E-Business
Future of African Super Apps Relies on Great User Experience and Strong Security
Financial institutions are increasingly relying on apps and their turbo charged cousins, super apps, for much needed revenue growth. Organisations that can offer a secure, low-friction app experience are more likely to migrate existing customers to digital channels, attract new customers and lower operational costs, giving them a much needed competitive advantage in an increasingly competitive market.
Africa is one of the fastest growing app markets in the world, with Nigeria, Kenya and South Africa showing particularly high growth since the Covid pandemic.
With rapid urbanisation, a big improvement in connectivity as well as the fact that smartphone connections in Africa are expected to double by 2025, reaching 678 million, it is reasonable to expect that the app economy will see strong growth over the next few years.
Nigeria has shown itself to be a particularly high-growth region and while the volumes of transactions made over apps in Nigeria are still fairly low, the latest figures from the Nigerian government show that app transactions in the last quarter of 2020 account for 80 percent of the value of all mobile transactions in the country.
A good app strategy requires a hard look at security
“Given the growth of apps in Africa, and the growing competitiveness in the financial services industry, it would be detrimental for regional financial institutions to ignore a solid app strategy. We have seen a considerable increase in questions around how to boost security and user experience from many African CIOs over the last 18 months,” explains Tochukwu Iwuora, pre-sales solutions lead at Entersekt. “Poor user experience and concerns over security can result in customers abandoning apps for those of competitor financial institutions, especially amongst the younger generation.”
Iwuora says that while most banking apps currently offer basic functionality such as balance checks, intra and inter-bank transfers, the demand for more functionality such as mobile payments, service subscriptions, and in-app marketplaces, which require interfacing with third parties, are rapidly increasing – and so too, the need for better security.
“When you are making a mobile data subscription or paying a utility bill on an app, you won’t want to jump through hoops when it comes to authentication. Using strong multifactor authentication at the outset means customers are going to have a far better experience. And we are seeing a definite pushback on poor user experience especially from younger users who are used to a seamless experience on their social media platforms,” he says.
Iwuora points out that the friction caused by poor authentication can become even more pronounced when users have to navigate the more function-rich and complex super apps. And, given that these are increasingly where financial institutions and MNOs are focusing their growth efforts, ensuring a slick user experience from the outset becomes critical.
User experience influences super app growth trajectory
Mobile money was born in Africa and continues to dominate the global uptake. Taking the next step in its evolution, apps like M-Pesa in Kenya, which serves more than 47 million users across its markets, are now leveraging their network dominance.
The updated app will now allow users to book bus and train tickets, buy insurance as well as buy tickets for local events, with more options expected in future iterations.
In South Africa, Nedbank Avo goes beyond banking functionality to provide a merchant platform for small traders and has already attracted over a million users and 20 000 merchants.
The VodaPay super app, meanwhile, has reportedly attracted 2.2 million downloads and 1.6 million registered users in just eight months since its launch. The app offers a range of financial services including loans and savings as well as person-to-person payments and a newly launched marketplace for unsecured personal loans.
“Super apps pose a real opportunity for financial institutions and MNOs to monetize their networks, boosting revenue and building sustainability into their business models.
This is especially true in an age where traditional businesses are facing growing competition from fintechs and neo financial institutions which have a reputation for providing a better mobile experience than their traditional counterparts.
However, super apps also face a greater security risk as mobile malware attacks continue to grow,” Iwuora explains.
More moving parts mean more points of weakness
The threat to any app grows as financial institutions add new features and integrate to more third parties, increasing the surface area that is at risk of attack. However, while financial institutions must ensure security across all systems, networks and interfaces, customer-facing security measures like authentication can have a significant impact on the overall user experience.
“The balancing act between keeping users secure and ensuring that they have a low-friction experience is key for attracting and retaining customers. Using an inherence factor such as facial recognition or fingerprint authentication at login is a must. Then, when users engage with third-party providers for sensitive transactional services, step-up authentication by means of another authentication factor, adds additional security,” he says.
