E-Business
Enplug App Brings Social Media Edge to Marketing Business, Events

Enplug Africa, an IT app designed to infuse the marketing tool edge of social media into businesses is already and literally, turning regular TVs and displays into a marketing tool for businesses.
The Enplug Africa software enables any display to show realtime and interactive content such as live social media, RSS feeds and more.
This App, at a very affordable fee lets users choose a variety of content to show on their displays including your daily promotions social media feeds, etc.
Highlighting the peculiarities of the App in an email to Nigeria CommunicationsWeek, Mr. Mako Alabi, chief executive officer, EnPlug Africa, said, “We are the only software in our industry that enables businesses to show and manage live social media feeds across their network of displays. Viewers #hashtag the business’ name in their social media posts to show up on the screen which helps the business go viral online.
“Our social media capabilities are one-of-a-kind in our industry. With Enplug Africa, your customers will be able to show up on your display by using social media. Some of our current subscribing clients include: Eko Hotel, La Mango Bar and Restaurant,Leadway Pensure, Bukka Hut Resturant, Frist Bank, Skye Bank,Sterling Bank,Etisalat Office at The Oriental Hotel, Ebony Berry Retail Outlet, Bonzai Japanese Restaurant, House of Tara, Yellow Chili Ikeja and George Memorial Medical Centre.
“We help you go viral online and we give you all the real-time analytics in Enplug Africa control. We provided a similar service at the Women in Management, Business and Public Service Conference (WimBiz) at the Eko Hotel;the Pepsi Rhythm Unplugged Concert;the Healthplus 7th Annual Conference;the Premiere of Airtel Touching Lives;the Access White party (Access Bank);the All Black Everything party;the Pepsi Boxing Day White Party;the Olamide Live In Concert (#OLIC);the Lagos Countdown 2014 and on Thursday 8th of January we were at the Glo CAF Awards 2015.
“We were also at the Social Media Africa Summit and Awards 2015 which took place at the Landmark Event Centre and the D’Banj 10th Year Anniversary Celebration at the Oceanview,Eko Hotel. We recently concluded the UBA CEO Awards at the Eko Hotel and on Mothers’ Day 2015 we worked for Baileys. We worked at the Heineken house on Saturday 6th June at the viewing of the UEFA championship finals 2015 and also MasterCard on the same day at the Intercontinental Hotel for the viewing of the finals. On the same Saturday we worked for GD Netter at the launch of the new Cognac D’usse at the Maison Fahrenheit hotel in VI”.
According to Alabi, the best events are the ones whose exciting environments make a lasting impression on attendees.
He said, “Using digital displays as strategic focal points to craft engaging events is vital,going digital boosts the energy at the event and can transform the event from being average to awesome.
“Ensuring the visibility of our Enplug social media interactive screens at strategic locations of the event venue would go a long way to aid audience participation throughout the event (from the start of the event,during the main event and of course after the event).
“Create a “Techie” Atmosphere at your events. As earlier mentioned,so many events have used our Instagram wall,Twitter wall,Facebook and other social media apps to power live social feeds. Social media and digital technology are both here to stay”.
The Enplug CEO said there is no better tool for establishing a tech-savvy atmosphere at an event than featuring a real-time digital display for attendees to interact with using social media, “it’ll make your audience feel more actively engaged”.
E-Business
Microsoft to Unveil Next-generation AI Chip in September

Microsoft is planning to unveil its new Maia 300 AI chip this fall, potentially as soon as next month, The Information reported on Monday, citing people with direct knowledge of the plans.

The company introduced its Maia AI chip in November 2023 but has lagged rivals such as Alphabet and Amazon in scaling up its in-house chip efforts as it seeks to reduce its reliance on Nvidia’s costly processors.
Google began recognizing revenue from direct sales of its custom AI chips, called Tensor Processing Units, in the quarter ended June, while Amazon has also seen growing adoption of its processors, including its Trainium chips.
Microsoft has been in talks with chipmaker TSMC to secure manufacturing capacity for more than 300,000 units of the chip for delivery in 2027, according to the report. It is also looking to significantly ramp up production and persuade major cloud customers such as Anthropic to adopt the chip.
Microsoft ultimately aims to secure capacity for more than 1 million Maia 300 chips, though component supplies and ongoing capacity negotiations with TSMC could constrain its plans, according to the report.
It unveiled its second-generation Maia 200 in January, built by TSMC using 3-nanometer technology.
Microsoft packed the chip with a significant amount of SRAM, a type of memory that can provide speed advantages for AI systems handling large numbers of user requests.
E-Business
X Replaces Revenue Sharing wit New Creator Rewards Programme

X has announced plans to discontinue its Revenue Sharing programme and introduce a new Original Content Rewards programme to reward creators for producing original content on the platform.

