General News
Jonah Jang’s MTN Faux pas

No doubt these are not the best of times for Plateau state, and for its governor, the main priority would be restoring the famed peace on the plateau, but that wasn’t what Governor Jonah Jang bargained when he made an unexpected faux pas on MTN Nigeria over a call centre manager’s decision to vacate the state for reasons of insecurity and safety of staff.
When news first broke on social media that the Plateau state government had called on residents and indigenes of the state to boycott services of MTN Nigeria, it was taken as one off the ever rolling mills of Nigeria’s rumour banks.
However, Yiljap Abraham, plateau state commissioner for information and communication, said last week in paid advertisement in select national newspapers that the state government took the decision following what he termed the mobile providers’ “discriminatory remuneration and underpayment of the over 1, 700 workers at the MTN Jos Call Centre, majority of whom are citizens of Plateau state, in comparison to their colleagues in other Call Centres across the country.”
The Plateau government has even set up a coordinating office let by its director-general, research and planning in the governor’s office to monitor and collate the effectiveness of its boycott call (or is it order?).
How do you order citizens to boycott services of a mobile operator that offers you the biggest coverage? What peace message would you be serving calling for a boycott when the issues could have been resolved otherwise if properly investigated?
Wale Goodluck, corporate services executive (CSE), of MTN Nigeria noted that the call centre was operated by an outsourced partner, Messrs CNSSL who employed about 650 staff. So it wasn’t yet up to the figure of 1, 700. The MTN CSE noted that the centre was to ultimately grow to employ about 2, 200 personnel.
He stated that continued ethno-religion violence in the state had put the lives of the call centre staff at risk prompting CNSSL to shut down the centre.
“MTN chose to open the call centre facilities in Jos with the hope of contributing to peace and harmony in the city by gainfully engaging the youth. It is sad that we are no longer in a position to do so, as our partners have had to close shop due to the prevailing situation in the area,” said Goodluck.
For a government desirous of maintaining good corporate relationship, especially with multinational big spenders, Governor Jang ought to have explored other avenues of mitigating the operator’s concern about security of its staff rather than choosing the war path.
Instead of stating: “MTN is not the only service provider and the obvious option for Plateau state citizens is to have recourse to alternative GSM services;” the government needed to have called the call centre operator and discussed terms of engagements.
No doubt Plateau state remains a keg of gun powder in the Nigeria security equation. Not until the deep rooted socio-ethnic-religious issues dividing the citizens are resolved, boycotting services of a mobile operator would rather add to the burden.
Often times, those who govern us appear oblivion of the real issues but rather chose to chase shadows as demonstrated by Governor Jang. By glossing over the Plateau crisis and using MTN as a scapegoat, Jang may possibly be opening up a Pandora’s Box.
Nigeria still grapples with issue of quality of service offered by operators. Broadband penetration remains a herculean task without feasible solutions in sight. Telecom services although largely seen as a big success story, remain largely an urban phenomenon.
Plateau state and the entire north region, (except Abuja) remains underserved due largely to factors other than insecurity. The issue of insecurity occasioned by activities of al Qaeda linked terrorists groups only adds to exacerbate an already bad situation.
Whereas Governor Jang, would want citizens to believe the call centre was direct investment of MTN Nigeria, truth is that CNSSL (communication network support services limited) is a wholly owned Nigerian ‘telecom support services company with expertise in design, implementation and maintenance of fibre optic cable networks, copper networks, access networks, and VSAT/ wireless networks.’
Writing in a post by Emeka Oparah, Airtel Nigeria Communications Diretor on facebook last week several commentators lampooned the governor for his action:
Emeka Ogbeide: You now know why we are where we are! Dis man na governor but na ororo dey him head. How can he produce concrete result? Warning; any location with a military chief executive will be no different. They never depart from barrack autocracy. Edo state just escaped. Watch out for others, joro jara joro.
Ifeyenwa Chybe: If this is quite tru…….pls i suggest he need medicals……
Ken Ogujiofor: What a shame, relocation of call centre which employs 1700 workers is more important to Jang than the security of about 3m people within Jos and environ to be d front burner for his state executive meeting. We sure do have ladders (sorry LEADERS) in this country. Next time they will meet to issue orders for boycott of beef by indigenes as a result of Fulani cattle rearers attack.
This is one experiment going awry and for Plateau government and indigenes, they still have time on their hand to ameliorate the situation by calling on the affected parties for meaningful dialogue.
Definitely, it is in the best interest of both parties to get the call centre up and working – it saves employment burden for the Plateau state government, raises MTN’s profile in the national spread and increases capacity of the young graduates who finds job in these centres.
General News
Airtel Africa Foundation Calls for Applications for “DigiLeap” Tech Training for Young Women

The Airtel Africa Foundation, through Airtel Nigeria, has officially opened the application portal for the DigiLeap Tech Drive, a core initiative in the Foundation’s digital inclusion agenda. The application portal will be open until 8th May 2026.

