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Etisalat, Alcatel-Lucent Join Hands for Mobile Ad.

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(L-r): Sule Umar Bichi, managing director, Red Star Express, Ms. Ejine Nzeribe, Author of Inspiring Growth: the history of Red Star Express,; Ms. Binta Max-Gbinije, chief executive officer, Stanbic IBTC Trustees Ltd, Muyiwa Olumekun, executive director, Red Star Express Plc, and Ademola Adepegba of Greenlife Pharmaceuticals Ltd and the st prize winner of the raffle draw held at the 2013 Red Star Express Customers Forum in Lagos
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Etisalat Nigeria, the fastest growing and most innovative mobile service provider in Nigeria this morning the launch of a permission- and preference-based mobile advertising service, in collaboration with Alcatel-Lucent

Etisalat Nigeria is to deploy Alcatel-Lucent’s Optism, the software-based mobile marketing solution which allows subscribers to share their interests and preferences with their mobile operator and ‘opt-in’ to receive personalized, relevant advertising and special offers on their mobile phones from their favorite brands.

On behalf of Etisalat Nigeria, Alcatel-Lucent has created a local ecosystem made up of key players in the advertising value chain (including advertisers, brands and media agencies), while positioning Etisalat Nigeria as the enabler of interactive dialogues with a large group of mobile phone users with very detailed consumer profiles.

Because Optism is a fully hosted, full-service solution, it provides a fast, efficient go-to-market with a low cost of entry.

During a limited initial launch in the beginning of 2012, more than 800,000 subscribers opted in to participate in the service.

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Etisalat Nigeria has seen very impressive results from all of the Optism-supported campaigns that have run to date.

What is noticeable, is not just the high degree of engagement and interaction that the audience has with the promotional messages but also that the campaigns have all successfully driven high levels of quantifiable actions – levels way in excess of those seen via other digital channels: 

In line with its mission statement to “[…] delivering superior enjoyment and brightening all social occasions”, Nigerian Breweries promoted their “Star” beer brand by inviting a well-targeted audience of males between 18 and 25 years old to be part of a series of music concerts – called “Star Trek”. With a response rate of more than 30%, and a click-through rate of almost 9%, the campaign created an avenue to reinforce the brand’s spirit of fun.
•    Coca-Cola offered an ‘Open and Win’ campaign which encouraged people to look under bottle caps for a code which they would then text to see if they had won free airtime. Participants were also encouraged to forward the campaign link to friends – adding a viral, social media element. The campaign had an almost 35% response rate among the 18-25 age group, a highly desirable target audience for beverage companies, and a 6.5% click-through rate.
•    Sprite offered a ’Triple Slam’ campaign focused on basketball, dance and music – key interests for young people. The focus of the campaign was not to win a prize but to get people to show the world their talents and to ’like’ Sprite on Facebook. In this campaign, there was a 22% response rate and an 18% click-through rate to the Sprite Facebook page.
•    The British Council ran an effective two-month campaign to encourage young people to study in the UK and used the chance to win a tablet PC as an enticement. The campaign had a response rate of almost 40%, and a click-through rate of more than 20% – pre-registering people for an education exhibition about studying in the UK.
Wael Ammar, chief commercial officer of Etisalat Nigeria,  said: “Optism is enabling us to achieve a number of exciting and important objectives. First, we are bringing the power of permission-based mobile advertising to the Nigerian market with our EasyAdz service. This simply means that we will provide customers with advertising content relevant to their specific locations and choices. We are also providing a large and highly profiled audience base for brands and advertisers as well as creating an avenue to connect with our most important asset – our growing base of over thirteen million subscribers.”

Amr El-Leithy, head of Alcatel-Lucent’s business in the Middle East & Africa: “We are very enthusiastic to again be working with the Etisalat group to bring a more personalized and compelling experience to their customers. After a successful launch of Optism in the UAE it is extremely gratifying to have another member of the group choose our solution for permission-based mobile marketing. We see this as a solid endorsement of the way we are meeting expectations.”

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SERAP Asks Tinubu to Probe Alleged N6.79Bn Missing Police Funds, Firearms

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Socio-Economic Rights and Accountability Project (SERAP) has called on President Bola Tinubu to direct, Lateef Fagbemi (SAN), attorney general of the federation and minister of Justice; Olatunji Rilwan Disu, inspector-general of Police, and relevant anti-corruption agencies to investigate allegations that more than ₦6.79 billion in public funds were missing, diverted or misapplied within the Nigeria Police Force and the Federal Ministry of Police Affairs.

SERAP Asks Tinubu to Probe Alleged N6.79Bn Missing Police Funds, Firearms

The allegations are contained in the Auditor-General of the Federation’s 2022 Annual Report, published on September 9, 2025.

