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Emirates’ Operation in Europe Injects €6.8Bn to GDP

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Emirates, a global connector of people, places and economies, and Frontier Economics, a leading European consultancy, released, on Wednesday, the results of a socio-economic impact study that measures Emirates’ contribution to the European economy.

Frontier estimates that Emirates’ operations, including the catalytic impact of the 220 unique connections it offers, supported 85,100 jobs across the EU in 2013/14, equivalent to €6.8 billion GDP of the total EU GDP.

In addition, Emirates’ Airbus A380 deliveries for the same period supported 41,000 jobs, equivalent to €3.4 billion GDP.

“Emirates is fully committed to the European market. The relationship goes back to 1987 when we first started flying from Dubai to London Gatwick. Since then, we have witnessed growth based on demand and now operate over 350 passenger flights a week from Europe, providing global connectivity via our hub in Dubai,” commented Sir Tim Clark, president of Emirates Airline.

“Emirates’ economic impact is significant; based on Frontier’s report, we supported over one hundred thousand jobs across Europe through our operations and our aircraft purchases from Airbus. By stimulating demand for travel and cargo, especially in markets underserved by other airlines, Emirates contributes to the economies of the communities we serve.”

The study conducted by Frontier demonstrates that Emirates’ presence in 28 European cities significantly contributes to regional development, especially in non-hub markets that have traditionally been overlooked by other carriers.

“Some of Emirates’ competitors have in the past accused the airline of having a negative impact on Europe, but the Frontier analysis paints a different picture. Our research shows that the direct, indirect and induced impact of Emirates’ operations and the development of connectivity to secondary cities in particular, makes a substantial contribution to EU GDP”, stated Dan Elliott, founder and director of Frontier Economics. “The economic value this connectivity brings to the EU is at times underappreciated, and something that merits attention.”

The Value of Connectivity
Traditionally, international travel from Europe involved flying from or often backtracking to one of the big European hubs.‎
 
This contributed to a connectivity gap for other major European cities, restricting their ability to develop trade and Foreign Direct Investments (FDI) opportunities.

Since launching services to Europe in 1987, Emirates has helped bridge this gap, by gradually and on the basis of demand, increasing services to major and secondary cities across Europe.

The Frontier analysis, which covered 28 cities served by Emirates in 16 EU Member States, identified a total of 220 routes from Europe that are unique to Emirates.

And 21 of these are non-stop connections from European cities to Dubai, and the remaining 199 routes are unique one-stop connections, via Dubai.

Using any other airline or alliance on these unique routes would require at least one more additional stop.

“The connectivity Emirates provides through these 220 unique routes positively impacts FDI and trade and supports the development of regional centres. It also increases tourism, provides choice for the consumer and supports air cargo shipments to and from regional centres”, commented Dan Elliott. “We estimate that an additional 3,000 jobs are facilitated through the catalytic impact of the 220 unique connections, equivalent to €215m of GDP, taking Emirates’ total contribution to €6.8 billion.”

Considering the breadth of Emirates’ network and how air travel demand is expected to double in the next 5-10 years, Emirates is well positioned to bring a growing number of tourists and business travellers to Europe, further enabling trade and investment.

A380 Deliveries
With a total of 140 aircraft ordered, Emirates is the largest purchaser of Airbus’ A380, accounting for more than 40% of the total A380 order book.

In 2013 Airbus delivered 13 A380s to Emirates which represented 50% of the total A380 deliveries that year.

Whilst Emirates has been operating A380s for 6 years, after placing the original order more than 13 years ago, the employment generation in Frontier’s analysis is only calculated for 2013. These numbers can be projected for the duration of the delivery schedule.

Airbus estimates that Emirates’ A380 orders support the employment of 41,000 direct, indirect and induced jobs in Europe.

About 70% of these jobs are split equally between France and Germany, with the UK having 17% and the remaining 5,000 jobs in Spain.

These are high-skilled jobs and impact a high-value supply chain, creating a significant multiplier effect in countries where Airbus has aircraft production facilities.


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Shareholders of MTN Nigeria Okay N152Bn Fintech Restructuring

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Shareholders of MTN Nigeria have approved a major restructuring of the company’s digital financial services arm, clearing the way for a N152.06 billion transaction that will see the telecom giant relinquish majority control of its fintech subsidiaries.

Shareholders of MTN Nigeria Okay N152Bn Fintech Restructuring

The approval, granted at the company’s Annual General Meeting on April 30, endorses Resolution 9, which transfers a 60 per cent stake in MoMo Payment Service Bank Limited and Y’ello Digital Financial Services Limited to MTN Group Fintech B.V.

Under the arrangement, the group’s fintech arm will inject fresh capital into the businesses while also acquiring shares from MTN Nigeria through a hybrid structure combining primary and secondary investments.

