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Etisalat Hits 5 Million Subscriber Base, Unveils Easy Life Tariff

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Etisalat Nigeria, Nigeria’s most innovative telecommunications company has announced that the network now has five million active subscribers on its network.
Steve Evans, Chief Executive Officer, Etisalat said the company is on a journey and has the vision to build Etisalat Nigeria into a world-class telecoms provider, which sets new standards of excellence in the Nigerian Telecoms industry.
“As Nigeria approaches her 50th anniversary, we are proud to announce that we now have 5 million active customers on our network. This is an important milestone and if one casts one’s mind back to the end of 2009 when we registered 2.7 million customers, you can see that our growth is accelerating.”
“In 22 months of commercial operations in Nigeria, we have accomplished major milestones that older competition could not achieve for years after they began operations. We are now present in all 36 Nigerian states and are densifying our network as our customer base grows. We now have over 1500 cell sites across the nation and are rolling out even more as we continually seek to ensure full and complete coverage of the nation. Every of our 1500 cell sites are data-enabled, another first in Nigeria considering that most other networks took longer to roll out and not all their sites are data enabled. For us, this is another first definitely worth celebrating,” Evans said.
He said “We are not by any means resting on our laurels as we are committed to continually growing our customer base and look forward to announcing our 50millionth subscriber in the shortest possible time”.
Etisalat Nigeria, also in its bid to constantly bring value to its customers and offer affordable tariff structure has introduced the Easy Life tariff proposition.
The new tariff proposition offers customers on the Easy Starter and Easy Cliq packages a lower rate of 25 kobo per second to any network, anytime, anywhere in Nigeria from September 1, 2010.
The half call rates tariff package offers subscribers the benefits of doubling their call time whenever they load credit given the current call rate of 50 kobo per second.
 “At Etisalat, we believe strongly in rewarding our customers for their loyalty to the brand, particularly at an auspicious time like this when our company and Nigeria have cause to celebrate. While Nigeria celebrates her Golden Jubilee, as a company we are celebrating our second year of operations with an impressive 5 million customers on our network and every single one of our pan Nigeria cell sites data-enabled. It is for reasons of this double celebration that we are offering our subscribers a chance to enjoy the Easy Life on our network,” said Wael Ammar, Chief Commercial officer, Etisalat.
To maximise the benefits of the Easy Life offer, all a subscriber needs to do is to simply dial *220*1#. Subscription to the offer attracts an automatic daily access fee of N20 only.
Upon subscription, a notification confirming the subscription is received. Subscribers can also deactivate subscription to the offer by dialling *220*2#.
Ammar announced that mid-night calls on the Easy Starter or Easy Cliq are not affected by subscription to East Life as subscribers on the Easy Starter are still able to enjoy 10 kobo per second to all Etisalat lines between 12am and 4.30 am.
Easy Cliq subscribers will also continue to enjoy free midnight calls, provided the required conditions are met.


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AfCFTA Urges Africa to Stop Exporting Raw Materials

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Patience Okala, the National Coordinator and Chief Executive Officer of the Nigeria AfCFTA Coordination Office has urged African countries to stop exporting raw materials and instead focus on adding value to its natural resources if it is to fully harness the opportunities offered by the African Continental Free Trade Area.

She stated this on Thursday at the Streamsowers & Köhn 20th Anniversary Business Forum, where she stressed that value addition and beneficiation are essential to Africa’s industrialisation and long-term economic growth.

According to a statement issued on Friday by the Nigeria AfCFTA Coordination Office, she said the AfCFTA goes beyond the elimination of tariffs, serving as a framework for industrialisation, value addition, and job creation across the continent.

“AfCFTA is not only about tariffs; it is also about value addition. Africa has to stop exporting raw materials. We need to add value and ensure that beneficiation is done on the continent,” she said.

Okala also said Africa’s economic transformation would depend on the effective implementation of the AfCFTA rather than on the signing of trade agreements alone.

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“We have moved beyond negotiations. The success of AfCFTA will be measured by the extent to which businesses can access new markets, trade seamlessly across borders, and benefit from the opportunities created by the agreement,” she said.

She noted that Nigeria had intensified efforts to implement the agreement under the leadership of the Minister of Industry, Trade and Investment, Dr Jumoke Oduwole, including the development of simplified AfCFTA guides in six languages to help businesses understand and take advantage of opportunities under the trade pact.

Okala called for stronger collaboration among governments, regulators, and the private sector to eliminate barriers to trade and investment and build a truly integrated African market.

