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Exploring the Diverse and Evolving Sounds of Africa

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Africa’s music scene is a sonic melting pot, where rhythms collide and cultures connect. It’s a universal language, a force that breaks boundaries and fuels the soul. This sonic tapestry isn’t just diverse – it’s explosive.

Afrobeats and Amapiano own the spotlight right now. Those irresistible Afrobeats hooks? They’ve got the whole world dancing. And Amapiano’s hypnotic blend of South African house and street sounds? It’s straight-up addictive.

Mainstream African artists are pushing the boundaries like no one else, taking Amapiano and running with it. They’re injecting their own fire, creating a whole new flavour. This is proof that African music is a living, breathing thing – always evolving, always surprising, always rooted in the soul.

But here’s the thing: Afrobeats and Amapiano are just the tip of the iceberg. Africa’s bursting with underground talent, artists blending tradition with raw energy. We’re talking R&B, EDM, Lekompo, Asakaa, Dancehall, Fuji, Gqom among others.

Music fans, it’s time to delve deeper! Beyond the mainstream spotlight, a treasure trove of music awaits. Platforms like Spotify’s Fresh Finds curate playlists specifically highlighting these emerging artists, eager to share their unique sounds with the world. So, don’t limit yourself – explore, discover, and immerse yourself in the incredible diversity that African music has to offer.

Here are some of the emerging artists creating diverse and evolving sounds across sub-Saharan Africa (SSA) to discover and explore:

Kaestyle, a Nigerian recording artist and music producer hailing from Port Harcourt city, reflects his relaxed personality through his music. His smooth vocals, leaning towards R&B and soul, greatly influence his musical style. With exceptional penmanship and prowess, Kaestyle is carving a niche for himself in Nigeria’s growing music industry. His latest release, Egberi is a fusion of highlife and drill, showcasing his versatility and innovation.

Kold AF is an emerging artist renowned for her unique blend of soul, dancehall, and R&B. She stands out as one of the burgeoning stars in Nigeria’s vibrant music landscape. To date, she has delivered two captivating projects: her two-song EP Kold Szn in 2022 and her collaborative EP with French producer BGRZ, titled Kollide, released in 2023.

Sigag Lauren is a Nigerian EDM producer, DJ, singer, and songwriter. He is renowned for his innovative production style and versatility in blending various genres. His talent for crafting infectious beats and captivating soundscapes has earned him widespread admiration among his audience. Sigag has released numerous new singles in addition to his album. The upbeat song Minds Already Made Up has an addictive groove that will have listeners dancing.

Kah-lo is a dance music artist whose music stands out with its unique style. Despite not being widely popular in Nigeria, her exceptional talent earned her a Grammy Nomination for her work with British DJ Riton Rinse and Repeat. She released her debut album Pain and Pleasure in 2023.

Yaadman popularly known as Yung L is a dancehall and reggae artist born in Jos, Plateau State. Despite his longevity in the industry, he consistently exudes the vibrant energy of a new artist with each release.

With his recent release, “Yes Indeed Deluxe” , he reminds his listeners why he is loved by many.

Lemon Adisa is a captivating performer known for skillfully blending traditional African rhythms with modern influences using his dynamic voice. He effortlessly merges fuji with genres like Afrobeats, R&B, and hip-hop, creating a unique and engaging musical fusion. He recently released a body of work called “Yeebo”.

Kharishma is certainly Lekompo’s leading lady and to that effect, has been dominating the music charts and is currently one of the genre’s artists to watch. While Lekompo is not yet widely recognised, there is no denying it is gaining popularity. Kharishma’s career as an artist is growing alongside it. Her notable songs include ‘’Matome” and ‘’Sekoloto’’, and the latter is credited with introducing her unique vocal style to a wider audience.

Mr Thela, a Gqom DJ and producer from the mother city’s independently released album Tronics Land Series 2 placed him in the success circle of Gqom music. He first hit the music scene a few years ago in 2020 with the South African Music Awards nominated album, Make Cape Town Great Again. One of his popular songs ‘’Kwandonga Ziyaduma’’ extends, musically speaking, the popular Nguni phrase usually used to refer to Johannesburg’s way of life, its synonymity with the fast life.

