General News
Four Drivers of Nigerian Digital Advertising in 2023

By Brian Abel, Regional Sales Manager, West Africa, Ad Dynamo by Aleph
Nigeria has long been considered Africa’s largest economy in terms of GDP, this should come as no huge surprise, especially considering its population of over 200 million, making it the largest in the continent, and boasting an abundance of natural resources, as well as strong trade links with its neighbouring countries. However, as vast as the Nigerian economy may appear to be, it is still very much going through stages of growth.

Helping to drive this evolution is the rapid digitalisation of many economic sectors. Consider the financial sector for example, while Nigeria has been a major centre of African banking for many years, recently it has also become the leading fintech player in the continent. Moreover, of Africa’s handful of unicorns (start-ups valued at more than US$1 billion), the majority are in fact headquartered in Nigeria.
Rapid digitalisation has also impacted the world of advertising, with the country’s current digital advertising sphere worth over $179.20 million. And, as we know, digital advertising isn’t static, it’s constantly evolving, driven by ever-shifting trends, a fact that remains as true now, in 2023, then it has ever been. With that in mind, it is beneficial to understand the major trends, and recognise which are set to impact Nigerian digital advertising over the course of the year.
Twitter to build on its return
At the start of 2022, the Nigerian government reversed its seven-month ban on Twitter. At first, ordinary Nigerians and advertisers alike were a little cautious when it came to returning to the social network. After all, once a service has been banned, it’s hard to imagine that the same might not happen again.
Fortunately, Twitter and the Nigerian government were able to come to an agreement, developing a Code of Conduct in line with global best practices. Over the months that followed, Twitter continued to make gains and once again proven its worth. The platform is slowly but surely securing its stance as the best location for advertisers to reach mass audiences, enabling them to build brand recognition, whilst developing trust, establishing relationships, increasing sales, and improving the customer’s experience.
While the government is keeping a close eye on the social network, especially following Elon Musk’s acquisition, it is set to remain a valuable digital advertising platform in 2023.
Post-Covid adjustments
During the peak of Covid-19 between 2020 and 2021, came an unexpected shining light for digital marketing and technology companies alike. With strict lockdowns in place globally, people were mostly confined to homes, and it should come as no shock that the need to connect took on new forms, as the masses flocked to their online devices to reach loved ones, purchase goods, and seek a sense of normality.
However, as we stepped back into the outside world again, both tech and digital marketing witnessed revenue hits. Nigeria was not spared this cooling-off period, which was exacerbated by internet access issues for people during the year. That said, as connectivity becomes more reliable, ubiquitous, and affordable, digital marketing should continue its rise, with some analysts predicting that the sector will be worth close to $259 million by 2027. Not to mention, once the Pan-African telecommunications service provider, Seacom, launches their West African hub in 2023, that number could be reached even faster.
Marketers leverage entertainment and media
As far back as 2017, PwC predicted that Nigeria would be the world’s fastest-growing entertainment and media market. While Turkey currently holds the top spot, E&M growth in Nigeria remains strong. In fact, analysts predict that spending in the sector will increase by an average of just below 9% in the next five years.
One of the most visible areas of growth can be seen in music streaming. Since its Nigerian launch in February 2021, Spotify has achieved impressive growth in the country. Within a year after launching in Nigeria, music fans in the country had curated some 1.3 million user-generated playlists. Additionally, during the same period, nearly 21,000 songs were added to the platform. In fact, Nigeria was the country with the second most streams after Pakistan, among new markets, with Kenya following behind third in the ranking.
Digital marketers and media platforms have embraced the potential that comes with this advertising growth. Spotify, for example, has a 3D audio feature which allows brands to provide high-quality advertising through an immersive, dynamic, and sensory audio experience. Advertisers around the world have also realised this power and spend is expected to increase in Nigeria, and on a global scale.
Demand for digital marketing skills grows
One of the effects of the accelerated growth in Nigeria’s digital advertising sector has been a growing gap between the available skills and those required to operate effectively. While it’s a figure that applies to more than just digital advertising, research from the International Finance Corporation (IFC) reveals that approximately 230 million jobs across Africa will require digital skills by 2030.
Fortunately, a number of players have stepped forward to try and turn the situation around. Our own Digital Ad Expert Programme, for instance, aims to educate, certify, and connect thousands of Africans with the digital skills they need, enabling them to succeed in this increasingly digitised economy. Whilst these skills will of course open the door to an array of career opportunities in digital advertising, they will also accelerate the broader digital economy and provide much-needed jobs on a global scale.
Embracing shifts
Ultimately, whilst at present we foresee these trends to be the 2023 drivers for the world of digital advertising and marketing, it is important not to dismiss the possible emergence of others throughout the coming year. Thus, the ability to understand and navigate these shifts will be your key. This can, however, be not notoriously difficult, and therefore using a media buying partner, with significant experience in Nigeria and across the biggest digital platforms, to guide you through the maze can go a long way.
General News
Manufacturers Block More Ransomware, But Data Theft Surges – Sophos Report

Sophos, a global leader of innovative security solutions for defeating cyberattacks, today announced new findings from the Sophos State of Ransomware in Manufacturing and Production 2025 report.