“As we move from policy to implementation, our collective responsibility is to ensure that the opportunities created by AfCFTA become practical realities for businesses, particularly MSMEs, women-owned enterprises, and young entrepreneurs across the continent,” she said.

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Cisco Explores AI for Nigeria Farmers

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Cisco is exploring artificial intelligence (AI)-powered solutions to support smallholder farmers in Nigeria, as part of efforts to expand digital inclusion and technology adoption.

The initiative focuses on improving agricultural productivity through accessible, data-driven tools.

The move aligns with growing collaboration between Nigeria and the United States under the Commercial and Investment Partnership, which prioritises the digital economy, agriculture and infrastructure.

Speaking at the 2026 World Business Chicago, Brian Tippens, chief social impact and inclusion Officer at Cisco, said the company is assessing practical AI applications to help farmers combine local knowledge with data insights.

He said Cisco is exploring tools such as AI-enabled WhatsApp communities, geospatial mapping and weather intelligence to support day-to-day farming decisions.

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The approach reflects a shift towards low-cost, mobile-first solutions suited to rural environments.

Tippens added that the Cisco Foundation is investing in early-stage startups developing technologies for local agricultural challenges.

Industry analysts note that AI adoption in emerging markets depends on locally relevant solutions, rather than large-scale enterprise deployments alone.

Beyond agriculture, Cisco plans to expand digital skills development in Nigeria through programmes such as the Cisco Networking Academy’s One Million Learners initiative.

Tippens said the programme also supports partnerships with organisations working with persons with disabilities, including those developing tools for people with visual impairments.

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He added that Cisco’s social impact strategy aims to improve access to technology and promote inclusion, including in conflict-affected regions such as Borno State.

Cisco’s initiatives form part of broader efforts to link digital skills, connectivity and AI adoption to economic development in Nigeria.

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Africa Prudential Unveils Digital Growth Strategy

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Africa Prudential Plc has reaffirmed its commitment to sustainable growth and digital transformation after posting another strong half-year financial performance, driven by robust growth in its core registrar business, technology-driven solutions and increased activity in Nigeria’s capital market.

Speaking during the company’s H1 2026 Investor Call on Tuesday, the management outlined plans to deepen revenue diversification and accelerate innovation as part of efforts to reduce reliance on interest income and strengthen long-term profitability.

The company reported gross earnings of ₦4.28 billion for the first half of 2026, representing a 27 per cent increase from ₦3.34 billion recorded in the corresponding period of 2025.

Profit before tax rose by 22 per cent to ₦2.41 billion, while profit after tax climbed 18 per cent to ₦1.59 billion.

Net operating income also increased by 27 per cent to ₦4.21 billion, while total assets grew by 13 per cent to ₦46.53 billion. Shareholders’ funds similarly rose by 13 per cent to ₦12.52 billion.

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According to the company, the impressive performance was driven by sustained growth in its registrar business, increased corporate actions across the Nigerian capital market, stronger treasury earnings supported by the prevailing interest rate environment and rising adoption of its technology-enabled products and services.African Mineral Wealth

Managing Director and Chief Executive Officer, Dr. Catherine Nwosu, said Africa Prudential is steadily evolving from a traditional share registrar into a diversified technology and business solutions provider serving the broader capital market ecosystem.

Addressing concerns from investors about the sustainability of earnings if interest rates decline, Nwosu said the company was deliberately expanding its non-interest income sources.

“Interest rates influence our treasury income positively, but that is why we are deliberately diversifying our revenue streams. Our strategy is to grow recurring fee-based business lines such as our digital solutions, Know Your Customer (KYC) services, AGM technology, probate services and the SabiVest mobile app. Over time, this will reduce our reliance on interest income and create a more balanced and resilient earnings mix,” she said.

She noted that increasing activity in the Nigerian capital market presents fresh opportunities for technology-driven solutions.

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“With capital market activity nearly doubling over the past year, demand for seamless digital investor experiences, improved market efficiency and stronger compliance standards continues to grow. We are investing in technology-enabled solutions that position us to capitalise on these opportunities while delivering sustainable value to our shareholders,” she added.

Looking ahead, the company identified five strategic priorities for the second half of 2026, including driving sustainable growth through its core registrar business and new revenue streams, accelerating technology-led product innovation, strengthening brand leadership, investing in talent development and reinforcing corporate governance.

The investor call attracted institutional investors, shareholders, analysts, regulators and other capital market stakeholders, reflecting strong interest in Africa Prudential’s earnings outlook, revenue diversification strategy and long-term growth plans.

 

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