Telecom
Experts Urge Firms to Change Strategy on the Use of Data for Growth

Experts in the field of data science have urged business leaders and policy makers in Africa to shift from making intuition-based decisions to data-driven decisions that align with their organisation strategies for the growth and development of their businesses.
They made this call at the just concluded Maiden edition of Big Data and Business Analytics Conference 2019 with the Theme: ‘Unleashing The Power of Data Analytics to Drive Business Result’, held in Lagos.
Speaking at the event, Mr. Theophilus Babatunde Mederios, (TBM) Founder of Information and Data Analytics Foundation (iDAF) and Lead Convener of the conference urged business leaders and policy makers in Africa to shift from making intuition-based decisions to data-driven decisions that align with their organisation strategies for the growth and development of their businesses.
He called on them to start making decisions and investments that will dramatically affect their ability to adopt machine intelligence in the future.
According to him, “Unfortunately, for companies that do not have technology as a core-competency, even getting started can be a daunting task One of the biggest obstacles that is the HiPPO – the highest paid person’s opinion – which allows gut instinct to override available data when determining company direction and policy.
“Unfamiliarity with AI may lead the HiPPO to reject any suggestions for adoption. While this strategy may produce a feeling of security in the short term, it also increases the probability of failure in the long term”.
Giving an insight into the benefits of AI, Mederios noted that Artificial Intelligence could be used to solve social injustice.

Founder of iDAF and Lead Convener of the conference, Theophilus Babatunde Mederios (TBM)
He further stated that DAB Conference was convened out of the need to bring together the leading big data and business analytics across sectors in Sub-Saharan Africa.
“The primary objective of bringing them together is to discuss ways businesses and policy and decision makers can take advantages of their data as intellectual property to make informed strategic business decisions.
“Now is the time for business leaders and policy makers in Africa to shift from making intuition-based decisions to making data-driven decisions that align with organization.”
Dr. Yemi Kale, Statistician General of the Federation, delivering a paper titled ‘How technology and Big Data Has the Potential to Drive and Revolutionise Our Economy’ said that Capital accumulation, labour productivity and technological innovation are the three main sources of growth in an economy like Nigeria,
Dr Kale, who was represented by Lola Talabi-Oni noted that technological innovation in the long-run will wins the Fourth Industrial Revolution.
According to him, “Technological innovation has been driven largely by Data. Technology has been driven by rapid innovation, and in the current fourth industrial revolution, technology has been largely driven by rapidly increasing volumes of data produced and consumed at a significant pace.
“Why has data grown so important? Data plays key role in shaping almost every aspect of human life by providing us with clear, objective, numerical evidence about the population, economic performance, health and wellbeing, environment and aids the decision-making process to establish numerical benchmarks, monitor and evaluate the progress of policies or programmes and ensuring that our policy interventions are well designed”.
According to the Statistician General of the Federation, previously, the country’s statistical system was less than optimal; weak, uncoordinated and largely ineffective and policy makers and other data users ignored official data.
He however noted that there are significant changes due to improved coordination at Federal and State levels; increasing recognition of the importance of statistics and resurgence in the demand for data.
He said that at the sub-national level, State governments have also been raising their interest in data-driven policy by establishing statistical agencies and passing relevant statistical laws.

Cross section of participants at the event
Dr Kale revealed that about 23 states currently have functional Statistical Bureau while calling on other states to embrace the system.
Shingai Manjengwa, CEO, Fireside Analytics, speaking on Data Science Skills & the Future of work, said that automation forms one of the most critical part of the future of work because it has the potential to replace 51% of jobs across multiple sectors that Africa is dependent on.
According to her, “Africa’s future of work story will be different from developed markets. With much of the workforce of tomorrow, we can program the requisite skills today by embracing Data Science.
“The big data market is worth an estimated USD$42 billion and Africans are well positioned to contribute significantly to this economy due to three factors, namely, favorable demographics; high and increasing internet penetration and changing education trends”.
Giving an insight on ‘Using AI and Blockchain To Monetize The Mobile Economy’ Prof. Anindya Ghose, said that Mobile (Data Source), AI (Datamining Tools) and Blockchain (Data Quality) are linked together to cause major economic changes across the world.
He noted that even in advertising industry, these technological indices are being leveraged to understand shifting consumer mindset about data exchange.
“This is what I call ‘Using AI to mine 9 Forces’ which include context, location, time, saliency, crowdedness, weather, trajectory, social, and omni-channel.
“These are what will influence the ways ads are deployed and how technology is being used in that ecosystem”.
“Countries like China and United States are leading the world in IP and other data related skills.
“Thus, Nigeria as a country should not relax, rather move up to lead the region, because there are enormous opportunities,” he stated.
Telecom
Mafab Gets 0724 Number Series, Launches Mcom 5G Brand