The social media company announced the changes at the weekend in a post on its X Creators handle, saying the new programme would reward creators who contribute original content.
“Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X,” the company said.
X said it would stop accepting new enrolments into the Revenue Sharing programme from Friday, while existing participants would continue earning until September 7, 2026.
“Starting today, we’re no longer accepting new enrollments into Revenue Sharing,” it said.
According to the company, existing Revenue Sharing participants will receive three final payouts, with two scheduled for August 14 and August 28, while the final payment for earnings accrued through September 7 is expected around September 11.
X said existing Revenue Sharing participants would begin getting access to apply for the new programme from September 8, subject to meeting its eligibility requirements.
The first payout under the Original Content Rewards programme will be made on August 28, 2026, while existing Revenue Sharing creators who enrol in the new programme from September 8 will receive their first payment on September 25.
Under the new programme, eligible creators will earn from qualified impressions generated by their original content, with payments made every two weeks.
X defined qualified impressions as unique impressions from Premium users on the Home Timeline feed, where at least 50 per cent of a post is visible.
On the other hand, “The following are excluded from qualified impressions: impressions from the same account counted more than once per post; paid, promoted, or artificially generated impressions; and fraudulent impressions,” it said.
To qualify, creators must be at least 18 years old, live in a country where the programme is available, maintain an account in good standing and have either a personal or vusiness account.
They must also subscribe to X Premium, Premium+ or Premium Business, have at least 500 verified followers and record at least 500,000 Home Timeline impressions from verified users within the previous 90 days.
X said creators must also regularly post original content to remain eligible.
“We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation,” the company said.
The platform said original content could include threads, videos, memes, graphics, illustrations, reporting, analysis, commentary and reactions that add meaningful value to existing conversations.
It said creators who use content produced by others would need to add meaningful commentary, context, analysis, humour or creative transformation for such posts to qualify.
“Building on existing conversations is a core part of X, but simply reposting someone else’s content is not enough,” it said.
X said minor edits such as cropping, filters, borders, watermarks, speed adjustments or simple text overlays would generally not qualify as meaningful transformation on their own.
It also warned that content copied or substantially reproduced from another creator, content downloaded and re-uploaded from X or another platform without being the original author’s, automated content, disinformation and misleading content would be ineligible.
The company said accounts that violate the programme’s requirements could be temporarily or permanently removed from it, depending on the severity of the violation.
It added that creators would be responsible for ensuring they had the necessary rights, permissions or licences to use content created by others.
“Original content is content you personally create that reflects your own voice, perspective, expertise, or creativity,” X said.
The company said the new programme was intended to reward creators who make the platform more valuable by bringing original ideas and perspectives to its conversations.
“The Original Content Rewards Program is designed to reward the creators who start them, shape them, and move them forward,” it said.
E-Business
NITDA Introduces Cloud Certification Boost Data Localisation Compliance

National Information Technology Development Agency (NITDA) has introduced so-called Nigeria’s Certified Cloud Register, regulatory framework developed under the agency’s National Sovereign Cloud Initiative to determine which cloud providers are authorized to handle sensitive data, such as banking records.

In effect, from October, NITDA requires banks, fintech companies and other regulated organisations to source cloud infrastructure providers from a national register of certified firms approved to host sensitive financial and government data.
The Certified Cloud Register, is expected to strengthen data sovereignty, improve regulatory oversight and support the implementation of the Central Bank of Nigeria’s (CBN) data localisation policy, which takes effect on January 1, 2027.
Under the framework, banks, fintechs, government institutions and other regulated entities will be able to verify whether cloud service providers, data centre operators, managed service providers and Artificial Intelligence (AI) infrastructure companies have met NITDA’s certification requirements before entrusting them with critical digital workloads.
The initiative is expected to provide regulated institutions with a standardised process for selecting cloud infrastructure providers that satisfy Nigeria’s technical, security and regulatory requirements.
According to NITDA, the framework establishes “a common national standard, an independent assessment process and a public register of approved providers that banks, fintechs and government institutions can rely on when selecting cloud infrastructure partners.”
The register is expected to become a key compliance tool ahead of the CBN’s directive, which requires all payment transaction data generated within Nigeria to be stored and processed locally, effective from January 1, 2027.
The policy applies to deposit money banks, microfinance banks, mobile money operators, payment service providers, switching companies and other financial institutions.
The certification regime is also expected to reshape Nigeria’s cloud computing ecosystem, making regulatory approval a major requirement for cloud providers seeking to handle sensitive data for regulated industries.
Figures cited by NITDA showed that Nigeria’s 10 largest banks spent about N177.91 billion on information technology in the first quarter of 2026, representing a 31 per cent increase over the corresponding period last year.
A sizeable portion of the investment currently supports cloud infrastructure hosted outside Nigeria, a trend the new certification framework is expected to address by encouraging greater utilisation of compliant local infrastructure.
NITDA said the certification programme will apply the same technical and regulatory standards to indigenous cloud providers and international hyperscale operators, creating a level playing field for all companies seeking to provide cloud services to regulated sectors.
The agency also disclosed that more than 85 per cent of Nigerian businesses currently rely on cloud services, with the majority using infrastructure hosted outside the country.
It said the new framework is aimed at improving confidence in Nigeria’s digital infrastructure while promoting local capacity and enhancing oversight of critical national data.
Speaking on the objective of the initiative, Kashifu Inuwa Abdullahi, director-general of NITDA, said the programme is designed to strengthen Nigeria’s position in the global digital economy rather than exclude foreign technology companies.
According to him, the initiative is intended “to redefine the terms under which Nigeria participates in the global digital economy rather than isolate the country from international technology providers.”
The Certified Cloud Register forms part of broader efforts by the Federal Government to deepen digital trust, strengthen cybersecurity and ensure that critical financial and public sector data are managed in line with Nigeria’s evolving data governance and sovereignty objectives.
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