Targeting 200 underserved young women in the Ikorodu Local Government Area of Lagos State, the programme is designed to bridge the gender divide in the digital economy by providing intensive, industry-standard technical and digital literacy training at no cost to the beneficiaries.
The DigiLeap Tech Drive is a strategic collaboration between the Airtel Africa Foundation, the ISHK Tolaram Foundation, and Co-Creation Hub (CcHub), with implementation carried out by the SAIL Innovation Lab, a leading centre for digital talent development in Nigeria.
Strategically engineered to transform high-potential individuals into workforce-ready professionals, this high-impact project will provide technical instruction, mentorship, and job-placement linkages, directly tackling regional unemployment and the systemic underrepresentation of women in the global technology sector.
Commenting on the project, Dr Segun Ogunsanya, Chairman of the Airtel Africa Foundation, emphasised that the partnership between the Foundation, Ishk Tolaram, and CcHub is central to the Foundation’s holistic mission of advancing both digital and gender inclusion across the continent.
“Our mission at the Airtel Africa Foundation is to accelerate digital inclusion across the continent,” he said. “By bringing the DigiLeap Tech Drive to the women of Ikorodu alongside Ishk Tolaram and CcHub, we are providing 200 young women with a definitive competitive advantage in the modern economy. This initiative ensures the digital revolution is truly inclusive; it isn’t merely a training session, but a professional pipeline designed to transition these women directly into internships and sustainable careers.”
In his remarks on the flag-off, Dinesh Balsingh, Chief Executive Officer, Airtel Nigeria, highlighted Airtel’s dedication to ensuring that women are integrated into the country’s rapidly evolving digital economy.
“At Airtel Nigeria, we believe that empowering women with digital skills is a fundamental catalyst for national economic growth. With the DigiLeap tech training, we are creating a sustainable pathway for young women in underserved communities to move from the sidelines of the digital economy into the heart of the tech workforce. This initiative reflects our deep-rooted commitment to social impact and our belief that when women lead in technology, entire communities thrive,” he said.
Focusing on industry-standard competencies that enhance both employability and entrepreneurship readiness, application entry into the programme is now live and open to women aged 18–35 living in Ikorodu.
General News
Cross River State Isolates 10 More Persons with COVID Symptoms

Cross River State Government said it has identified and isolated 10 persons who interacted with a Chinese national who reimported COVID-19 into Nigeria.

Nigeria Centre for Disease Control and Prevention (NCDC) while confirming a case of COVID-19 in the state, assured the public that there is no evidence of widespread transmission.
But, Dr. Inyang Ekpenyong, state epidemiologist, disclosed that the individuals were traced through contact tracing after interacting with the index case (Chinese national) and have since been placed under movement restriction.
“We’ve restricted their movements to their homes, so that they do not spread the symptoms to other persons,” Ekpenyong said, noting that the contacts were under close monitoring by health officials.
She added that surveillance teams had visited the expatriate’s workplace in Akamkpa to track possible exposure and prevent further transmission.
The affected Chinese national is currently receiving treatment at the University of Calabar Teaching Hospital (UCTH), where authorities said he was responding positively.
Ekpenyong reminded residents that COVID-19, despite first emerging about six years ago, has not been eradicated, urging continued adherence to preventive measures.
She advised the public to maintain regular hand sanitisation, use face masks where necessary, and follow public health guidelines issued by experts.
But, Dr. Jide Idris, director general, NCDC, said, “Public health surveillance systems remain active nationwide, and we are working closely with state authorities to ensure early detection and swift response to any case.”
In a statement on Wednesday, Dr. Idris, said there is no cause for alarm, adding that “We are monitoring the situation closely and our response systems are active and working,”.
Earlier, Dr. Henry Egbe Ayuk, state commissioner for Health, confirmed the first case and assured residents that all necessary containment protocols had been activated.
According to Ayuk, the index case involves a 53-year-old Chinese national who arrived in Nigeria on March 17 and later developed symptoms while in Akamkpa.
He explained that the patient’s condition worsened while receiving treatment at a state facility before he was transferred to UCTH for advanced care.
“At the facility, samples were taken in line with established protocols, and it was confirmed that the patient showed symptoms of COVID-19,” Ayuk said.
“We are, however, happy to report that he is doing well,” he added.
The commissioner stressed that the state’s health system has been strengthened to respond effectively to outbreaks, with surveillance mechanisms fully operational across Cross River State.
He acknowledged the presence of occasional silent infections but maintained that the government remained prepared to manage any public health threat.
“But we are determined that for every ailment, every disease or outbreak, if it is identified here in the state, there should be no alarm. The state will do well in terms of surveillance or containment of an outbreak. Whatever it is, we will do our best to contain it. So, there is no alarm,” Ayuk stated.
Ayuk further noted that COVID-19 remains a global concern, warning that cross-border movement of infected individuals continues to pose risks.
“COVID-19 is not peculiar to Nigeria. But we’re determined to contain it. There’s no cause for alarm,” he said.
General News
The Visibility Trap