Following the transaction, both parties will consolidate their interests into a newly created holding company to be registered with the Central Bank of Nigeria, a move designed to streamline oversight and position the fintech operations for future investment.

The restructuring marks a significant shift in MTN Nigeria’s strategy, effectively transferring a larger share of the financial and operational responsibility for the fintech business to the parent company, while allowing the local entity to refocus on its core telecommunications operations.

Industry observers say the move aligns with the broader “Ambition 2030” roadmap of the MTN Group, which prioritises scaling digital and financial services across its markets.

The company acknowledged that its fintech subsidiaries are currently loss-making, reflecting the capital-intensive nature of building digital payment platforms.

By reducing its direct exposure, MTN Nigeria is expected to free up resources to strengthen its connectivity infrastructure, while the fintech arm gains the financial backing required to accelerate expansion.

The planned holding company structure is also expected to enhance investment flexibility, enabling the business to attract strategic partners and scale operations in areas such as rural penetration, merchant acquisition and digital payments.


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Guinness Nigeria Celebrates 76 Years of Brewing Greatness

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Guinness Nigeria Plc is set to mark 76 years of operations on April 29, a milestone for one of the country’s most enduring corporate institutions and widely regarded as Nigeria’s foremost total beverage alcohol business.

Established in 1950 and with its first brewery commissioned in Ikeja in 1962, Guinness Nigeria holds a distinct place in industrial history as the first Guinness brewery built outside Ireland and the United Kingdom. What began as an imported stout has evolved into a deeply rooted local enterprise, growing alongside the country through decades of change, expansion, and reinvention.

From its early years to its listing on the Nigerian Exchange in 1965, the company steadily expanded its footprint, building a nationwide network of brewing and distribution operations, alongside a diversified portfolio that reflects both heritage and shifting consumer tastes.

Guinness Stout remains its most iconic brand, long associated with depth and character, while Malta Guinness has become a household staple across generations. Complementing these are spirits and contemporary offerings including  Orijin, Gordon’s, Don Royale and Smirnoff, each firmly embedded within Nigeria’s evolving consumer culture.

Today, Nigeria ranks among the most important markets for Guinness globally, underscoring a relationship that extends well beyond consumption into culture, identity, and shared moments of celebration.

This connection has been reinforced by a long-standing commitment to social impact. As far back as 1962, the company established the Guinness Eye Centre at the Lagos University Teaching Hospital, setting a precedent for healthcare interventions that continues today with a second eye centre in Onitsha. Its Water of Life initiative continues to deliver clean water to underserved communities, while sustained campaigns around responsible drinking and road safety reflect an ongoing commitment to societal well-being.

These efforts have shaped Guinness Nigeria’s identity, not just as a manufacturer, but as an active and consistent partner in the development of its host communities.

This interplay between enterprise and impact has been central to the company’s longevity, enabling it to remain both relevant and trusted, even as it evolves.

The 76th anniversary comes at a moment of renewed financial strength and transformation, following a return to profitability and the restoration of shareholder payouts after an extended period of consolidation.

Managing Director and CEO, Girish Sharma, described the milestone as the result of decades of deliberate choices. “In Nigeria, Guinness is part of the national story. The progress we have made reflects discipline, continuity, and a commitment to remaining a business that Nigerians trust, while growing in step with the communities around us,” he said.

Looking ahead, the company’s ambition is captured in its ‘Build for More’ agenda to become Nigeria’s premier and most celebrated total beverage alcohol company by the end of the decade. With a modernised portfolio, a strengthened balance sheet, and a sharper understanding of evolving consumer needs, that ambition is already in motion.

The mission, however, remains simple: to help Nigerians celebrate life, every day, everywhere.


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Glo Commends Nigerian Workers on May Day

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Digital solutions powerhouse, Globacom, has paid tribute to Nigerian workers, whose steadfast industry and enduring commitment continue to propel NIgeria’s march towards development.

As the world observes the 2026 International Workers’ Day, the company acknowledged the indispensable role of labour as the unseen engine that keeps the machinery of national advancement in measured, purposeful motion.

Globacom, in a statement issued in Lagos on Thursday, appreciated the role of labour in oiling Nigeria’s wheel of development and also affirmed their importance in the progress of the country.

Glo urged employees across both public and private sectors to remain resolute in their pursuit of excellence, emphasizing that the collective discipline of the workforce is central to realizing Nigeria’s aspirations for sustainable growth and prosperity.

“We encourage all workers not to relent in their noble task of advancing the nation through conscientious service and professional dedication,” the statement affirmed.

The International Workers’ Day, commemorated annually on 1 May, celebrates the dignity of labour and the enduring significance of workers in shaping the fortunes of societies across the world.

 

 


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