Sophos
The study reveals that manufacturers are stopping more ransomware attacks before data can be encrypted; however, adversaries are increasingly stealing data and using extortion-only tactics to maintain pressure.
As a result, more than half of manufacturing organizations impacted by encryption paid the ransom despite progress in defensive measures. The report is based on an independent survey of 332 manufacturing organizations that were hit by ransomware in the last year.
The Sophos State of Ransomware in Manufacturing and Production report found:
● Encryption rates are falling, but adversaries are shifting tactics: 40% of attacks on manufacturers resulted in data encryption, the lowest level in five years and down from 74% last year. However, extortion only attacks surged to 10% from just 3% in 2024 as attackers increase reliance on data theft for leverage.
● Data theft remains a significant concern: 39% of manufacturers that experienced encryption also had data stolen, one of the highest rates across all surveyed sectors.
● More organizations are stopping attacks before encryption: 50% of manufacturing organizations stopped the attack before data could be encrypted, more than double last year’s 24%.
● Expertise shortfalls and inadequate protection fuel attacks: Lack of expertise was cited by 42.5% of organizations. Unknown security gaps were cited by 41.6%, and a lack of protection by 41%. Respondents identified an average of three internal factors that contributed to the attack.
● More than half of manufacturers with encrypted data paid the ransom: 51% of affected organizations paid the ransom. The median ransom paid was $1 million dollars, compared to a median demand of $1.2 million dollars.
● Recovery costs and timelines are improving: The average cost to recover from a ransomware attack, excluding ransom payment, declined by 24% to $1.3 million dollars. 58% of manufacturers fully recovered within one week, up from 44% last year.
● Ransomware incidents affect IT and security teams: 47% of manufacturers reported increased team stress after experiencing data encryption. 44% said pressure from senior leaders increased, and 27% reported leadership change as a result of the attack.
“Manufacturing depends on interconnected systems where even brief downtime can stop production and ripple across supply chains,” said Alexandra Rose, Director of Threat Research, Sophos Counter Threat Unit. “Attackers exploit this pressure: despite encryption rates falling to 40%, the median ransom paid still reached $1 million. While half of manufacturers stopped attacks before encryption, recovery costs average $1.3 million and leadership stress remains high. Layered defenses, continuous visibility, and well-rehearsed response plans are essential to reduce both operational impact and financial risk.”
What Sophos is Seeing in Manufacturing
Over the past twelve months, Sophos X-Ops has observed ransomware activity across leak sites and found that 99 distinct threat groups targeted manufacturing organizations.
The most prominent groups targeting manufacturing organizations based on leak site observations are GOLD SAHARA (Akira), GOLD FEATHER (Qilin) and GOLD ENCORE (PLAY). Reflecting the trends revealed in the report, in over half of the ransomware incidents that
Sophos Emergency Incident Response was brought in to remediate, attackers both stole and encrypted data, highlighting the use of double extortion tactics where data is held for ransom and threatened with release on a leak site.
Strengthening Defenses for the Long Term
Based on its experience protecting manufacturing organizations worldwide, Sophos recommends the following best practices to help businesses stay ahead of ransomware and other cyberthreats:
● Eliminate Root Causes: Take proactive steps to address common technical and operational weaknesses—such as exploited vulnerabilities—that adversaries frequently target. Solutions like Sophos Managed Risk can help organizations assess their exposure and reduce risk across their environments.
● Defend Every Endpoint: Ensure all endpoints, including servers, are protected with dedicated anti-ransomware defenses to prevent attacks from gaining a foothold.
● Plan and Prepare: Establish and routinely test a comprehensive incident response plan. Maintain reliable backups and practice data restoration regularly to minimize downtime in the event of an attack.
● Monitor Around the Clock: Continuous visibility is essential. Organizations without in-house resources can strengthen their resilience by partnering with a trusted Managed Detection and Response (MDR) provider.
General News
From Streams to Streets: Spotify Wrapped 2025 Takes Africa on a Real-World Road Trip


