Telecom
Ericsson’s Consumer Study Shows 5G is Already Paving the Path to the Metaverse
As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson research – the industry’s largest global study of its kind to date – underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.
Called 5G: The Next Wave, the Ericsson ConsumerLab report addresses the impact 5G has had on early adopter consumers since launching in various countries, as well as gauging the intention of non-5G subscribers to take up the technology – and their related expectations.
The report forecasts that at least 30 percent of smartphone users intend to take up a 5G subscription within the next year.
The mix of Ericsson tracking data covering 5G launches since 2019, and the new consumer survey, has enabled Ericsson ConsumerLab to identify six key trends impacting the next wave of 5G adoption.
The report covers the behavioral changes triggered by the bundling of digital services into 5G plans by communications service providers – particularly the increased use of enhanced video and augmented reality (AR) apps.
The report also addresses the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and their impact on network traffic.
More than 49,000 consumers in 37 countries were interviewed in the research – the largest global 5G-related consumer survey in the industry to date and the largest consumer survey conducted by Ericsson on any topic. The survey scope is representative of the opinions of about 1.7 billion consumers worldwide, including 430 million 5G subscribers.
Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: “The scale of the research gives us an authentic insight into consumers’ views and attitudes to 5G. The report shows that the next wave of potential 5G users have different expectations from the technology compared to early adopters. Overall, consumers see engaging with 5G as an essential part of their future lifestyles.”
He adds: “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as socializing, playing and buying digital items in interactive 3D virtual gaming platforms. The amount of time spent on augmented reality apps by 5G users has also doubled over the past two years, compared to 4G users.”
The report forecasts that 5G consumers with experience of using extended reality (XR) functionality are likely to be the first to embrace future devices as they are more positive about the potential of mixed-reality glasses.
Half of 5G users who already use XR-related services weekly think that AR apps will move from smartphones to XR headsets within the next two years, compared to one-third of 4G consumer who hold this view.
5G – the Next Wave Report: Six key trends
- 5G adoption to be inflation resilient: At least 510 million consumers across 37 markets are likely to take up 5G in 2023.
- The demanding next wave of users: The next wave of 5G users have high expectations on 5G performance, especially network coverage, compared to early adopters — who care about new innovative services enabled by 5G.
- Perceived 5G availability is emerging as the new satisfaction benchmark among consumers. Geographical coverage, indoor/outdoor coverage, and congregation hot-spot coverage are more important to building a user perception than population coverage.
- 5G is pushing up usage of enhanced video and augmented reality. Over the past two years, time spent on AR apps by 5G users has doubled to two hours per week.
- 5G monetization models are expected to evolve: Six in 10 consumers expect 5G offerings to move beyond more data volume and speeds to on-demand tailored network capabilities for specific needs.
- 5G adoption is setting the path to the metaverse. 5G users on average are already spending one hour more per-week in metaverse-related services than 4G users. They also expect two hours of more video content will be consumed weekly on mobile devices, 1.5 hours of which will be on AR/VR glasses by 2025.
Nigeria’s telecom providers intend to establish the Telecom Infrastructure Protection Trust Fund to pay for equipment protection as the industry faces an alarming increase in infrastructure sabotage.
The sector attended a meeting co-hosted by the Nigeria Information Technology Reporters Association (NITRA) and the Association of Licensed Telecommunications Operators of Nigeria (ALTON), where they discussed ways for safeguarding critical ICT assets in the country.
During the conference the Nigerian Communications Commission (NCC) warned that major mobile operators now suffer more than 1,100 fibre-optic cuts every week.
Speaking at the conference in Lagos, Dr. Aminu Maida, executive vice chairman, NCC, represented by Edoyemi Ogoh, director of technical standards and network integrity, said the damage is crippling service reliability and undermining national security.
To curb the damage, the NCC is enforcing stricter infrastructure standards for fibre deployment and tower construction, launching nationwide awareness campaigns, and working closely with the Office of the National Security Adviser to align with broader security frameworks.
“When vandalism occurs, it’s not just operators that lose, ordinary Nigerians feel the impact when banking, healthcare, and emergency systems fail,” Maida stressed.
Gbenga Adebayo, chairman, ALTON, reiterated the worries, criticising operators for failing to implement basic security measures such as perimeter fencing or CCTV.
He denounced the booming black market for stolen telecom components, which is frequently supported by insider cooperation.
“We need tougher prosecutions so those caught face the full weight of the law,” he urged.
In the case of NITRA, Chike Onwuegbuchi, chairman, proposed establishing a Telecom Infrastructure Protection Trust Fund to pay for preventative measures.