Mafab Communications, operating under the brand Mcom, has officially activated its mobile service infrastructure and commenced offering telecommunications services — including voice, data, and SMS — with new number range, Nigeria CommunicationsWeek can report.

Dr. Musbahu Bashir, founder Mafab, owners of Mcom
Nigeria Communications Commission (NCC) has also confirmed the entry of Mcom which listed 0724 as officially assigned to Mafab.
An insider at Mafab told this reporter that “ We are Nigeria’s first 5G standalone network provider, revolutionizing the telecommunications landscape. We are driven by a vision to foster a world where possibilities know no bounds with the power of technology”
Recall that the original 5G licence was awarded to Mafab in 2021, with an expectation that rollout would have fully commence by August 2022.
MTN Nigeria, the other winner of the license adhered to this timeline and deployed its 5G across major cities like Lagos, Abuja, and Port Harcourt.
Mafab on the other hand, requested and was granted an extension of time, which it have finally taken advantage of by the recent launch.
Mafab Communications is owned by Dr. Musbahu Bashir, who is also the founder and chairman of the company.
He is the individual behind the Mcom 5G brand and has been instrumental in launching the company’s 5G services.
Telecom
NCC to Name, Shame Telecom Infrastructure Vandals

Nigerian Communications Commission (NCC) has vowed to intensify its collaboration with security agencies to arrest and prosecute individuals vandalising the country’s Critical National Information Infrastructure (CNII).
Auwal Abdullahi, head of Quality of Service at the NCC, said this during a media engagement held in Abuja.
The move comes on the heels of the recent signing of the “Designation and Protection of Critical National Information Infrastructure Order, 2024” by President Bola Tinubu.
The Order is aimed at protecting essential digital and communication systems from cyberattacks, vandalism, and related disruptions.
Speaking on the development, Abdullahi said: “The Critical National Information Infrastructure (CNII) Act has provisions for prosecution, and the operationalisation of CNII falls under the purview of the Office of the National Security Adviser (ONSA). Anyone found liable for damaging or disrupting CNII will be prosecuted going forward. We are working with relevant agencies like the Nigeria Security and Civil Defence Corps (NSCDC) to tackle these problems and prosecute offenders.”
He recounted that some telecom operators recorded significant financial losses two years ago, largely due to exchange rate pressures and infrastructure vandalism.
“About two years ago, we noticed a situation where some of our key telecom operators were recording massive losses. Despite increasing revenues, they were struggling with heavy forex-related obligations that ate into their revenues. This led to poor quality of service,” he said.
According to him, the recent tariff adjustments have placed the industry back on a path to profitability and renewed investment.
“As a result, they are able to reinvest in their networks, which will lead to better quality of service and experience. We expect investments in the industry to increase significantly this year, more than what was seen in the last two years. The Nigerian telecoms industry has great promise, evident in its revenue growth and service delivery, despite the recent challenges,” he added
Also speaking at the event, Aminu Maida, executive vice chairman and CEO of the NCC, reassured stakeholders that the Commission remains committed to driving improvements in network quality across the country.
Represented by Mrs. Nnena Ukoha, acting head of Public Affairs, Maida challenged journalists to act on the knowledge shared at the forum.
“This is not for you alone. You now have this information, do not just sit on it. For instance, you were given figures on fiber cuts and thefts affecting NCC. Who is responsible for those infrastructures? The NSCDC. Ask them: ‘Of all these incidents, what are you doing about them? How many people have been prosecuted?’ Every state has legal departments. Go and ask them: ‘What are you doing to protect critical infrastructure?’ he queried.
Telecom
USSD: 13 Banks Clear Debts – ALTON

Association of Licensed Telecommunications Companies in Nigeria (ALTON) has revealed that 13 commercial banks have fully settled their outstanding Unstructured Supplementary Service Data (USSD) service debts to Mobile Network Operators (MNOs).

