Telecom
Ericsson Unveils 2018 Hot Consumer Trends
Olivier Vandermoten, country manager, Ericsson Nigeria has unveiled Ericsson ConsumerLab seventh edition of its annual trend report, ‘‘The 10 Hot Consumer Trends for 2018 and beyond’.
The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms.
It added that body language, facial expression, and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.
Among the 10 trends for 2018 and beyond include:
– Your Body is the User Interface: More than half of current users of intelligent voice assistants believe that we will use body language, expression, intonation, and touch to interact with tech devices as if they were fellow humans. Some 2 in 3 think this will happen within a mere 3 years.
– Augmented Hearing: 63 percent of consumers would like earphones that translate
languages in real time. 52 percent want to block out a family member’s snoring.
– Eternal Newbies: 30 percent say new technology makes it hard to keep their skills up to date. But it also makes us instant experts. 46 percent say the internet allows them to learn and forget skills faster than ever.
–Social Broadcasting: Social media is being overrun by traditional broadcasters. But half of consumers say AI would be useful to check facts posted on social networks.
– Intelligent Ads: Advertisements may become too smart for their own good. More than half of augmented reality (AR)/virtual reality (VR) users think ads will become so realistic they will eventually replace the products themselves.
– Uncanny Communication: 50 percent think not being able to tell the difference between human and machine would spook them out. 40 percent would also be spooked by a smartphone that reacts to their mood.
– Leisure Society: 32 percent of students and working people do not think they need a job to develop a meaningful life. 40 percent say they would like a robot that works and earns income for them, freeing up leisure time.
– Your Photo is a Room: Imagine being able to walk into a photo and relive a memory. 3 out of 4 believe that in only 5 years they will use virtual reality to walk around in smartphone photos.
– Streets in the Air: City streets may be choked with traffic but the skies remain free.
39 percent think their city needs a road network for drones and flying vehicles. But
almost as many worry that a drone would drop on their head.
– The Charged Future: The connected world will require mobile power. More than 80 percent believe that in only 5 years we will have long-lasting batteries that will put an end to charging concerns.
Michael Björn, Head of Research, Ericsson ConsumerLab, says: “We are entering a future where devices neither have buttons and switches nor need to be controlled digitally via your smartphone.
In fact, this may be a necessary change, as it would be difficult for people to learn a new user interface for every device that gets connected to the Internet of Things.
“Today, you have to know all the intricacies of the devices you use. But in the future, the devices will know you instead. For this to become a reality, devices must be able to relay complex human interaction data to cloud-based processing, and respond intuitively within milliseconds, increasing requirements on next generation connectivity.”
The insights in the 10 Hot Consumer Trends for 2018 report are based on Ericsson
ConsumerLab’s global research activities over more than 22 years, and draw on data from an online survey of advanced internet users in 10 influential cities across the world, performed in October 2017.
Although the study only represents 30 million citizens, their early adopter profile makes them important to understand when exploring future trends.
In the true spirit of the festive season, Globacom has introduced “Glo Take a Guess,” a new value-added service designed to entertain, engage, and reward subscribers across Nigeria.
The interactive trivia game lets customers test their knowledge of everyday topics and lifestyle trends for a chance to win airtime, data, and exciting cash prizes.
According to Globacom, subscribers can join the fun by dialing 209992# and choosing from daily, weekly, or monthly plans. Once subscribed, they’ll receive an SMS confirmation with a link to play.
“Participants stand a chance to win fantastic rewards, including airtime, data, and cash prizes, when they answer trivia questions correctly,” the company explained. “It’s a fun and rewarding experience for everyone.”
Subscription costs ₦100 per day, ₦300 per week, or ₦500 per month — with corresponding rewards of ₦10,000 daily, ₦100,000 weekly, and up to ₦1 million monthly. The more subscribers play, the greater their chances of winning.
Globacom added that “Glo Take a Guess” is more than just a game — it’s a lighthearted way to stay entertained and earn rewards while easing the pressures of rising living costs.
Telecommunications giant, Globacom, has launched an exciting new lottery service — Glo Play Up — designed to blend fun, anticipation, and the prospect of life-changing rewards for its subscribers.
Glo Play Up offers Nigerians a simple yet thrilling opportunity to turn small predictions into multi-million-naira wins. The game invites subscribers to pick a lucky number between 1 and 9 for a chance to strike gold.
To participate, Glo customers simply dial *400# or send their chosen number via SMS to 400. Each entry costs just ₦100, and players can either subscribe daily or play on demand — whenever inspiration strikes.