In a letter dated August 1, 2026, and signed by Kolawole Oluwadare, deputy director, SERAP,  the organisation urged the government to ensure that anyone implicated in the report is prosecuted and that all missing public funds, firearms and ammunition are recovered.

“Anyone suspected to be responsible—including contractors, companies and public officials implicated in the report—should be promptly prosecuted, while all missing public funds, firearms and ammunition should be fully recovered, secured and properly accounted for.”

SERAP described the Auditor-General’s findings as a serious breach of public trust.

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“The Auditor-General’s findings suggest a grave betrayal of the public trust and raise serious concerns about corruption and the management of public funds, police exhibits, firearms and ammunition.”

The organisation also expressed concern over allegations involving missing firearms, unauthorised use and release of police exhibits, and poor storage of weapons.

“The report also raises serious concerns over missing firearms and ammunition, the unauthorised use and release of police exhibits, failures to properly account for exhibits, and the insecure storage of firearms, creating significant risks to public safety and national security.”

According to SERAP, the alleged diversion of funds meant for policing and the reported irregularities have weakened the operational effectiveness of the Nigeria Police Force.

“The diversion of funds meant for policing, abandoned security projects, missing firearms and ammunition, and the misuse of police exhibits undermine the operational effectiveness of the Nigeria Police Force, weaken public confidence and may contribute to Nigeria’s worsening insecurity.”

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The organisation said the Auditor-General’s report documented several alleged financial irregularities, including payments for projects that were never executed, abandoned contracts, inflated contract costs, irregular procurement, unretired cash advances, unsettled insurance claims and payments for services allegedly not rendered.

“The report documented numerous alleged financial irregularities within the Nigeria Police Force and the Federal Ministry of Police Affairs, including payments for projects that were never executed, abandoned contracts, inflated contract costs, and irregular procurement.”

“The report also documented unretired cash advances, unsettled insurance claims, payments for services allegedly not rendered, and other suspected diversion and misapplication of public funds amounting to over ₦6.79 billion.”SERAP further cited allegations of missing firearms and ammunition, failures to properly account for recovered weapons and exhibits, and insecure storage of firearms.

“The allegations also include missing firearms and ammunition, the unauthorised use and release of police exhibits, failures to properly account for recovered firearms and other exhibits, and the insecure storage of firearms, posing serious risks to public safety and national security.”

The organisation gave the Federal Government seven days to act on its demands, warning that it would pursue legal action if no response is received.

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“We would be grateful if the recommended measures are taken within seven days of the receipt and/or publication of this letter. If we have not heard from you by then, SERAP shall consider appropriate legal action to compel your government to comply with our request in the public interest.”

SERAP also argued that the allegations, if left unaddressed, would violate constitutional provisions requiring the government to combat corruption and safeguard the welfare and security of Nigerians.

Among the specific findings cited from the Auditor-General’s report were allegations of payments for abandoned and unexecuted police projects worth hundreds of millions of naira, inflated contract values, unretired cash advances, irregular procurement processes, unsettled insurance claims exceeding ₦681 million, over ₦1 billion in uncleared insurance policy liabilities, missing firearms and ammunition, unauthorised release of police exhibits, and contracts allegedly awarded without due diligence by the Federal Ministry of Police Affairs.

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Dare Tackles Onaiyekan over Criticism of Tinubu, Says Economic is Working

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Sunday Dare, special adviser to the President on Media and Public Communication, has faulted the criticism directed at President Bola Tinubu and his economic policies by John Cardinal Onaiyekan, Archbishop Emeritus  and the Catholic Bishops’ Conference of Nigeria (CBCN).

Dare Tackles Onaiyekan over Criticism of Tinubu, Says Economic is Working

Sunday Dare, special adviser to the President on Media and Public Communication,

During an interview with Arise TV, Onaiyekan, who had led Catholic Bishops on a visit to the President, revealed details of their discussion.

“When the nation is bleeding, you cannot expect a polite meeting with the Head of State. We told him the economy is not helping our poor people; he told us the economy is doing fine. Frankly speaking, he told us quite clearly that he did not agree with us,” Onaiyekan said.

He added, “We didn’t expect him to agree with us. We have done our duty, we have delivered our message, and we have a feeling that somehow, along the line, somebody will show him a few of the things we said.”

Reacting, Dare stated that while Onaiyekan and his cohort choose the easy path of populist lamentation, the facts of President Tinubu’s administration reveal a relentless, methodical restoration of the Nigerian state. He said that by courageously removing the petrol subsidy and unifying the foreign exchange windows within his first days in office, President Tinubu ended decades of economic illusion.