Iwuora says that tech savvy financial institutions are already pioneering the use of behavioural analytics to create a more frictionless experience for their customers by silently analysing their transactional and biometric behaviour in the background, and then using step-up authentication only when analytics show high risk of fraud.
“Africa has shown that it is ready to embrace all the convenience and opportunity of the app economy. Migrating consumers onto these digital channels create valuable new revenue streams and lower operating costs. But brands must be aware that poor user experiences created by intrusive authentication could make their app journey much more difficult,” Iwuora concludes.
Nigerian Postal Service (NIPOST) has signed an international mail partnership with KLM Royal Dutch Airlines for improved delivery access to over 200 countries without middlemen.
Tolani Odeyemi, postmaster-general and chief executive officer of NIPOST, described the deal as a “major milestone” for the country’s logistics and postal sector.
In a statement on X on Monday, Odeyemi explained that the new agreement marks NIPOST’s first direct international airline partnership for several years.
“For a long time, NIPOST operated without any direct partnerships with international airlines, relying heavily on multiple third-party handlers,” the Postmaster-General stated. This often resulted in delays, higher costs, and uncertainty around the delivery of packages.”
She explained that under the new arrangement, KLM will directly handle all outbound international mail from Nigeria, eliminating the need for intermediaries.
“This translates to faster and more reliable delivery, reduced risk of loss or damage, lower handling charges, and access to over 200 countries through KLM’s global network,” the Postmaster-General stressed.
According to Odeyemi, NIPOST’s breakthrough came after it began settling long-standing debts owed to international carriers, a step she said was key to “rebuilding global trust” in Nigeria’s postal system.
She revealed that talks were also ongoing with Ethiopian Airlines to bolster regional and continental logistics, particularly on African and Eastern routes.
“Our goal is clear and unwavering: to connect Nigeria regionally and globally, efficiently, securely, and affordably,” Odeyemi asserted.
The NIPOST CEO described the development as a significant win for Nigerian businesses and small and medium-scale enterprises that rely on international shipping, stating, “You now benefit from quicker, more affordable international shipping, greater peace of mind with improved reliability, and new potential to reach and grow in global markets.”
Odeyemi commended the teams behind the scenes and pledged continued improvements in service delivery, adding that the deal signals a turning point for the agency.
The evolution of AI is not only affecting various industries, but it has also transformed cybercriminals’ tactics. One alarming trend is the use of AI to enhance phishing scams, refining them, targeting specific individuals, and making these attacks almost impossible to recognise.
Kaspersky reviews how AI is changing phishing techniques and why even the most cyber-aware employees may fall for these scams.
According to a recent Kaspersky study, the number of cyberattacks experienced by organisations in the last 12-months is reported to have increased by nearly half (48%) in the Middle East, Turkiye and Africa (META) region.
The most ubiquitous threat came from phishing attacks, with 51% of those questioned in the META region reporting this type of incident. With AI becoming a more prevalent enabler for cybercriminals, over half of the respondents in META (53%) anticipate significant growth in the number of phishing attacks. In this text, Kaspersky examine how AI is used in phishing and why experience alone is sometimes not enough to avoid becoming a victim.
Personalisation through AI
Previously, phishing attacks relied on a generic mass message sent to thousands, hoping some of the recipients would fall for the bait. AI has changed this into scripting highly personalised phishing emails in large numbers. Using publicly available information like that on social media, job boards, and companies’ websites, these AI-powered tools can generate emails tailored to an individual’s role, interests, and communication style.
For example, a CFO might receive a fraudulent email that mirrors the tone and formatting of their CEO’s messages, including accurate references to recent company events. This level of customisation makes it exceptionally challenging for employees to distinguish between legitimate and malicious communications.
Deepfake technology
AI has also introduced deepfakes into the phishing arsenal. These are increasingly being leveraged by cybercriminals to create fake but highly accurate audio and video messages, crafted to reflect the voice and appearance of the executives they seek to impersonate.
