between those who are not connected or not meaningfully connected is growing,” he said.

Dr Maida added that the trend underscored the need for the USPF board to intensify efforts to bridge both access and usage gaps across the country.

Both officials emphasised the importance of collaboration, sustainable investment models and improved digital literacy to ensure that connectivity translates into real economic benefits for Nigerians.

 

 


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E-Business

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

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A jury in Los Angeles has found technology companies, Meta and Google liable for contributing to a young woman’s social media addiction, in a case being described as a landmark ruling.

Jury Finds Meta, Google Liable for Woman’s Social Media Addiction

The 20-year-old woman, identified only as Kaley, argued that she became addicted to Google’s YouTube and Meta’s Instagram from an early age due to their attention-driven design features.

According to her testimony, she began using YouTube at the age of six after downloading the app on her iPod Touch to watch videos about lip gloss and online games.

Kaley told the court that she joined Instagram at nine, bypassing parental restrictions put in place by her mother, and spent extended periods on social media.

The trial, which lasted about a month, with arguments and evidence from both sides.

Jurors also heard testimony from Mark Zuckerberg, chief executive, Meta and Adam Mosseri, Instagram head.

However, Neal Mohan, YouTube chief executive, did not testify.

The jury found that the companies were negligent in the design of their platforms and failed to adequately warn users about potential harms. Meta and Google were ordered to pay the woman $3 million in damages.

Jurors also recommended additional punitive damages, including $900,000 against YouTube and $2.1 million against Meta, according to company spokespersons.

The jury apportioned 70 per cent of the responsibility to Meta and 30 per cent to YouTube.

Kaley was present in the courtroom when the verdict was delivered, alongside parents of other teenagers who say they were harmed by social media use. Both companies said they plan to appeal the decision.

“We respectfully disagree with the verdict and will appeal. Teen mental health is profoundly complex and cannot be linked to a single app. We will continue to defend ourselves vigorously as every case is different, and we remain confident in our record of protecting teens online”, a Meta spokesperson said.

José Castañeda, Google spokesperson, said the case misunderstands YouTube, which is a responsibly built streaming platform, not a social media site.


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