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Flaim, Messaging app Re-Launches in Nigeria

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Flaim, reward based Messaging app, has  introduced Super Rewards once again in Nigeria last December and in less than a month was again able to generate well over 100k downloads from Nigeria and rewarded all users that downloaded the App or invited their friends with free data across all mobile operators.

Flaim, Messaging app Re-Launches in Nigeria

Flaim is not a newcomer to Nigeria, they had already done an initial launch in May 2019, when they were able to generate well over 200,000 downloads from Nigeria with a data gifting strategy, and quickly rose to the top rankings on Google Play.

Flaim has entered the competitive messaging app market, which includes Whatsapp, Telegram, Wechat and others, but it is doing so by offering flaim users the possibility to win phones on a daily basis, and even a car, through an automated random draw.

The car draw took place on the 4th of January where Juliet Manasseh from Abuja, 26, became the lucky owner of a brand new Kia Rio, which was handed over to her this past Friday, January 10th in the Kia Motors Nigeria Adeola Odeku showroom.

What makes flaim even more unique is its marketing approach which is totally focused on leveraging social media; flaim ran the car award completely online and broadcasted the event live on Social Media including Facebook, Instagram and YouTube. This approach has enabled flaim to reach its target audience of millennials and Gen Z, driving significantly high conversion rates.

The flaim app’s relaunch has now become more permanent as was explained by Mr Ernest Akinlola, flaim Nigeria COO at the car award ceremony, “Our original launch in May was a huge success, actually well beyond our expectations; we could have easily reached a million or more downloads in that period, but we decided to slow down and regroup to design a sustainable long-term strategy, for our reward-based messaging solution, which included engaging with local partners, sponsors and content providers”.

Apart from its cool design, which is certainly attractive to its target market, the App’s developers and owners, the company Equiis Technologies AG, based in Zurich Switzerland, have had a history of providing encrypted communication solutions to ensure the privacy and integrity of its customers’ data records and content.

This has enabled them to design solutions to provide high quality calls with lower Data consumption than traditional VOIP apps, with the motto “talk more for less”.

It has also designed an interesting Do Not Disturb feature called DND which enables users to block all incoming messages and calls to save data until they have Wifi connectivity which again saves the flaim users from using their valuable data when receiving unwanted files and videos on their messaging app.

Flaim’s future in Nigeria seems bright, with a very young population, a high penetration of smartphones, and a data-savvy consumer base that has now become aware of the costs associated with their Social Media and communication needs, and are therefore welcoming an app that allows them to save on their Data top-ups.

Flaim is also soon to release MyMoods, which is similar to My Status on other popular social media apps, this allows users to post and share pictures and content to their contacts, but also to the whole flaim community.

This is a distinct advantage to the limitation of a customer’s immediate contact list. (My)Moods can be shared with everyone whether they are in your contacts or not!!

Derek Roga, CEO at flaim, said: “Over the past 2 years we have been analysing the growth of social messaging apps particularly focusing on the requirements of young people in Nigeria and across Africa, by doing this, we learned they want to spend more time on social media for entertainment but also for information and even education; the high cost of data versus income generates a barrier to those needs, which we are addressing now and will continue to do so. We also want to offer low-cost advertising solutions to young entrepreneurs, small businesses, moms who have their home businesses, to share pictures and info of their projects to a wider audience than just their contacts; this will generate more business leads, revenue and opportunities to them. We are also developing a special optimisation of flaim to work over Edge networks, this is ideal for rural communities., We believe there is a huge untapped market in these communities; we simply want to help people be connected and rewarded.”


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Join Inlaks Live TechTalk Edition on Hyosung’s Revolutionary MV 100 ATM Model

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Inlaks, the leading Information Technology Systems Integrator specialised in the deployment of highly scalable ICT Infrastructure solutions, will on Monday September 28, deploy the second edition of its virtual thought leadership segment called “TechTalk”.

Techtalk which was formerly a pre-recorded segment hosted on the organisations YouTube channel has now transitioned into a live virtual event across Instagram, Facebook, Twitter and YouTube. The virtual edition kicked off in August 2020 with a segment on Financial Crime Mitigation, honing in on the superiority of Temenos Financial Crime Mitigation Solution with Emmanuel Orororo, Sales Manager, Financial Business, Inlaks.

The 2nd edition of Tech Talk promises to offer the same measure of insights as it dives into the world of Automated Teller Machines (ATM) with a focus on MoniValue 100, a revolutionary ATM solution by Hyosung TNS. The MoniValue 100 is especially adapted to the present times as it is a cardless, contactless and changeless solution.

Join this virtual event live by logging on to any of the social media pages below on Monday, 28th September 2020. YouTube: Inlaks, Facebook: InlaksNg, Twitter: Inlaks, Instagram: InlaksNg

Inlaks is a leading system integrator in Sub-Saharan Africa. The company partners with leading OEMs in the technology industry to provide world-class information technology solutions that exceed the needs of its customers.

