Connect with us

E-Business

Gartner Forecast 17% Increase in Demand for a Tablet in the Next 12 Months

Published

on

gartner.jpg
Kindly share this post

As the slowdown in purchases of personal technology continues, a recent Gartner, Inc. survey found that 17 percent of consumer respondents in mature markets intend to buy a tablet in the next 12 months.

This will force strategic leaders to reassess market opportunities in this category, as basic and utility ultramobile upgrade rates could fall by 10 percent through 2016.

The survey, which was conducted in May and June 2015, surveyed 19,000 consumers in the U.S., U.K., France, China, Brazil and India.

“Tablet innovation is driven by applications rather than by the hardware. However, most applications work pretty well with first- and second-generation tablet hardware, and because the operating system (OS) can be upgraded for free, the user is not compelled to change the device,” said Meike Escherich, principal research analyst at Gartner.

“Users are less interested in the hardware and more interested in the applications and how devices using the cloud can interact with each other.”

The survey found that less than one in five users in mature markets are planning to purchase or upgrade a tablet. The penetration of tablets has reached more than 66 percent of households in the U.S., with more than 25 percent of households having two or more tablets.

“Unless new compelling innovation or incentives to upgrade tablets are created, the churn of the mature installed base will continue to fall,” said Ms. Escherich.

“The worst-case scenario is that many tablet users will never upgrade or buy a new tablet as phablets and/or two-in-one convertible PCs (both with larger screen) envelop the benefits of a tablet. This scenario would result in real household penetration for tablets falling under 40 percent in mature markets.”

In emerging markets, the penetration of tablets is lower and filled with many lower-cost tablets. In these markets, tablets need to complement smartphones. However, the availability of Wi-Fi connectivity is limited, and cellular-connected tablets are as expensive as entry-level smartphones with screen sizes larger than 5.5 inches.

“We believe that smartphone demand will split into two screen sizes: 5 inches, and 5.5 inches and larger (defined as a phablet),” said Ms. Escherich.

“Consumers choose between these two based on their device preference and lifestyle. Some consumers prefer smartphones at 5 inches or smaller for better portability. Others will opt for phablets for a more compelling mobile content consumption experience, finding little benefit in owning a 7-inch tablet that lacks phone capability. Some may choose 5.5 inches and larger if they tend to carry bags, while some may prefer 5 inches and smaller if they want to put their device in their pockets. Some budget-constrained consumers will prefer single-device ownership and will choose phablets as combining the best of both worlds.”

Overall, Gartner’s consumer survey findings indicate that 48 percent of respondents do not want to replace a device until they absolutely have to.

The purchasing process itself has become more complex, and consumers now have to prioritize which computing device is most important to them. About half of the survey respondents plan to remain loyal to their current form factor, especially desktops (65 percent) and standard laptops (46 percent).

However, the survey showed that consumers seem increasingly uncertain about what device should replace their existing device, which points to users’ wants and needs not being clearly met by current product offers as overlapping offers make the decision process increasingly complicated.

“Opportunities appear in the form of hybrids. Demand for this two-in-one form factor is generated by tablet owners and standard laptop users. The dissatisfaction with standard laptops comes from issues around battery life, weight and boot up times. Others see the versatility of a hybrid meeting the needs of a tablet and a notebook, especially with the benefit of a keyboard,” said Ms. Escherich.

“It appears the traditional PC is no longer a compromised device compared with tablets or even smartphones and appeals to consumers in a new, more versatile form factor.”
 


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

E-Business

Report Shows Start-ups Fuel Innovations in Africa

Published

on

Kindly share this post

Bloomberg has released its second annual “25 African Startups to Watch” list, underscoring the growing influence of venture-backed innovation across the continent.

Published thursday, the list highlights companies building solutions in “environments where infrastructure or systems have failed to deliver.”

The featured start-ups build solutions to challenges such as accessing healthcare in Chad, moving goods in Kenya, securing loans in South Africa, and safeguarding borders in Nigeria.

Nigeria, South Africa and Kenya jointly lead with four companies each, reflecting the ongoing strength of Africa’s three most visible start-up ecosystems.

The 25 companies span 13 countries and sectors including healthcare, fintech, security, climate resilience, waste management, and transport.

Nigeria’s four startups are 10mg Health, Remedial Health, Sycamore and Terra Industries, covering areas from healthcare financing and pharmaceutical supply chain integrity to digital lending and defence technology.

South Africa’s contingent includes Omnisient, Amesect, AURA and Jem. Omnisient uses grocery purchase data and AI to extend credit to those outside traditional financial systems.

Kenya’s notable four include Zeraki, a school-data analytics platform partnering with Safaricom to reach secondary students across the country.

According to Bloomberg, a defining theme this year is the source of funding.