Gbenga Adebayo, chairman, ALTON
The remaining three banks are nearing completion of their payments, having cleared over 95% of their respective debts, according to Gbenga Adebayo, chairman, ALTON.
This resolution paves the way for a new billing system for USSD banking transactions.
Going forward, charges for these services will be debited directly from customers’ airtime accounts.
The update on debt settlements and the upcoming billing model were discussed , during the ‘ASK the Exec’ online meeting anchored by MTN.
Participants included Lynda Saint-Nwafor, chief enterprise business officer at MTN and Adebayo.
According to the ALTON Chairman, there has been substantial progress in resolving the long-standing debt issue.
“As of January, the outstanding debt from banks to MNOs for USSD services was N180 billion. Of the 17 banks with pre-API outstanding payments (excluding Heritage Bank, which is insolvent), 13 have fully settled their debts, and the remaining three are in the final stages of installment payments, with over 95% of the debt cleared”, he explained to journalists present at the call.
The clearance of historical debt is crucial as the industry moves to a new operational model.
“Banks with outstanding debts will not be excluded from the new system; they can either migrate to end-user billing once their debts are cleared or choose to remain on the old corporate billing model, provided they settle their outstanding obligations”, Adebayo pointed out.
Since 2021, collaborative efforts between the telecommunications and banking industries, supported by their regulators, have aimed to standardize charges for USSD banking transactions, resulting in a unified fee of N6.98 per transaction.
Saint-Nwafor, explained the upcoming change: “The most significant change is the transition to end-user billing, where customers will now be billed for USSD transactions directly from their airtime accounts instead of their bank accounts. This means deductions will no longer occur from bank balances but from airtime balances held with MNOs.”
Previously, banks directly debited customers’ bank accounts, a system that presented challenges regarding transparency and control.
To address this, an Application Programming Interface (API) was developed, granting banks full control over their USSD channels. For instance, a bank like GTBank with the USSD code *737# can now ensure a customer’s number is accepted by the bank before a transaction proceeds, after which the bank applies the N6.98 charge.
MNOs like MTN simply facilitate the connection, earning their N6.98 fee for providing the channel.
To ensure a smooth transition and consistent experience, a standardized process for end-user billing has been implemented across all operators and banks: Consent Message: Customers dialing a bank’s USSD code will receive a clear consent message informing them of the N6.98 deduction from their airtime and requesting acceptance.
Aggregator Communication: Upon acceptance, the MNO will contact a USSD aggregator to confirm the bank’s availability, preventing billing for unfulfilled services. Transaction and Billing: Once the bank confirms readiness, the MNO connects the customer and bills the airtime account.
All MNOs have also unified their messaging to customers, providing consistent communication on service levels and transaction outcomes, clarifying if a transaction failed due to issues on the bank’s end or the telco’s side.
Crucially, telco service purchases (airtime and data) from banks are zero-rated when customers use direct strings (e.g., dialing *737*10000# for N10,000 airtime instead of the generic *737#).
This informs both the MNO and the bank of the specific intent, making these transactions free.
Customers are strongly encouraged to use these direct strings to avoid charges, and extensive communication campaigns are planned. Any instance of double deduction (from both airtime and bank accounts) should be reported to the customer’s bank.
Adebayo addressed several key questions, reassuring the public about the implications for consumers and businesses.
He noted that for consumers, the shift to end-user billing has a zero net effect on cost, as they were already paying the N6.98 fee, albeit from their bank accounts.
Transparency and accountability are enhanced through standardized consent messages, inter-industry agreements, and MNOs’ commitment to provide monthly performance statistics to regulators.
“If a transaction fails due to MNO network issues, the customer will not be billed, or any deduction will be reversed. However, if the failure originates from the bank’s end (e.g., insufficient bank balance, bank system downtime), the customer will still be billed, with the reason for failure communicated”, ALTON Chairman explained.
The concern about USSD usage limiting access for those in unbanked areas or without airtime was also addressed.
“The N6.98 charge is considerably lower than alternative transport costs to physical banking points. Furthermore, customers can purchase airtime from their bank accounts at zero cost using direct strings, even if they have no airtime, as long as they have funds in their bank account. USSD is seen as a convenience channel, with all stakeholders contributing to the cost of providing financial services”, Adebayo stated.
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