Known for her soothing sounds, BET Africa Soul Cypher alum Filah Lah Lah is a vastly talented Rhythm and Blues artist who recently inked a music deal with Sony Africa, her talent extends beyond just singing. She writes with such compassion, parallel to writing synonymous with the 40s and 60s.

Her recent release “Call Me” is a perfect example.

Lwah Ndlunkulu is known for infusing traditional elements in her music. A perfect example of an artist intersecting traditional music and modern sounds, in her case Maskandi and Afropop. She had a fantastic year as a featured artist on the South African Maskandi hit song Paris with Mthandeni SK. Lwah Ndlunkulu’s “Ithuba” permeates the music atmosphere, from Kwazulu Natal to Gauteng while “Ngiyeza” just draws you in from the first note.

Lasmid emerges as one of Ghana’s hiplife sensations, climbing charts with his breakout song Friday Night. His victory in MTN Hitmaker catapulted him into the spotlight, solidifying his status as a rising star. Since then, he has gone on to deliver several chart topping songs.

Leading producer, DESIREE which is pronounced: Dez Ir Ray, is prominent in the EDM space. Known for her enthralling sets, DESIREE’s Psilocybin got Mzansi dancing. DESIREE’s career has seen her consistently performing dance music at sought-after music leaning venues around the world.

Jay Bhad is a Ghanaian artist known for his work in the Asakaa genre, Ghanaian drill music which fuses elements of drill instrumentation with hiplife melodies. He was raised in the ghetto of Kumasi in the Ashanti region of Ghana and has seen his life transformed when he started music. His music reflects his view of the environment he grew up in, it being his biggest influence. Jay Bhad has hit songs like Condemn and Y3 Y3 Dom to his credit.

With Afrobeats and Amapiano taking the world by storm, it’s time for music enthusiasts to discover the boundary-breaking emerging artists and genres shaping the future of music.


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SERAP, Editors Sue Niger Governor over Badeggi FM Shutdown Threat

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Socio-Economic Rights and Accountability Project (SERAP) and the Nigerian Guild of Editors (NGE) have filed a lawsuit against Umar Bago,  Niger State Governor, and the National Broadcasting Commission (NBC) over what they described as “the ongoing intimidation” of Badeggi FM Radio, Minna, and the threat to shut down the station.

This was contained in a statement on Sunday by Kolawole Oluwadare, deputy director,  SERAP, accusing NBC of failing to stand in defence of the local station.

PUNCH Online had reported that Bago ordered the closure and the revocation of the licence of Badeggi Radio 90.1 FM in Minna over alleged public incitement.

However, in suit number FHC/L/CS/1587/2025, filed last Friday at the Federal High Court, Lagos, SERAP and NGE are seeking to determine “whether by Section 22 of the Nigerian Constitution 1999 (as amended) and section 2(1)(t) of the NBC Act, the NBC has the legal duty to protect Badeggi FM from the ongoing intimidation from the governor.”

They are also seeking “an order of perpetual injunction restraining the Niger state governor and NBC from further harassing, intimidating and/or threatening to shut down Badeggi FM radio, revoke its licence and profile the station’s owner.”

The groups argued, “The ongoing intimidation and threat by Mr Bago to strip Badeggi FM station of its licence, further threat to demolish the station’s premises and profile its owner is unlawful and a violation of the rights to freedom of expression, access to information, and media freedom.”

They described allegations of inciting violence against the station and its owner as “vague, unfounded and unsubstantiated and apparently made to silence the radio station.”

The suit, filed on behalf of SERAP and NGE by lawyers Kolawole Oluwadare, Oluwakemi Agunbiade, and Andrew Nwankwo, read in part, “The media plays an essential role as a vehicle or instrument for the exercise of freedom of expression and information – in its individual and collective aspects – in a democratic society.

“Intimidating, harassing and silencing critical or dissenting voices under the guise of vague and unsubstantiated national security concerns is a fundamental breach of the Nigerian Constitution and Nigeria’s international human rights obligations.

“The ongoing intimidation and harassment of Badeggi FM and its owner is capable of discouraging participation of the press in debates over matters of legitimate public concern ahead of the 2027 general elections.”

SERAP and NGE are therefore asking the court for the following reliefs, “A declaration that by the combined provisions of Section 22 Nigerian Constitution and section 2(1)(t) of the National Broadcasting Act, the NBC is obligated by law to protect Badeggi FM station and other broadcasting outlets in Nigeria from undue interference from unauthorised persons or entity.

