E-Business
Exploring the Potential of Digital Transformation on the Nigerian Economy

The concept of a digital economy is essentially a new economy stream that brings with it new momentum.
As ICT technologies develop rapidly and become integrated into more and more verticals, the digital economy is becoming the fastest growing, most innovative, and widest-reaching economy.
Unleashing the potential of economic development, it drives the transformation of traditional industries, fuels sustainable economic development, improves social management and services, and fosters innovation.
Accenture forecast that optimizing the use of digital skills and technologies could generate US$2 trillion of additional global economic output by 2020.
The study also revealed the vast role digital technologies play in economic activity, with more than one-fifth of the world’s GDP attributable to digital skills, capital, goods, and services.
According to Tencent’s 2017 report China’s Internet + Digital Economy, China’s digital economy created about 2.8 million jobs in 2016, accounting for 21% of the total new jobs.
Nigeria is undoubtedly one of Africa’s most promising nations with over 190million people, this country remains the largest mobile market on the continent.
Over the past years the country has witnessed a surge and growth of e-commerce businesses, an increase in small to large scale enterprise and not to mention a ton of mobile based services that meet a wide range of needs for people every day.
A majority of these innovations and establishment are riding on the back of Technology and Connectivity.
National Bureau of Statistics (NBS) predicted that the e-commerce sector is expected to contribute about 10 per cent, a projected N10trillion, to the nation’s Gross Domestic Product (GDP) by 2018.
The e-Commerce market in Nigeria is currently worth around $13billion (about N4.01trillion), according to a report by London based Economist Intelligence Unit (EIU), Nigeria’s e-commerce market value could rise to $50billion (N15.45trillion) over the next decade.
However Africa and specifically in Nigeria face challenges stemming from insufficient ICT infrastructure, to the lack of unskilled human capital and most importantly firm government push on ICT and digital transformation.
Specifically Nigeria as a country needs to focus on its infrastructure establishment. Reliable and affordable broadband for businesses and individuals are critical for future stages of ICT use.
While it is evident that there has been some considerable level of development and adoption of technology and telecommunication, however to build and sustain a viably digital economy in Nigeria and to fully reap the benefit from it, there are critical areas that need attending to.
Connecting the Unconnected
The relevance of the connectivity cannot be over emphasized. Taking communication sites for instance, Indonesia, a country with similar population with Nigeria, has more network base station sites than Nigeria.
According to ICT development Index 2017 by ITU, there is a need to increase network sites in Nigeria like the one in Indonesia, both urban and rural areas, not to mention that more than half of Nigeria’s 180 million population living in rural areas have much poorer mobile signal coverage.
It is important to note that with the increasing rate of mobile internet penetration in Nigeria, 23million of the Nigerian population still have no telecommunication access largely in the rural communities.
Is some rural villages in Ogun State bordering with the Republic of Benin, residents would have to go over the border to Benin Republic just make a phone call, which would be International call as the telecommunication provider was not Nigerian based. Worse case they would need to commute to the next village to make local calls via local operators.

