Telecom
Ericsson’s Consumer Study Shows 5G is Already Paving the Path to the Metaverse
As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson research – the industry’s largest global study of its kind to date – underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.
Called 5G: The Next Wave, the Ericsson ConsumerLab report addresses the impact 5G has had on early adopter consumers since launching in various countries, as well as gauging the intention of non-5G subscribers to take up the technology – and their related expectations.
The report forecasts that at least 30 percent of smartphone users intend to take up a 5G subscription within the next year.
The mix of Ericsson tracking data covering 5G launches since 2019, and the new consumer survey, has enabled Ericsson ConsumerLab to identify six key trends impacting the next wave of 5G adoption.
The report covers the behavioral changes triggered by the bundling of digital services into 5G plans by communications service providers – particularly the increased use of enhanced video and augmented reality (AR) apps.
The report also addresses the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and their impact on network traffic.
More than 49,000 consumers in 37 countries were interviewed in the research – the largest global 5G-related consumer survey in the industry to date and the largest consumer survey conducted by Ericsson on any topic. The survey scope is representative of the opinions of about 1.7 billion consumers worldwide, including 430 million 5G subscribers.
Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: “The scale of the research gives us an authentic insight into consumers’ views and attitudes to 5G. The report shows that the next wave of potential 5G users have different expectations from the technology compared to early adopters. Overall, consumers see engaging with 5G as an essential part of their future lifestyles.”
He adds: “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as socializing, playing and buying digital items in interactive 3D virtual gaming platforms. The amount of time spent on augmented reality apps by 5G users has also doubled over the past two years, compared to 4G users.”
The report forecasts that 5G consumers with experience of using extended reality (XR) functionality are likely to be the first to embrace future devices as they are more positive about the potential of mixed-reality glasses.
Half of 5G users who already use XR-related services weekly think that AR apps will move from smartphones to XR headsets within the next two years, compared to one-third of 4G consumer who hold this view.
5G – the Next Wave Report: Six key trends
- 5G adoption to be inflation resilient: At least 510 million consumers across 37 markets are likely to take up 5G in 2023.
- The demanding next wave of users: The next wave of 5G users have high expectations on 5G performance, especially network coverage, compared to early adopters — who care about new innovative services enabled by 5G.
- Perceived 5G availability is emerging as the new satisfaction benchmark among consumers. Geographical coverage, indoor/outdoor coverage, and congregation hot-spot coverage are more important to building a user perception than population coverage.
- 5G is pushing up usage of enhanced video and augmented reality. Over the past two years, time spent on AR apps by 5G users has doubled to two hours per week.
- 5G monetization models are expected to evolve: Six in 10 consumers expect 5G offerings to move beyond more data volume and speeds to on-demand tailored network capabilities for specific needs.
- 5G adoption is setting the path to the metaverse. 5G users on average are already spending one hour more per-week in metaverse-related services than 4G users. They also expect two hours of more video content will be consumed weekly on mobile devices, 1.5 hours of which will be on AR/VR glasses by 2025.
Telecom
UN Creates Body to Protect ‘Vulnerable’ Submarine Cables after Ruptures
The U.N. technology agency has created a new body to boost protection for submarine cables, aiming to help shore them up against damage and accelerate repairs after a series of high-profile failures.
Sub-sea cables carry over 99% of international data, meaning people all over the world rely on them for emails and text messages as well as video streaming services while governments need them for internal communications, according to Reuters.
Ruptures can be caused by ageing infrastructure, weather, and accidents as well as acts of suspected sabotage such as the severing of two beneath the Baltic Sea in November.
“This body will identify key issues to ensure that submarine cables are built, deployed and maintained with a greater resiliency,” Tomas Lamanauskas, deputy secretary-general of the International Telecommunication Union (ITU) told reporters ahead of the first meeting of the new group.
“It’s definitely not just a technical issue, but an issue that can affect our economies and our societies. And however we see that this critical infrastructure is vulnerable to disruptions,” he said.
Lamanauskas said the ITU sometimes received reports of alleged sabotage but said it was not currently within its mandate to investigate such issues or assign blame.
However, he said that hoped the new body would help address disruptions, whatever the cause, by restoring services more quickly such as through expediting permits.
In 2023, around 200 cable failures were reported, according to ITU data. Overall, about 80% of cable disruptions are thought to be caused by natural hazards or human accidents, such as being pierced by a boat anchor, Lamanauskas added.
Often, data can be rerouted to other cables but in more isolated places such as the Pacific island of Tonga, damage to a submarine cable from a 2022 tsunami cut it off for a month.
The International Advisory Body for Submarine Cable Resilience is composed of 40 experts from around the world from the public and private sectors including representatives from submarine cable operators, telecommunications companies and government agencies.
A follow-up summit is planned in Nigeria in February.
Telecom
Glo Lucky Number Draw Game Winners Get Cash Prizes
Subscribers who won in the Glo Lucky Number game have received their prizes at a presentation ceremony held in Lagos. The prizes ranged from N1m to N100,000.
Globacom’s Head of Value Added Services disclosed that the Lucky Number game is for everyone on the Glo network. Said he: “Customers can subscribe in two ways. The first is to dial the USSD code *4445# and follow the instructions. They can also text WIN or WINOT (daily), LW or LWOT (Weekly), LM or LMOT (Monthly) to the short code 4445”.