Spotify
This year, Spotify is bringing back the fan-favourite features people already love, while adding new experiences that spotlight how listeners across Africa moved, prayed, worked, partied and rested with audio. Wrapped Party invites fans to dive into their stories with friends and family, and 50 fan destinations worldwide give listeners a place to come together, celebrate their year in music and feel part of something truly global.
From design to in-person experiences and data stories rooted in local listening, this is how the 2025 Wrapped campaign comes to life across Africa.
A modern visual mixtape for Africa
Before streaming, mixtapes and burned CDs were the original playlists: handpicked, decorated and passed between friends, cousins and neighbours as deeply personal gifts. The 2025 Wrapped design builds on that tradition, turning a year of listening into a bold, dynamic visual mixtape for more than 700 million fans around the world – including millions across Africa.
Every gradient and texture reflects that unpredictable mix of emotion and rhythm that makes listening so personal. With a reduced colour palette, bold imagery and a blend of analogue and digital aesthetics, 2025 becomes the most expressive and modern-feeling Wrapped yet. From amapiano dance circles in Johannesburg to late-night studio sessions in Lagos and road-trip singalongs in Nairobi, the look and feel of Wrapped mirrors how African fans actually experience music – loud, layered and full of feeling.
Immersive real-world experiences – and an amagwinya road trip
The Wrapped creative campaign is live in more than 30 markets globally as Spotify moves beyond traditional billboards to create immersive experiences that celebrate the artists who defined 2025. Across Africa, installations and pop-ups bring Wrapped digital storytelling into the real world with artist integrations, interactive photo moments and live performances for top listeners.
In South Africa, Wrapped quite literally hits the road. Inspired by the heartbreak of reaching the front of the line only to hear the gwinyas are finished – and the way Darwin Rev turned that moment into a national mood with Amagwinya Aphelile – the Where Are the Gwinyas? fan destination sends a Wrapped-branded amagwinya kombi on a multi-city road trip.
The truck travels through Cape Town, Durban, Johannesburg and Pretoria, serving up gwinya with a Wrapped twist – from fish fillet to bunny-chow-inspired curry fillings and classic snoek, atchar and polony. At each stop, fans turn up their favourite Wrapped anthems, transforming the kombi from simple food truck into rolling street party.
“Wrapped has always been about reflecting fans’ stories back to them, and this year those stories from Sub-Saharan Africa are literally spilling into the streets. From the amagwinya road trip in South Africa to the data stories coming out of Nigeria and Kenya, we’re showing that the numbers behind Wrapped are really about how people here live, move and connect through music,” says Spotify’s Head of Marketing for Africa, Sithabile Kachisa.
How Africa listened in 2025
Wrapped is ultimately about turning listening data into stories fans can see themselves in – and nowhere is that more vivid than in Africa.
In South Africa, early mornings belonged to Ciza’s Isaka, with more than 46,000 fans pressing play at exactly 6:00 a.m., turning sunrise into a shared soundtrack. Mafikizolo’s Uyoncengwa Unyoko passed 14 million plays, proving some songs are built for repeat on both the dancefloor and in the taxi rank.
In Nigeria, Fido’s Joy is Coming found its way onto more than 700 playlists tagged as sad, as listeners reached for hope even when the mood was low. Davido’s With You amassed over 42 million streams, underlining the staying power of one of the country’s most beloved hitmakers.
In Kenya, Extra Pressure was added to fans’ gym playlists, turning workouts into high-stakes training montages, while Njerae’s Aki Sioni crossed 3.2 million streams, transforming vulnerability into a chart-ready strength.
Across the continent, these moments show how Wrapped transforms numbers into narratives. The stats reveal not just what Africa listened to in 2025, but how, when and why it mattered – from perfectly timed play buttons and weekday rituals to songs that travelled through communities as gifts, prayers, jokes and declarations. Wrapped gathers all of that energy and hands it back to fans as a story only they could have written.
General News
CAC Lists 15 Unregistered Firms Operating in Nigeria

Corporate Affairs Commission (CAC) has warned Nigerians against dealing with 15 unregistered entities using company names and registration numbers that are not in the commission’s records.

In a public notice signed by CAC Management, the commission said it had discovered the use of purported company names and RC numbers that are not registered with the CAC, urging the public to disregard them and verify all business information directly from its portal.
“The CAC remains committed to protecting the integrity of the Companies Register, upholding the law, and ensuring a safe and transparent business environment in Nigeria,” the CAC said.
According to the notice, the following are the entities not registered with the CAC:
Famas Services Nigeria Limited (RC: 216312)
Promo Dutch Investment Limited (RC: 396654)
Dialack Concept Nig. Ltd (RC: 297772)
Purpleheart Construction and Real Estate Mgt. Co. Ltd (RC: 1210548)
M/S Loktu Enterprises (BN: 373466)
Loktu Enterprises (BN: 400390)
Badatoyak Ltd (RC: 521322)
Johson Nats Limited (RC: 198492)
Peoples Club Nigeria International (CAC/IT/41191)
Jiba Enterprise (BN: 577523)
Civil Engineering Solutions Nigeria Limited (RC: 33001)
Gabdoff Hotel Ltd (RC: 112409)
Amoka Group (BN: 545221)
BEEC Nigeria Limited (RC: 30143)
- Adetunji (BN: 657466)
Explaining the reason for the commission’s publication, the statement noted that it aligns with its statutory role of maintaining an accurate and reliable companies register, protecting investors, and preventing fraudulent activities in the business environment.
The commission urged Nigerians to always confirm the status of any company or business name through its official portal.
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