Huawei has started a series of rural telecommunication access initiatives with some of operators across Africa, leveraging our Rural Star solution.
The solution is specifically designed for remote parts of the country that do not currently have mobile network coverage, our goal is to bridge the digital divide in remote parts of Africa, especially in Nigeria.
The solution leverages cutting edge technology innovation by reducing the total cost of building and running a mobile network site by up to 70 per cent.
There is an increase in the MBB subscription rate with affordability being improved over the year. However, there are limited metro and access fiber network in Nigeria 11% proportion is far lower than other Africa countries Affecting user experience and broadband development.
The growth in internet/mobile adoption amongst Nigerians present huge opportunities for businesses that take advantage of new technologies such as social media and e-commerce.
The annual research project called the Global Connectivity Index (GCI). Nigeria ranks 70th in GCI 2018. The report shows that as an early starter (countries in the early stage of ICT infrastructure build-out), Nigeria needs to focus on increasing ICT infrastructure and policies to give more people access to the digital world.
The report finds that a 1 point increase in GCI score is equivalent to 1) a 2.1% increase in competitiveness 2) 2.2% increase in national innovation, and 3) a 2.3% increase in productivity.
Reaping the benefits of a digital economy starts with having reliable mobile networks and internet access to connect the unconnected. Internet access itself is not enough though.
Huawei believes that in Africa connectivity brought by the network of communication towers and fiber is like the “soil”, which provides the fertile ground for important value-adding crops, which in this case are services including Safe City, E-government, E-education, E-health, E-agriculture etc. that enhance public social services delivery and better allocation of resources.
Public sector as an Enabler and Private Sector as an Innovator
To achieve digital economy, we need joint efforts from both private and public sectors, with the right programs and policies the Nigerian governments can make digital transformation a reality much seamless for citizens and businesses.
According to OECD’s Digital Economy Outlook 2016, by the end of 2015, 80% of OECD member states had developed national strategies or departmental policies and built strategic frameworks for the digital economy. Nigeria is not left behind in building a framework to boost its digital transformation;
“SMART Digital Nigeria” has been proposed as the required panacea to bridge the uneven growth presently dominating the ICT sector. The plan observed that Nigeria’s longstanding focus mostly over the last seventeen years on Information Technology infrastructure development and also other areas in the industry including promotion of ICT local content, ICT deployment in Government and expansion of ICT access to Nigerians by deepening the penetration of broadband to ensure that information and knowledge is not only secured but enhances national security and creating of more jobs for as well as unleash the creativity of our teeming youth for overall national development.
To make a lasting impact with this program, there are three levels that should be looked into: Public investment and support for private investment in ICT infrastructure, particularly data centers and broadband connectivity, through Infrastructure sharing, investment-friendly regulations, Taxation Policies that fosters investment, spectrum policies that aims to improve coverage, and cutting of red tap to ease the investment e.g. in approval of Right of Ways. Policies that support the advancement of digital transformation of industries.
Support for online services, including ecommerce, internet banking, e-government, e-health, and e-learning. These steps will not only enhance the availability and accessibility of internet and other serviced based on ICT infrastructure, but also can be interpreted directly into affordability of those services to bridge the digital gap and achieve digital inclusiveness.
Take Infrastructure sharing for an instance, research shows that Infrastructure sharing can impact the reduction of capital investment substantially with on-going operating cost reductions between 50% and 80% depending on market structure and the sharing model implemented. Opening up public infrastructure such as lamppost, Electric Pole, government buildings, billboards has an important role to play in limiting the cost and increasing speed and smoothness of network expansion projects.
These efforts will enable private sectors deploy and scale network access much faster and seamless across and the country and ultimately increasing connectivity access and reach to more citizens much faster.
A look ahead
Information technology is not the ultimate solution for economic growth, however ICT serves as a tool that enables digital transformation and provides newer and smarter way of communicating and transacting.
For Nigeria Unlocking the dividends of digital economy becomes imperative in the face of dwindling oil revenue with increasingly pressure on the economy.
An effective blend of broadband access coupled with effective and reliable internet connectivity will also go a long way in fast tracking business productivity and thereby promote digitalized business behavior which in reality is the bone of future economy.
E-Business
GenAI Adoption Among African workers Outpace Global Peers

Africa’s workforce is embracing artificial intelligence (AI) at a faster pace than global peers, but pressure is mounting for organisations to ramp up digital skills development as generative AI (GenAI) begins reshaping roles across industries.

This is according to PwC’s Global Workforce Hopes and Fears Survey 2025, which shows a continent ready for AI-enabled transformation, but facing a narrowing window to prepare, through skills development initiatives.
The survey, covering nearly 50 000 workers worldwide and 1 753 across South Africa, Algeria, Kenya, Morocco and Nigeria, finds that African employees are already integrating AI into daily operations.
Sixty-four percent of respondents in Africa used AI tools in the past year, compared to 54% globally, and the sentiment is overwhelmingly positive. While only 17% report using GenAI every day, confidence in its benefits is high: 76% believe GenAI improves work quality, and 72% expect AI-driven productivity gains within three years.
In SA, executives are even more bullish, as 91% say AI has already lifted both productivity and work quality — a signal that leadership is pushing harder toward AI-enabled ways of working, notes the survey.
However, this optimism is coupled with rising concern about future readiness. Only 35% of African workers believe their skills will still be relevant three years from now. With GenAI expected to affect nearly half of all job roles, PwC warns that the continent’s workforce risks falling behind unless organisations accelerate large-scale reskilling.
Despite the pressures, employees are not standing still. PwC notes that African workers outperform their global peers in proactive learning, recording 15% higher participation in skills-building and receiving 6% more support from managers. This indicates that both workers and immediate supervisors recognise the pace of AI adoption and are pushing to adapt.
PwC Africa people and organisation leader, Dr Dayalan Govender, says the moment calls for decisive leadership. Organisations, he argues, must integrate AI into workforce strategies, accelerate digital adoption, and expand upskilling programmes at scale.
“Africa’s workforce is optimistic and ready for change, but leaders must accelerate digital adoption and invest in future-ready skills to convert this optimism into sustainable growth,” he says.
Beyond the technology shift, the survey captures a workforce hungry for growth but constrained by financial pressure. Many employees are preparing to make career moves: 45% plan to request a raise, and another 45% aim for a promotion in the next year. Yet household financial stability remains strained, with only a third of respondents reporting any money left over for savings.
Still, Africa’s workplaces continue to show strong foundations of trust and purpose — elements PwC believes will be critical in navigating GenAI disruption. More than 55% of workers trust management, and two-thirds say their work feels meaningful, both above global averages.
With AI adoption rising and employees motivated to reinvent their careers, PwC warns that the coming years will determine whether Africa’s early optimism translates into long-term competitiveness as GenAI transforms the world of work.
The report calls for embedding AI into workforce strategies to bridge the gap between optimism and practical adoption, scaling upskilling initiatives to prepare for GenAI disruption, and fostering trust and psychological safety to retain talent and drive innovation.
“For employers, these findings are a stark reminder that they can and should do more to help workers understand, adopt, and embrace AI’s transformative power.
“Employers may need to pay special attention to entry-level workers, nearly a third of whom say they’re worried to a large or very large extent about AI’s impact on their future, even as they’re also curious (47%) and optimistic (38%) about its long-term societal effects,” notes the report.
E-Business
Nigeria Records Highest Weekly Cyberattacks in Africa — Report

Nigerian organisations are facing the highest volume of weekly cyberattacks in Africa, according to the newly released African Perspectives on Cyber Security Report 2025 by Check Point Software Technologies Ltd., a global leader in cybersecurity solutions.