“State and local governments now receive record-breaking monthly allocations from the Federation Account Allocation Committee (FAAC), enabling governors—including those in the Catholic heartlands—to pay salaries, fund local infrastructure, and service pensions promptly. The debt service-to-revenue ratio has been dramatically slashed to under 65%, pulling Nigeria back from the edge of default and restoring international credit rating confidence, he said..

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According to Dare, the administration did not merely reform numbers; it invested in human dignity. He noted that through the landmark establishment of the Nigerian Education Loan Fund (NELFUND), millions of indigent students across tertiary institutions now access interest-free loans for tuition and stipends. “Academic calendar stability has been restored, ending the agony of prolonged university strikes that once paralysed national development,” he said.

The presidential spokesperson revealed that to counter global inflation and local supply shocks, the Tinubu administration deployed emergency agricultural interventions that involve direct distribution of hundreds of thousands of metric tons of grains and fertilisers to smallholder farmers nationwide, the multi-billion naira investments in dry-season farming, mechanisation hubs, and irrigation infrastructure aimed at achieving permanent food self-sufficiency.

He said to understand the weight of President Tinubu’s achievements, one must first measure the abyss Nigeria faced on the eve of his inauguration. He recalled that in May 2023, the Nigerian nation was hovering on the precipice of total economic collapse and structural paralysis.

“The unsustainable petrol subsidy regime was draining trillion-naira holes into the national treasury monthly, enriching a parasitic cabal of smugglers and middlemen while starving sub-national governments of basic infrastructure funding. A fraudulent multi-tiered foreign exchange system had turned the Central Bank of Nigeria into an arbitrage engine, crippling legitimate manufacturing, scaring off foreign direct investment, and burning through scarce external reserves.

“The nation’s debt service-to-revenue ratio had spiralled to an unsustainable 97 per cent, meaning Nigeria was literally borrowing money to pay interest on past loans while operational governance ran on fiscal fumes. This was the broken, bleeding nation handed over to President Tinubu. It required bold surgery, not diplomatic sedation. Yet, when the President applied the sharp scalpel of structural reform, armchair critics and political opponents decried the incision while ignoring the terminal tumour it removed,” he said.

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Lenacapavir, HIV Injectable Drug Offers Pregnant, Lactating Mothers 100 Percent Protection – Study

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Lenacapavir, injectable HIV prevention drug, has been found to provide 100 percent protection against HIV infection among pregnant and breastfeeding women using it as pre-exposure prophylaxis (PrEP).

Lenacapavir, HIV Injectable Drug Offers Pregnant, Lactating Mothers 100 Percent Protection - Study

This is according to sub-study of the landmark clinical trial evaluating the safety and efficacy of the twice-yearly injectable HIV prevention drug.

The Phase 3 PURPOSE 1 trial results, published in the Lancet Medical Journal last week and presented at the ongoing 2026 International AIDS Conference Rio de Janeiro, Brazil, show the injection to be safe for use in pregnancy.

While Lenacapavir was previously studied and demonstrated high efficacy and safety as PrEP in cisgender women, its use during pregnancy and lactation, when women are disproportionately vulnerable to HIV acquisition, was not described in the initial studies that formed the World Health Organisation’s global recommendation for the drug.

Now, in the latest study, Dr Flavia Matovu Kiweewa, a senior Research Scientist at MUJHU, said they checked for drug traces in breast milk and exposure to an unborn baby and found drug exposure levels across all trimesters and postpartum were comparable to non-pregnant participants, confirming no dose adjustments are needed for this group.

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Among 5345 women enrolled between Sept 28, 2021, and Sept 15, 2023, 487 participants, 184 allocated to Lenacapavir and 303  allocated to oral PrEP, had one or more pregnancies, resulting in 509 total pregnancies with 512 pregnancy outcomes, including three sets of twins.

While the study involved women aged between 16 and 26 years in both South Africa and Uganda, 80 percent of all the pregnancies recorded were in Uganda. Results show Lenacapavir was present in breast milk, but exposure in breastfed infants was minimal. Drug concentrations were measured in the blood of the mothers, breast milk, and breastfed infants’ blood.

Kiweewa said thatthese results are a breakthrough as pregnant and postpartum women face elevated vulnerability of HIV acquisition, yet historically they have been excluded from early prevention trials, leading to years-long evidence gaps.

The study compared twice-yearly Lenacapavir with daily oral PrEP in women who were not pregnant at enrollment.

But, unlike previous studies, women who got pregnant while participating in the study were, for the first time, left on their allocated study drug.

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Now, because of the new findings, Kiweewa said at one of their study sites in Mityana District Hospital, they have decided to dedicate seventy percent of their drug supplies to women.

 

 

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