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Flying On the Wings of Nigeria

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Yomi Badejo-Okusanya, MD, CMC Connect
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Recently I had to take a trip to the United Kingdom and was faced with the challenge of which airline to fly based on my schedule and pricing. Eventually, largely swayed by the renewed sentiment of ‘Buy Nigeria, I settle for Arik Airline, the self-professed ‘Wings of Nigeria’.

I looked forward to the flight experience even though I had once flown the airline on the same route many years ago. But at that time I was unable to critically assess it as it had just launched its UK route and in a group that distracted me severely. But on this occasion,

 I was thankfully alone. My friends who believe I know everyone will have been shocked to find out that I only recognized two people in my cabin of choice.

This is in contrast to what happens on my regular airline where I often know the larger portion of the cabin, plus ground and cabin crew for good measure.

Our outward journey started late due to the fact that the flight had to be combined with that of another indigenous airline that had been cancelled for operational reasons.

Despite that, the flight was uneventful. I found the cabin space rather generous, the staff courteous and a wide choice of entertainment options both local and international.

The cuisine was not very appealing to me even though I am not a big fan of airline food. This is however not to say it cannot be significantly improved upon.

The return leg left dead on time. This time I checked in online which I was unable to do on my outward journey. Not only that, the flight landed in Lagos at 3.40 am, a forty good minutes ahead of schedule. Quite unbelievable for Arik that had gained notoriety for being abysmally late on its local flights.

This advantage was however masked by the lack of on-board entertainment and vanity kits for those in business class.

Barring these hitches, it was a good experience for me, the biggest plus being that I was able to avoid the Murtala Mohammed International Airport during the highly riotous hours of 6-10pm.

However, Arik still has a long way to go if it intends to compete with international airlines. There can be no Nigerian standards. It has to be global. While the airline has a lot to do in this area, it has even more work to do in terms of brand essence, appeal and likeability. These are seriously lacking.

Being the nearest thing to our national carrier, its brand conversation is relatively weak. The experience of United Kingdom starts once you step on a British Airways flight ditto for Virgin Atlantic and many other foreign airlines.

Beyond its tagline, Arik fails to strongly communicate Brand Nigeria in costume, imagery or otherwise. Why any of our traditional attires can’t be proudly infused into the crew’s attire? eg.

Caps adorned with aso oke which is uniquely ours. If that was the aim of the printed blouses won by the female staff, then in my opinion, it is a very weak and uninspiring one.

Another unique platform to strongly communicate Brand Nigeria is completely lost by Arik not having its own business class lounge. Rather it shares one with several other international airlines even in its own home country!

Furthermore, Arik is not doing enough reaching out to its primary target Nigerians. Beyond mere advertising, we should see more of the airline in various aspects of our national life like entertainment, sports, business, tourism, economy etc.

There are creative ways of weaving the brand into the fabric of the nation. A significant vacuum exists in its sector that can be taken advantage of as a key mover of the Nigerian economy.

Arik cannot afford to sit on the fence. It must strongly join in the conversation of nation-building as part of its reputation management strategy. Perhaps, the airline is too busy coping with core issues of operations leaving the ‘mundane’ one of brand communication to just a desk. If that is the case, then it is not the way to go in building a sustainable brand. Arik must not only make its brand more appealing, but in doing so, it must constantly think out of the box! Presently the brand lacks character beyond its functionality.

The government of the day must also line up behind our national brands like Arik. What a morale booster it will be if President Muhammadu Buhari or his deputy Professor Yemi Osinbajo leads a large Nigerian business delegation to the United Kingdom and all of them fly Arik.

This will surely send a strong message to Nigerians that we must own and support our own. Government must also encourage its staff to ‘Fly Nigeria First!’ Otherwise, the government risks the possibility of appearing insincere in its call for us all to ‘buy Nigeria’.

The government can still go further by supporting the indigenous aviation sector. Buoyed by the potential of flying 180 million people, we cannot stand by and watch foreign airlines take the lion-share of this market leaving us with miserable crumbs. Government must facilitate low interest loans and facilities that will oil the sector.

