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E-Business

Flaim, Messaging app Re-Launches in Nigeria

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Flaim, reward based Messaging app, has  introduced Super Rewards once again in Nigeria last December and in less than a month was again able to generate well over 100k downloads from Nigeria and rewarded all users that downloaded the App or invited their friends with free data across all mobile operators.

Flaim, Messaging app Re-Launches in Nigeria

Flaim is not a newcomer to Nigeria, they had already done an initial launch in May 2019, when they were able to generate well over 200,000 downloads from Nigeria with a data gifting strategy, and quickly rose to the top rankings on Google Play.

Flaim has entered the competitive messaging app market, which includes Whatsapp, Telegram, Wechat and others, but it is doing so by offering flaim users the possibility to win phones on a daily basis, and even a car, through an automated random draw.

The car draw took place on the 4th of January where Juliet Manasseh from Abuja, 26, became the lucky owner of a brand new Kia Rio, which was handed over to her this past Friday, January 10th in the Kia Motors Nigeria Adeola Odeku showroom.

What makes flaim even more unique is its marketing approach which is totally focused on leveraging social media; flaim ran the car award completely online and broadcasted the event live on Social Media including Facebook, Instagram and YouTube. This approach has enabled flaim to reach its target audience of millennials and Gen Z, driving significantly high conversion rates.

The flaim app’s relaunch has now become more permanent as was explained by Mr Ernest Akinlola, flaim Nigeria COO at the car award ceremony, “Our original launch in May was a huge success, actually well beyond our expectations; we could have easily reached a million or more downloads in that period, but we decided to slow down and regroup to design a sustainable long-term strategy, for our reward-based messaging solution, which included engaging with local partners, sponsors and content providers”.

Apart from its cool design, which is certainly attractive to its target market, the App’s developers and owners, the company Equiis Technologies AG, based in Zurich Switzerland, have had a history of providing encrypted communication solutions to ensure the privacy and integrity of its customers’ data records and content.

This has enabled them to design solutions to provide high quality calls with lower Data consumption than traditional VOIP apps, with the motto “talk more for less”.

It has also designed an interesting Do Not Disturb feature called DND which enables users to block all incoming messages and calls to save data until they have Wifi connectivity which again saves the flaim users from using their valuable data when receiving unwanted files and videos on their messaging app.

Flaim’s future in Nigeria seems bright, with a very young population, a high penetration of smartphones, and a data-savvy consumer base that has now become aware of the costs associated with their Social Media and communication needs, and are therefore welcoming an app that allows them to save on their Data top-ups.

Flaim is also soon to release MyMoods, which is similar to My Status on other popular social media apps, this allows users to post and share pictures and content to their contacts, but also to the whole flaim community.

This is a distinct advantage to the limitation of a customer’s immediate contact list. (My)Moods can be shared with everyone whether they are in your contacts or not!!

Derek Roga, CEO at flaim, said: “Over the past 2 years we have been analysing the growth of social messaging apps particularly focusing on the requirements of young people in Nigeria and across Africa, by doing this, we learned they want to spend more time on social media for entertainment but also for information and even education; the high cost of data versus income generates a barrier to those needs, which we are addressing now and will continue to do so. We also want to offer low-cost advertising solutions to young entrepreneurs, small businesses, moms who have their home businesses, to share pictures and info of their projects to a wider audience than just their contacts; this will generate more business leads, revenue and opportunities to them. We are also developing a special optimisation of flaim to work over Edge networks, this is ideal for rural communities., We believe there is a huge untapped market in these communities; we simply want to help people be connected and rewarded.”


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

BPP Partners NDPC to Strengthen Data Protection

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Dr Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), has reaffirmed the bureau’s commitment to data protection in Nigeria.

BPP Partners NDPC to Strengthen Data Protection

He disclosed this in a statement at the weekend by Zira Nagga, head of Public Relations, BPP, following a courtesy visit by a delegation from the National Data Protection Commission (NDPC).

Adedokun stressed that data protection is vital to Nigeria’s economy and development, particularly in areas such as demography, health, education, and other key sectors.

He emphasised that no country should leave its data unprotected, as it plays a crucial role in future planning and national development.

“Data governs the world. It is essential to technological progress and must be protected for a country or business to be taken seriously,” he said.

Adedokun described the visit, aimed at fostering partnership on data policy implementation and protection, as timely and aligned with national goals.

He said the BPP would collaborate closely with the NDPC to boost data development, capacity building, and enhance the procurement system.

“The BPP will support compliance as part of the ‘Nigeria First’ Policy, although it is not a core procurement eligibility requirement,” he explained.

He suggested a hybrid training model to help build strong capacity in data protection, privacy awareness, and policy understanding.

According to him, a dynamic training approach will reduce logistics costs and improve public confidence in data safety and privacy.