The report revealed that Nigerian firms experience an average of 4,200 attacks per week, significantly higher than the continental average of 3,153 and 60 per cent above the global average of 1,963 attacks per organisation.
The findings highlight a sharp rise in attacks across Africa, driven largely by artificial intelligence-enabled threats.
Kingsley Oseghale, country manager for West Africa at Check Point, said attackers are increasingly using AI to automate phishing, impersonation, and cloud exploitation.
“AI has become part of the attack surface,” Oseghale said. “Attackers are using it to automate phishing and identity theft at scale. The only effective response is prevention-first security that combines visibility, governance, and AI protection.”
The report noted that cybercriminals are exploiting exposed identities and misconfigured systems to target critical sectors, including finance, energy, telecoms, and government.
Identity-led intrusions, AI-generated phishing campaigns, and multi-vector ransomware are on the rise.
Across the continent, Check Point identified key trends in different markets. Nigeria is experiencing business email compromise and cloud exploitation; South Africa faces rising ransomware, smishing, and botnet infections such as Vo1d and XorDDoS; Kenya has seen ransomware targeting critical energy infrastructure; and Morocco has experienced coordinated government and education-sector disruptions via DDoS and website defacement attacks.
The report highlights five major shifts shaping Africa’s cyber risk in 2025.
Traditional ransomware has evolved into data-leak extortion, AI-generated deception is widespread, and identity has emerged as the new security perimeter.
Weak cybersecurity, the report warned, can now affect international market access under regulations such as the EU’s NIS2 Directive, making digital resilience an economic necessity.
The study urged African businesses and governments to adopt prevention-first security strategies, including continuous risk assessment, regulatory readiness, and public-private collaboration.
Oseghale emphasised that, as AI reshapes operations, cybersecurity must shift from reaction to prediction.
“The real challenge is not adopting new technology but securing the trust that underpins it,” he said.
E-Business
Jumia’s Data Shows Nigerians Turning to Digital Retail to Navigate Inflation Pressures

As Black Friday 2025 unfolds across Nigeria, new insights from Jumia’s Q3 2025 financial results reveal that more Nigerians are relying on digital retail to navigate inflation and rising living costs.

The data points to a more deliberate, value-driven shopper, one using online platforms to stretch budgets, compare options quickly, and extract more value from each purchase.
Jumia reported a 30 percent year-on-year increase in physical goods orders, while Gross Merchandise Value for physical goods rose by 43 percent.
This stronger GMV growth highlights a clear behavioural shift: consumers are assembling higher-value baskets by combining essentials with premium or long-term household items. Online retail is serving as a tool for strategic planning, not just convenience.
According to Temidayo Ojo, Chief Executive Officer of Jumia Nigeria, Black Friday now plays a more critical economic role. “Households are using digital retail to defend purchasing power. They plan their lists, compare prices instantly, and rely on the reliability and convenience that e-commerce offers,” he said.
This year’s Black Friday trends show growing demand in categories that directly support daily living. Household essentials and FMCG products are seeing significant uptake as families stock up during price drops. Home and kitchen equipment is also experiencing stronger demand as shoppers prioritise practical, durable tools. Affordable fashion and beauty products are gaining momentum as discounts make them more accessible.
Consumer behaviour in the lead-up to the sales period further reinforces this shift. Jumia recorded a notable increase in “Add to Wishlist” and “Add to Cart” activity, signalling more planning and fewer impulse purchases. The gap between GMV and order growth indicates that customers are optimising baskets using bundles, vouchers, and promo combinations, behaviours uniquely suited to digital platforms.
With inflation intensifying the need for smarter buying, trust markers on Jumia, such as verified sellers, official brand stores, ratings, and clear return policies, are becoming more central to decision-making. Authenticity and durability now outweigh the appeal of the lowest price.
Jumia’s logistics footprint is making these benefits available nationwide. Its 30,000 sqm Isolo fulfilment centre, 480 pickup stations, and 62 logistics partners ensure that customers in secondary and peri-urban cities enjoy the same deals as those in major hubs, reducing travel burdens and adding financial value.
Overall, Jumia’s Q3 data and Black Friday trends show that Nigerians are turning to digital retail as a practical, strategic response to inflation, using e-commerce to manage budgets, preserve purchasing power, and make more informed buying decisions.
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