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FG Sets Up Task-Force to deliver Audience Measurement Service

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Federal government on Thursday announced a 13-member Task Force to oversee and deliver the Audience Measurement Service on Nigeria Media Platforms.

FG Sets Up Task-Force to deliver Audience Measurement Service

Alhaji Lai Mohammed, minister of Information and Culture, who announced this in a statement issued in Abuja said the approval of the Task-Force followed the recommendation of the Task Force’s membership by the National Broadcasting Commission (NBC) and the Advertising Practitioners Council of Nigeria (APCON).

He directed the NBC and APCON to collaborate to set a framework for the operations and activities of the Task Force, in order to ensure that the Audience Measurement Service comes into effect in the first quarter of 2022.

APCON and the NBC had earlier announced the appointment of First Media and Entertainment Integrated (Nigeria} Limited (FMEIL) for the development and delivery of audience measurement service on Nigeria Media Platforms in order to deepen advertising spend, improve the advertising and broadcasting ecosystem and increase investment in advertising and broadcast media content.

The members of the Task Force are:

Mr. Tolu Ogunkoya – Chairman

Mr. Femi Adelusi – President MIPAN

Mr. Steve Babaeko – President AAAN

Mrs. Bunmi Adeniba – President ADVAN

Mrs. Jibe Ologeh – President EMCOAN

Mr. Yinka Oduniyi – President ITPAN

Mr. Guy Murray Bruce – President IBAN

Kadaria Ahmed – Member

Mrs. Pauline Ehusani – Director, NBC

Mrs. Ijedi Iyoha – Director, APCON

Alhaji Garba Bello Kankarofi – Member

Hajia Sa’a Ibrahim – Member

Mr. Joe Mutah – Secretary.

 

 

 

 


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Broadcasting

APCON to Begin Clamp Down on Unlicensed Advertisers

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Advertising Practitioners Council of Nigeria (APCON) has said it will clamp down on individuals and organisations engaged in advertising without licence.

APCON to Begin Clamp Down on Unlicensed Advertisers

According to the law of the council, it is illegal and criminal for anyone to practice advertising without being first registered by APCON.

Addressing newsmen on the need to ensure compliance of online advertisement with the provisions of the Nigerian Code of Advertising Practice, sales promotions and other rights/restrictions on practice, Dr. Olalekan Fadolapo, registrar/chief executive of the council, noted that APCON has since its establishment by Act No. 55 of 1988 been charged with the regulation and control of advertising in Nigeria in all aspects and ramifications.

Fadolapo affirmed that the advent of the internet and new media, characterized by social networking sites, has revolutionized communication globally.

 

 

 


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Court Says NBC Lacks Power to Regulate Advertising in Nigeria

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Federal High Court sitting in Lagos has held that the National Broadcasting Commission (NBC) acted beyond its powers by seeking to regulate the practice of advertising in Nigeria.

Court Says NBC Lacks Power to Regulate Advertising in Nigeria

Justice Ambrose Lewis-Allagoa held that the NBC lacks the power to prohibit exclusivity on privately acquired intellectual property right in programme contents of a right holder.

He further set aside the proposed amendment to the 6th Edition of the NBC Code for being ultra vires, incompetent null and void, and perpetually restrained the Commission from implementing it.

The judge made the orders in suit FHC/L/CS/1152.2020 filed by Mr. Femi Davies as sole plaintiff and the NBC as defendant.

Davies argued, among others, that if allowed, the amendment would greatly violate his right to a fair hearing.

He prayed the court to uphold his six prayers as set out in his originating summons.

The plaintiff’s reliefs include a declaration that the Commission lacks the requisite vires to prohibit exclusivity on privately acquired intellectual property right in program content of a right-holder viz-a-viz the salient provisions of the constitution and the Copyright Act.

“A declaration that the commission acted ultra-vires in so far as it sought to regulate the practice of advertising in Nigeria contrary to the provisions of the extant Advertising Practitioners (Registration, etc) Act, 2004.

“A declaration that the commission acted ultra vires when it sought to retroactively compel right holders of programme content to compulsorily share extant right acquired under existing licence under the proposed amendment to the 6th Edition of the NBC Code.

“A declaration that the Commission acted ultra vires when it sought to retroactively compel right holders of programme content to compulsorily share extant right acquired through a partnership and /or joint venture with an investor under the proposed Amendment to NBC Code.

“An order setting aside the amendment of the NBC Code and an order of perpetual injunction restraining the NBC from implementing the Amendment to the NBC Code.

In his judgment, the court granted all of the plaintiff’s reliefs.

Justice Lewis-Allagoa held: “I agree with the submission that acquisition of exclusive rights to Broadcast a particular program is an investment for returns and by virtue of the above-stated provisions, no one should be forced to surrender same when it is lawfully acquired.

“I am in agreement with the plaintiff counsel that the said proposed amendment is a violation of the principle of fair hearing and natural justice.  The proposed amendment purports that the defendant NBC shall without any fact-finding or recourse to the other party place the advertising agency on its black list, solely based on the complaint of a media house to the defendant and the defendant acting has the authority to itself shall pass its verdict without hearing the other parties.

“I have determined the questions in the originating summon in favour of the plaintiff.

“For reasons hereinbefore given, consequently, all the reliefs sought by the plaintiff are granted as prayed.  That is the judgment of the court .”

 

 


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BBC to Sack 1,000 in Digital Transformation

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The BBC is to axe 1,000 jobs and scrap some broadcast channels in traditional form as it prioritises digital and copes with a funding freeze, the British public service broadcaster said on Thursday.

BBC to Sack 1,000 in Digital Transformation

Aiming to “build a digital-first public service media organisation”, the BBC said it would “change in step with the modern world, giving audiences the content they want… in the ways they want it”.

The network will create a single 24-hour television news channel serving the UK and abroad, absorbing BBC World.

Channels including children’s channel CBBC, BBC Four and Radio 4 Extra will stop traditional broadcasting, while “a number” of World Service language services will become digital only.

Tim Davie, director-general made a speech to BBC staff on Thursday in which he hailed “a fresh, new, global digital media organisation which has never been seen before.

“We need to evolve faster and embrace the huge shifts in the market around us,” he told them.

The first phase of the changes, including job cuts, will save £500 million (585 million euros, $630 million) a year, £200 million of which will help offset the £285 million funding gap caused by the government earlier this year freezing the television licence fee.

“The BBC will also reinvest £300 million to drive a digital-first approach, through changes to content and output and additional commercial income,” a statement said.

Further details are to be announced in the coming months, said the BBC, which marks its centenary this year.

The broadcaster has faced increasing claims from right-wingers since the UK’s divisive Brexit referendum in 2016 of political bias, and pushing a “woke”, London-centric liberal agenda.

The BBC, founded by Royal Charter and operating independently of government, has faced similar accusations from the political left.

Critics accused Culture Secretary Nadine Dorries of “cultural vandalism” and wrecking a world-renowned British institution when she announced the licence-fee freeze.

The fee — payable by every household with a television set — funds BBC television, radio and online services, as well as programming, many of which are exported commercially worldwide.

Supporters maintain the fee — currently £159 for a colour TV — provides excellent value for money, and a range of services from news and current affairs to wildlife documentaries, children’s output, drama and music.

But opponents, including rival commercial broadcasters, have long complained the guaranteed funding model, which criminalises non-payers, is unfair.

 

 

 

 


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