“A declaration that the failure and/or neglect of the NBC to protect and defend the independence of the radio station against arbitrary executive interference constitutes a breach of its statutory duty to ensure fair, independent, and lawful broadcasting practices in Nigeria.

“A declaration that the ongoing intimidation and threat issued by Mr Bago to strip Badeggi FM station of its operational licence and further threat to demolish the station’s premises is unlawful and a violation of the rights to freedom of expression, access to information, and media freedom.

“A declaration that the threat issued by the Bago to strip Badeggi FM radio station of its operational licence encroaches upon the statutory powers of the NBC as provided for under section 2 of the National Broadcasting Commission Act.

“An order of perpetual injunction restraining the governor and NBC, its agents and privies from harassing, intimidating and/or threatening to revoke the operating licence of Badeggi FM station or any other broadcasting outlet in Niger State.”

It was said that no date has been fixed for the hearing of the suit.


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Amaarae Crowned Spotify’s EQUAL Africa Artist for August

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Spotify has named Ghanaian trailblazer Amaarae as the EQUAL Africa artist for August, spotlighting her as one of the continent’s artists who continues to push creative and cultural boundaries with every beat, lyric, and look.

Amaarae, born Ama Serwah Genfi, raised between Ghana and the U.S.A often pulls her musical inspiration from the cultures and genres she grew up with. She has consistently pushed the boundaries of sound and identity, with her unique fusion of alternative, pop, R&B, and Afrobeats cementing her place as a singular voice in modern music.

Her musical journey took a turn in a computer lab in Ghana in 2009, where she taught herself to make beats on a cracked version of FL Studio. That moment sparked the fire for a career that would go on to produce game-changing projects like “The Angel You Don’t Know” and global hits such as “SAD GIRLZ LUV MONEY”.

Amaarae’s inclusion on Spotify’s Global Impact List for the first half of the year, highlighting the most-exported Ghanaian songs, was no surprise. She has become a symbol of how African music is travelling further, faster, and louder than ever before.

With her latest album BLACK STAR she returns to her Ghanaian roots with bold energy, crafting what she calls a “rallying cry for youth culture around the world. This album is bringing the alternative community to the forefront and being fearless about that.”

“I navigate the music world with balance, willpower, and strength. The challenges are real, don’t get me wrong, but I put my blinders on, lock into tunnel vision, and get to work. And when I come across another woman on the journey, especially a Black woman, I do my best to share knowledge, create opportunities, and lighten the load where I can,” says Amaarae.

As part of Spotify’s EQUAL programme, which amplifies women’s voices worldwide, Amaarae joins a growing list of African women shaping the future through sound and self-expression.

“Amaarae embodies the spirit of boundary-pushing creativity that EQUAL stands for,” says Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa. “Her artistry is bold, distinct, and unapologetically authentic – qualities that continue to inspire a new generation of artists across the continent and beyond.”

We sat down with Amaarae to learn more about her and her music:

1. What is that one surprising thing your fans might not know about you?

Amaarae: I’m one step away from being legally blind! My vision is a -7 and I have astigmatism!!

2. When did you realise that making music was in your destiny and what is your WHY for pursuing this craft?

Amaarae: When I moved back home to Ghana in 2009, I was learning how to make beats and record myself at the back of the computer lab. Someone had installed a cracked version of FL.

3. Which African songs or artists did you grow up listening to?

Amaarae: The list goes on and on. Daddy LUMBA (RIP), Terri Bonchaka, MzBel, Abrewa Nana, Obrafour’s legendary album Pae Mu Ka, Sarkodie, Kwadwo Antwi. I could go all day.

4. To someone who has never heard your music, how would you describe the sound, tone, and style?

Amaarae: Let’s encourage listeners to be curious and adventurous! If you’re reading this and you’ve never heard my music, I dare you to go listen! And tell me how YOU would describe my sound.

 5. Any advice for someone dreading following their dreams?

Amaarae: The regret does more damage than the effort.


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Humans + Machines: Building the workforce of the future

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Ursula Fear, Senior Talent Program Manager, Salesforce
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By Ursula Fear, Senior Talent Programme Manager | Salesforce

Is AI coming for your job, or is it already working beside you? As its use becomes more routine, artificial intelligence is looking less like a threat and more like a teammate: answering queries, making decisions, chasing leads, processing invoices, and drafting content around the clock.