Dr Vincent Olatunji, CEO, and national commissioner, NDPC, praised Adedokun and the BPP for supporting data protection initiatives.

He said the partnership supports President Bola Tinubu’s vision and will strengthen data privacy across Ministries, Departments, and Agencies (MDAs).

“The collaboration will create awareness and train BPP staff to ensure a firm grasp of data protection principles and policies,” he stated.

Olatunji said the NDPC would establish a working group to finalise a Memorandum of Understanding beneficial to both institutions.

He added that President Tinubu signed the NDPC into law on 12 June 2023 to uphold citizens’ rights and protect national and business data.

Olatunji also noted that strict legal measures were in place to enforce data protection and ensure full compliance nationwide.

Both agencies agreed to form a team to sign the MoU and focus on capacity building and data management in procurement and beyond.

 

 


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FG Mulls Fibre Optic Layout to Bridge Internet Gaps

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President Bola Tinubu said that his administration has initiated a project to install fibre optic cables across the country, aimed at enhancing the socio-economic development of Nigeria.

FG Mulls Fibre Optic Layout to Bridge Internet Gaps

His plans were contained in a speech he delivered at a joint session of the National Assembly in commemoration of Democracy Day on Thursday, June 12.

He said the fibre optic layout is part of other projects being embarked on.

“In addition, we have embarked on an ambitious project to lay fibre optic cables across the nation, a transformative step toward bridging the digital divide and fostering greater connectivity.

“This initiative promises not only to enhance the speed and reliability of internet access but also to revolutionise how businesses operate, how students learn, and how communities stay connected,” Tinubu stated.

He maintained that by extending this critical infrastructure, his government is empowering entrepreneurs, enabling digital education, and providing the tools for our youth to compete in a globalised world.

In a most recent report on Internet connectivity, The ICIR pointed out how Nigeria has faced setbacks in its deployment of fibre optic cables and needs a transformation.

The challenges revolve around vandalism, inadequate coordination between road construction and telecom infrastructure, and varying right-of-way (RoW) charges across states.

Among industry experts, these issues impact network outages, increase repair costs, and hinder broadband expansion efforts.

It has also further threatened the digital economy, leading to slower Internet speeds, dropped calls, and unreliable connectivity among others.


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African Startups Raised $345m in Funding in May

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African startups raised more than $345 million across 65 deals in May, more than double the amount raised in the same period of last year, according to a report by Briter, a research and business intelligence firm.

The report disclosed that both the number of deals and participating companies declined, confirming a growing trend of fewer companies raising funds in larger sizes.

It said fintech attracted the highest share of funding in May, accounting for 34 percent of the total, while cleantech followed closely, driven by a debt deal from Sun King. The company raised $80 million (in local currency) to expand clean energy access in Nigeria.

“Equity remains the primary instrument in terms of total value. There’s no doubt about it; in fact, equity deals with disclosed amounts captured more than half of the total funding volume in May.

“However, debt financing is increasingly proving its weight. Although it accounted for only 8 percent of all deals, it represented 32 percent of the total funding, highlighting the typically larger size of debt transactions. With the rise of specialised vehicles targeting early-stage businesses, debt is becoming an increasingly important part of Africa’s innovation funding landscape,” it said.

Briter’s report added that grants continued to play a vital role in early-stage support, especially in the education technology (EdTech) sector. The Mastercard Foundation led the pack in grant activity, funding a new cohort of EdTech innovators in Nigeria and Kenya. Each selected startup is set to receive $100,000 in grant funding, in addition to mentorship and business development support.

Multilaterals also made a strong showing in May, it said. The Multilateral Investment Guarantee Agency (MIGA), a World Bank Group member, issued a $179.6 million guarantee to CleanTech firm KOKO Networks. The support will help scale its clean energy solutions across Kenya.

“This deal not only demonstrates growing international confidence in African climate ventures but also signals a promising pathway for other asset-intensive startups in clean cooking, agriculture, and renewable energy,” the report said.

From a geographic perspective, Egypt emerged as the continent’s fundraising powerhouse for the month, contributing 51 percent of all funding raised. The country recorded 12 deals across equity, debt, and bond instruments. Notably, FinTech platform MNT-Halan raised $50 million through a bond issuance, further illustrating the diversification of capital-raising mechanisms in the region.

Outside Egypt, funding was distributed across Africa’s three other key markets, which are Egypt, Nigeria, and Kenya, with limited activity recorded in countries such as Ghana, Tunisia, Morocco, and Uganda, each registering between one and three deals.

In terms of exits, the African tech landscape continues to mature. Three companies—Baobab+, Qardy, and Shopa—were acquired in May, bringing the total number of exits this year to 22. This already surpasses last year’s count for the same period. Qardy was acquired by Catalyst Partners Middle East (CPME) in a disclosed deal valued at $23 million, the report added.

 


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