Telecom
Ericsson’s Consumer Study Shows 5G is Already Paving the Path to the Metaverse

As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson research – the industry’s largest global study of its kind to date – underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.
Called 5G: The Next Wave, the Ericsson ConsumerLab report addresses the impact 5G has had on early adopter consumers since launching in various countries, as well as gauging the intention of non-5G subscribers to take up the technology – and their related expectations.
The report forecasts that at least 30 percent of smartphone users intend to take up a 5G subscription within the next year.
The mix of Ericsson tracking data covering 5G launches since 2019, and the new consumer survey, has enabled Ericsson ConsumerLab to identify six key trends impacting the next wave of 5G adoption.
The report covers the behavioral changes triggered by the bundling of digital services into 5G plans by communications service providers – particularly the increased use of enhanced video and augmented reality (AR) apps.
The report also addresses the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and their impact on network traffic.
More than 49,000 consumers in 37 countries were interviewed in the research – the largest global 5G-related consumer survey in the industry to date and the largest consumer survey conducted by Ericsson on any topic. The survey scope is representative of the opinions of about 1.7 billion consumers worldwide, including 430 million 5G subscribers.
Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: “The scale of the research gives us an authentic insight into consumers’ views and attitudes to 5G. The report shows that the next wave of potential 5G users have different expectations from the technology compared to early adopters. Overall, consumers see engaging with 5G as an essential part of their future lifestyles.”
He adds: “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as socializing, playing and buying digital items in interactive 3D virtual gaming platforms. The amount of time spent on augmented reality apps by 5G users has also doubled over the past two years, compared to 4G users.”
The report forecasts that 5G consumers with experience of using extended reality (XR) functionality are likely to be the first to embrace future devices as they are more positive about the potential of mixed-reality glasses.
Half of 5G users who already use XR-related services weekly think that AR apps will move from smartphones to XR headsets within the next two years, compared to one-third of 4G consumer who hold this view.
5G – the Next Wave Report: Six key trends
- 5G adoption to be inflation resilient: At least 510 million consumers across 37 markets are likely to take up 5G in 2023.
- The demanding next wave of users: The next wave of 5G users have high expectations on 5G performance, especially network coverage, compared to early adopters — who care about new innovative services enabled by 5G.
- Perceived 5G availability is emerging as the new satisfaction benchmark among consumers. Geographical coverage, indoor/outdoor coverage, and congregation hot-spot coverage are more important to building a user perception than population coverage.
- 5G is pushing up usage of enhanced video and augmented reality. Over the past two years, time spent on AR apps by 5G users has doubled to two hours per week.
- 5G monetization models are expected to evolve: Six in 10 consumers expect 5G offerings to move beyond more data volume and speeds to on-demand tailored network capabilities for specific needs.
- 5G adoption is setting the path to the metaverse. 5G users on average are already spending one hour more per-week in metaverse-related services than 4G users. They also expect two hours of more video content will be consumed weekly on mobile devices, 1.5 hours of which will be on AR/VR glasses by 2025.
Telecom
Airtel Money Africa Partners pawaPay for Seamless International Remittances Across Africa

Airtel Money Africa, Airtel Africa’s mobile money arm, announced an extended partnership with Africa’s largest mobile money payment service provider (PSP) pawaPay to enable seamless cross-border payments for licensed International Money Transfer Operators (IMTOs) across seven key Airtel Africa markets.
This collaboration officially launches pawaPay’s service for inbound remittances into Uganda, Rwanda, Zambia, Malawi, Gabon, Congo Brazzaville, and Tanzania. The partnership allows IMTOs to efficiently deliver funds globally directly to recipients’ more than 161 million Airtel Money customers wallets, leveraging pawaPay’s renowned reliability, scalability, and 99.9% platform uptime.
Building on five years of trusted collaboration in domestic mobile money, this expansion strengthens and simplifies Airtel Money Africa’s backend processes, using pawaPay’s robust payment service provider infrastructure, which processes over four million transactions daily.
Airtel Money Africa CEO, Ian Ferrao, said: “We’re pleased to expand our partnership with pawaPay to advance international remittances across Africa. Their proven reliability and commitment to African consumers make them an ideal partner. This integration empowers International Money Transfer Operators to securely connect with Airtel Money’s growing footprint, delivering real-time payments that support financial inclusion and economic growth.”
pawaPay CEO, Nikolai Barnwell, said: “Our mission is to simplify payments for businesses in Africa, and remittances are pivotal. Deepening our relationship with Airtel Money allows International Money Transfer Operators to leverage our world-class infrastructure for seamless cross-border payments.”
Remittances remain critical for millions of Africans, enabling family support, entrepreneurship, and financial inclusion. This partnership ensures secure, instant mobile wallet transactions, key to advancing Africa’s digital economy. pawaPay will extend this capability to additional Airtel Money Africa markets in coming months.
Telecom
Rubrik Joins Forces with Sophos to Reinvent M365 Recovery