Anybody that has collected and diverted previous disbursements from the Aviation Intervention Fund must be investigated and swiftly brought to book. Such people must be dealt with as national economic saboteurs. I also counter any idea of the government launching a national carrier as history has shown that government business is not in business!

I will encourage all Nigerians especially frequent flyers, to start by committing a certain portion of their portfolio to flying indigenous airlines like Arik on their intercontinental trips.

The advantages of this as earlier enumerated are quite considerable with Nigeria being the ultimate beneficiary.

Yes I admit, there will be the initial discomfort of adjusting to new standards, but that is the only way we can build our national businesses. After all, ‘if Rome was not built in a day’, why should we expect the ‘wings of Nigeria’ to be.

Yomi Badejo-Okusanya consults in a public relations firm and writes from Lagos, Nigeria.

 


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InsomniaQ Spotlights African Creativity in Lagos

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Quickteller successfully hosted the maiden edition of InsomniaQ recently in Lagos, delivering a 12-hour non-stop celebration of African music, culture, and creativity.

A statement from the firm on Sunday stated that the event attracted a diverse audience of music lovers, culture enthusiasts, and festive diaspora returnees, marking a strong debut for what organisers described as a potential signature December event.

InsomniaQ featured a dynamic mix of live performances and DJ sets, showcasing Africa’s rich musical diversity and creative depth. From soulful sounds to high-energy performances, the festival offered a thoughtfully curated journey designed to follow the natural rhythm of its audience’s circadian cycle, sustaining energy, connection, and excitement throughout the night.

Beyond the performances, InsomniaQ emerged as a platform for shared cultural expression, creating space for celebration, discovery, and community. The experience reinforced Lagos’ position as the heartbeat of Africa’s December entertainment season and highlighted the growing appetite for premium, culturally grounded experiences.

Commenting on the success of the event, the Executive Vice President, Group Marketing and Communications, Interswitch Group, Cherry Eromosele, described InsomniaQ as an organic extension of Quickteller’s place in everyday moments of connection, culture, and celebration.

“InsomniaQ was created as a space to celebrate African creativity in its full expression, the music, the energy, and the people who make our culture so powerful.

“Seeing that vision come to life, with thousands of people connecting through sound, movement, and shared experience, has been truly rewarding. This debut edition reinforces our belief in creating platforms that bring people together and spotlights the richness of African talent in meaningful ways,” Eromosele said.

The success of InsomniaQ, according to the organisers, reflects a broader commitment within the Interswitch ecosystem to support experiences that extend beyond transactions into everyday life. By championing platforms that blend culture, innovation, and community, Interswitch continues to shape how people connect, celebrate, and experience Africa’s evolving creative economy.

With its strong debut, InsomniaQ has set the tone for future editions and established itself as a new fixture in Africa’s December calendar, celebrating culture, driving connection, and creating memorable experiences.


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How Moniepoint’s Founders, Tosin Eniolorunda and Felix Ike are Redefining African Tech and Finance

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In an era where global tech giants dominate headlines, two Nigerian entrepreneurs are quietly revolutionizing financial services across Africa, proving that world-class innovation can emerge from homegrown talent and local institutions.

Tosin Eniolorunda and Felix Ike, co-founders of Moniepoint Inc, have built one of Africa’s fastest-growing fintech companies, not despite their exclusively Nigerian education, but in many ways, because of it.

Their journey from the lecture halls of Obafemi Awolowo University and the University of Lagos to the TIME100 Most Influential Companies list stands as a powerful testament to the caliber of talent nurtured within Nigerian universities and the transformative potential of locally-rooted vision.

Tosin Eniolorunda’s path exemplifies how Nigerian educational institutions can cultivate entrepreneurial excellence. After earning his degree in Mechanical Engineering from Obafemi Awolowo University, he didn’t follow the well-trodden path abroad but instead chose to build solutions for Nigerian challenges within Nigeria itself. This decision proved prescient.

