E-Business
Facebook Pledges Support for SMEs in Nigeria, Ghana

Facebook hosted a roundtable with small and medium sized enterprises from Ghana and Nigeria as part of its effort to support entrepreneurship in West Africa.
The session focused on how Facebook can help small businesses reach exactly the right customers – for less money and with greater returns.
More than 50 million small businesses around the world actively use Facebook Pages because they’re free, easy to use, and they work well on mobile. More than 2.5 million SMEs worldwide actively invest their hard-earned dollars with Facebook every month, a number that’s doubled in the past two years.
A growing number of them are in Africa – 54% of people on Facebook in Nigeria are connected to a small or medium business. But for Facebook, this is only the start of Facebook’s potential to help small and medium sized enterprises in West Africa to thrive.
Said Nunu Ntshingila, head of Africa for Facebook: “Africa is home to some of the world’s most vibrant and exciting small businesses, and these enterprises are the backbone of the economy. These smaller businesses drive economic growth and create jobs that lift people to prosperity. The number one reason they succeed or fail is their ability to attract customers. As more and more people turn to smartphones and the web to discover and connect with businesses, Facebook is the best platform for African SMEs to promote their brands.”
Nicola Mendelsohn, EMEA vice-president at Facebook, said, “Technology is driving real progress. When I visit Africa, this comes to life in every conversation and with every story I hear about entrepreneurs creating jobs and solving problems with technology’s help. We’re invigorated by how Ghanaian and Nigerian SMEs are using Facebook to grow brand awareness and boost engagement with their customers. We look forward to doing more to support entrepreneurs as they build their businesses.”
West African businesses are advertising on Facebook because it drives business objectives and sales. It’s measurable, affordable, mobile and easy to do. If an SME has a Facebook Page, it is a mobile marketer, able to post once and reach clients on desktop, mobile, any device, anywhere in the world.
Most small businesses can easily get going for a few dollars a month with lightweight solutions that they do with one click from their page – for example, boosted posts, promoted page likes and promoted links.
Some examples of small West African companies that use Facebook to tell their stores include:
Jayosbie in Nigeria is an online brand and retailer for fashion-forward men. “Facebook is significantly cheaper than other channels. Actually, it’s not even comparable,” said Dejuwon Isola-Osobu, founder and CEO.
One recent campaign delivered 14,000 clicks for just $260.
Fabulosity Hair and Fabulosity Cosmetics deliver affordable and natural hair extensions and cosmetics for women who want to look fabulous. They attribute their growth to the flexibility of Facebook advertising.
Chinenye Umeh, the founder, says she loves the flexibility and affordability of Facebook, especially the fact that she can easily turn spending up and down on a month to month basis.
Skin Gourmet Limited in Ghana is a female-led producer of organic, natural and chemical free skin care products.
It reports a significant return on investment in the form of more engagement and brand awareness after posting and boosting posts on Facebook. Accra Good Markets in Ghana is a pop-up event for vendors to sell their products.
Facebook is its only marketing channel for reaching vendors and shoppers alike and it sees tremendous results through its posting and highly targeted advertising activity on Facebook.
Akataasia Clothing in Ghana depends on WhatsApp to connect with the customer base.
In 2015, Facebook held 225 events across 19 countries, reaching over 200,000 small business owners with training on how to use its platform effectively to drive sales and marketing goals.
Africa will be a focus region for such events for the rest of this year.
E-Business
Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.
Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.
According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.
To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.
The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.
The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.
“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.
E-Business
Local App Developers Rake $1m in Sales in 2025- NOTAP

National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.
Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.
She said it was also a direct outcome of targeted support initiatives led by NOTAP.
She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.
According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.
“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.
“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.
“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.
Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.
“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.
“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.
The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.
She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.
“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.
Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.
“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.
She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.
According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.
“Three years ago, many of these developers were only providing support services to foreign companies.
“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.
The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.
“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.
“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said
E-Business
Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold
Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.
Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.
“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.
A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.
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