In a statement issued in Lagos, Globacom described the initiative as more than just a game of chance, but a celebration of hope and possibility.
“We understand the optimism and adventurous spirit of Nigerians,” the company explained. “People love to dream, play, and believe in the power of that one big win. Glo Play Up makes that dream more attainable — it’s easy to play, affordable, and truly rewarding.”
Every Friday at 4 p.m., a weekly draw will take place at Glo’s Head Office, where ten lucky subscribers will each receive ₦1 million. In addition, a grand prize winner will be announced monthly, walking away with an impressive ₦10 million. Winners will be hosted at their nearest Glo Regional Office, and all cash prizes will be credited directly into their MoneyMaster Wallet accounts.
With Glo Play Up, entertainment meets empowerment — reinforcing Globacom’s commitment to innovation, connection, and customer delight. The service not only promises excitement but also the possibility of transforming lives through rewarding experiences.
For more information, visit https://www.gloworld.com/ng/glo-play-up-lottery
In an era where organisations are redefining leadership and equity, MTN Nigeria continues to set the pace with its growing cadre of women in senior leadership positions. The company’s consistent recognition of female excellence, both within and beyond its walls, reflects a deep, deliberate culture of inclusion and empowerment.
L-R: Katuka Halilu, Regional General Manager, MTN Nigeria; Ajibola Opeoluwa-Calebs, Senior Manager, Reward, MTN Nigeria; Esther Akinnukawe, Chief Human Resources Officer, MTN Nigeria, and ThankGod Otorkpa, General Manager, Regional Operations (Northwest), MTN Nigeria at the Award Ceremony and Gala Night of the Chartered Institute of Personnel Management (CIPM), held at the Bola Ahmed Tinubu International Conference Centre, Abuja, on Thursday, October 30, 2025.
Most recently, Esther Akinnukawe, Chief Human Resources Officer (CHRO) at MTN Nigeria, was conferred with the Fellowship Award of the Chartered Institute of Personnel Management (CIPM) at the CIPM Gala Night and Awards Ceremony held on Thursday, October 30th, 2025.“This recognition is truly fulfilling, it represents the culmination of years of passion and perseverance. To be honoured by the leading institute for HR professionals in Nigeria is a remarkable achievement. I look forward to applying my experience and insight to continue strengthening MTN’s people strategy and driving excellence in human resource management,” Akinnukawe said following the honour.
Her recognition adds to a growing list of milestones achieved by MTN Nigeria’s female leaders in recent years. In July 2025, Uto Ukpanah, the company’s Company Secretary, made history as the 30th President and Chairman of the Institute of Chartered Secretaries and Administrators of Nigeria (ICSAN), becoming only the second woman to hold the role in nearly six decades. According to the company’s 2024 Annual Report, women now represent 41.4% of the total workforce, 34.7% of management, and 21.4% of the board. These figures reflect a steady rise in gender representation across all levels, supported by a range of internal programmes focused on inclusion, mentorship, and leadership development.
In the first half of 2025, MTN Nigeria’s strong financial and operational performance further reinforced the strength of its diverse leadership. The company recorded a 54.6% increase in service revenue to ₦2.4 trillion and an impressive EBITDA growth of 119.5%, reflecting its resilience, innovation, and effective people strategy.
This performance culture, anchored on inclusion and excellence, is reflected across the company’s leadership team. Beyond Ukpanah and Akinnukawe, several women occupy influential positions shaping the company’s vision and social impact. They include Dr. Mosun Belo-Olusoga, Chairman of the MTN Foundation; Odunayo Sanya, Executive Director of the MTN Foundation and recipient of the 2024 CSI Personality of the Year Award at the Nigeria Tech Innovation & Telecoms Awards; A’isha Mumuni, Chief Digital Officer; Oby Ugboma, Chief Risk & Compliance Officer; Lynda Saint-Nwafor, Chief Enterprise Business Officer; Ugonwa Nwoye, Chief Customer Relations and Experience Officer; and Onyinye Ikenna-Emeka, Chief Marketing Officer.
Her journey, from teaching and consulting to leading human capital strategy for Africa’s leading TechCo brand, exemplifies MTN’s belief that empowered women empower organisations.
MTN’s ongoing success story, both in its financial results and in people development, demonstrates that diversity is not just a metric, it’s a growth strategy. As the company continues to invest in digital skills, entrepreneurship, and social impact programmes, its commitment to elevating women into positions of influence remains resolute.
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