In all, seventeen lucky subscribers who made the first set of winners received cash prizes ranging from N100,000 to N1,000,000 while winners outside Lagos got theirs at designated locations across Nigeria. Globacom said just many more Glo subscribers would emerge winners in the weeks and months ahead.
The daily draw game was created in collaboration with NCC-licensed Aggregator, Pisimobile, and VAS Provider, Yellowdot. Subscribers’ mobile numbers are automatically entered into a random selection process while the winning numbers must sequentially match a randomly selected number from the pool of active Glo subscribers, matched from right to left.
Lagos-based dry cleaner, Yusuf Malzo from Bauchi State, a N1,000,000 winner was excited saying “The money would come in handy in expanding my business”.
Also, Olajide Afolabi, a security man based in Ondo town, won N500,000. He disclosed that he had been playing the number game for some time, though he had been unlucky. “Just as I was about giving up, my name was announced as a winner”, he disclosed adding, ” I promise to continue to play as the money has changed my life”.
A Lagos-based driver, Emmanuel Henry who said he placed himself on auto play every day and every month received a N100,000 prize. He noted that his prize had prompted him to keep playing the number game in order to win more money.
Telecom
Mobiles Poised for Second Lives this Christmas as a Third of Consumers ‘Recycle’ Phones Within the Family
Millions of family members will receive ‘hand-me-down’ mobiles this Christmas, as tech-savvy younger consumers upgrade their phones to the latest model.
However, while globally a third of us will give our old phones to family or friends, around 75% of consumers still have at least one older phone sitting in the junk drawer, according to early figures from a new survey of 10,000 consumers across 26 countries by the GSMA, which represents mobile operators worldwide.
Globally, over 40% of mobile phones have some form of ‘second (or third) life’; being passed down to family members or friends and traded in for newer models, often over the Christmas period.
Around 14% of phones in current use globally were purchased used or refurbished, with nearly 10% of UK consumers buying refurbished phones, compared to a global average of 4%.
The used smartphone market grew by 6% in 2023, while sales of new handsets declined by 4%. Furthermore, the growth rate for reused and refurbished devices is projected to continue outpacing that of new smartphones in the coming years.
However, nearly one-third of consumers hold on to their previous phones as backups, contributing to an estimated 5-10 billion ‘pre-loved’ phones sitting idle worldwide. Many (27%) keep these devices out of concern for losing stored photos and memories, while a further fifth of consumers hold on to their devices because they don’t know what to do with them.
While receiving cash is the strongest incentive to get respondents to hand in their phones for reuse or recycling, equally important is knowing their data would be deleted properly.
Early figures from the GSMA’s global consumer survey into recycling and reuse of mobile devices, which will be released at MWC Barcelona, the mobile industry’s largest annual event in March, also found that:
- The average age of phones before replacement is around 3 years, with the vast majority of phones (75%) lasting between 1-3 years.
- Almost 60% of consumers expect to purchase their next phone within the next two years.
- Older people use phones for longer before replacing them, with over 40% using their phones for longer than 3 years.
- The top two factors that drive replacement of phones are 1) battery life (very important for 90% of consumers) and 2) poor performance / slowing down (87%). 50% said they would replace phones just to get the latest model.
- 75% of respondents had at least one old phone at home not in regular use with nearly half (46%) having at least two old phones.
Encouragingly, nearly half of consumers (49%) said sustainability is a “very important” factor in their next mobile phone purchase, and this is higher amongst younger consumers, demonstrating that interest in more sustainable and circular mobile devices is growing.
Steven Moore, Head of Climate Action at the GSMA, said: “This extensive survey shines a light on how many of us around the world are more aware of the environmental impact of our phones, want to use them for longer, but also want secure and easy ways to trade them in responsibly. With these markets only expected to grow, this presents many opportunities for companies to innovate to serve this demand.”
Reuse and recycling are increasing points of focus for mobile operators worldwide, as they move towards a more circular economy for mobile devices and network equipment –16 mobile operators have signed up to the GSMA’s pace-setting targets on circularity of mobile devices, and the GSMA’s recently launched Equipment Marketplace is helping operators reuse expensive and material-intensive network kit.
Meanwhile countries such as Australia have introduced dedicated targets and even recycling schemes for mobile phones, with positive results – survey results show that Australia has the world’s highest recycling rate for mobiles.
Recycling devices can reduce the need to mine for new materials and avoid environmental impacts while supporting the mobile industry to move towards its ambitious 2050 Net Zero goal.
A refurbished phone has just one-tenth the environmental impact of a newly manufactured phone. The GSMA estimates that if properly recycled, five billion mobile phones – just half of our latest estimate of dormant devices – could recover USD 8 billion worth of gold, palladium, silver, copper, rare earth elements, and other critical minerals, and enough cobalt for 10 million electric car batteries.
Using such materials could help manufacturers develop more robust and secure supply chains and lower the impact of mining operations on biodiversity and communities in sensitive global regions.
At the same time, operators recognise that further work is needed to address concerns that stop people from returning handsets, such as data privacy, the need to save precious memories stored on devices, and the desire to keep a spare device.
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