Ursula Fear, Senior Talent Program Manager, Salesforce

This new class of digital labour is changing how teams function, how targets are met, and how people spend their time at work. From now on, almost every job, team, and company will involve AI agents – systems that can analyse vast datasets, apply human-like reasoning, and act independently. Their presence is set to influence workflows, increase productivity, support innovation, and redefine roles across the organisation.

Rather than replacing people, AI is tilting the workload. Salesforce research shows that 23% of HR teams plan to redeploy employees into roles that make better use of their uniquely human strengths. At the same time, agentic AI adoption is projected to surge by 327% over the next two years (from roughly 15% adoption today to about 64% by 2027).

This shift is tied to anticipated productivity gains of 30% per employee and labour cost reductions of 19%, equating to about $11,000 in savings per employee annually, based on Organisation for Economic Co-operation and Development (OECD) wage averages. Rather than replacing people, organisations are preparing to reskill and redeploy workers, enabling humans to focus on higher-value roles that emphasise creativity, strategy, and interpersonal skills.

A recent Gartner poll further found that 95% of customer service teams intend to retain human agents to help define and guide the role of AI, reinforcing the value of a “digital first, not digital only” approach. Gartner further says that by 2027, half of the organisations that planned to significantly reduce their customer service workforce will abandon those plans, highlighting the limits of going fully “agentless”.

For African countries, the rise of digital labour presents an opportunity to build modern, inclusive workforces without being bound by outdated development models. But realising this potential depends on sustained investment in skills training, digital infrastructure, and equitable access to AI tools.

Train for tomorrow

Africa has the world’s youngest population. It’s bursting with entrepreneurial energy. But many young people still don’t have access to the tools and skills that will define the next era of work. If the continent wants to lead in the digital labour revolution, it should act now by investing in digital infrastructure, prioritising skills development, and forging partnerships that make future-focused training widely accessible.

Yes, the skills gap is real and broadband internet is still a luxury in many communities. But on the upside, AI training doesn’t require a university degree. Much of it is free, online, and accessible to anyone with a smartphone and a curious mind.

That opens the door to governments, educators, businesses, and civil society to step up to update school curricula, expand digital infrastructure, and support public-private training partnerships. All of this matters: not just for economic growth, but for social inclusion, too.

If these foundations are put in place, African countries could not only meet the needs of their growing population but also leapfrog outdated development models.

From entry-level to in-demand

When AI begins to handle the simpler tasks, it’s easy to worry about what’s left for those starting out. Entry-level jobs aren’t disappearing though. Instead of doing routine work, newcomers will now need to build skills in oversight, collaboration, and using AI tools effectively from day one. The ladder still exists; it just starts in a different place.

This will require a different kind of training – not just technical know-how, but in soft skills like empathy, adaptability, ethical judgement, and communication, which are all human traits that help teams thrive.

AI’s presence in the workplace may be concerning, with reports of job cuts due to its adoption (here, here, here, and here), but all is not as it seems.

Research suggests a more balanced perspective: One of the most comprehensive studies, from the National Bureau of Economic Research, tracked 25,000 workers across 7,000 Danish firms using AI chatbots. It found no significant changes to jobs, wages, or working hours. Productivity rose by around 3%, without leading to layoffs.

The St. Louis Fed found something similar. Based on large-scale surveys in the US, researchers reported one in four workers now use generative AI weekly, saving on average just over two hours a week. Spread across the entire labour market, that translated into a 1.1% productivity gain. Crucially, there was no sign this efficiency came at the cost of jobs.

Adding to this, a 2024 study by Mäkelä and Stephany analysed over 12 million US job listings and revealed that demand is surging for “AI-complementary” skills such as resilience, teamwork, digital literacy, and analytical thinking. These are the very human capabilities that help people work effectively with AI. The study found AI-focused roles are nearly twice as likely to list these skills, and they command wage premiums of 5–10%. Even more telling: the positive impact of these complementary skills outweighs the substitution effects of AI by up to 70%.

These findings all suggest that AI isn’t replacing workers; it’s helping them work smarter and more efficiently. To thrive in this blended future, we need to prepare today, by building the right skills, expanding access, and embracing AI not as a threat, but as a partner in progress.

Because the future of work won’t be entirely human, nor entirely automated – it will be a blend of both.


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