Understanding the unique financial ecosystem and infrastructure gaps firsthand from the work at TeamApt Ltd where they were building from majority of the country’s banks, Tosin pioneered several industry firsts: introducing instant POS transfers to Nigeria, launching the country’s first virtual account services, and constructing a vertically integrated payments processing switch with full switching and processing licenses.

These feats and technological achievements must be viewed from the prism that these were deeply contextual innovations born from intimate knowledge of local needs, the kind of understanding that comes from being educated and embedded in the communities one serves.

Felix Ike’s contribution complements this vision with technical brilliance equally rooted in Nigerian educational excellence. Graduating with first-class honors in Computer Science from the University of Lagos, Felix brought to Moniepoint the kind of engineering rigor required to build mission-critical financial infrastructure.

As Chief Technology Officer, he has architected systems that are not just functional but scalable, resilient, and secure enough to serve over 10 million businesses and individuals across Nigeria and Africa. His work demonstrates that Nigerian universities are producing software engineering leaders capable of building world-class technology that can compete on the global stage with technology that processes millions of transactions daily and underpins the financial dreams of an entire continent.

Since its founding in 2015, Moniepoint has evolved into Africa’s largest distributor of financial services in Nigeria, with presence across all 774 local government areas. The company’s all-in-one financial ecosystem offering seamless payments, banking, credit, and business management solutions reflects a sophisticated understanding of what African businesses and individuals actually need to thrive.

The accolades have followed: recognition by TIME as one of the 100 Most Influential Companies in 2025, listing among CNBC’s top UK fintech firms, and ranking in the Financial Times’ Africa’s Fastest-Growing Companies for three consecutive years.

The Moniepoint story as an indigenously rooted but globally compliant player challenges prevailing narratives about where innovation must originate and what credentials are necessary for building transformative companies. Tosin and Felix’s success illustrates that Nigerian universities, when their graduates are empowered with vision, opportunity, and determination, can produce founders who don’t just participate in the global economy but reshape it.


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FIRS Declares NIN, CAC Numbers as Tax IDs from 2026

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Federal Inland Revenue Service (FIRS) has announced that the National Identification Number (NIN) issued by the National Identity Management Commission (NIMC) will automatically serve as the Tax Identification Number (Tax ID) for all Nigerian citizens, while registered businesses will use their Corporate Affairs Commission (CAC) registration numbers.

FIRS Declares NIN, CAC Numbers as Tax IDs from 2026

FIRS

The disclosure was made during a public awareness campaign on the new tax laws posted on X (formerly Twitter) on Monday.

According to the Service, the Nigeria Tax Administration Act (NTAA), which comes into force in January 2026, mandates the use of Tax IDs for certain financial and commercial transactions, including bank account ownership.

FIRS explained that the measure is part of efforts to unify all previously issued Tax Identification Numbers (TINs) by both the federal and state revenue services into a single identifier.

“For individuals, your NIN automatically serves as your Tax ID, while for registered companies, your CAC RC number is used. You do not need a physical card; the Tax ID is a unique number linked directly to your identity,” the Service stated.

The agency noted that the requirement has been in place since the Finance Act of 2019 but has now been strengthened under the NTAA to ensure compliance and ease of administration.

Officials emphasized that the reform would simplify tax processes, reduce duplication, and improve transparency in Nigeria’s tax system.

The Service added that the integration of NIN and CAC numbers into the tax framework would also enhance data accuracy, curb tax evasion, and streamline the monitoring of taxable activities across the country.

Tax experts have described the development as a significant step toward modernizing Nigeria’s revenue administration, noting that it aligns with global best practices where national identity systems are linked to tax compliance.

The FIRS urged Nigerians to ensure that their NINs and CAC registration details are up-to-date, stressing that the identifiers would be required for transactions such as property purchases, contract awards, and access to certain financial services once the NTAA takes effect


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