Nearly half of the total capital raised by these start-ups came from African investors, marking a shift from previous years when international capital predominantly drove early growth.

International backers such as 8VC, controlled by Palantir Technologies co-founder Joe Lonsdale, and Google continue to see value in investing in African companies, Bloomberg noted.

The report also highlights that start-ups across the continent almost doubled their debt fundraising in 2025, even as equity financing from venture capital firms declined.

Separately, the Start-up Ecosystem Report 2026 states that Kenya has overtaken Nigeria as Africa’s top startup investment destination, attracting $984 million in 2025.

Jennifer Zabasajja, Bloomberg Television’s chief Africa correspondent and anchor, highlighted the dual significance of the list, the variety of solutions being built and the growing role of African-sourced capital in backing them.

She noted that the list comes at a consequential moment, one shaped by global disruptions, from the conflict in Iran to sweeping cuts in US foreign healthcare assistance, that have made the case for African-owned capital more urgent than ever before.


Kindly share this post
Continue Reading

E-Business

NDPC Raises Alarm: Fake News, Data Abuse Could Destroy Nigeria’s 2027 Elections

Published

on

Kindly share this post

Nigeria Data Protection Commission has warned that the growing misuse of personal data and digital platforms could undermine Nigeria’s democratic process ahead of the 2027 general elections.

NDPC Raises Alarm: Fake News, Data Abuse Could Destroy Nigeria’s 2027 Elections

NDPC

The warning was delivered during the 2026 Press Week organised by the FCT Council of the Nigeria Union of Journalists in Abuja.

Speaking at the event, Vincent Olatunji, national commissioner and chief executive officer,  NDPC, who was represented by Itunu Dosekun, head of Media Unit at the commission, said disinformation and unlawful exploitation of personal data posed serious threats to credible elections.

The event had the theme: “2027 Election: Defending Democracy in the Era of Disinformation.”

Dosekun said the struggle for credible elections was no longer confined to polling units, noting that digital platforms had become major channels for manipulated narratives, fake news, propaganda and AI-generated misinformation.

According to him, the rapid growth of social media platforms, messaging applications and data-driven political campaigns has created vulnerabilities capable of influencing voter perception and weakening public trust in democratic institutions.

He warned that the abuse of personal data for political profiling and psychological targeting had become one of the most dangerous threats facing democracies worldwide.

“The misuse of citizens’ personal information carries serious social implications, especially for vulnerable groups who may not fully understand how their data is harvested, processed and weaponised online,” he said.

Dosekun noted that coordinated disinformation campaigns could inflame ethnic tensions, spread fear and discourage civic participation, particularly among young Nigerians.

He described the Nigeria Data Protection Act, 2023, as a critical legal framework aimed at protecting citizens against unlawful data processing and digital exploitation.

According to him, the law gives Nigerians greater control over their personal information while placing obligations on organisations, institutions and political actors to handle data responsibly.

Dosekun also called for stronger collaboration among political parties, media organisations, technology firms, civil society groups and citizens to promote responsible digital behaviour ahead of the elections.

He stressed the role of journalists and media professionals in combating fake news, fact-checking information and safeguarding public discourse.

According to him, protecting personal data should not only be seen as a privacy issue but also as a democratic responsibility necessary for maintaining public confidence, national stability and electoral credibility.

Stakeholders at the event emphasised the need for improved digital literacy, stronger regulation and increased public awareness to prevent the abuse of digital platforms during future elections.


Kindly share this post
Continue Reading

E-Business

Anthropic Raises $65 Bn to Expand AI Research, Innovation

Published

on

Kindly share this post

Anthropic, artificial Intelligence company, has said that  it has secured sixty-five billion dollars in a new funding round, raising the company’s valuation to about nine hundred and sixty-five billion dollars.

Anthropic Raises $ 65 Bn to Expand AI Research, Innovation

The development places the company ahead of its rival, OpenAI, maker of ChatGPT, which was valued at about eight hundred and fifty-two billion dollars earlier this year.

Anthropic, founded by former OpenAI employees and led by Dario Amodei, chief executive officer, has emerged as one of the leading firms in the global Artificial Intelligence industry.

The company is widely recognised for its advanced coding capabilities and generative AI models, particularly its AI assistant known as Claude.

Unlike some competitors focusing mainly on general consumers, Anthropic has concentrated on delivering AI solutions to enterprise and business clients.

The company also says it places strong emphasis on AI safety while expanding its products and services amid growing competition in the sector.

Krishna Rao, chief financial officer of Anthropic, said the new funding would support the company’s research efforts and help meet rising global demand for its AI technologies.

Reports indicate that the investment round attracted major Silicon Valley venture capital firms, including Altimeter Capital, Dragoneer, Greenoaks and Sequoia Capital.


Kindly share this post
Continue Reading

Trending