Over the years, Inlaks has built a reputation as the foremost ICT and Infrastructure Solutions Provider, helping customers effectively seize new market and service opportunities.

With an impressive customer base that includes six Central Banks in West Africa, 18 of the 24 banks in Nigeria and other major customers in the West African region, Inlaks has become the dominant Information Technology Company in Africa.

Inlaks’ customers cut across various segments including Banking, Telecommunication, Oil/Gas, Power, Utilities and the Distribution sectors of the economy. For more information, please visit www.inlaks.com


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Millions of Cyber Attacks Launched on Nigeria, Others- Reports

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There were 3.8 million malware attacks and 16.8 million Potentially Unwanted Applications (PUA) detections over a 7-month period in Nigeria, according to Kaspersky security solutions.

Millions of Cyber Attacks Launched on Nigeria, Others- Reports

Elsewhere in South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections, showing the growing desperation of the attacks.

The company reported on 28 million malware attacks in 2020 and 102 million detections of potentially unwanted programs (pornware, adware etc.) accounted for by the beginning of August 2020.

These numbers show that it’s not only the malware that attacks users but also the “grey zone” programmes that grow in popularity and disturb their experiences, while users might not even know it is there.

Potentially unwanted applications (PUAs) are programmes that are usually not considered to be malicious by themselves.

However, they are generally influencing user experience in a negative way. For instance, adware fills user device with ads; aggressive monetising software propagates unrequested paid offers; downloaders may download even more various applications on the device, sometimes malicious ones.

calculating interim results of threat landscape activity in African countries, Kaspersky researchers noticed that PUAs attack users almost four times more often than traditional malware.

They also eventually reach more users: for instance, while in South Africa, the malware would attack 415,000 users in 7-months of 2020, the figure for PUA would be 736,000.

“The reason why ‘grey zone’ software is growing in popularity is that it is harder to notice at first and that if the programme is detected, its creators won’t be considered to be cybercriminals. The problem with them is that users are not always aware they consented to the installation of such programmes on their device and that in some cases, such programmes are exploited or used as a disguise for malware downloads,” said Denis Parinov, a security researcher at Kaspersky.

By taking a closer look at PUA, it becomes apparent that they are not only more widespread but also more potent than traditional malware.

Evaluating results over the same 7-month period in Nigeria, there were 3.8 million malware attacks and 16.8 million PUA detections – which is four times as much.

Kenyan and South African threat landscapes have been more intense. In South Africa, there were almost 10 million malware attacks and a staggering 43 million PUA detections.

Kenyan users faced even more malware attacks – around 14 million, and 41 million PUA appearances, Kaspersky said.


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Tech Giants Strike Deal with Advertisers over Hate Speech

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Web giants including Facebook have struck a deal with advertisers on how to identify harmful content such as hate speech, after an impasse over the issue which led to boycotts of the platform.

Tech Giants Strike Deal with Advertisers over Hate Speech

The agreement — which also included Twitter and YouTube — laid out for the first time a common set of definitions for hateful statements online.

In July, hundreds of advertisers including big-name consumer brands suspended advertising with Facebook as part of the #StopHateForProfit campaign, saying the social-media titan should do more to stamp out hatred and misinformation on its platform.

And earlier this month a group of celebrities — including Kim Kardashian, Leonardo DiCaprio and Katy Perry — stopped using Facebook and Instagram for 24 hours, to push a similar message.

The World Federation of Advertisers (WFA) said in a statement Wednesday: “Facebook, YouTube and Twitter, in collaboration with marketers and agencies through the Global Alliance for Responsible Media have agreed to adopt a common set of definitions for hate speech and other harmful content and to collaborate with a view to monitoring industry efforts to improve in this critical area.”

The alliance was founded by the WFA and includes other major trade bodies.

According to the WFA, key areas of agreement included applying the alliance’s common definitions of harmful content; developing reporting standards for such content; establishing independent oversight; and rolling out tools for keeping advertisements away from harmful content.

The WFA said that properly defining online hate speech would remove the current problem of different platforms using their own definitions, which it said made it difficult for companies to decide where to put their ads.

“As funders of the online ecosystem, advertisers have a critical role to play in driving positive change and we are pleased to have reached agreement with the platforms on an action plan and timeline in order to make the necessary improvements,” said Stephan Loerke, chief executive of the WFA.

Luis Di Como, executive vice-president of global media at Unilever, a major advertiser, sounded a note of cautious optimism.

He said: “The issues within the online ecosystem are complicated, and whilst change doesn’t happen overnight, today marks an important step in the right direction.”

Speaking in July, Facebook’s founder and chief executive Mark Zuckerberg said he remained adamant that the company did not want hate speech on the social network.

On Wednesday, the company’s vice-president for global marketing solutions, Carolyn Everson, said the agreement gave all parties “a unified language to move forward on the fight against hate online.”

 


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