Rubrik, the cybersecurity company, and Sophos, a global leader of innovative security solutions for defeating cyberattacks, have announced a strategic partnership to provide Sophos M365 Backup and Recovery Powered by Rubrik.
This marks the first Managed Detection and Response (MDR)-optimized Microsoft 365 backup and recovery solution fully integrated into Sophos Central, Sophos’ security operations platform.
Designed to support IT and cybersecurity teams, the new offering will provide a unified global platform to enhance cyber resilience against ransomware, account compromise, insider threats, and data loss in SharePoint, Exchange, OneDrive, and Teams.
“We are reshaping what it means to stay operational in a world shaped by constant digital disruption,” said Joe Levy, CEO, Sophos. “This is the future of cyber resilience: an intelligent, adaptive partnership that ensures organizations remain secure, responsive, and uninterrupted. By combining Sophos’ prevention-first approach with Rubrik’s unwavering recovery capabilities, we empower businesses to withstand attacks and maintain continuity, even under pressure.”
Sophos will offer a powerful new add-on solution for its more than 75,000 MDR and XDR customers, enabling fast, secure recovery of critical Microsoft 365 data in the event of accidental deletion or malicious compromise.
This solution integrates Rubrik’s industry-leading SaaS-based protection directly into the trusted Sophos Central platform, giving organizations the flexibility to enhance their existing security operations with robust data recovery capabilities.
The Sophos Central platform integrates over 350 different telemetry sources across endpoint, cloud, network, identity, email and business applications. The platform leverages deep learning, custom LLMs, and frontier models to detect and respond to threats across the entire attack surface, enhancing defense effectiveness.
“The reality of today’s threat landscape demands a holistic approach to cyber resilience,” said Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik. “With AI-enabled attacks and sophisticated breaches on the rise, organizations need more than just prevention; they need the ability to recover rapidly and reliably. Our partnership with Sophos delivers this critical capability directly within a platform security teams already use and trust, raising the bar for Microsoft 365 resilience.”
The Evolving Threat Landscape
According to The State of Ransomware report by Sophos, nearly half of organizations impacted by ransomware chose to pay the ransom to recover their data. Despite this, only 54% of affected companies relied on backups for data restoration, highlighting a continued gap in effective cyber resilience practices.
Recent research highlights the urgent need for robust Microsoft 365 data protection: 60% of Microsoft 365 tenants have experienced account takeovers, a frequent launchpad for lateral movement within an organization, and 81% have encountered email compromise.
When global admin credentials are compromised, attackers can manipulate retention settings and permanently delete critical business data.
Existing tools were not designed for comprehensive, large-scale recovery, which requires speed, granularity, and reliability for rapid restoration.
Sophos MDR and XDR customers will benefit from:
- Secure, immutable backups: Rubrik will isolate Microsoft 365 backups with air-gapped storage, WORM locks, and customer-held encryption keys. Multifactor authentication and data lock prevent tampering, even with compromised credentials.
- Fast, flexible recovery: Customers will be able to restore Microsoft 365 emails, OneDrives, SharePoint sites, Teams channels, and more to original or alternate users, including inactive accounts.
- Automated protection: Rubrik will automatically discover Microsoft 365 users, sites, and mailboxes, applies Entra ID-based policies, and supports delegated admin – all integrated with Sophos Central to reduce manual effort.
- Unified experience: Microsoft 365 protection and security operations will be managed via Sophos Central with no extra tools.
Rubrik and Sophos’ shared commitment to helping organizations operate with confidence in the face of risk, will provide Sophos customers and partners with a powerful solution to recover with speed and precision when threats inevitably break through.
This offering will be available through Sophos’ channel partner network in the coming months.
Telecom
MTN Nigeria Rolls Out Network-as-a-Service and Signs First MVNO to Drive Industry Efficiency

MTN Nigeria is deepening its role as an industry enabler with the launch of its Network-as-a-Service (NaaS) platform and the signing of its first Mobile Virtual Network Operator (MVNO) agreement, Chief Financial Officer Modupe Kadri revealed on Monday.
Speaking in an exclusive Channels TV interview, Kadri confirmed that MTN has opened its network to T2 (formerly 9Mobile) under the NaaS framework approved by the Nigerian Communications Commission (NCC). This allows T2 subscribers to roam seamlessly on MTN’s infrastructure while retaining their own customer relationships and branding.
“Network-as-a-Service is a platform where MNOs can roam within the NCC framework on MTN’s network,” Kadri explained. “It makes the industry more efficient in the utilisation of scarce resources.”
Kadri also announced MTN’s first MVNO partnership, with the virtual operator set to go live soon. MVNOs lease network capacity from established mobile operators, enabling them to offer services without investing in costly infrastructure.
These initiatives align with NCC’s push for infrastructure sharing to boost sector efficiency and coverage. By providing network access to smaller players, MTN is positioning itself as a critical enabler of market expansion.
The Nigerian telecom industry, valued at $10.8 billion, now reaches 169 million active phone lines and over 142 million internet subscribers. While competition remains intense, the trend toward infrastructure sharing is expected to lower barriers to entry for new service providers, increase service quality, and expand access in underserved areas.
“As MTN, we are here to help the industry survive,” Kadri said. “It makes it much easier when you see other operators willing to come on and provide quality services to Nigerians, which we all deserve.”
Industry analysts view the move as a strategic diversification for MTN. With voice revenues plateauing and data driving growth, shared network models offer new revenue streams and a hedge against market saturation.
MTN’s investments in NaaS and MVNO partnerships are part of its broader transformation strategy, which also includes cost optimisation, forex risk reduction, and targeted capital expenditure to strengthen network quality.
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