Broadcasting
Etisalat Goes Live with Cloud OTT Service uUing Synamedia’s Infinite Platform
Synamedia has announced that UAE’s largest operator, Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia’s Infinite cloud TV platform and its end-to-end video network portfolio.
Etisalat, the leading telecommunication operator in emerging markets, chose to work with Synamedia because its technologies provide the flexibility, security and agility needed to support, monetise and scale a multi-screen service with both free and premium live TV channels, catch-up and on-demand.
Of particular importance is Synamedia’s private CDN, allowing Etisalat to leverage its infrastructure and private cloud solutions to deliver content to large audiences.
The SwitchTV OTT service represents a step change for the residents of UAE. Thanks to our comprehensive solution, Etisalat has a flexible offering that appeals to a broad range of audiences – from those looking for free programs, to those wanting premium live experiences or to rent movies.
Users have started downloading the apps and feedback on the quality of experience and features is extremely positive.
Yves Padrines, Synamedia CEO, said that with Infinite, Etisalat can process, secure, distribute and monetise video to all consumer devices. Benefits include the flexibility to offer a choice of SwitchTV subscription packages and different movie rental models.
Users can also enjoy a personalised viewing experience, making it easy to find their favorite content and deepening their engagement. With Synamedia’s cloud DVR solution, viewers can record programs in the cloud and watch them on any of their devices.
Synamedia also supports Etisalat’s multi-language requirements with channels offering Arabic, Western and Asian content.
In addition, Etisalat is deploying Synamedia’s end-to-end video network to reduce latency at every stage of the video workflow – from encoding through to the CDN and player – while also minimising bandwidth requirements.
This ensures that SwitchTV gives viewers a highly reliable, consistently high-quality viewing experience with no interruptions or buffering.
SwitchTV is a game-changer for viewers across the region. Evergent complements the Synamedia service with pre-integrated, advanced and innovative monetisation options that contribute to a seamless customer journey. Evergent is thrilled to be part of Etisalat’s digital transformation strategy with SwitchTV.
Vijay Sajja, Evergent, founder and CEO said that Infinite is pre-integrated with Evergent’s market-leading global revenue and customer lifecycle management platform, giving Etisalat the advantage of a comprehensive carrier-grade subscriber management solution.
The integration with Evergent’s multi-tenant platform made it easy to launch SwitchTV and grow the business with targeted promotions, advanced product and offer management and bundling with other Etisalat services.
Broadcasting
Northern Broadcasters Sue Arewa 24, 7 Others over Licensing
Board of Trustees of the Northern Broadcast Media Owners Association (NBMOA) has filed a lawsuit against the broadcast company Arewa 24 Limited and seven other entities, alleging they are operating without proper licenses.
The case, set for hearing before Justice Omotosho at the Federal High Court in the Federal Capital Territory (FCT), lists the National Broadcasting Commission (NBC), the Federal Ministry of Information and National Orientation, the Advertising Regulatory Council of Nigeria (ARCON), the Federal Competition and Consumer Protection Council (FCCPC), MIPAN, MultiChoice, StarTimes, and ADVAN as defendants.
In a statement issued in Abuja, Alhaji (Dr.) Ahmed Tijjani Ramalan, chairman of the NBMOA Board of Trustees, highlighted concerns that the unlicensed operations of the defendants pose a threat to Nigeria’s established legal and competitive media landscape, impacting media owners and audiences nationwide.
Ramalan stated, “Our objective is to ensure a fair, regulated media environment in line with established broadcasting standards, while maintaining a commitment to the rule of law.”
The NBMOA affirmed its commitment to lawful broadcasting standards and noted that it would refrain from further public comments until the legal proceedings are concluded to respect the judicial process.
Stakeholders in Nigeria’s broadcasting industry are closely watching the case, as its outcome could have significant implications for media regulation and licensing across the country
Broadcasting
Fire Razes 3 Radio Stations in Abia
Three radio stations lost their electronic broadcasting equipment worth millions on Saturday night in Aba, Abia state, when they were gutted by fire.
The affected radio stations were Enyimba 94.3 FM, Rose 101.9 FM and Legend 98.3 FM which were all located in the same building located o on the PZ axis of Aba-Owerri Road.
But for the intervention of the officials of the Abia State Fire Service, the fire may have spread to other buildings within the vicinity.
No life was lost in the raging inferno.
According to The Nation, a personnel of the Abia State Fire Service, who pleaded anonymity, called on owners of big factories and companies to procure fire extinguishers and hydrants to help assist manage and attack fire during such incident.
Broadcasting
Ngozi Anyaegbunam, Veteran Journalist, Dies At 67
Dr. Ngozi Fidelia Anyaegbunam, veteran journalist and author, has passed on. She was aged 67.
A statement by Rocky C. Agbese, the deceased’s family signed by her son, said she died after a brief illness.
“With gratitude to God for a life well spent, we announce the untimely death of Dr Ngozi Fidelia Anyaegbunam after a brief illness,” Agbese said.
He described the deceased as a trailblazing journalist who had editorial stints with Champion Newspaper at its pioneer female editor and later with the Daily Times where she authored the book titled, ‘Waziri Ibrahim: Politics Without Bitterness’.
“Subsequent to these, she became a full-time media management consultant to numerous blue chip companies,” the statement said.
She held the distinction of being a female print media journalist to interview two sitting Nigerian Presidents – Chief Olusegun Obasanjo and Muhammadu Buhari.
The statement further described her as a dedicated and loving mother, grandmother, sister, cousin and friend, noting that, “Auntie Ngozi will be sorely missed by all who came across her and were impacted by her larger than life presence. Rest in Peace till we meet to part no more.”
The statement added that funeral arrangements will be announced by the family.
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