E-Business
Enplug App Brings Social Media Edge to Marketing Business, Events

Enplug Africa, an IT app designed to infuse the marketing tool edge of social media into businesses is already and literally, turning regular TVs and displays into a marketing tool for businesses.
The Enplug Africa software enables any display to show realtime and interactive content such as live social media, RSS feeds and more.
This App, at a very affordable fee lets users choose a variety of content to show on their displays including your daily promotions social media feeds, etc.
Highlighting the peculiarities of the App in an email to Nigeria CommunicationsWeek, Mr. Mako Alabi, chief executive officer, EnPlug Africa, said, “We are the only software in our industry that enables businesses to show and manage live social media feeds across their network of displays. Viewers #hashtag the business’ name in their social media posts to show up on the screen which helps the business go viral online.
“Our social media capabilities are one-of-a-kind in our industry. With Enplug Africa, your customers will be able to show up on your display by using social media. Some of our current subscribing clients include: Eko Hotel, La Mango Bar and Restaurant,Leadway Pensure, Bukka Hut Resturant, Frist Bank, Skye Bank,Sterling Bank,Etisalat Office at The Oriental Hotel, Ebony Berry Retail Outlet, Bonzai Japanese Restaurant, House of Tara, Yellow Chili Ikeja and George Memorial Medical Centre.
“We help you go viral online and we give you all the real-time analytics in Enplug Africa control. We provided a similar service at the Women in Management, Business and Public Service Conference (WimBiz) at the Eko Hotel;the Pepsi Rhythm Unplugged Concert;the Healthplus 7th Annual Conference;the Premiere of Airtel Touching Lives;the Access White party (Access Bank);the All Black Everything party;the Pepsi Boxing Day White Party;the Olamide Live In Concert (#OLIC);the Lagos Countdown 2014 and on Thursday 8th of January we were at the Glo CAF Awards 2015.
“We were also at the Social Media Africa Summit and Awards 2015 which took place at the Landmark Event Centre and the D’Banj 10th Year Anniversary Celebration at the Oceanview,Eko Hotel. We recently concluded the UBA CEO Awards at the Eko Hotel and on Mothers’ Day 2015 we worked for Baileys. We worked at the Heineken house on Saturday 6th June at the viewing of the UEFA championship finals 2015 and also MasterCard on the same day at the Intercontinental Hotel for the viewing of the finals. On the same Saturday we worked for GD Netter at the launch of the new Cognac D’usse at the Maison Fahrenheit hotel in VI”.
According to Alabi, the best events are the ones whose exciting environments make a lasting impression on attendees.
He said, “Using digital displays as strategic focal points to craft engaging events is vital,going digital boosts the energy at the event and can transform the event from being average to awesome.
“Ensuring the visibility of our Enplug social media interactive screens at strategic locations of the event venue would go a long way to aid audience participation throughout the event (from the start of the event,during the main event and of course after the event).
“Create a “Techie” Atmosphere at your events. As earlier mentioned,so many events have used our Instagram wall,Twitter wall,Facebook and other social media apps to power live social feeds. Social media and digital technology are both here to stay”.
The Enplug CEO said there is no better tool for establishing a tech-savvy atmosphere at an event than featuring a real-time digital display for attendees to interact with using social media, “it’ll make your audience feel more actively engaged”.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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