He also stated that educating communities about the costs of vandalism is critical to maintaining connectivity and protecting critical services.
MTN Nigeria has announced the commencement of the seventh edition of its mPulse Spelling Bee, a national competition that has grown into one of the most impactful youth literacy initiatives in the country. With a new structure that emphasises nationwide inclusion and physical regional competitions, this year’s edition will engage thousands of students and amplify the brilliance of young Nigerians across all six geopolitical zones.
Kicking off with a practice stage on July 28, 2025, the competition is open to Nigerian students aged 9 to 15 in primary and secondary schools. For the first time, regional competitions will be held physically in three cities: Ibadan for participants in the South-West, Enugu for participants in the South-East and South-South, and Abuja for participants in the North-Central, North-East, and North-West. This new structure reflects MTN’s commitment to giving every child, regardless of region, the opportunity to learn, compete, and shine.
The Spelling Bee competition unfolds in five progressive stages: Practice Stage, Round1 (Entry Phase), Round 2 (Regional Qualification), Round 3 (Physical Regional Competitions), and the Grand Finale. From the first round, the top 3,000students (500 per zone) will qualify for regional rounds, and the best 20spellers from across Nigeria will proceed to the Grand Finale in Lagos. Seven top finalists, each from the regional competitions in Ibadan and Enugu, and six top finalists from the competition in Abuja, will make up the Top 20 finalists for the Grand Finale in Lagos.
The total prize pool for this year’s edition is over ₦40 million, with rewards spread across students, schools, and teachers. The overall winner will be crowned MTN CEO for a Day, receive a ₦5million educational grant, and be named mPulse Face of the Year. The winner will also receive a brand-new laptop and smartphone. Their teacher will receive₦500,000, while the winner’s school will be awarded 10 laptops, 10 MTN 5G routers, and a ₦10 million flagship project.
“The MTN mPulse Spelling Bee isn’t just a competition; it’s a platform for young Nigerians to access recognition, leadership opportunities, and academic support. We are proud to be empowering the next generation of innovators and leaders,” said Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria.
Last year’s winner, Ikenna Ikechukwu, described his journey to the top as one that required determination and sacrifice. “Preparing for the competition meant sleepless nights. There were so many words to learn, and while it’s impossible to know them all,I aimed to master at least 60 to 70%. This platform doesn’t just reward winners; it gives you the confidence to aim higher and believe in your abilities. A special thanks to MTN for this amazing initiative that helps students learn, play, and shine,” he shared.
Now in its seventh year, the mPulse Spelling Bee continues to serve as a bridge between education and opportunity, empowering young minds to grow beyond the classroom. With thousands of students set to participate, this edition hopes to spark conversations, spotlight regional talent, and showcase the power of words in shaping Nigeria’s future.
Hosted on the mPulse website (https://mpulse.mtn.ng), the mPulse Spelling Bee is designed to promote literacy, strengthen comprehension and build confidence through digital learning and healthy competition.
MTN Nigeria has announced the launch of the MTN Cloud Accelerator, a 12-week programme designed to propel African growth-stage startups into their next phase of expansion by providing access to funding, mentorship, and MTN’s robust cloud infrastructure.
Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria
Applications opened on July 7, 2025, and will close on August 15, 2025, with the first cohort of selected startups set to be announced on September 1, 2025. The programme will run from September 6 to December 6, 2025, offering founders a powerful platform to scale their businesses faster, smarter, and more sustainably.
“This initiative reflects MTN’s belief in Africa’s innovators and their ability to transform communities and economies,” said Lynda Saint-Nwafor, Chief Enterprise Business Officer, MTN Nigeria. “Through the MTN Cloud Accelerator, we are giving founders the tools, networks and resources they need to compete not just locally but globally.”
Targeting startups with MVPs or live products, the MTN Cloud Accelerator is designed for innovators operating in high-impact sectors, including fintech, health tech, agritech, edtech, AI and data infrastructure, cybersecurity, and retail/e-commerce.
Participants will gain access to funding opportunities, mentorship from industry experts, API integrations into MTN’s ecosystem, and go-to-market and sales support to accelerate customer acquisition and scale faster.
The MTN Cloud Accelerator builds on MTN’s ongoing investment in Africa’s technology infrastructure. This forms part of MTN’s commitment to accelerating Africa’s digital economy and positioning the continent’s startups for global competitiveness.
Applications are now open, and startups meeting the criteria are encouraged to apply by visiting www.mtnaccelerate.com before the deadline on August 15, 2025.
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