By Ememobong Udofot
There is a persistent assumption in modern business that attention is progress. If people are seeing you, engaging with you, and talking about you, then you must be growing. On the surface, this feels true. In practice, it is one of the most expensive misconceptions companies carry.

Visibility is not legitimacy. And confusing the two creates fragile businesses that look successful long before they actually are.
Visibility is distribution. It is how often you are seen, how far your message travels, and how loudly you exist in a market. It is driven by campaigns, partnerships, content, and media. It is measurable in impressions, reach, mentions, and recall.
Legitimacy is something else entirely. It is not what people see. It is what they conclude. It is the quiet but critical judgement a user makes when deciding whether to trust you with something that matters. Their money, their time, their reputation, their belief. Legitimacy is not declared. It is inferred. This is where most companies miscalculate.
A platform can be highly visible and still feel unsafe. It can be everywhere and still feel uncertain. It can dominate conversations and still fail at conversion when the moment of decision arrives. Because today, users are not asking, “Have I seen this before?” They are asking, “Do I trust what happens next?”
In financial services, especially in emerging markets, this distinction becomes sharper. Users do not operate from abundance. They operate from risk awareness. Every transaction is evaluated, consciously or not, through a lens of potential loss. What could go wrong? How fast can I recover if it does? Who is accountable if it fails? Visibility does not answer these questions. Legitimacy does.
Legitimacy is built through signals that reduce perceived risk. Not theoretical safety, but experienced reliability. It shows up in consistency of outcomes, in how predictable your system is under pressure, and in whether your platform behaves the same way every time, not just when everything is working but also when something breaks. It is reinforced by clarity. Users trust what they understand, not what is explained to them in long paragraphs, but what is immediately obvious in interaction. What happens next, how long it takes and what they can expect. It is strengthened by accountability. Not in policy documents, but in visible behaviour. How issues are handled, how quickly they are resolved, whether responsibility is assumed or deflected.
These are not branding elements in the traditional sense. They are operational realities. But this is exactly where branding is often misunderstood. Brand is not what you say about your product. It is the system of signals that shape how your product is perceived before, during, and after use. While visibility amplifies your presence, legitimacy sustains your relevance.
When companies prioritize visibility without building legitimacy, they create a dangerous gap between expectation and experience. Growth accelerates, but trust does not compound at the same rate. Eventually, the system corrects itself. Users withdraw, reputation weakens, and recovery becomes significantly harder than initial growth.
On the other hand, when legitimacy is established first, visibility becomes an accelerator rather than a risk. Every new user acquired enters a system that can hold them. Every interaction reinforces the same conclusion. This works; I can rely on this.
This is slower to build, but far more durable. The strategic implication is simple but rarely followed. Do not ask how to be seen more; ask what conclusions users are forming when they see you. Do not optimise for attention in isolation, optimise for the alignment between what is promised and what is experienced. Do not treat trust as a communication problem, treat it as a systems problem that communication must accurately represent. Because in the end, markets do not reward visibility. They reward reliability that has been observed, tested, and believed. And that is legitimacy.
Ememobong Udofot E. is a branding and communications executive specialising in strategy, systems thinking, and trust design within financial technology. She currently leads Branding and Communications at FlashChange, a digital value exchange platform focused on enabling reliable, efficient movement of digital assets.
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