For example, in one reported case, attackers used a deepfake to impersonate multiple members of staff during a video conference, convincing the employee to transfer approximately $25.6 million. As deepfake technology continues to advance, it is expected that such attacks will become more frequent and harder to detect.
Bypassing traditional defenses
Cybercriminals can manipulate the script of traditional e-mail filtering systems with the use of AI. By analysing and mimicking legitimate email patterns, AI-generated phishing emails can bypass security software detection. Machine learning algorithms can test and refine phishing campaigns in real time, enhancing their success rates and making them increasingly sophisticated.
Why experience is not enough
Even experienced employees are falling victim to these advanced phishing attacks. The level of realism and personalisation that AI can achieve may override the skepticism that keeps experienced professionals cautious. Moreover, AI-generated attacks often exploit human psychology, such as urgency, fear, or authority, pressuring employees into acting without double-checking the authenticity of the request.
Combatting AI-hyped phishing
To defend against AI-driven phishing attacks, organisations must adopt a proactive and multi-layered approach that emphasises comprehensive cybersecurity. Regular, up-to-date AI-focused cybersecurity awareness training is critical for employees, helping them identify the subtle signs of phishing and other malicious tactics.
Kaspersky Automated Security Awareness Platform can help with such training. Alongside this, businesses should implement robust security tools, such as Kaspersky Next and Kaspersky Security for Mail Server, capable of detecting anomalies in emails, such as unusual writing patterns or suspicious metadata.
A zero-trust security model also plays a vital role in minimising the potential damage of a successful attack. By restricting access to sensitive data and systems, this approach ensures that even if attackers breach one layer of security, they cannot compromise the entire network. Together, these measures create a comprehensive defense strategy, combining advanced technology with vigilant human oversight.
At least 10 out of every 100 Nigerians have fallen victim to data breaches since 2004, according to a new report by global cybersecurity firm Surfshark, raising serious concerns about the country’s long-standing vulnerability to cyber threats.
Surfshark’s research is based on data gathered from 29,000 publicly available databases.
Each unique breached email address is treated as a separate user account, and breaches often include additional personal data such as passwords, phone numbers, IP addresses, and postal codes.
The data was anonymised before analysis, and countries with populations under one million were excluded from the study.
Findings of the report revealed that a staggering 23.2 million Nigerian user accounts have been compromised in the past two decades, an alarming figure in a country with an estimated population of over 230 million.
This includes 7.3 million unique email addresses and 13 million passwords leaked into the public domain.
“Cyberattacks remain a persistent and growing threat globally, and Nigeria is no exception,” Surfshark stated in its analysis.
Despite a significant 85 per cent drop in new data breaches in the first quarter of 2025, falling from the previous quarter’s numbers—Nigeria still recorded over 119,000 breached accounts during the period. This places the country 34th worldwide in total breach volume.
Even with the recent decline, the scale and depth of past breaches remain troubling.
According to the report, 56 percent of Nigerian users affected by breaches are at heightened risk of identity theft, extortion, and unauthorised access to their online accounts.
“In Q1 2025 alone, an estimated one Nigerian account was breached every minute,” Surfshark noted.
The global picture also shows a dramatic shift: the number of leaked accounts dropped 93 percent year-on-year—from nearly 974 million in Q1 2024 to just 68.3 million in Q1 2025.
Countries with the highest number of breaches include the United States (16.9 million), Russia (4.4 million), and India (4.2 million).
However, when adjusted for population, smaller nations like South Sudan, Spain, and Slovenia reported the highest breach density, with South Sudan recording 61 breached accounts per 1,000 residents.
Luís Costa, Surfshark’s research lead, warned that the downturn in breach numbers should not lead to a false sense of security.
“Cyberthreats are constantly evolving, and attackers are adapting their tactics. Strong security practices, frequent password updates, and enabling two-factor authentication remain essential,” Costa stated.
The report underscores the urgent need for improved cybersecurity infrastructure and public awareness in Nigeria, as millions remain exposed to potential exploitation due to past breaches.
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